Archive for October 2011

Are too many links bad for your SEO?

SEO Tampa2 300x295 Are too many links bad for your SEO?Many people use mass submission services to get themselves listed on thousands of directories, even if these links are all somehow relevant and none from bad neighborhoods is this good SEO and does Google really appreciate a site having that many inbound links?

Many believe that it is how quickly you get links that is important, or rather how slowly; if you get a thousand new links in one day then Google is going to assume that something is going on. Google has a number of ways of spotting links that aren’t organic and it is assumed that how quickly you get new links is one of them.

You could perhaps say that too many non-relevant links are too many then and another thing that some SEO experts suggest Google consider is how many of your links have exactly the same text as the anchor text. Anchor text should include some keywords but perhaps not always exactly the same keyword and where possible that keyword should be within a longer string, that string should always be a little different if possible. This is something that isn’t vital to stop you getting black flagged or banned from Google but Google may stop giving as much value to links if the anchor text is always identical or close to it.

Don’t always get links to the same page of your site: if you have a few hundred links all to your homepage and none to any other pages including content pages this again is, as far as SEO experts are aware, something that Google’s algorithm will flag up and give links less value as a result, though again it shouldn’t get you banned.

The best way to build up a lot of links in a way where Google should pay real attention to them though is to build them up organically, if you can’t build them up organically then focus on getting a few links from sites with not many outward links rather than submitting to every directory you can where your link will be sharing a page-rank of two or three with hundreds of others and Google will know it is a directory and not an organic link therefore anyway.

The real best way to get organic links if you can do it is to use link bait content, this involves not spending your time requesting or buying links or submitting to directories but creating unique content for your website that people will then link to without being asked, content is of course a vital part of SEO anyway and Google looks for pages with original content. Creating plenty of content that is linked to by all sorts of people on all sorts of different sites is simply going to impress Google and links that build up slowly look great to Google so you can have as many as you want: Facebook has around 55 million inbound links and a page-rank of ten after all.

A Few Things You Need To Know About New Facebook timeline

Facebook has introduced a new Facebook timeline and below is a few things you might want to know about it (has been referenced from from www.theclixgroup.com blog).

1. Timeline is wider and much more visual than the old profile. The first thing you’ll notice is the giant photo right at the top. This is your cover, and it’s completely up to you which of your photos you put here.

2. Facebook automatically populates it with content via its algorithm, but users ultimately have complete control over what gets shown in their timeline. You can hide certain stories Facebook shows, highlight stories (by starring them) to show them more prominently, or add important stories that are missing.

3. Users can also access a private activity log and choose stories to add to their timeline. This is where you’ll find everything you shared since you joined Facebook. Click on any post to feature it on your timeline so your friends can see it, too. I personally really like this feature. I joined Facebook when I was 18, I am now 26, there are definitely thing’s that I don’t want on be there!

4. Older stories don’t vanish as new stories are added, like they used to.

5. Timeline acts more like a scrapbook of a user’s past and present.

6. Users can now add applications to their timelines again. These apps also help you discover what your friends are up to. You can even join in if you want: play the song they’re listening to, or watch the same TV show.

Why AdWords Quality Score Is So Important

Google Adwords logo Why AdWords Quality Score Is So Important

Picture credit: Google

I’m sure you know what Google AdWords is about. Somehow you’ve landed on this page which means you’ve been either already using it for a while, thinking about use it or perhaps had stopped using it.

I probably don’t have to explain that Google AdWords is the most powerful web marketing mechanism and can bring your products and/or services to the web customers in a matter of hours if not less. However, are you aware that the keyword ‘s Quality Score in your Google AdWords campaign is very a important element for your Google ads?

Google has introduced the keyword’s Quality Score to encourage high relevance of your ads, keywords and website landing page which suppose to improve a quality of Google search engine results. The Quality Score ranges from 1 to 10 where ten is being the best. I actually have not seen a better Quality Score than 8 in my practice.

