Google Buys SlickLogin, the Israeli Internet Security company

Google buys SlickLogin logo  Google Buys SlickLogin, the Israeli Internet Security companyThe announcement has been made on Sunday (2/16/14) by Israeli start-up company on its home page.

SlickLogin home page says the following:  “Today we`re announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way. Google was the first company to offer 2-step verification to everyone, for free – and they’re working on some great ideas that will make the internet safer for everyone. We couldn`t be more excited to join their efforts.”

The company was established last summer to simplify computer login security, the Israeli business daily Globes reported. The company has not yet brought a product to market, and has no clients.

SlickLogin provides a revolutionary log-in identification that uses a smartphone to deliver an “ultrasonic frequency” to a nearby computer. The frequency is emitted after the user enters his or her password, thereby completing a two-stage process.

Older Websites and Outdated SEO Practices

SEO 14 02 10 300x148 Older Websites and Outdated SEO PracticesGoogle uses many factors when it ranks a website. However, the same factors are used for every website rather than different factors applying to different websites. This is something that some SEO professionals have wondered about because Google’s algorithm is complicated. It looks at every point of a website to determine relevancy and freshness so the site can be appropriately ranked.

While many people out there working to get their websites to rank the way that they want them to, there are some individuals who own older websites that wonder about how they can maintain their rankings over time. This is a concern because they see newer websites passing them by on the search engine results page.

Older Websites vs. Younger Websites

Sometimes those who own new websites find that they have to try very hard to compete against the older websites due to the fact that older websites have grown over time and have much more content. If the tables are turned and it’s the older website that is falling behind, then it is best to take a fresh look at the website and make sure it evolves with the times.

SEO is an ongoing process and one that changes as algorithms change. When it comes to old websites, the same template and content becomes stale. If you update the content, integrate a blog, and ensure you are giving users the best possible experience, then you can effectively compete against the younger sites that continue to grow. You can completely turn around your descending website and make it ascent back up the page so you’re the one the younger sites have to keep up with.

Article Directories for SEO

For years, some SEO professionals have plugged articles into article directories in order to create links to a website. At one time they were very effective, but over time article directories have gotten a bad name because of the fact that the content is very generic and can be considered spammy.

Initially, the theory behind article directories was to post articles into an article directory and hope someone downloads that article and posts it on their own website so that the writer could get some links. Unfortunately, the content in article directories tends to be of low quality. Because of how Google’s algorithm handles such content that may be syndicated all over the Internet and is of a low quality, the practice is not as successful as it once was.

SEO Tips to Improve Your Website Ranking

While a lot of things about SEO are quite obvious, there are other things about it that are not, such as what to do if you have no choice but to duplicate a piece of a news story. To ensure your website performs as well as possible, here are some SEO tips to help you effectively compete for and achieve top ranking.

Web RankingsSEO Optimization sm 300x209 SEO Tips to Improve Your Website Ranking

There are many questions regarding how Google ranks websites. The main question is whether or not Google uses the same algorithm to rank search engine results. For example, many wonder if the first few results on the page may focus on freshness while the last few results focus on something like social signals.

The fact is that the same algorithm returns many web results and then sorts them in order of what Google thinks about the reputation of the site and its relevancy to the niche. This is how Google determines what the first position is. One of the best SEO tips that you can take advantage of is to just focus on everything from website freshness to social networking and quality backlinks.

URL Canonical for Duplicate Content

Sometimes duplicate content is warranted. Perhaps you are covering breaking news on your website and so is everyone else. If you use a piece of a news story that is probably published over multiple URLs, you will want to use the URL canonical tag to avoid being penalized by the duplicate content filter. The URL canonical tag can point to the original source.

Many times, breaking news content is short-term duplicated content. The URL canonical tag will allow you to use the content for the short-term while you get matters cleaned up on your site. Once the story is no longer breaking news and everything is moved around accordingly, you should be fine, especially if you do not have large amounts of duplicated content on your site.

