A very effective SEO campaign is essential to dental SEO. Search engine optimization is crucial when it comes to having dental practices being seen by potential customers. Here you will learn some measures you can take for dentist SEO to put your practice at the top.
First, you want to be sure to register with Google My Business (GMB). This directory must be filled out all the way, leaving no bits of your profile empty. This information you provide will be what shows in Google Maps and search results. GMB was designed to complement your practice, but it will only help if you have verified it. And of course, you will need to optimize it as well. Your name, address, and phone number will need to be double-checked to ensure that it correct. You should also add your business hours, along with any other crucial information, such as what payment types you take.
You will want to be sure to check your dashboard for your business on GMB on a regular basis. Many do not realize that their competition and others can suggest edits that could change the way you had once had everything all set up.
You should strive to have your dentist practice listed in several online directories. Dental SEO can be a lot easier if you make this happens. This works best if you add them little by little, as if you add them all at once, it could look suspicious. Some that you may consider would be 1-800-DENTIST, Every Dentist, and Super Dentist.
Keyword research plays a huge role in dental SEO. If you have keywords that you have been using for a while, it may be time to refresh them. You can use a variety of SEO tools for your keywords, such as SpyFu or Google Keyword Planner. Many of these do offer a free trial period, so feel free to take advantage of that.
When picking keywords, do make sure they are geo-targeted. Some should also have a commercial intent while others have an educational intent.
On-page optimization is very important when it comes to dentist SEO. Be sure to use your keywords in the title tag, heading tags, meta tag description, any new URLS, and the Schema.
You will also want to keep an eye on the competitions content. If their content on teeth whitening is 1500 words, be sure to make your content 2,000 words. You want to have 500 words per page more than your highest ranked competition.
Blogging is a great way to help your SEO. Be sure to do long-form content. Long-form content has many amazing benefits, such as you can be seen as an authority to your topic. And did you know that the longer a post is, the better it will probably rank? Individuals also tend to engage better if there is longer content. And there are more places to put inbound links, which is great for your site.
There are many excellent ideas for blogging when it comes to dental SEO. Consider adding a frequently asked questions post. Or you could write in detail about various services that your dental office provides. You may even consider adding a blog post about the proper way to floss, as many people honestly are unsure of how to do it correctly.
If you are interested in learning more about dental SEO, but are uncertain where to start, please consider calling Affordable SEO Company. Their team will be able to help deliver results to your dental practice, helping you register with various online directories and getting content set up.