So how it may help your ads if the relevance of a keyword, an ad and a content of a landing page matches which results a higher Quality Score?  It will really help you a lot as it not only saves you your budget but also improve a visibility of your ad. Below are the main performance effects for your Google AdWords account:

  • Cost decrease. The better a keyword;s Quality Score the less price you pay per click (CPC).
  • Ad’s eligibility to be dsiplayed. Your ad will have more  chances to be displayed on the first page easily at a lower cost if your keyword’s Quality Score is high.
  • Improved Ad position. You ad position depends on the keyword’s Quality Score. Therefore your ad will be ranked higher and ultimately will be displayed higher if your keyword’s Quality Score is high.

You next question probably is “How do I make my keyword’s Quality Score higher?” My answer is it’s very simple. We just need to make sure that the keyword you use matches the Ad which suppose to be triggered by that keyword.  Also, the landing page is very good optimized for that keywords. For instance if you keyword is “Vacation in Tampa” (see picture below) then

  1. The Ad should contain words “Vacation” and “Tampa” in the ad’s title and in the body of the ad.
  2. The Display URL should also contain the keyword words.
  3. The landing  destination URL may need contain the keyword.
  4. The landing page’s on-page SEO optimization is actually very important for a Quality Score. So make sure that the landing page is well optimized including the page title, meta tags and a content of the page.

 

Google AdWords Tampa Why AdWords Quality Score Is So Important

Affordable SEO Tampa (http://www.affordableseofl.com) is Google approved AdWords Engage Agency and specializes in AdWords campaign setup and maintenance, SEO optimization and Social Media Marketing. First $100 of Google AdWords advertising on us. Contact us at (727) 938-8891 if you need any assistance with Google AdWords.

SEO is not only effective but affordable too for local dentists

dentist marketing SEO is not only effective but affordable too for local dentists

Small businesses with a mainly local clientele can easily make the mistake of thinking that SEO is not for them however SEO for small business growth and marketing is ideal even if they only serve a small suburb or district. Of course for a local business word of mouth is important but there are still a lot of people who don’t know you exist and don’t know what you do or how well you do it: remember there are always people moving into an area or coming to an area on vacation. One business that can get a lot out of a good web presence and SEO is a dentist. SEO for dentist’s surgeries is a fantastic idea, people will often get a dentist recommended to them by someone but many will look online instead or as well. If people are searching on Google for a dentist they will usually put in their location and then dental surgeries or dentists. SEO means you can be the business whose website comes up first and what’s more it can make sure you come up with a title and description on Google for your page that matches what the person searched for and so maximizes the chance they will click on your link.

For a dentist SEO makes financial sense when compared to advertising locally, especially as less and less people look in a yellow pages or similar and search online instead. Because you are only focused on some very relevant keywords you can make sure that all the traffic you generate is local and looking for a dentist. SEO done using local keywords also means you don’t have to compete against thousands of other dentists around the country or even the world. If you try and get to the top on Google for the keyword ‘dentist’ you have little chance, no matteraffordable seo company 01 169x300 SEO is not only effective but affordable too for local dentists how much you are willing to spend: perhaps this is what has put you off SEO in the past. It may even be that other local dentists haven’t considered SEO either though and this will make it even easier still to get to the top of Google, though it is a top three position and a great title and description that are most important.  Of course as a dentist SEO can only get people to your site: once there you need a professional looking site and maybe some testimonials but the hard part of getting a potential customer to become aware that you exist and are local to them is done.

You can do very similar things with SEO for small business using local and niche keywords whatever it is you offer locally, it of course works best with services that people care a lot about but only use occasionally or are likely to change. With dentists it is the case that people often change their dentists if they are unhappy with them and the same is true for a business such as a gardener with something like a florist the choice is important but the use of a florist may be fairly rare With both gardeners and florists and to some extent dentists examples of work are important that lends them to an online information search for a potential customer.

Create You Own Unique Custom Dress Shirt Online at EPIC ShirtMskers

Just came across a good looking website (http://www.epicshirtmakers.com) where you can create your own custom dress shirt online in just 3 steps:

1) Pick Your Fabric

2) Pick Your Styling

3) Get Your Sizing

Convenience from anywhere. All it takes is 5 minutes to order your EPIC custom shirt. Build Your Custom Shirt With Our EPIC WIZARD™.

