Five Traps To Avoid When Hiring An SEO Consultant

Hiring an SEO consultant or SEO company is a major investment for the business person. It means you’re turning over the reigns of the online marketing campaign you’re establishing. You want to make sure you get the best for your hard earned money, but there are many traps to avoid and here are just five of them. First of all, don’t fall for the SEO guru who makes outlandish promises. They’ll boast and boast about how they can get your website in the top Google Read More +

Online Marketing And Web Marketing The Wrong Way

If your stats are going downhill, your revenue is drying up, and you can’t make any headway with your online marketing and web marketing, then you’re doing something wrong and it needs to be set right, asap. It doesn’t take an expert long to look at the strategies you’re using to tell when and where and why you’re failing. It always boils down to missing out on the fundamentals, the tried and true methods that many overlook or try to modify thus sabotaging their own Read More +

Doing The Social Media & Link Building SEO Strategies The Smart Way

Ignoring the rumors of late, link building for SEO is far from dead.  It is just as vital today as it has been in the past, but the strategies and opportunities have changed quite drastically.  Doing link building right means tossing out some old tried and true methods, black hat methods, and using such new strategies like employing social media to one’s advantage. First of all, let’s look at why the old ways of link building are dead.  Basically it’s because Google had gotten tired Read More +

Branding Yourself The Professional Way For Online Marketing

In today’s online presence, if you’re not branding yourself, you’re just wallowing around in the mud. You can’t always wait on someone else to do it, it’s a responsibility that you have to take on and believe it or not, there are some things you can do effectively as long as you stay the course. First of all you need to have a clear vision and sane evaluation of where you want to be and where you are now. No dreamy, hope-for-fate, fairy godmother, nonsense. Read More +

Google Business Chaos Mayhem Has Arrived

A week ago, keen eyes noticed a major change in the way that Google lists businesses regarding local SEO. The changes are drastic, monumental to say the least, and marketers and webmasters had better get busy repairing the damage. With all the misery and time it takes to SEO a site for local listings, Google up and changes the game plan causing people to scramble. It’s all about the way the usual 7 pack local listings have been changed to a 3 pack, or what Read More +

Google Is Lowering The Boom On Black Hat Techniques

Well, the wedding is over for webmasters and marketers who still use black hat techniques. There is no mercy nowadays from Google, as they are lowering the boom on black hatters like the Federation on the Klingon Empire. Websites that used these SEO techniques are dropping like flies, left and right, and Google is playing around either. They’re using their software programs that have been constantly beefed up to penalize entire sites for as little as one spammy alt tag on a photo. Things to Read More +

Google Assures No New TLD Preferences

Webmasters and marketers need not worry too much that Google’s software will favor one TLD (Top Level Domain) over another. The basic Google mode of operations will favor a gTLD if it is necessary for geo targeting only. It will be by default that Google will find preference to a gTLD that has geo-targeting potential but all other TLDs will remain the same and treated equally. The gTLDs like .com and .org will have no advantage nor disadvantage, according to Google. That should alleviate a Read More +

Linkbuilding Isn’t Dead, It’s Just Risky Business

In the old days of SEO, linkbuilding was a crucial part of getting one’s site noticed, indexed and to the top of the search engine results. Then, because of underhanded tactics, spam, and annoyance, Google put out its Penguin software to combat the situation. Now, linkbuilding isn’t dead, but it is risky business. First of all, don’t give up linkbuilding. It is of utmost importance. The difference now is that honesty is the best policy, and quality is even more so. Quality in the form Read More +

Apple And Google Getting App Deep With SEO

Both giants, Apple and Google are always raising the bar regarding new technologies, and when it comes to SEO, they’re leading the pack and shaking up things a lot. This time around, Apple and Google are focusing on apps as a primary parameter for indexing search results. This throws a monkey wrench big time in the SEO world as now the pros have to restructure their game plans across the board. What it means in essence is that the use of apps will give both Read More +

The Changing Face Of SEO

Anyone who has ever followed the SEO industry knows all too well that the industry is an ever changing landscape. So much so, that what was SEO ten years ago is so primitive in comparison to what is going on today, that it pales in comparison. Basically, the reason SEO changes is due to several factors. The changes in technology on the web and computing, the changes in search engine supremacy, the advance in software and programming that makes searches more precise and more discerning, Read More +