With much anticipation in their war on spammy websites, Google’s heralded Payday Loan Algorithm hasn’t lived up to what it was cracked up to be.
Website owners, spam watchers, and SEO optimization experts have all been chomping at the bit regarding seeing this software do its job in getting the spam off the search engine and allowing legitimate sites to see their day in the higher rankings. After the announcement that the software was up and running, aficionados watched intently to see the results. So far they’re not satisfied even from the responses of Google’s SEO expert Matt Cutts who enlightens the public on everything Google and SEO related issues.
It was on June 12, 2014 that Cutts made the announcement that the software was up and running but so far the satisfaction level just isn’t there for the public. Lots of speculation is emerging from experts in SEO and those on the sidelines. The Payday Loan software was touted as a something like a dream come true. Something the hard working website owner or webmaster could count on to give them a fighting chance against the black hat spammers who often thwart the search engines and dominate the top rankings. They populate Google with low end quality content written by hack writers from third world countries. The average and above average website owner and webmaster doesn’t have a chance nowadays.
That being said, it’s going to take serious vigilance to see where this SEO algorithm is going and whether the spammers can compromise it. It’s like as soon as Google gets ahead these people are right on their tail and they’ve got to start all over again.
The Payday Loan 3.0 algorithm follows the Panda 4 software that Google initiated recently to do somewhat of the same thing. One might think that with this one two punch that Google would be well down the road to beating back the spammers but so far no flags or fireworks of celebration have been seen. It may be that due to the sheer volume, perhaps billions and billions of spammy websites are too much for the algorithms to handle in a speedy manner and may well take weeks or months to show results to a satisfactory degree. If that’s the case then it could be a double edged sword for Google in that by the time the software takes hold and shows results, the spammers and black hatters will have back engineered things and Google will be back where they started.
It’s all about the math here. With billions of people on the web and millions of spammers and those who would undermine things for greed, it may call upon Google to really pour on the heat and find a way to combat it all. It may take something drastic that will upend the SEO world but something has to be done before someone else comes up with a search engine that can’t be compromised and Google will go the way of Yahoo.
Picture credit: Wikipedia