Custom Dress Shirts Online Create You Own Unique Custom Dress Shirt Online at EPIC ShirtMskers

Picture Credit: EPIC Shirtmakers

It isn’t that men don’t care how they look but when shopping for clothes many guys are much more functional shoppers than women. This means that in a clothes store a lot of guys will choose a shirt with the right collar size and buy it, they will give little thought to any other dimensions: even if they did though it is very difficult to find a shirt that fits perfectly on the neck, chest, waist and arms. If you are a slightly odd shape especially you may find it especially difficult to find a shirt, this includes people who are tall and skinny or people who are fairly average but have large biceps or a thick neck.  read more …

Get High PR for Your Website Fast

A few interesting tips on how to increase your website page rank by Tom Chou. As everybody want to get their website PR increased as fast a possible a few tips come handy:

1. Top quality content that ranks very, very well in the SERPs, and also appeals to readers.

2. A backlink building strategy.

3. Blog Commenting

read more …

A Few Points on How To be Successful with YouTube Marketing

250px Logo YouTube por Hernando.svg A Few Points on How To be Successful with YouTube Marketing

Picture credit: Wikipedia

Great 15 points on how to be successful with YouTube Marketing shared by Raju PP.

Just a few first points:

1. The amount of videos which you upload

2. Put yourself into the shoes of the customer

 3. Make sure you upload quality content

4. drive traffic to your YouTube video

A recovery of sorts for Florida but businesses still need help to survive

SEO Tampa1 300x198 A recovery of sorts for Florida but businesses still need help to surviveAn economic recovery of sorts next year should be music to the ears of most Florida businesses, Wells Fargo predict that Florida will be the Nation’s top performing state in 2012. It is still however only around 64,000 jobs that will be created in the state next year and Wells Fargo have warned the recovery will remain slow. Yet many Florida businesses need a recovery now, next year is too late and for small businesses a recovery sometimes takes longer to trickle down the supply chain to them than it does for companies with a national or international focus.

For those businesses who traditionally get most of their trade at Christmas, 2012 may not seem as far away and it may give them the boost they need; for others surviving in tact until the recovery really starts to show a difference may seem almost beyond them. It isn’t necessarily that businesses will even be forced to close down but a lack of business is forcing many to lay off staff and to cut their hours, many business owners feel they have a duty to their staff and don’t want to lose them but are at a loss as to what they can do.

With little money for marketing expenses Florida businesses have found it hard to find new business, even if they know it is out there, but SEO could be just what many need. Search Engine Optimisation boosting visitor numbers to business’ websites could be just what they need to keep them going with some new clients and to be ready to take advantage of what recovery there will be when more individuals and businesses will be buying, but competition will still be fierce. Many are already discovering the usefulness of SEO; Tampa’s small businesses find that SEO is in fact the only way to bring potential clients to their business in a cost effective way.

The great thing about SEO Tampa businesses have found is that cost wise it is less expensive than local advertising in Yellow Pages or local papers but you can cover much wider areas with SEO. Tampa businesses can easily ensure their website shows in search results for other cities and towns nearby, across Florida or even nationally.SE Tampa Affordable SEO Company 300x200 A recovery of sorts for Florida but businesses still need help to survive

The other great thing about SEO Tampa businesses discover is that rather than being hit or miss, every client that comes to their site is someone who they know has searched for a relevant keyword. When times are tough you don’t want to be wasting money advertising to people that have no interest in your products and services. Businesses of course when things are tough tighten their belts so even mail-shots or e-mail campaigns will mainly fall into the inboxes of people with no interest in buying anything apart form what is essential. By using SEO Tampa businesses are making sure that all their efforts are putting their website in front of people who have already decided to at least research their product or service by putting in the relevant keyword. SEO is all about focusing on the most appropriate keywords for a business and then thanks to website analytics those keywords can be tracked for effectiveness so if the people searching for one keyword use the enquiry form 90% more than those who have used another keyword then the first keyword can be focused on.

