Why Local SEO is So Important for Small Businesses

Sure, you know that SEO is important for your business. You know you need to promote your company online and make sure your potential customers can find you. However, that may not be enough. In fact, now more than ever you need to utilize local SEO if you really want to see results.

Up until recently, people still used local references like the phone book to find companies that are near them. However, more and more people are using search engines like Google now to find local businesses. This is due to a surge in local search improvement and the boom in mobile device use. Just about everyone has a smartphone now and that means everyone has access to the web on the go.

In short, if you run a business that receives local customers, you need to utilize local SEO to get the best results possible. You can’t just list your company in a phone book anymore and expect that to be enough. You have to take this extra step and join the twenty-first century.

Local search has become highly effective. More and more people are finding exactly what they’re looking for when searching for local businesses online. That’s excellent news because that means customers are finding the products or services they wanted much more quickly than they ever did before.

Is your business one of these? If not, you’re really missing out. That means losing money. It could also mean your business won’t succeed. That’s definitely not something you want to have happen. Alternately, you can do something about this.

That means using local SEO tactics whenever you get the chance. Specifically, you need to include keywords that pertain directly to your business’ location. So, if you run a salon in Seattle, “Seattle salon” would be an obvious choice. You should likely also include even more specifics than that to attract the right customer base.

At the end of the day, you need to make an effort to optimize your website’s local search terms. Doing this will ensure your company receives the highest amount of visibility. If you do it right, your company will come up first in the search results on Google under local results. That’s what you want because it provides your customers exactly what they’re looking for. Never make your customer work to find you–otherwise they won’t. Do all you can to boost your small business’ visibility and you’ll see the results in increased visitors and profits.