It’s that time once again where we look at questions posed to chief of Google’s webspam team, Matt Cutts, and round up his answers. It’s a SEO Q&A and hopefully it helps budding and experienced webmasters alike find greater success in their optimization efforts.
The first question Matt Cutts addressed this week has to do with PageRank. The user was wondering why their site’s PageRank hasn’t increased despite the fact that they make regular content updates and have their SEO content written by proven editors who know what they’re doing. Cutts begins his answer by explaining that the PageRank toolbar indicator is only periodically updated. So, it is possible that a site’s PageRank has increased but the indicator just hasn’t updated yet. As a side note, the PageRank toolbar is likely to fade away as a way to track this anyway since the latest version of Internet Explorer has trouble showing it and Google Chrome doesn’t support toolbars in the first place.
Cutts also advises this user to check on their backlinks. After all, it is the number of links directed toward a site (from high quality sites, of course) that determine PageRank. Having great content with perfect SEO on your site can help it rank higher in search results but it won’t necessarily boost PageRank. Continue reading SEO Questions About NoFollow Links and PageRank
Google has been busy lately! We just talked about how Hummingbird launched, marking one of the biggest algorithm changes for the search engine in ten years. Now, we’re going to talk about Penguin 2.1, a update to the webspam monitoring side of things that affects about 1% of search results and allows users to find even more streamlined results when they search for something.
The latest Penguin update affects SEO in a number of ways, so if you specialize in managing websites and optimization efforts, you need to pay attention. Current knowledge indicates that Penguin targets the same things that its predecessor did. It’s just more in depth and goes into more detail when weeding out sites that violate Google’s webmaster guidelines. In particular, this update targets low quality and spammy links primarily. It also punishes sites with paid links that aren’t marked as nofollow.
Any SEO tactic that could be considered “black hat” is also the target of this update, so no shady business! You won’t be able to get away with it. Posting on forums and blog comments excessively without contributing anything worthwhile can also get you penalized, especially if you consistently use the same keywords in your links in the signature area. These attempts at getting backlinks aren’t effective and will see your site drop in rank thanks to this update. Continue reading What is Penguin 2.1 and How to Deal With It
When trying to optimize a website for search engines, it’s important to consider whether or not you should be thinking about local ranking factors. Here’s a generally easy rule of thumb to follow: if the business is local has a physical location, you need to be focusing on local SEO. What follows are some ranking factors that the best optimizers in the business have put together. Hopefully it helps you when building out your optimization strategies.
On-Page and Place Page.
Some of the most important things you need to address when optimizing the page for local is both the on-page and the place page signals. On-page signals have to do with placing keywords in the titles, establishing high domain authority, and so forth. Place page signals include optimizing categories, including a keyword in the business title, proximity, and additional details. Both of these items are very important and will determine your site’s rank heavily. Continue reading The Most Important Factors for Ranking High for Local SEO
Well, Google has done it again. They have updated their search engine in an effort to provide more accurate results for complex search queries. The update just rolled out and it’s called Hummingbird and may dramatically affect how we approach SEO from here on out.
This latest update is actually slated to be the biggest modification to the search engine since 2010. At that point in time, they upgraded the search algorithm to something called Caffeine. Hummingbird rolled out about a month ago and it was actually announced at a press event in the house were Google was founded and got its start. That’s pretty cool. And since today is the 15th anniversary of the founding of Google, the timing of all of this feels apropos.
The changes won’t be apparent right away. Search results will look largely the same. However, this changes are designed to make it so Google can better handle complex search queries. Any think about it: people are using voice search more and more. This means they are phrasing queries not in the form of selected keywords and phrases that traditional SEO optimizes for, but rather in the form of actual, detailed questions. This is more information for Google to process and requires new mathematical formulas to keep on track.
The algorithm update focuses on increasing rank for site relevance by using their Knowledge Graph. In case you’re not familiar, Google’s Knowledge Graph is an encyclopedia containing 570 million concepts and relationships. Forbes magazine uses an example of the Eiffel Tower. According to Knowledge Graph, Google knows that the Eiffel Tower is a tower, that it’s located in Paris, that it has a specific height and dimensions, and so on. The Knowledge Graph is aware of certain facts about different subjects which makes it easier for Google to then predict and anticipate which facts you want to know about on a specific subject. It’s vital for optimum SEO, where relevancy wins the game time and time again. Continue reading Google Updates Search with Hummingbird
We’ve come to that time once again where we’re going to discuss some common SEO questions put forth to chief of Google’s webspam team, Matt Cutts. First up is a question about no-follow links. Specifically, the user wanted to know if no-follow links could hurt their site. Cutts answers straight away with “no,” these types of links typically can’t inflict damage on a person’s site. However, he warns that if you’re an excessive blog commenter and people report you for spam, Google might take a manual spam action against you. It would have to be huge scale abuse, however.
The second question had to do with sites that have a script that automatically generates pages based on user search queries. These pages that don’t offer any original content and often just say that the site you’ve clicked to has no search results for that subject matter surrounded by ads. The question was about what Google does in response to these sites. Cutts answered that sites with pages like these offer no value to Google search results and are actually in violation of the Webmaster Guidelines. These are very bad for SEO. He asks that anyone who comes across a site like this to report it as spam and that webmasters be careful to block pages with no results on them from being indexed. Continue reading SEO Questions About No-Follow Links, Automatically Generated Pages and the Effects of Panda
If you keep up to date with all things search optimization (like you should be!), you know that the rel=author tag is really important for establishing yourself as an authority in Google search results. Declaring authorship presents the articles you write in the search results with your photo positioned next to them. This makes your content stand out and makes you really look like an authority. Not only does this make individual articles stand out–it also makes it so when people click on your byline, they’re presented with a full list of your articles.
