What The Experts See In The New SEO Periodic Table Elements

SEO components 140714 300x225 What The Experts See In The New SEO Periodic Table ElementsAt this year’s SMX meeting in June, bigshots of the SEO kingdom got together and discussed the latest in SEO, the big search engines, the algorithms, strategies, and the surprising results they’ve gathered over the past year.

This year’s triad of knowledge included Marianne Sweeny of Portent, Matthew Brown of Moz, and Marcus Tober of Searchmetrics inc.

The analysis of what ranks and doesn’t came as a surprise in many cases and the old standards kept their ground as well according to the report at Search Engine Land.

One of the things that popped up and is a rising talk of the town is the power of brand names.  This is all abuzz amongst internet marketers because achieving brand name status means an easier road to marketing and capital.  People either know who you are, respect you, or they don’t.  Rankings seemed higher for certain brands even new ones.  It’s also part of not a singular thing that makes the rankings higher with brand names. That includes links, backlinks, social media, etc..  The bottom line here is it’s better to have a brand than not.

Internal links and good content still win the day although one must be cautious about how many and how good those internal links are.  Good content continues to win the day and writers who specialize in great copy can mean the difference between success and failure.  Remember, people will visit a site and if they can’t understand what is going on they won’t search, bookmark, or share.  It’s imperative that internal links go to relevant pages and those pages have content that is far better than good.

Other such common sense factors as site speed are important as well.  If your site loads too slow you’re losing out big time.  Those timeouts mean no surfers, spiders, crawlers, etc..  You need to be on top of what your hosting company is doing and make sure they are up to speed.

Other tidbits in the search metrics focused on fine tuned things such as mentioned earlier but in-depth regarding the connection to well done optimization and poorly done.  Keywords strategically and well placed enhance things for the better.  Good content, speed, the works.

If all this seems common sense it is because it is. The days of sloppy, cheap content coming from hack mills are coming to a close and soon billions of websites will drop off the radar as a greater emphasis on quality emerges.

It’s ironic how the experts are finding that Google and other top social sites can drop in ranking and then upon analysis find out that it’s all about quality.  People know quality and the emerging domination of mobile is showing that.  People just don’t have time for schlock content.  It’s their valuable time and money at stake and if a site reaches top rankings but delivers sucker content only because they know the tricks of black hat SEO then the end up taking a beating they’ll never recover from.

SEO Mistakes Not To Make

SEO Mistakes 300x225 SEO Mistakes Not To MakeHaving SEO or Search Engine Optimization done correctly means one’s website will be in the game at a top and efficient position. It takes skill based on the science and technology available as well as some good common sense and insight. That being said there are a list of serious mistakes that webmasters and site owners do that kill any good attempts with SEO.

Poor quality content

No one wants to visit a site where the content is poor. Hire professional copywriters and not those nickle and dime ones. Make sure the pictures an videos are clear and well done. Don’t slap any bells and whistles on the site to look pop culture or cool. Get to the point. Your content should be about what makes your site unique and how it services your surfers. If you’ve got a business and your business is about pet care don’t slap some big picture of you and your kids or girlfriend all over the site. Surfers aren’t interested in your personal opinion of yourself, they’re interested in what you provide. Quality content means putting on the site works you created or hired someone to do. Professionalism is easy to spot. Sloppy work is sloppy work, no contest there. This is where a pro level SEO service is needed.

Keyword stuffing

Some people doing SEO have no clue as to how to populate a webpage or website with the right keywords the proper way. They stuff the same keyword anywhere they can and then wonder why the search engines penalize them. There’s a science, a technology to how to use keywords and a little bit of study will bring about surprising results. Keywords don’t bring a page to the top of a search engine alone nor overnight. It takes time and is done in coordination with other factors of website construction and management.

