Google Algorithm Updates Keeping Marketers On Their Toes

As you may have heard of late, Google had an unannounced update using some of its core algorithm software. This update caused quite a stir amongst SEO experts and online marketers and what has been gleaned from this update sets the pattern for future SEO applications. It wasn’t Google’s most famous software like Panda or Penguin that did the changes but an unnamed software or series of software that did the deed. What the changes entailed is far more surprising and more interesting as it Read More +

That Update You Felt Was Google!

It is now confirmed that the update that occurred at the rankings was indeed Google, but it had nothing to do with the software they use. In fact, the company came forward and admitted that they did an upgrade using other tools. This answers the changes in rankings and so forth that marketers had been noticing. Marketers had been dreading the next update from Google, expecting the update to come from their Panda or Penguin software, so while people were hanging over the shoulder of Read More +

The Value Of WordPress

Since its debut way back in 2003, WordPress has taken the web authoring world by storm and for good reason. WordPress is the site management software of choice because of several factors. One being is that WordPress is free, it is open source, has tons of options and plugins, and is easily integrated into one’s website. It doesn’t take a rocket scientist to figure out how to use WordPress, but for some it’s a bit too tasking but that’s not to dissuade one at all. Read More +

Marketers Scramble To Understand Google’s New Updating

Marketers are practically up in arms regarding the new ways that Google is applying their algorithms. The past month or so has shown dramatic changes in rankings with no real idea of the source of such changes. Until now. It took some time, but Google finally fessed up to the fact that they were using a different form of their processes outside of the feared Panda and Penguin software. Marketers and SEO experts had suspected the two pieces of premier Google software were responsible for Read More +

Updating, Migrating Your Site The SEO Way

It can be one of the most miserable tasks a webmaster can undergo, that’s updating and/or migrating a website. First of all, updating or migrating a website means a stop in production. If you’ve got to start from scratch all over again or do major damage control, you’ll be on a rough road for sure but all need not be lost if you do things the professional and SEO way. The main thing is either repairing or recovering traffic you may have lost. This is Read More +

The Plus Side to Social Media Marketing

If you’re not engaged in social media marketing, you’re missing out on tons of revenue as well as opportunities. Social media is the golden road by which today’s marketers compete and expand.  Without a knowledge of the procedures and techniques, software and strategies, you’re in the dark before you even start.  This goes for standard SEO and local SEO. First of all just look at the numbers that social media brings in.  Facebook alone has a billion or more members.  Those are people you could Read More +

The Marriage Of Google And Twitter

With all the talk of Google buying Twitter, we must look at the ramifications of what such a business marriage would produce. Google noticed like a hawk, that Twitter’s first quarter earnings were not what the company expected.  This means that the Twitter execs have to think on their feet regarding their next move.  Being purchased by Google would mean a ton of cash and keeping Twitter going.  Twitter isn’t falling apart at the seams, but it is in need of some help.  Google as Read More +

Link Building Is A Whole Other Game Nowadays

The link building strategies of yore no longer hold water anymore.  Well a bit of it does, but the game has changed drastically. No longer can a website put up links to anyone and anywhere and have reciprocal links from anyone and anywhere.  Google’s software is getting better every day detecting links that are bogus and only there for pushing a site up the ranks.  This is where the fundamentals come into play.  The old way of link building is out the window but those Read More +

Beware Of SEO Conferences

SEO has never been more important, or as busy as it is today.  Search Engine Optimization has and is one of the most important procedures and techniques in the online world.  That being said, there are a plethora of gurus, experts, and scammers out there that promise customers the world, but only deliver broken dreams.  Knowing the difference can be the difference between success and failure. We’ve all seen those advertisements from SEO companies that promise to get one’s website or blog to the top Read More +

Do It Yourself Or Hire An SEO Agency

Everyone likes to save money, especially when you own a small business or are highly conscious of your operating budget.  That being said, SEO is a service that some feel they can do it themselves, whereby others recommend hiring a service. Whatever path you choose you need to know the pluses and minuses of these decisions. Do it yourself SEO means that you’ve got to have a sense of not only the present technologies and techniques to do so, but also the trends and statistics Read More +