Most business owners have come across Google Adwords advertisements and may not have realized, others may realize that Adwords marketing is what you are seeing down the side and above the main Google results: with a yellow background labeled as ads.
If you have realized that this is what Adwords is you still may not understand how it works or what good value it is, Adwords is also accessible by any business no matter how big or small with no real minimum budget; in fact it is often possible to get vouchers when opening a new Google Adwords account, giving you often around $50-$75 of free AdWords marketing.
The Adwords system doesn’t just limit you to ads on Google either, you can also set it up so your ads appear on web pages with matching keywords, this is optional and you can stick with Google but it can bring in a lot more traffic, the websites of course earn money from this.
In either case, advertising on Google or on other websites, or both, you get very relevant traffic. On Google itself in the same way that websites show up in the main results to match keywords so do your ads. You bid on keywords and where your ad shows depends on how much you are willing to pay. How much each keyword is depends on how much competition there is, so for quite niche keywords you may pay mere cents yet still get highly relevant traffic. As for other websites you still compete for keywords and your ads match the keywords on the pages where your adverts appear. With both types of ad placement through Adwords you only pay anything when someone clicks your ad.
Adwords marketing is low risk and you can set your daily budget, you can track which keywords are bringing in traffic leading to sales or other most wanted responses even and ditch those keywords that aren’t performing.