Inefficient use of social media

Since social media is one of the biggest traffic sources and growing, having SEO done right that incorporates it would be advisable. Not using social media properly is missing out on a major source of standing and growing traffic as well as boosting your presence on the search engines. When people share your website content that data is now available to the search engines. The more links to your site from organic traffic sources, the higher you’ll rank and the more credible you’ll appear. This isn’t a difficult thing to do. There are plugins that have icons and links to all the major social media around the world! A simple bit of cut and paste code and people visiting your site can click any number of these icons and suddenly your content is all over the place and these plugins are free! Do not underestimate the power of social media and SEO and don’t try to re-invent the wheel. Be competent and your SEO will benefit from it.

In addition

In addition to the above mentioned procedures make sure your link building is sane and not slapped together with links coming to and from irrelevant websites. Search engines see this and know your site is amateurish or a spam farm. Keep things smart, use a plan to make sure you’ve got a guideline of efficient and effective SEO techniques. It’s all about fine tuning things and using common sense that will help you avoid these SEO mistakes.

The Marriage Of Social Media Marketing And SEO

seosm 300x300 The Marriage Of Social Media Marketing And SEO

Far too often entrepreneurs make the mistake of not realizing the importance of combining SEO and social media marketing. They’ll focus on one or the other and soon find themselves in a quagmire of low stats and lower performance.

The reason is that both these platforms compliment to one another and only the savvy and alert will know how to utilize them efficiently. The game has changed and is changing fast. As more people get online and more commerce is done, a company doing business on the web is going to be hard pressed to get attention much less revenue. With all the hackers and spammers out there working night and day to get to the top of the search engine results, the average marketer or website owner is up against the wall. It has gotten to the point that competing against these ne’er-do-wells is pointless, however, Google and other search engines aren’t going down without a fight.

The key here is to get back to studying the data that SEO and social media marketing provide. That meta data is very important not just to see how many hits one gets but where they come from, time, date, region and more. What content do they like and are they sharing, liking, reposting what you have provided. Are the public talking about your services in good tidings and are those reviews spreading virally around the web. All this data and more are necessary for success and that means doing the homework, testing, studying and keeping it going. Without such you’ll find yourself falling behind or paying a good sum of money to get someone else to do it for you and that means overhead you shouldn’t afford.

It calls for looking at the procedures and tactics the big shots use and remembering that following the fundamentals is just as important as following those golden nuggets of wisdom along the way. That’s a major trap right there, the golden nugget online marketing courses promising to solve every problem you’ll have with SEO and social media marketing. They can’t. You can get gurued to death listening and buying such products. It’s best to get the free information often accompanying a website like Facebook provides and the free tutorials that others put up on sites like YouTube. You will be astonished at what you can find on your own. You can chat with fellow marketers, entrepreneurs and such at many blogs and forums and you’ll know from the start if the venue is honorable or not. Anyone trying to get you to buy everything they have means you’ve run into a spam minefield.

So the bottom line here is getting the data and doing the due diligence. You have to realize this is a marriage between SEO techniques and social media marketing and that calls for studying a massive amount of information that is ever changing. Not only that but the trends involved can be overwhelming. Every day something unexpected goes viral and changes the landscape of what is trendy and popular. A website or business has to be on the ball to take advantage of these things with keyword rich text, excellent content and ever ready response to surfers. When people are liking your site, comments, etc., you have to get in there and reply back, give and take information and then structure your websites, social media profiles and pages accordingly.

This calls for being on the ball 24/7 and it calls for staying on top of SEO and social media marketing trends.

What’s The Story On Google’s Pay Day Loan Algorithm?

640px Payday loan shop window1 135x300 What’s The Story On Google’s Pay Day Loan Algorithm?With much anticipation in their war on spammy websites, Google’s heralded Payday Loan Algorithm hasn’t lived up to what it was cracked up to be.

Website owners, spam watchers, and SEO optimization experts have all been chomping at the bit regarding seeing this software do its job in getting the spam off the search engine and allowing legitimate sites to see their day in the higher rankings.  After the announcement that the software was up and running, aficionados watched intently to see the results.  So far they’re not satisfied even from the responses of Google’s SEO expert Matt Cutts who enlightens the public on everything Google and SEO related issues.

