SEO is an ever-changing landscape of technologies and techniques. One day one thing will work and the next day it all goes to pieces. Experts in SEO, therefore, have to keep their eyes opened for these changes and how to use the new software and techniques to best take the lead over the competition. The future of SEO calls for some recognition and application of fundamental rules and routines and being able to adapt the new trends that emerge.
There’s a lot to chew on regarding this subject and it means that there is going to be lots of work to do. This is not going to be a cakewalk by any means, the direction of SEO calls for adapting and developing new things for every area that SEO encompasses. The old days of keyword cramming and link building aren’t going to cut it anymore but will still be useful to a degree. The future calls for adapting to the mobile market as well as different content levels of quality. Google has been trying to clean house. They want sites that actually have some value to the surfer. Thus, Google has been tweaking their algorithms to help weed out the bad content and feature the higher quality content.
For years, webmasters had contracted for short articles loaded with keywords and link building techniques. Their lust for search engine supremacy had them posting less than quality content and only content that was questionable regarding ethical lines. Google knows this and is starting to penalize the short story articles. Google wants deep content, content that has something to say and has value to the customer by filling in facts and bargains and helpful advice, products, and services. This pursuit by Google is rapidly gaining steam and many web marketers are seeing their old sites drop like rocks in the search engine pages. This has brought on a resurgence of updating old sites which are costing a fortune. The good old days of just using cheap and SEO laden content are quickly vanishing and the new trends had better be adopted or failure is inevitable.
As mentioned earlier, sticking to the fundamentals is a must. Making sure your website makes sense, is easy to navigate and loads fast. You have to think in terms of the mobile market as desktops are going the way of the dinosaur. People using mobile are limited in screen size if they’re not using a tablet. Your site must load with clear and understandable graphics, videos, pics, and copy without a lot of bells and whistles that obstruct what the site is about and it’s interactivity. People like to get the gist of the site right off, not have to dig through pages of fluff and meaningless attempts at manipulation. This is a big turn off and in the coming months will see penalization via Google. It’s all about streamlining your sites and pages with all the pertinent, relevant and engaging content available.
Speaking of content, expect to see longer articles. At least 1,000 words in length. The web marketers out there that are cheapskates are fooling themselves if they think they can get away with 300-word snippet articles stuffed with keywords. Google knows what they’re doing and their new algorithms are seeking out to destroy such practices. Google wants an engaging well-written copy, not something from a cheap writing mill of outsourced crap. Your site has to be original and well worthy of the surfer’s time. It doesn’t mean good old fashioned sales pitches are going away, no, it means trying to automate things with the least effort and cheapest quality will not be sufficient anymore. It means website owners and web marketers are going to have to work and work hard from now on.
Areas to look out for are Voice Search. Voice search is a growing prospect that your site has to take advantage of. Mobile devices for the person on the go will be subject to voice search. It won’t overtake text searching as no one wants sot to shout out their personal information aloud, but the voice is growing and must not be ignored. Local SEO is something that every web marketer and the site owner have to have optimized. People can’t buy from you if they don’t know where you are. Your location can be a wellspring of search engine hits, especially the organic traffic that converts into sales. Use your location, local events, local history, landmarks, famous people to your advantage and you’ll pull in more traffic.
Overall, keep your eyes peeled for the latest in SEO. Visit the trade sites and get a professional SEO company to guide you along the way. A pro level SEO expert will walk you through the process, answer any pertinent questions and work with you within your budget. They’ll know all the inside and rewarding tips and technologies to use to make sure you rise up the search engine rankings the right way.