SEO doesn’t work in a vacuum. There re a lot of different parts that you have to get right to create an effective marketing strategy for your business. You honestly can’t afford to overlook any of the following pieces in this process.
Your Audience and Industry
Your number one consideration is your industry, who your competition is, and who your audience are. This will determine what your next steps are in forming your SEO strategy.
Once you know your industry and its audience, you need to do some keyword research to pinpoint the best way to target perspective clients and deliver what they’re looking for. You also need to learn how your audience are conducting their searches because subtle shifts here can make or break your strategy. It’s also important to have a firm grasp of industry market shifts’ norms, buyer personas, and how all these things impact your overall SEO strategy.
It’s also important to understand your users’ intent with the keywords they choose so you can use variations of the keywords in your marketing. If you don’t conduct keyword research, you can’t make these adjustments. Now you can see why it pays to dig deep into your keyword research. Just think of all the great opportunities you can eventually uncover.
Analytics and Reporting
Accurate reporting plays a vital role in your SEO campaign. Without it you can’t make the adjustments your campaign needs. Of course, you may not need to make these adjustments daily or weekly unless you’re in a rapidly changing industry. When the market you’re in shifts quickly, you’ll want to integrate a quarterly or even bi-monthly keyword research task though. This way you’ll know exactly you’re your audience is looking for.
Google’s mobile-first index is the new de facto standard for search. Although it doesn’t exclude desktop, it is the beginning of an era in which we’ll see a lot of dumbed-down search results. This will detract from web design as everything will now be designed for either iPhone or Android. You’ll want to make sure that everything works fine on both as algorithm shifts and updates will become the new norm.
One of the biggest concerns SEO experts have today has to do with content. This is how your site gets the links it needs to help increase your rankings in the SERPs. If you don’t execute it correctly, it can be the bane of your existence. With this in mind, it’s important to understand that not all content is created equal. There’s spammy content and non-spammy, authoritative content. Essentially, you’ll want to write your own content without worrying about the complexity of sentence structure, grade level, or anything other than creating good content. Simply aim to create viral content that resonates well with your audience. This isn’t something that will happen easily or smoothly right from the beginning.
This is a concept that can’t be stressed enough. They’re a major ranking factor. While Google’s John Mueller says that “a link is a link,” this isn’t exactly true. Google Webmaster Guidelines says there are some links that are bad for Google because they’re spammy by nature. You don’t want to acquire these links because they’re bad for your site’s link profile. Instead, you want links from non-spammy, high-quality authority sites in your niche. While the occasional bad link won’t do much harm, when you saturate your link profile with bad links it’ll haunt you. With this in mind, you’ll want to make sure that you don’t always go after one type of link and that you have a healthy ratio of different types of links.
It’s important to understand that there’s no “one size fits all” way to go about SEO. However, you don’t want to overlook what needs to be done here. These are just some of the best practices you’ll want to put into action as soon as possible. If you don’t have the time or energy to dedicate yourself to doing these things, hire the Affordable SEO Company. With 20+ years of experience under their belts, you can trust them to position your site right where it needs to be so you can get a great ROI. Make sure you contact them today.