Things are tough for all sorts of businesses in the US and for many businesses this means that increasing staff numbers are the last thing they will be thinking about, many of course are cutting jobs. None the less nationwide the unemployment rate has stayed at 9.1% ; in Tampa though it seems things may be worse than the national average. Much of Tampa’s economy is built on tourism either directly or indirectly, tourists are fewer as even those with steady employment start putting money by for a rainy day; people are simply not taking as many holidays. Other businesses in Tampa not directly reliant on tourists of course rely on business indirectly from tourism including from tourist businesses and customers whose customers are tourist businesses or consumers who work, or are looking for work, in the tourism industry.
What is the solution for Tampa businesses, one way is to be better at marketing and spread wider the areas your business serves and the potential clients who become aware of you, this is easier said than done of course and in tough times many business’ reactions are simply to spend less spending less isn’t so much what is important though as spending wisely and spending on types of promotion that are going to be highly effective.
Online marketing is becoming increasingly important to small businesses and it is popular for being so cost effective, many businesses focus on reaching local customers through their website and other web marketing but without much more effort a website can be seen by businesses throughout the United States and even further afield. By using Search Engine Optimization (SEO) Tampa businesses stand to drastically increase the number of people who see their site and also the number of relevant people who see their site.
The ability to target people searching for highly relevant terms is part of the value of SEO Tampa businesses can enjoy. A good strategy for SEO Tampa businesses should adopt is to closely monitor which keywords are bringing in visitors and which keywords are bringing in customers: i.e. visitors that either make an enquiry or buy. For cost effective SEO Tampa businesses should focus on the keywords they can see are actually making them money and the amount of SEO Tampa businesses actually have done can increase once they can see the results and quantify the return on their investment: how many types of promotion can you really accurately do this with?
With the economic conditions in Florida and across the US and the world so difficult it is really survival of the fittest but this doesn’t mean survival of the biggest necessarily, don’t assume that as a small business you can’t use SEO because bigger companies will dominate results and the keywords and phrases you want to rank for in Google; using effective SEO Tampa businesses of any size can find relevant searchers and with so many keywords there will always be some that your competitors haven’t thought of or haven’t optimized for well enough.