Different Countries under One TLD

Of course you want your SEO to be as perfect as possible. If you have websites or a client with websites that service different countries and they are all hosted under different top level domains (TLDs) under one IP number, you may be wondering if Google would rather you have a single IP per TLD. The good news is that they can be put on one IP address. Google uses the TLD as the indicator of where the site needs to be indexed.

The Demise of Guest Blogging for SEO

Guest Blogging seo The Demise of Guest Blogging for SEOFor years, guest blogging has been a method individuals have used to build links to their websites. In 2014, expect things to change. Why? It’s because guest blogging, once filled with good intentions, has now become a spammy practice. If you have been doing a lot of guest blogging lately, then you may not be hanging out with the right crowd.

Back in the old days, which were not long ago, guest blogging was a very respectable thing to do. For the blog owner, it was like getting a respectable blogger to give some insight to the audience that they may not receive otherwise.

Unfortunately, it is not like this anymore.

Here is a scenario that shows precisely why guest blogging has become a practice that Google isn’t exactly smiling at:

Let’s say a blogger or a content company emails a blog owner about posting to their blog. The individual who wrote the spam email says that they write high quality content and can make a valuable contribution to the blog. They state that all they ask in return is to place a dofollow link in the body of the blog post that is relevant to the article and the audience. They may even say they will pay money to let their article be posted in the blog with the dofollow link placed in the body.

The fact is that sending a spam email that offers money to get links placed in the blog post that pass PageRank is a serious violation of Google’s quality guidelines. Over time, there have been more reports of “guest blogging” that isn’t really guest blogging at all. Instead, it is paying for PageRank. Sometimes the scenario is even worse, such as when the so-called guest blogger inserts spammy links on the blog without the blog owner realizing it.

This is precisely why it is difficult to have nice things when it comes to SEO. An SEO trend is completely authentic and then someone somewhere does something to it that makes it not so friendly anymore. Before long, there is barely a trace of legitimate guest blogging behavior. Continue reading The Demise of Guest Blogging for SEO

The Role of the How Search Works Website in Your SEO Efforts

How Search Works SEO in perspective 300x253 The Role of the How Search Works Website in Your SEO Efforts

Picture credit: Google

In order to use the How Search Works website, all you have to do is Google it and you will find it at the top of the search results page. After you click, you are brought to a page that shows you the story of how search works. The first part focuses on crawling and indexing and how 60 trillion individual pages make up the Internet. This is a number that is constantly growing.

In the second part of the How Search Works site, you learn that Google follows links from page to page and they sort the pages by their content. You even learn a little about the algorithm and how it understands what is being searched for so it delivers the right results.

Battling Spam

Through the How Search Website, individuals get a peek in the third part at what Google has to deal with when it comes to fighting spam. Spam can include cloaking, hidden keywords, blackhat SEO practices, hacked sites, and much more. Google gives a peek of what Google looks at and how they go about removing spam.

Google has to battle spam because doing so keeps results pure. It is very important that website owners, webmasters, and SEO specialists understand what constitutes spam so those practices can be avoided. By avoiding those practices to begin with, you do not have to worry about cleaning up a spam mess later. Continue reading The Role of the How Search Works Website in Your SEO Efforts

The “New SEO” is Old Fashioned Marketing

socail media marketing seo 300x295 The “New SEO” is Old Fashioned MarketingSEO is the subject of a lot of change. There is change in how Google evaluates signals and treats brands. There are also changes in how optimization in the new landscape is approached. Overall, there is a lot of uncertainty within the realm because of the amount of change that happens. Sometimes it is even possible to be clueless as to how to achieve victory, but what the SEO specialist has are guides, indicators, and best practices that get results regardless of change.

The Market Shift

A search engine is a business. The function is to help people navigate the Internet in order to find what they want. That fact that the site on top of the search engine results page can make someone a lot of money is just part of the game. In the past, some of the world’s biggest brands couldn’t even be found in that place because they were slow to embrace the online marketing world that small businesses ran with. Now that that time is over, businesses of all sizes are competing for the same spots.