It was on June 12, 2014 that Cutts made the announcement that the software was up and running but so far the satisfaction level just isn’t there for the public.  Lots of speculation is emerging from experts in SEO and those on the sidelines.  The Payday Loan software was touted as a something like a dream come true.  Something the hard working website owner or webmaster could count on to give them a fighting chance against the black hat spammers who often thwart the search engines and dominate the top rankings.  They populate Google with low end quality content written by hack writers from third world countries.  The average and above average website owner and webmaster doesn’t have a chance nowadays.

That being said, it’s going to take serious vigilance to see where this SEO algorithm is going and whether the spammers can compromise it.  It’s like as soon as Google gets ahead these people are right on their tail and they’ve got to start all over again.

The Payday Loan 3.0 algorithm follows the Panda 4 software that Google initiated recently to do somewhat of the same thing.  One might think that with this one two punch that Google would be well down the road to beating back the spammers but so far no flags or fireworks of celebration have been seen.  It may be that due to the sheer volume, perhaps billions and billions of spammy websites are too much for the algorithms to handle in a speedy manner and may well take weeks or months to show results to a satisfactory degree.  If that’s the case then it could be a double edged sword for Google in that by the time the software takes hold and shows results, the spammers and black hatters will have back engineered things and Google will be back where they started.

It’s all about the math here.  With billions of people on the web and millions of spammers and those who would undermine things for greed, it may call upon Google to really pour on the heat and find a way to combat it all.  It may take something drastic that will upend the SEO world but something has to be done before someone else comes up with a search engine that can’t be compromised and Google will go the way of Yahoo.

Picture credit: Wikipedia

A Business Needs The Best SEO Service

SEO Great Reputation 300x199 A Business Needs The Best SEO ServiceIf one has a business presence on the web then it is paramount that it uses the best SEO service available.  That being said, here are some things to look out for when searching for one.

A great SEO service is one that stands by you every step of the way.  They won’t cut and run once the job is done.  Making sure they apply the smartest and most efficient SEO service depends a lot on what you do in concert with them.

First of all an SEO service is going to ask you a lot of questions and vice versa.  This is part of the evaluation process both sides should take enthusiasm in. Reason being is because no two company websites should be alike and one’s unique business signature should resonate on the site and the SEO service should recognize it or emphasize its importance.  An SEO service will analyze what you alredy have or will walk with you as you develop your site giving tips and such along the way.  This is vital in that it lays the foundation of work well done and nothing left unfinished yet enough room for future improvement.

A website shouldn’t be a static thing.  Optimizing it along with its changes is what a good SEO service should do.  They know that the number of staff members of your business may increase as well as services you provide and that your market may expand or diversify.  New technologies and techniques may emerge and you’ll want that information on your site and the search engines to know about it.  The seo experts are fully aware of these issues and will strategize with you to ensure you capitalize on each contingency.  They may introduce you to methods and terms you’re unfamiliar with so you’ll have to do your own due diligence to maintain your education and responsibilities.

Simple things done to a website can drastically improve your search engine results and these may include:

Simple design.  Keep It Simple is a catch phrase that embodies what experts on the web use all the time it seems.  It has its benefits as your clientele want information not wildly elaborate websites with all the bells and whistles and no valuable content.

Easy navigation.  Finding one’s way around the website allows for the customers to see what you have, where to contact you and other vital information.  Not having a well navigable website means you offer confusion and frustration not service and education.

Get organic.  Etting organic traffic is the best.  It means the people finding your site are interested directly in what you have and the SEO service you choose should be well aware of the importance of organic traffic and how to gather it.  Anything less is money and time wasted.

Again, an SEO service isn’t one that will cut and run after a day or two.  They won’t make grandiose claims of getting your site to the top spot on Google in an hour or any other such nonsense.  SEO takes time and planning and has to grow.  Anyone or service that claims otherwise is lying through their teeth and are only out to make a fast buck and leave you dangling on the web.  Remember, fine SEO service takes expertise, strategy, planning, great communication and responsibility.