But beyond this basic info about this aspect of search optimization, you might have some questions about how rel=author works.
What if I don’t want my photo to appear in results? What if I want a logo instead?
Unfortunately, there’s not much you can do about this. Authorship requires that a photo of a real person be featured. Google pulls your profile photo from Google+ and they only allow photos of people there, not logos. And since you can’t attribute authorship to a Google+ page as of yet, you’re stuck with a photo of a real person at this point.
Can any page have authorship attributed to it?
In theory, yes. If you place the rel=author tag on a page, it should show up in the search results with your photo next to it. However, it should only be featured on pages that you actually wrote and that contain a clear byline. Forum posts don’t seem to work as authorship can’t be clearly attributed for this type of search optimization.
What if more than one person worked on an article? Continue reading Not-So Basic Questions About the Rel=Author Tag and Google Authorship
Recently, a user on YouTube asked Matt Cutts, chief of Google’s webspam team a question about when the company will support webmaster questions and not just provide automated responses. This user in particular was lamenting the fact that he has only ever received automated responses to his reconsideration requests, even though he always wrote out the issues he faced in detail.
Cutts explains that the main problem they have is scale. With 250 million domain names, there’s no way they can provide individual responses to everyone who has a question or problem with each of them. That being said, that doesn’t mean they aren’t doing anything to help webmasters get a hold on their SEO efforts.
Their first and primary goal is to return the highest quality web results possible. By default, the concerns of webmasters are secondary. However, they have responded individually to over 400,000 requests in an effort to answer specific SEO questions and to help webmasters better optimize their sites. Continue reading How Google Helps Webmasters With SEO
A lot of people have tired out views of what SEO is and what it means. Yes, keywords are a part of any good optimization strategy, but they’re not everything. Optimization efforts are a lot more varied nowadays and take in numerous aspects of a site’s presence on the web. In short: good content is more important than ever. There aren’t any shortcuts anymore.
To Improve Your Site’s SEO You Can…
1. Build a blog for your site and populate it with informative posts people will want to share and comment on. Come up with a regular posting schedule and stick to it. Comment on other blogs and write guest posts to further your site’s visibility.
2. Tell the story of your company or industry with visuals. That is, create infographics that present data, facts, and figures in an interesting and compelling way. Why write out info in a list or chart when you can make an eye-catching image? Include your site’s address on the graphic so that when it spreads across the web, people will know who to attribute it to.
3. Run a contest on your site. This will bring in more visitors and ensure people share the link to your site on social media and on their websites. Just make sure the prize is substantial to really lure people in.
All of this is fine and well, but it’s important you avoid doing certain things when trying to optimize your site lest you actually hurt your rankings.
Do the Following If You Want to Hurt Your SEO Efforts… Continue reading Good and Bad SEO Ideas in the Post-Panda 2.0 Period
Back in the old days, it used to be that getting as many links to your site, through whatever means possible, was your best bet for SEO. However, nefarious backlinking strategies will now get you punished and result in your site plummeting in the rankings. With Google’s Webmaster Guidelines in hand, here are our favorite new ways to build links:
1. Blog regularly. Sounds simple, but having a blog for your business is an excellent way to create new content on a regular basis. Sharing that content on your favorite social media sites will then see it picked up and distributed further. This is how you build solid links and a great SEO strategy for the long-term. There’s no other way around it.
2. Create stuff without text. Yes, content is king, but you need to make other things too now for a solid backlinking profile. This means taking photographs, making videos, or recording a podcast to increase the appeal of your site and your content’s shareability. A popular way to accomplish this is to create infographics. They spread like wildfire across the web and can continue to spread your site’s name and bring you traffic for months after they’re posted. Continue reading New Methods of Backlinking to Build SEO
Affordable SEO, Tampa based SEO and internet marketing company has opened our guest blog sites for guest blogging a couple of month and would be happy to consider your blog post article for one of our blog sites. An article needs to meet our requirements outlined below to be accepted for posting on our sites.
Below is a list of requirements to the article which if your article satisfies the following requirements.
PLEASE READ IT CAREFULLY TO MAKE SURE ARTICLES ARE PREPARED ACCORDINGLY.
- An article shall be 100% unique and provide newsworthy information.
- No promotional nor press release-kind content shall be accepted.
- One outbound link (please don’t pure more than one s we are going to remove it any way) to a reputable website in the Author Bio section on the bottom of the post.
- An article shall at lest have 500 words.
- Am article shall be written in the MS Word format without images.
- To avoid copyright issues, images are not accepted in posts at this time.
- You shall select a blogsite for posting a blog post at from a lists below.
- Please upload your post using a form here.
After your article is posted we recommend you to share a post on your social media accounts as you probably know why.
We would appreciate your positive feedback and following us on our social media accounts as a small token of appreciation of our work. Thank you for submitting us your posts and we would like you to come back to post more.
List of guest blog sites: