SEO can be a very tedious job. One has to know quite a bit about the search engines and how they run in order to rank higher. One career that is using SEO more now than ever is lawyers. Law firm SEO can easily be done if you follow the tips listed below in order to increase your traffic.
The first tip that we can offer is used keywords that are specific to your website. What keywords are driving a lot of traffic to your site? Law firm SEO should be using keywords that have high search impressions.
You should have a primary keyword and then a secondary keyword phrase for law firm SEO. Your primary keyword phrases will focus on the content of your page. Examples of this may include Divorce attorneys in Clearwater, Florida or Tampa Family Lawyers. Secondary keyword phrases are great to use when relating to your content. These may include Penalties for Drug Charges in Clearwater.
Primary keywords need to be listed at least once on a page. Another idea is to use alternatives to this, as you do not want to be guilty of keyword stuffing. Alteratives will just give you another option as to how to word something. An example of this is if your keyword is child support attorney, you could refer to it as a lawyer or see if you are able to make it readable by changing support to payment if possible. However, do not change words if the text is not going to be readable.
What about adding high-quality links? Did you know that in law firm SEO, these are very valuable? If you want to grow your search engine optimization, this is an exceptional way to do it.
One trending behavior on the market today is infographics. Here you will be able to put a link, along with a lot of data that can be divided down into bite-sized chunks. The excellent thing about these infographics is that they are commonly straightforward to read, allowing the user to get more out of them. And if you design an infographic, you can ask other businesses to use it on their site as long as they provide a link to your site. As an added plus, if somebody finds it newsworthy, they will share it on social media.
Videos are another great way to boost a website’s rankings. Not only are they engaging for people to read, but they can provide valuable information. Consider doing a how-to on a topic related to your field. Perhaps you could do a few questions and answer segments. Or another fun idea is to do mini-interviews with members of your law firm so others can get to know them better before hiring them.
You may also want to upload your videos to Youtube and then place a link to your website within your video to draw potential customers to your site.
The speed of your site should be checked over frequently. A super slow site will probably be one that is not visited very often.
If you do have a slower speed, check on your bounce rate and engagement rate. One way to improve these is to add some videos. You should also make sure to add more valuable information.
Law firm SEO is something that every attorney’s office could benefit from. SEO will help to improve traffic, thus bring more potential clients to the attorney’s office.
If your office is not too sure about SEO, consider hiring a professional law firm SEO company to help you with all your search engine optimization needs.