Selling PageRank Links is an SEO No-No

By admin on 03/07/2013
This entry is filed under Search Engine, Search Experience Optimization, SEO and tagged Links, Pagerank.

When building up your website, it’s important to think about how you’re going to promote yourself. Online, this usually means creating and implementing an effective search engine optimization or SEO campaign. This can involve the use of keywords, linking, and targeted ads to increase your site’s page rank or where it rests in search engine rankings. However, if you abuse the best practices, you could wind up punishing your site and casting it to the back of the results.

One way people do this is to sell PageRank links. Selling pages that pass PageRank is in violation of Google’s usage guidelines. This has been so for years yet the search engine still has to remind people of this fact on occasion.

If anybody approaches you and offers to pay for links on your site, don’t do it. The selling of links isn’t allowed and can cause your site to be heavily penalized by Google. Your site will be dropped down in the rankings and won’t be as highly trusted as it was in the past. This will also cause your PageRank to drop. You may even find your site showing up deeper in search results than it did previously.

You’ll likely be warned at first before serious action is taken, especially if this is your first offense. Still, why take the risk? You work hard on building up your site’s SEO, so why would you compromise that on a simple scheme? Your site is worth more than that so you should treat it as such.

If you do get caught selling PageRank links, you need to act quickly to remedy the situation. Your first task is to make sure any links that you pay for on your website don’t pass PageRank. Remove them or the pages they appear on to be safe. Another thing you can do if you really want to include paid links is to include the re=”nofollow” attribute on them. This can save you a lot of trouble. Once you’ve fixed the problem, you can send in a reconsideration request to Google to make sure the site is no longer in violation. From there, you’ll receive either approval or disapproval depending on if the fixes you made are deemed acceptable.

Google doesn’t joke around about this, so be mindful of selling PageRank links so you don’t lose your current status in the search results and damage all of the hard work you put into building up your SEO campaign.

SEO Optimization Using Link Schemes

By admin on 02/27/2013
This entry is filed under SEO, Tips.

You likely know by now that SEO, or search engine optimization, requires significant dedication and commitment. While you may be familiar with some aspects of the practice, you may not know all the details. And in this case, the details are very important. They will take you from a moderately successful campaign to a very successful one. They will also prevent you from encountering problems with search engines when they change their algorithms.

Link schemes are something that people used to do with great abundance as a part of SEO optimization. It was just the way to go. However, search engines like Google will now punish you for doing it, which could knock your site back down to the bottom of search engine rankings. That would mean all your hard work building up an SEO campaign would go out the window.

So, what is a link scheme exactly? Well, normally a search engine evaluates the links that point toward your website. These links indicate what your site is about and how popular it is. A link scheme occurs when you’ve done something to manipulate the links that point to your site in some way. This can manifest itself in many different ways and can seriously injure your site’s rank.

A few examples that you’ll want to avoid for SEO optimization include buying links. This could mean exchanging money for links, goods, services, or what have you. It could also mean exchanging blog posts filled with links as well. Link exchanges are another red flag to search engines. This occurs when people link to each other and it’s completely mutual. This can seem a bit too targeted and may punish your site. Having links from sites with poor reputations or linking to such sites can be negative as well. There are programs you can use to automate the link building process. This is also a violation.

Some other things you should avoid when building a SEO optimization plan is putting links all over content for no reason, directory pages, widgets with text links, the same link used in the footer of a site over and over again, and optimized forum posts. Being careful is the best way to go in terms of preventing damage to your page rank due to poor link scheme practices. Make sure you’re following the latest protocols and making links in good faith. That’s all you really need to do to stay on the up and up.

What You Need to Know About SEO This Year

By admin on 02/20/2013
This entry is filed under Search Experience Optimization, SEO.

What You Need to Know About SEO This Year

So, you likely already know that your website needs proper search engine optimization to be successful. However, standards change each year and you may not be one hundred percent certain on what you need to do on your site in 2013. That’s what we’re going to talk about today.

You should start using the rel=author tag on your pages and blog posts. This can help show the influence of your blog and keep you connected to other authors insights that may have a better reputation than yours. All of this can work to build your site’s ranking.

Another thing you need to do for SEO this year is to utilize social search at every opportunity. This means utilizing Google +1 shares, Facebook shares, and other social media sharing tools. This will help more people find your site and spread your content easily. The easier you make sharing for your visitors, the more likely it is you’ll see an increase in traffic.