Check customer satisfaction and don’t fall for fake reviews.  You’ll know from the start if the company offering SEO service is legit or not by the way they conduct themselves.  Pushy, arrogant, grandiose behavior are all indicators of a scammer.  Keep on your toes and you’ll find the right SEO service for your business.

Google’s Panda 4.0 Changes The Game

panda4 255x300 Google’s Panda 4.0 Changes The GameHere’s the game changer coming as Google has announced that their next version of their search engine will use their Panda 4.0 algorithm.

Google is doing this for one primary reason.  Results that bring more quality sites to the fore and not those spammy, hack sites that SEO marketers have put out by the millions.  Those pages with low quality content and crammed with keywords and keyphrases gum up the search engines and result in poor quality returns on search queries by the public.

This upgrade of their Panda SEO software algorithm is sending shockwaves throughout the internet.  Google being the largest of the search engines means people who are into the web for money making use it to promote their goods and services.  From websites to blogs and more, Google is the place to be if you want that global exposure.  That being said, underhanded and unscrupulous types have been taking advantage of the old algorithms by using an y number of devious methods that Google has had to battle from the ground floor up.  With Panda 4.0, Google hopes to put the bad guys in check and get the quality content to the fore.

The amount of concern about SEO and Panda 4.0 has webmasters the world over scrambling to catch up but it doesn’t look like they’ll be able to for quite a while.  Google is getting better at staying ahead of the rotten webmasters who use every tactic they can to get to the top of the search engine pages.  There aren’t just a few hundred working on beating Google, we’re talking about millions.  Their livelihoods depend on them propping their websites in the top SE results where they mostly divert searchers to less than reputable results such as spamware, malware, and adware. These webmasters know SEO inside out and have been a plague to Google and other search engines for years.  Changing their algorithms with Panda 4.0 allows for Google to thwart these underhanded attempts and allow the average web surfer to get the search engine results they deserve.

Panda 4.0 was developed just for this contingency.  Google’s tech specialists looked at every tactic and technique they could get their computers on and strategized with their programmers to come up with a solution that they feel will be the game changer regarding SEO.  Google has to have the best relevant SE results or surfers will get frustrated and turn away.  We’ve all been victim of these websites that have been SEO’d to within an inch of their lives and rise to the top of the SE results and come to find out that nothing worth of value is on the pages.  We end up going deep into the pages for the real results burning up valuable time and effort.  Google realized this and went to work developing Panda 4.0 to put a damper on these tactics and thereby bring about the kind of search engine results that surfers deserve and honest, competent websites do too.

Things You Need To Know About Social Marketing

social media marketing seo 300x277 Things You Need To Know About Social MarketingBusiness nowadays is relying more and more on the advances of social media.  The social media websites and venues are growing at an alarming rate and marketers are often challenged on how to utilize them best in their business.  There are emerging solid routes to better efficiency but it takes a good deal of common sense and ingenuity to fully exploit what social media marketing has to offer.

The biggest danger in learning social media marketing is to avoid the know-it-all gurus who put out ads and courses of such expense you could buy a car instead.  You’ve seen these ads where some guy in a t-shirt and jeans is posing in some tropical region with a pina colada drink in one hand, a hot sports car and mansion in the back and a good looking woman in a bikini on his lap.  This is all bull and that so called guru is making money by selling guru stuff not expertise in social media marketing. The best route is to use common sense and study on your own and be innovative when it’s smart to do so.

First of all don’t be a know-it-all yourself.  Realize that you have a learning curve that is made up of smaller learning curves and organizing your study time is important so that you don’t miss a step.  Knowing the tools and terminology of social media marketing is the first step.  The language changes every week as new technologies and techniques emerge but knowing the basics will allow you to have something to stand on.  Then as new terms and software, techniques emerge, your learning curves will be less of a challenge.  Again, knowing what you’re doing is the first step.

Once you’ve got your training in it’s time to go to work.  You have a brand that you’re trying to raise trust in so that you can sell and raise capital.  You don’t just jump into a social media group and start blabbing about yourself or plastering spammy ads and messages all over or you’ll be asking for trouble.