The Big Picture

When evaluating the last year, a lot of changes have occurred in the world of search engine optimization. Search engine algorithm updates are the main culprits. This has resulted in a complex equation that has to be solved to achieve ranking success. For instance, links are not going to work on their own. Technical SEO, links, content, authorship, in-depth articles, and social media are all important.

Gone is the time when links could push you ahead regardless of the other factors. Now there is a much bigger picture to look at. There are more constants mixed in with the whole. There are more variables and there is not a scientific calculator that can simplify it. In other words, it all has to be done the hard way.

Old School is New School

Basically, search engine optimization has taken steps backward while moving forward. There used to be a distinction between search engine optimization and online marketing, but now there isn’t. SEO goes hand-in-hand with old school marketing. That thing called “word of mouth,” it is now called “social media.” Remember billboards? They are now the images in your inbox. All-in-all, the world is going back to its marketing roots. The differences are that the delivery method, access to information, and the expectations of the audience have changed.

Image credit: nk2549 / 123RF Stock Photo

SEO Practices That Can Help or Hurt Your Rankings

seo 06 SEO Practices That Can Help or Hurt Your Rankings

There are some SEO and SEM practices that can hurt your website and there are some that can help it. Knowing what those are can make a difference in the techniques that you use to get the exposure that you desire for your site.

1.   Using Disavow to Remove Bad Links

The main purpose of the disavow tool is when bad or “negative” SEO or SEM strategies has been applied and it needs cleaned up. However, this mainly applies to links that need to be taken down or “disavowed.” Sometimes individuals do not use the tool until they have received a message from Google that tells them that there are bad links that need to be cleaned up.

If you know that a bot has created bad links to your site or that you have created some bad links yourself, you can go ahead and use the disavow tool to remove those links so they do not affect your site negatively. Continue reading SEO Practices That Can Help or Hurt Your Rankings

Happy New Year!

Affordable SEO wish all our clients and website visitors Happy, Healthy and Prosperous New 2014 Year!

ASFL 2014 ny Happy New Year!

How to Hire a Quality SEO Firm

how to seo 02 300x239 How to Hire a Quality SEO FirmSEO and SEM firms come in all shapes and sizes. As a client, you need to know which sets each one apart from one another so you can find the right type of firm for your business. This guide will help you identify the different types of SEO and SEM firms so you can find one that matches your needs and objectives.

First, the different types of search engine optimization and marketing firms can be categorized based on their industry focus or whether or not they are generalized. They can also be categorized based on whether they are entry-level, mid-level, or high end. Their service type, such as specialty or jack-of-all-trades, is also an important consideration.

Industry Focus

Specialist firms can be ideal when you work in an industry that is well established. This is because the firm will most likely have a lot of experience in that industry. For a business that is more specialized in itself, the option of finding a specialized firm may be a very limited one. In this case, you can opt for a generalist firm that focuses on multiple industries.

Level of Service

The level of service tends to coincide with cost. Remember that you get what you pay for, but that doesn’t mean that a high-end SEO or SEM firm is going to be the solution. For instance, you may have a business that only works in one or two cities. This means that there is no need for you to hire a high-end firm for thousands of dollars per month. You can find a firm that offers great services and a one-size fits-all approach for just a few hundred dollars per month. It is ideal to steer clear of firms that charge less than $500 per month, although there may be rare exceptions, such as those that will work with you based on budget. However, that may mean shaving some services down.

Service Type

Some SEO and SEM firms do it all. They do content marketing, link building, pay-per-click management, and more. Others focus on just one thing. If you need one thing, then the company that specializes in that one form of marketing will work. If you wish to have more than one time of marketing performed, then bundling services may be right for you. Once you weigh these three factors, you can then identify your potential matches and compare in order to find the match.

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