Continue reading What You Need to Know About SEO This Year

How to Get Better With the Simple Stuff if You Get Cold

By admin on 02/20/2013
This entry is filed under My Life, Tampa and tagged About Me. | 1 Comment

Oh well … We are almost got through the winter months and I hoped that the chances of getting cold in sunny Tampa Florida decreased to almost zero. But this morning I realized I was wrong assuming that.

I still had to go to a meeting across a town I could not reschedule; I still had to talk to my clients and SEO staff so taking a day off was not an option. I dragged through the day and at around 4 PM really felt like *****.

Then I remembered a good recipe that involves the following components: boiled water, tea, lemon, honey and bourbon.

No matter how you mix these components you will not make a mistake. I recommend not to put too much bourbon though just a half a shot works nice. This was shared with me a few years ago by a New Orleans shef cook and I am using it from now on any time I feel under the weather.

Cold medicine 1024x768 How to Get Better With the Simple Stuff if You Get Cold

Treating cold with tea, lemon, honey and bourbon

What Content Management Systems is Bad for SEO

By admin on 02/12/2013
This entry is filed under CMS, SEO, Wordpress and tagged Content Management System.

There are different opinions regarding SEO and its connection with content management systems (CMS). Content management systems can help you maintain control of your website but certain features may make things more of a challenge according to some web developers. While it may not be a bad thing, it helps to understand components that may cause conflict between CMS and SEO. In this sense, you may get clarity on what you can do to improve the situation. The topics discaussed below will set our the basic but you can always get more information from sites such as Haba SEO forum .

URL’s with Special Characters

Also known as dynamic URL’s, most search engines limit webpages they index when they learn how many pages feature these types of addresses. In short, web spiders give pages with dynamic URL’s a red flag. Keeping it simple (without % & =) can be more helpful.

Continue reading What Content Management Systems is Bad for SEO

Why Local SEO is So Important for Small Businesses

By admin on 02/06/2013
This entry is filed under SEO, Small Business. | 1 Comment

Sure, you know that SEO is important for your business. You know you need to promote your company online and make sure your potential customers can find you. However, that may not be enough. In fact, now more than ever you need to utilize local SEO if you really want to see results.

Up until recently, people still used local references like the phone book to find companies that are near them. However, more and more people are using search engines like Google now to find local businesses. This is due to a surge in local search improvement and the boom in mobile device use. Just about everyone has a smartphone now and that means everyone has access to the web on the go.

In short, if you run a business that receives local customers, you need to utilize local SEO to get the best results possible. You can’t just list your company in a phone book anymore and expect that to be enough. You have to take this extra step and join the twenty-first century.

Local search has become highly effective. More and more people are finding exactly what they’re looking for when searching for local businesses online. That’s excellent news because that means customers are finding the products or services they wanted much more quickly than they ever did before.

Is your business one of these? If not, you’re really missing out. That means losing money. It could also mean your business won’t succeed. That’s definitely not something you want to have happen. Alternately, you can do something about this.

That means using local SEO tactics whenever you get the chance. Specifically, you need to include keywords that pertain directly to your business’ location. So, if you run a salon in Seattle, “Seattle salon” would be an obvious choice. You should likely also include even more specifics than that to attract the right customer base.

At the end of the day, you need to make an effort to optimize your website’s local search terms. Doing this will ensure your company receives the highest amount of visibility. If you do it right, your company will come up first in the search results on Google under local results. That’s what you want because it provides your customers exactly what they’re looking for. Never make your customer work to find you–otherwise they won’t. Do all you can to boost your small business’ visibility and you’ll see the results in increased visitors and profits.

New Street Mobile SEO style

By admin on 02/01/2013
This entry is filed under Affordable SEO Company, SEO, SEO Tampa, Uncategorized and tagged Dog, MArketing, SEO, Tampa. | 1 Comment

A few weeks ago took a picture of HydroDog.com Grooming mobile unit which I find very impressive and innovative way of marketing.

Perhaps we can call it street/mobile/real SEO. Any suggestions?

How to Select Good SEO Keywords for Your Website

By admin on 01/23/2013
This entry is filed under Keywords, SEO. | 8 Comments

Gone are the days of stuffing as many keywords onto a website as possible to increase your rank. Now, you have to provide quality above all else in your content. From there, you can add the correct keywords for your subject to increase your rank. The correct keywords are essential here.

Because this isn’t just about increasing website traffic. It’s also about ensuring the right people come to your site. If you use the wrong SEO keywords, you may get a lot of visitors but these visitors may not be interested in what you’re offering. If that’s the case, what’s the point? This is why you have to really do your research to find the right keywords to use that will both increase traffic and ensure the people that visit are relevant.