This is where the most important part of your social media marketing comes in, trust.  Without people trusting your brand you are not going anywhere.  You’ll be sitting there with people dropping you from their contact and friends lists and reporting you for being an annoyance and spammy.  You would literally have to start over from scratch and that’s not easy.  Trust is built up over time and with smart communication and follow through.  Joining a social media site you should play things soft, don’t ever get involved in arguments regarding politics and religion and don’t let anyone get you angry.  Let your conversations lead to your skills and services.

In addition to knowing what you’re doing and carrying yourself professionally using social media marketing, don’t forget or underestimate the tried and true offline methods.  Always have business cards with your websites, blogs, etc. on them.  Make cards for different people you would meet.  Newspaper ads, circulars, and the like as well as just chatting it up at social events and business gatherings can add to the success of  your social media marketing goals.

Image source: twindesign / 123RF Stock Photo

Battling For That SEO Victory

 

Matt Cutts Google SEO Tips 20140518 300x190 Battling For That SEO VictoryMatt Cutts from Google has added his expertise again and again regarding SEO.  Anyone trying to get good placement on Google had better listen to what he says and do your due diligence so you can beat the competition.

It’s all a matter of following certain basic principles that go along with SEO.  The small time site that might have superior content might not at first get that high placement but there are things that a website can do to rank higher in the short and long term.  Nothing happens overnight so patience and diligence are required here and that’s as basic as it gets.

Big sites have had two advantages, they’ve either been around longer with more links and interaction than yours and they’ve had SEO done to keep them on top.  Some started out small and worked their way up with large fanbases, in and outbound links, press, media, and social networking.  If your site has none of these it’s time to get busy and do it sensibly.

Your site might have far better content than the top ones.  You’ll need to get your site’s visibility out there so that the public can see this, bookmark you, share you, and more.  A well organized site is of utmost importance too.  Absurd graphics and wild bells and whistles won’t do it.  Sometimes with luck something on your site may go viral and you’ll suddenly find yourself at the top but it will be you that keeps you there.  Often a subject of controversy in your field of interest will emerge in the news.  Let’s say you covered this area of interest before the media put it in the spotlight, well it’s good to reason that when people are searching for relevant data your site will emerge suddenly as the premiere website regarding the subject.

Maybe a picture of let’s say a band you know of that isn’t popular but you’ve covered them on your site from their early beginnings.  Suddenly they have a hit song or one of the members has made headlines another way.  You suddenly see your stats rise and that’s when you strike.  Add more relevant content, interact via social media and pour it on.

Those are the startling fast ways but the old tried and true hold up as well.  The well paced webmaster will examine the site and update data and tweak the site so it doesn’t remain stale.  Adding a forum or some form of interaction boosts visibility and link exchanges.  As time goes on you’ll see your stats rise slowly but surely and will be based on a solid foundation of reliability instead of quickie techniques that only last a short time.

Slow as you go is the philosophy here because you can better gauge your success via the statistics showing hits, views, etc..  Once you see what’s successful you don’t futz around with it, you rinse and repeat that successful action or actions until you get to a point of recognition and statistical reliability.

Don’t go for the quick routes that call for shady companies that say they can get you to the top of Google after charging you an arm or a leg.  Google is always looking at ways to improve relevance and one day might just drop the importance of linking altogether as they know there are link farms and scams go ing on.

So remember, slow and steady wins the course here.  Keep on asking the official Google pros and other pros at the other search engines and keep your course straight.  Don’t fall for scams and never engage in unethical practices no matter what others say.  Google will catch on and slam you.

HERE ARE SIX GOOD INDICATORS TO REVISE YOUR SEO

how to seo 06 300x203 HERE ARE SIX GOOD INDICATORS TO REVISE YOUR SEOYour website or blog cost you money and time to build.  It is your window online to your business or interests.  Getting traffic from the search engines calls for precision Search Engine Optimization and when you don’t see results you can see these six signs your SEO service needs revisions.

