7 Resolutions for Enhanced SEO in 2017

As the curtains fall on 2016, SEO specialists and online marketing strategists roll up their sleeves to plan well in advance, the innovative techniques that’ll set the ball rolling for their clients’ firms. SEO spin-doctors are now focused on developing or rather orientating their marketing campaigns around the evolving search engine landscape in the upcoming year. The following blog introspects and analyzes how search engine optimizers should adapt themselves to the continuously transforming search engine results scenario. This article outlines and elucidates the resolutions or pledges Read More +

SEO And PPC Needs Special Skills

Every business using the web to get ahead needs to have mastery over PPC and SEO. Too often the mistake is that the marketing teams hired by the business don’t make a meld of both practices and much is lost in efficiency and progress. This is something that has to be addressed immediately and the rewards of doing so will show up in the short and long term. To neglect so, means losses in revenue and organic traffic thus allowing for competitors to gain the Read More +

Preparing For The Ever Changing Face Of SEO

With the future rolling on top of the SEO industry, it’s time for experts and customers to really take note as to what to watch out for in the near future. It’s an issue of what does work, what has worked and what is expected to be the next trends in technologies and tactics. To look at things overall, it appears that the old tried and true and mastering the skills of what will be needed. First of all, one needs to go back to Read More +

What is Local SEO, and Why is it Important? (Infographic)

Most website owners have heard more than a few things about SEO, but local SEO is a subject that often goes undiscussed, which shouldn’t be the case. As Google seeks to become more personalized and hyper-accurate with search results, localized options are more important than ever before. In short, if you’re a business with an online presence and a physical location, you absolutely must get onboard with local SEO efforts. Today, we’ll look at some epic reasons why you should get started with this optimization, Read More +

Getting the Inside Scoop on Your Competition, the SEO Way

Yes, it’s getting more competitive every day when it comes to websites and page rankings. Today’s strategies have to incorporate some of the fundamentals of old and the new innovations. It takes super skills to play the SEO game and part of that game is comparing your site to your competitors who are leaving you in the dust. People think that the reason for the top sites getting the best positions, but usually that’s due to paying for the spots. Then there are sites whose Read More +

Holiday Season Social Media Promotion Tips for Small Business Saturday

Since Small Business Saturday (the holiday earmarked for shopping on the first Saturday following Thanksgiving Day in order to promote local and/or small brick-and-mortar establishments) was observed for the first time on 27th November in 2010, the event has grown in popularity. American Express, the registered owner of the ‘Small Business Saturday’ brand, exploited online marketing to the hilt when the campaign was launched for the first time apart from exploring offline advertising avenues. So, if you wish to improve the bottom-line of your small Read More +

Taking Advantage Of Holiday Keywords

Get your guns ready or better yet your keyword research and optimization software, as it’s time to bust in there and take advantage of the content marketing holiday keywords. First of all, don’t think you’re going to get the best of the keywords as the major stores have them all sewed up. It doesn’t mean there’s any room for improvement on a dramatic basis, but it means not spending a fortune to gain pennies. There’s logic to be applied here and you need to look Read More +

To Fight The SEO War You Need Keyword Research Weapons

Today’s SEO still uses keywords. They’re not the same as in bygone days, just slabbing keywords on your site just doesn’t cut it anymore. Instead, there are new strategies to applying keywords that call for knowing the right engineering and flair, as well as the available tools for keyword research. You can’t compete on a pro SEO level without keyword research. Sure you could get lucky with proprietary keywords associated with your brand name product and services, but when you’re selling things that others are Read More +

DIY Online Reputation Management

So you’ve had your new company doing business on the web and things have been going well until suddenly you get word that someone has posted something negative about you and it’s affecting your online reputation. What can you do to reclaim your good name? Well, there are a few things you can do to minimize the danger and damage. Your first line of defense is to do some due diligence regarding your good name and see where you stand in regard to what the Read More +

Penguin Goes Real Time, How does that impact your SEO Strategy?

Not everybody would have loved the Penguin updates and it was something that had brought a major change in Google’s ranking algorithms. Since 2012, the algorithm has played a major role in shaping the optimization strategies for the SEO gurus. However, with Penguin updates marking an end and becoming real time, there can be greater implications to the SEO strategy that you might have been following. Penguin Legacy in Brief It was in the year 2012 when Google rolled out this update with a clear Read More +