So, how can you be sure to pick the right SEO keywords? Good question. We’re going to try to answer that right here.

First of all, look at your target market. Pick keywords that fit what they are most interested in. Think about phrasing in terms that pop up the most often for those familiar with your industry. Include long tail keywords to make sure search engines know that your content is related to a specific subject. These keywords are also likely exact phrases that your target market uses so even if you don’t rank highly for them, they’re still important.

Another thing you can do is to go to a competitor’s website and see what keywords they’re using. This can give you a good place to start when selecting your own keywords. You can also use the Google keyword tool. This tool makes it easy to research potential keywords for your website that will both boost traffic and keep your visitors relevant. To use it, all you have to do is enter some terms that you think would be effective. The tool will then show you how many searches are made for these terms as well as related terms.

If you already have a website, look up your SERP ranking. This will show you where on Google you currently rank for specific SEO keywords. Who knows, you may already be ranking well for a few terms. If you’re not, that’s okay too because it shows you specifically what work you need to do to rank better. Hopefully, these tips have been helpful to you and you can now take your website to greater heights.

Affordable SEO Company Raise Prices on SEO Optimization packages

By admin on 01/15/2013
This entry is filed under Affordable SEO Company, SEO, SEO Tampa, Tampa SEO.

Tampa, Florida – 15 Jan 2013: Affordable SEO Florida today announced a price increase for SEO optimization packages.

The Tampa SEO company offers web design, social network design, SEO and web marketing services for small businesses in Tampa Bay Florida area and has been in business since 1996.

New SEO prices shall reflect an approximately 10% price increase which is driven by the complexity of the SEO optimization process.

Currently a good SEO is an organic search engine optimization process mostly consisting of the content centric campaign, organic social media marketing and organic link building.

A good SEO campaign is capable to significantly increase targeted incoming web traffic to the website via the major serach engines, social media and referral traffic

Affordable SEO company disclosed prices for four (4) standard SEO packages. The SEO service offered by the SEO company does not require annual contract and can be terminated by providing 30 day cancellation notice.

For more information visit www.affordableseofl.com.

Contact information:
Igor Bubis
Technical support
(813) 321-0577

info@affordableseofl.com

What Will Make Your SEO Service Successful in 2013

By admin on 01/04/2013
This entry is filed under SEO, SEO Tampa and tagged 2013.

If you have a website, you need to think about search engine optimization. However, it can seem like the rules change every minute. So how can you know what tactics will work the best for your site in 2013? We’ve compiled some helpful hints and tips so you can maximize the success of your SEO campaign in the coming year.

For starters, you need to make use of title tags. Title tags help search engines figure out what subject matter your site covers. Be sure to place them within the head tag in the HTML. Every page of your site should have a unique title tag to increase exposure and to reduce the likelihood of getting dinged by Google for duplicate content.

You also need to make use of the meta description tag, which is often included in search engine results. You’ll want to make sure that this description accurately describes your site and reads well, as it may be what convinces someone to click on the link to your site. Steer clear of generic descriptions and try to be as detailed as possible without duplicating the actual content on the page to maximize your SEO. Also, be sure that every single page on your site has this description tag.

Another thing you want to look out for is how your links are setup. Make sure your URLs are easy to remember and make sense structurally. Site links that contain parameter names or session IDs are more difficult to link to and don’t tell the user what your site is about. On that same note, make sure that the URL isn’t overloaded with keywords and instead is just straight to the point.

Streamline your SEO even more, you need to make sure the navigation on your site is straightforward and makes sense. Avoid using flash or Java script or even images as links. Instead, use basic text links. This makes your site easier for a user to navigate and for the search engine to crawl.

Along that same vein, make sure you create a site map for your website. It should be in HTML and you should create an accompanying XML site map file to go with it. This will make it even easier for search engine to index the site.

Everything you can do is to create a useful 404 page. Many sites have these to indicate the page doesn’t exist on the website, but you could make yours useful to your visitors by including a link back to your home page or links to your current most popular content.

Speaking of content, one of the biggest things you can do to influence your SEO efforts is to focus on writing useful content for your visitors. It should be relevant to your subject and should be updated continuously. Having a blog on your website is a great idea because it’s an easy way to add new content on a daily basis if you’d like. Additionally, be sure that your anchor text, the text that forms a hyperlink, is optimized. You don’t want to overuse keywords but they should be sprinkled throughout your content.

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