1-  A trickle of traffic.  Your site has all the bells and whistles you want but you’re only getting a trickle of the traffic you want.  You hired an SEO service or did the job yourself and to no avail.  The search engines’ spiders look for keywords, keyphrases, placement of such, image tags and more in order to properly list and categorize your site.  Inefficient SEO will lead to little or no traffic at all.  This calls for revisions and it starts from the ground floor up.  You’ll need to look at every aspect of your site to see where you’re blocking or leaking traffic and then have the right expert come along and do the fixing.  Some experts can at a glance see what the overall problem is and in a few hours have things up and running like magic.

2- A drop in traffic.  Your site was doing good and traffic was pouring in then suddenly you check your stats and there’s been a major drop in traffic via the search engines.  That can mean only one thing, the present SEO you’ve got is out-dated and needs to be revised. Search engines change their algorithms constantly because as soon as they set up a new protocol some genius somewhere cracks it.  They exploit it and turn everything upside down. Now the search engines have to come up with a new algorithm to offset the exploiters and that means your site can take  big hit.  You’ll need a sharp SEO service to come along and tweak the revisions so that you can fairly get back into the game.

3- Lack of or drop off of conversions.  Some of your traffic converts.  The percentages vary which only your stats will show.  For example if you get one conversion out of every 1,000 hits and suddenly you see a drop in conversions then it means you have some SEO revisions to do.  An SEO service will go through your stats, history and find out what’s going on.  From there they’ll tweak anything that needs tweaking and you’ll be up and running.  Only a top SEO service can do this so shop carefully.

4- Inconsistent traffic.  You’re sitting there checking your stats and they bounce up and down like a rubber ball going down the stairs.  Some days are good, some days are rotten.  It’s because your SEO is not fine tuned and only a great SEO service can do this.  Somewhere in your text or tags there’s something causing this inconsistency.  It could be placement or an updated algorithm from one of the top search engines.  In either case you had better have it corrected quick.  Get your gear in order at the first sign of traffic inconsistency and let an SEO service do their job.

5- Not being at page one of Google.  Everyone wants their sites on the first page of Google.  The competition is so fierce that it’s a wonder sparks don’t fly off one’s computer when going to Google.  Google is the apex predator of search engines and a first page placement for your keywords is a major coup.  It takes fine tuning by a SEO service to achieve this and many will make the claims but you’ll need to do your due diligence to determine which SEO service to choose but once you find the best ones you’ll be back in the sunshine again.

6- Low return on investment.  To hedge your bets regarding paid for traffic like PPC or Pay Per Click ads you may notice a miserly or sudden drop in traffic that is quality and conversions.  You’ll need to get a SEO service immediately or you’ll be bleeding money.  PPC costs money.  It’s an investment where you want results from targeted traffic but when that investment doesn’t pan out it’s time to call in an SEO service and quickly.

Any of these six indicators are a cause for alarm to get an SEO service on your side and get things done right.

Six Great Tips On Selecting The Best SEO Firm For You

How To Select SEO Firm 123rf Six Great Tips On Selecting The Best SEO Firm For YouJust like any other service, SEO is one that is essential if you’ve got a website or blog and are doing business on the web.  That being said, you’ll need to know the right criteria in how to pick the best SEO service for you.  Here you’ll find 6 tips on how to select the top SEO firm for you.

First of all, you’ll notice on any search engine query about SEO firms that there are a plethora of such services being promoted.  The competition is fierce and rife with fraud.  Navigating through this nonsense can be a chore to say the least. You’ll see the results being listed making all sorts of promises such as boosting your website to the top of Google or Bing in a matter of hours or keeping your site or blog on the top first pages of these search engines.  Claims like that are absurd and there are only a few firms that can do this but keeping that position is not likely using their methods.  The reality is that a well laid out website with recommendations from other websites, reviews and such will boost your site upwards and onwards.  Using the right keyword and keyphrase density in just the right position, image tagging and other tweaks optimize your site or blog so that the search engines can index them just right.

