The Google SEO Algorithm and Exact Match Domains

seo 06 300x200 The Google SEO Algorithm and Exact Match DomainsGoogle is always changing how they display search results on their search engine. These constant modifications are what make Google so great. They are always changing, always looking for ways to do things better. Still, they just recently announced that they will be changing their SEO algorithm once again in an effort to cut back on the number of “exact-match” domain names that are of low quality and rank highly in the search results.

The algorithm change will prevent these domains from showing up very high. This change is expected to change just .6% of search results on U.S. queries, says the current head of Google, Matt Cutts. This new change isn’t a part of the comprehensive overhauls that were performed a bit ago. They were called Panda and Penguin and weeded out poor content and spam, respectively.

In some cases, really poor quality sites rank highly and it’s not entirely certain why this happens. These changes are to be rolled out very soon so it is likely you will see sites that use to rank very high with an exact match domain not ranking high anymore. The new SEO algorithm is designed to help level the playing field a little bit and ensure only relevant site right five.

This won’t knock out every exact match domain name from the top of search results. That would be ridiculous because there are many sites with an exact match domain that has completely relevant content and maintains high-quality. These changes were designed to weed out those sites that are taking advantage of keywords to rank highly without having the content to back it up.

This will not punish sites that have good content and keywords that match their content or services. This will only punish sites that have an exact match domain but don’t offer anything really useful to visitors. People have been trying to take advantage of search results since the dawn of the web. Google has managed to set themselves apart by always keeping up with the latest trends and creating new algorithms to maintain the integrity of their search results. That’s why Google has become a verb and why their SEO algorithm is something people try to figure out on a daily basis. How you fare in search results can make or break your business, so it’s a good idea to pay attention to these changes.

Leave a Reply

Your email address will not be published.Required fields are marked *

*


eight + = 12

Follow Us On Twitter

Find Us On Facebook

Add Us on Google+

RSS Recent Blogs

  • Questions to Ask Before Hiring an SEO Specialist
    The world of search engine optimization is one that is often muddied in confusion. There are so many rumors flying about regarding what works and what doesn’t that one can find one’s head swimming from all the false and misleading data. That’s why knowing what to ask a SEO specialist is of vital importance so […]
  • What The Experts See In The New SEO Periodic Table Elements
    At this year’s SMX meeting in June, bigshots of the SEO kingdom got together and discussed the latest in SEO, the big search engines, the algorithms, strategies, and the surprising results they’ve gathered over the past year. This year’s triad of knowledge included Marianne Sweeny of Portent, Matthew Brown of Moz, and Marcus Tober of […]
  • SEO Mistakes Not To Make
    Having SEO or Search Engine Optimization done correctly means one’s website will be in the game at a top and efficient position. It takes skill based on the science and technology available as well as some good common sense and insight. That being said there are a list of serious mistakes that webmasters and site […]
  • The Marriage Of Social Media Marketing And SEO
    Far too often entrepreneurs make the mistake of not realizing the importance of combining SEO and social media marketing. They’ll focus on one or the other and soon find themselves in a quagmire of low stats and lower performance. The reason is that both these platforms compliment to one another and only the savvy and alert […]
  • What’s The Story On Google’s Pay Day Loan Algorithm?
    With much anticipation in their war on spammy websites, Google’s heralded Payday Loan Algorithm hasn’t lived up to what it was cracked up to be. Website owners, spam watchers, and SEO optimization experts have all been chomping at the bit regarding seeing this software do its job in getting the spam off the search engine […]
  • A Business Needs The Best SEO Service
    If one has a business presence on the web then it is paramount that it uses the best SEO service available.  That being said, here are some things to look out for when searching for one. A great SEO service is one that stands by you every step of the way.  They won’t cut and […]
  • Google’s Panda 4.0 Changes The Game
    Here’s the game changer coming as Google has announced that their next version of their search engine will use their Panda 4.0 algorithm. Google is doing this for one primary reason.  Results that bring more quality sites to the fore and not those spammy, hack sites that SEO marketers have put out by the millions.  […]
  • Things You Need To Know About Social Marketing
    Business nowadays is relying more and more on the advances of social media.  The social media websites and venues are growing at an alarming rate and marketers are often challenged on how to utilize them best in their business.  There are emerging solid routes to better efficiency but it takes a good deal of common […]
  • Battling For That SEO Victory
      Matt Cutts from Google has added his expertise again and again regarding SEO.  Anyone trying to get good placement on Google had better listen to what he says and do your due diligence so you can beat the competition. It’s all a matter of following certain basic principles that go along with SEO.  The […]
  • HERE ARE SIX GOOD INDICATORS TO REVISE YOUR SEO
    Your website or blog cost you money and time to build.  It is your window online to your business or interests.  Getting traffic from the search engines calls for precision Search Engine Optimization and when you don’t see results you can see these six signs your SEO service needs revisions. 1-  A trickle of traffic.  […]