If SEO can help businesses to keep going with cost effective marketing with a return on investment that can easily be measured then come 2012 there should be many more Florida businesses still in business and setup to keep going throughout what could be a slow recovery.

IB Systems, Tampa’s IT Support Company Announcing a New Website

lB Systems logo sm IB Systems, Tampas IT Support Company Announcing a New WebsiteIBSI, Innovative Business Systems aren’t exactly a new company: they are well known for their computer support services and lotus notes support in Tampa Florida, this is by no means all they do though and a new website for the business is set to be launched in order to make it easier for Florida businesses and businesses further afield to see what IBSI do as well as how they do it.

Some may say it is high time IBSI updated their site, they have been delivering the latest in web technology and web design best practice to customers for years. Few places in Florida can offer the range of expertise and types of web design that IBSI do: their web design includes the most complex internet sites with custom applications and massive databases, fully transactional customer facing websites and sites made in WordPress. Tampa businesses coming to IBSI maybe more importantly get listened to by the company and with such a wide range of computer support Tampa businesses will be sold what is best for them not what is best for the seller: as is sometimes a risk with very niche or focused businesses, for example a WordPress only web designer may try to sell a site in WordPress Tampa businesses often don‘t want or need, IBSI will suggest the best option available.

IB Systems, Inc. was founded in 1996 by experienced systems consultants order to respond to the ever-changing needs in Internet and Intranet environments. As a team, we approach all projects with an earnest determination to provide excellence from beginning to end. Accredited experts in systems integration and business solutions, we take pride in our performance and ability to radically improve our clients business workflow.

IB Systems is an IBM and Microsoft Business Partner.

IB Systems is a member of the Clearwater Chamber of Commerce and has been certified to conduct business with the Florida State since 2003.

 read more 

SEO Advantages Make Value of WordPress Unquestionable

wordpress logo we design 300x186 SEO Advantages Make Value of Wordpress Unquestionable

Picture Credits: WordPress.org

Is your web developer seeing the big picture, are they ensuring that your website doesn’t just look good but will actually be seen? First off the search engines need to see your website and only then will large numbers of people make their way to it: unless you have a big well known brand or give out a lot of Business Cards with your URL on.

A WordPress site has a lot of benefits over HTML, for a start your web designer can’t fail to set up a website in WordPress that is going to be good for HTML. It is naturally designed to be search engine friendly, all text is visible and it is easy to manage links and flow of pagerank round and off of your site. You may though need to have someone else really get your SEO going but with WordPress that is easy. For businesses in Tampa WordPress comes highly recommended whether you work with us at Affordable SEO or not. We prefer WordPress though as it is much easier to work with and do SEO for; there are both built in SEO tools and free add-ons to make sure that keywords can be put in easily to all pages. It seems a shame when there is so much on offer from WordPress, Tampa businesses often come to Affordable SEO with great looking websites that are nowhere on Google and other search Engines, we look at them and find that what they really need in some cases is a new or substantially redesigned website. You may think that Affordable SEO would relish selling businesses in Tampa WordPress websites but usually it simply cuts into a company’s SEO budget meaning we can’t do as good a job for them.

Even in its most basic form with no plugins WordPress is easy to optimize for Search Engine Spiders, this includes easy ways to add tags to new posts and pages and an easy way to setup optimized permanent links to pages.

SEO is about building links as much as placing the right keywords in the right places on all pages, for this you need link bait as well as actually going out and building links. Even with building links often people will check your site before giving you a link and it helps if it is looking good and full of content. With static HTML sites or sites with hard to use content management systems that no one in a company knows how to use no one will ever quite get round to adding content. The more content the better the chance of getting a link to something that another site owner thinks will interest their users. Having a company do your SEO on WordPress, Tampa’s Affordable SEO or someone else, will create good articles with the right keywords but great relevant content can be created by staff as well and done more often and continually. Google love to see new content so the easier it is for staff to add something on a daily basis the better your SEO results will be.

For business in Tampa WordPress is going to be the best option for most corporate sites that won’t be transactional and will be mainly content driven but even for e-commerce and other sites WordPress and its plugins to allow all sorts of uses for a site including making it into a store are worth looking at.

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