In searching for a legitimate SEO firm you’ll want to make sure to follow to make sure you get the best for your hard earned dollar.

REPUTATION

The proof of the pudding is in the tasting it’s said and same goes for SEO firms. Here the proof of the SEO is in the results.  Reputation is a big part of this and to skate past the fake and bloated testimonials and reviews.  Yes there are firms that lie through their teeth to get your money and to avoid this you need to check with the age of the company, their list of clients, BBB or Better Business Bureau and double checking on their claims vs results.  There are tons of forums and blogs that police these sites and this is where we separate the chaff from the wheat by asking in these forums about said companies.  Experts, clients, will show up and give you their two cents of opinion and you can get a better idea of their real reputation.

RATES

Look at what the companies are charging and compare prices vs services.  You must do your due diligence in order to make the right decisions.  Prices that are too high and offer less services and prices that are too low and offer the world. Somebody is lying here.  An even keel is what’s needed and a clear and precisely laid out site will allow you to see where your money is going and for what.  You can then contact them and ask precise questions so that you’ll have a better understanding.

SERVICES

Just what do the SEO firms offer  Are they just going to stuff your website with keywords and keyphrases and when your site doesn’t reach the top state that your information is out of date and you need to upgrade to a new level of their services  How about if they offer software that you have to buy in accordance with their services  You could do a better job on your own.  You’re looking for a SEO firm that walks you through each and every step and isn’t pushy.  The honest ones won’t let you take the next step without fully understanding each step of the way and what they offer.

RELIABILITY

Like reputation, is the SEO firm going to be around to keep an eye on your site to make sure you’re growing and expanding.  If a firm just takes your money, does some SEO and then cuts and runs then you’re back to square one.  You want an SEO company that will ride along with you for a good amount of time to make sure you’re stable and profiting from their services.

DUE DILIGENCE

An SEO firm has to do their due diligence.  They just can’t see that your site is about dog care or fishing and plaster those words all over your site.  A great SEO firm is going to do some investigation and ask you tons of questions.  This is a key factor in a successful SEO firm as they’re looking for every facet of your site to best serve you.  They’ll want to fine tune things to the point that your site is spot on targeted by people, consumers, who are looking for what’s on your site.

LEVELS OF SERVICE

A good SEO firm knows that you have a budget.  They’ll have a series of levels of services just to fit your budget and target.  Don’t fall for those companies that push you to upgrade fast or buy additional services.  That’s a clear sign they’re not honorable.

Overall, it’s just like shopping for a house, lawyer, doctor.  You have to look for the right indicators to make your decision and hopefully these 6 tips for finding an SEO firm are important.

Image credit: server / 123RF Stock Photo

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    The problem is you’re going to have to do a lot of work to do so.  There’s no easy way out and it’s going to take time and resources to do so and maintain your position. Basically, local SEO means you’re targeting a specific place to market your goods and services.  That takes some doing […]
  • Getting SEO Results The Non-Link Building Way
    New innovations and tried and true methods of SEO are making waves in the industry.  Trying to figure out what the big search engines are looking for has content marketing gurus and experts on their toes. The big issue here is that there are changes happening in the search engine optimization world and now, with […]
  • Improving Your Social Media Ad Campaigns
    Social media is where the action is in regard to advertising nowadays. The audience is vast, organic, and willing to take action when they see a product or service they need or want. Knowing how to make the most of social media means knowing some SEO as well as applying good common sense and new […]
  • The Value Of Traffic Vs Rankings With Local SEO
    Many people think that getting the top rank on Google is a sure bet to winning revenue and domination of a market.  That’s nowhere near the truth. What matters more than just ranking high on Google is driving traffic to your website.  Not just everyday traffic but what is referred to as organic traffic, traffic […]
  • Email Marketing, Used Effectively Can Boost Your SEO Results
    Believe it or not, email marketing, used effectively can boost your results in the search engines and should be considered a vital part of your SEO campaigns and finding the right SEO company. One might think that SE’s don’t post emails as part of their rankings but that’s not what we’re driving at.  The key […]