Negative SEO is not something new as I think it has been used for a number of years. These days Google search engine updates (Penguin and Panda) have made search engine filtering more sophisticated and at the same time it has made Negative SEO more efficient and easy implemented. More and more cases of Negative SEO have been seen lately. That’s why I find that it’s very important to know how to protect your website from the Negative SEO and how to remediate effects of Negative SEO.
Okey let’s start. First thing first. What is the Negative SEO?
The term “Negative SEO” is pretty much self explanatory. However I will try to explain it in layman terms.
Negative SEO is a black hat SEO technique that leads to downgrading a website ranking (SERP) for lead keywords and may also lead to the website ban or to even placing a website into the “sand box“.
If your website is affected by Negative SEO (and we will talk later about how to recognize that) then most likely it’s done by your competition.
It does not take too much time nor knowledge in white hat SEO to apply Negative SEO to a website you don’t appreciate. There is a number of companies with roots most likely outside of the US which offer Negative SEO services.
It’s that time of week once again where we sit down and talk about some recent answers Google engineer, Matt Cutts, provided to questions about common search engine optimization problems.
First up is a question about using the same anchor text for several internal links on a site. The user was concerned that by doing this, he’d cause his site to be penalized. Cutts explains that for the vast majority of websites, internal links with the same anchor text won’t cause harm to your rank. While there are exceptions to this rule, it’s generally not something you’re going to have to worry about.
The second SEO question has to do with launching a site with hundreds of thousands of pages at once. The user wanted to know if doing this would penalize the site or make it difficult for Google to crawl. Cutts explained that while there’s nothing wrong about doing this, it may require the webspam team to take a look at it before it can rank. Likewise, Cutts recommends rolling out the content over time to make it a bit easier on everyone. A few thousand pages at a time, perhaps. Continue reading Matt Cutts Answers Questions About SEO Links, Archives, and Reconsideration Requests
It’s that time of the week once again, where we look at some of the questions Google engineer, Matt Cutts has been asked and the answers he provided. Hopefully, this will give you some good insights into current SEO practices and what you can do to further optimize your website.
The first question had to do with someone wanting to buy a domain name that used to be full of spam and whether or not he’d be able to rank with new content. Cutts said that it largely depends on what kind of spam currently sits on the site. If it’s just manual spam, or bad SEO content, then the user could feasibly clean this up and submit a reconsideration to Google. It may take some time but recovery is totally possible. If algorithmic spam was used, however, where a bunch of spammy links point to this domain, it may be best to pass on it and look for a domain that hasn’t already been thrashed. Continue reading Matt Cutts Answers Questions About Domain Names, Page Ranking, and Unnatural Links
It’s that time once again where we look at some recent questions and answers offered up by head Google engineer, Matt Cutts. As the resident SEO expert, he provides detailed answers to people all over the world about how they can make their sites rank higher in the search engine.
First of all, a user asked how much PageRank dissipates when you use a 301 redirect. People have started using 301s thinking they will preserve more PageRank for their sites than using regular links. However, Cutts quickly asserts that 301s and links carry the same weight so it’s always best to just use what makes the most sense for your purposes.
The second question Cutts answered had to do with backlinks. A user asked why some sites with poor quality backlinks still manage to rank high for certain keywords. Cutts asserted that it may just be a case where the algorithm hasn’t gotten good enough yet to catch everything. It may also be that the links the user saw weren’t the entire picture of the site. That is, the site might have had some great backlinks that the user missed, giving the false impression that the site was filled with SEO spam. Continue reading Matt Cutts Answers Questions About PankRank, 301 Redirects, and Link Purchasing
We’re going to talk about more questions and answers from Google engineer, Matt Cutts today. In fact, we have a really interesting one first up. A YouTube user asked him where he saw Google search 10 years from now and Cutts responded that he envisioned the search engine becoming much smarter. It would be integrated fully into augmented reality devices, include voice search, and may even be able to synthesize information. So, if you were to make a search for the top ten movies of all time, it should come back with results pulled from multiple sources to create a list for you.
When building a website, you may be curious as to what platform to use. What works best? What does Google prefer? According to Matt Cutts from Google, they actually prefer WordPress development because it’s easy to use and provides clean design that is super easy for Google to crawl. This means your site is more likely to be indexed, which means it’ll be easier for people to find you using a search engine. For this very reason, WordPress design is perfect for those wanting to have a website that ranks high in the search engines without having to invest a ton of time.
That’s the key here: WordPress is like one massive shortcut for SEO implementation. You don’t need to get bogged down in the details. You don’t need to be an expert. What you do need, however, is to know how to use the tools you have at your disposal and the impact they will have on your site’s reputation.
When working in WordPress development, you should know that plugins are extremely useful. Plugins save you a ton of time. If you had to manually create pages, link them, and add SEO tactics to each, you’d have no hours left in the day to create compelling content–which is the whole point for having a site in the first place. Matt Cutts recommends a few plugins in particular as being especially helpful like Cookies for Comments, Feedburner, Enforce WWW, and WP Super Cache. All of these streamline site management and provide for a more pleasant end-user experience. Continue reading Matt Cutts from Google on WordPress Development and SEO
When modifying your website to implement SEO, you might be concerned about how you’ll compare up against some of the major brands out there. You might think that you have no chance at all of competing. However, this isn’t the case. You see, if a major brand makes numerous search engine optimization mistakes on its website, it will be penalized. Yes, just like every other website out there.
A lot of people used to think (and still think) that Google treats major brands differently that everyone else. The thinking is that since these brands already have national visibility, it doesn’t matter if they optimize their websites properly or not. They will be listed first in the search engine results for their industry because they are popular.
Just recently at SMX West, Matt Cutts was asked some specific questions about this very topic. Someone asked why major brands can spam like crazy and get away with it? Cutts’ answer? He said that all major brands are penalized by the search engine all the time, it’s just not so obvious because they don’t go around announcing this fact to the world. These big companies are likely embarrassed by their penalization so they don’t make mention of it or even seek assistance to fix it. It’s just not good publicity.
It’s rather interesting because if you search for a product, a major brand in that industry is almost always likely to show up at the top of the search results. However, it’s hard to test for penalties unless you watch the same search results daily over several weeks and note placement changes.
SEO is a lot trickier than people think and a lot of the time, major brands don’t invest in this area because they think they can get by on name recognition alone. Because they don’t hire dedicated people to this task, they kind of just guess at it and likely use very outdated practices to optimize their sites. This results in ineffective SEO at best and terrible optimization at worst that punishes your site rather than helps it. It’s feasible that many major brands fall into this latter category, and what’s sad, is they have the resources to change this and actually optimize their sites properly.
In any case, it ought to be refreshing to hear from Mr. Cutts himself that big companies have to play by the same rules as everyone else.
U.S. company Raytheon jointly with the U.S. government has developed a technology that can follow people and predict their movements on the basis of data from social networks. Software solution, the development of which lasted for two years, was named Riot – Rapid Information Overlay Technology. The new system, which resembles a search engine makes it possible to obtain detailed information about a particular person, including a list of his friends, he visited the place and other details.
An important feature is the ability to predict Riot users move further. For this, the system not only uses data from Facebook, but the GPS-coordinates of Foursquare, as well as information from the micro-blogging on Twitter. After analyzing the patterns of user behavior, Riot can make a chart with the most frequently visited by the user specifying the time and places of visits.
Raytheon to sell their development is not intended. The company, which is among the largest providers of solutions to the national security, plans to use new technology to improve its products.
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