Video SEO And You

Video Search Engine Optimization (SEO) And YouToday, video is such a major part of the web that billions of them are loaded each day on sites throughout the world.  They range from every topic imaginable and with the easy access to smartphone cameras and software, the average Joe or Jane can easily become a videographer of sorts.  That being said, the marketing and business person needs to know how to use video SEO to their advantage and it may not be as difficult as it seems.

First of all, there’s YouTube and the thousands of other YouTube clones out there.  YouTube is not only a video posting site but is also the second largest search engine, top social networking platform and more.  If you know your video SEO you’ll make gains you hadn’t thought of before.

Video SEO is similar to standard SEO or search engine optimization with a few tricks aside.  First of all you need to know how to shoot video.  Not those incompetent videos shot by people on their smartphones of some people fighting or dumb pet tricks, but a clear, concise video focusing on your product and services.  Perhaps some good graphics and a crystal clear narration.  Once that’s done you’ll be able to upload your video to YouTube and its clones.  That’s not the end of it though, now comes the optimization.

You’ll need to use a title that is catchy and engaging.  If your name is Joe and you have an auto body shop that specializes in building classic muscle car engines then that’s what you focus on. Not “Joe’s Engines” but a title like “Joe’s Rocking Classic Muscle Car Engines”.  This will impinge on the surfer and raise your visibility.  Next comes keywords.  Pick only relevant keywords not just stuff it to the max.  Those keywords will be the stepping stones upward for your video presence on the video sites and your site and search engines as well.  A good description is a must have.  Make that description relevant but entertaining.  A good description not only gets the attention of the search engines but also the surfers who will share your video on their social networking pages and embed the video too.  That’s the clincher.  People sharing and promoting what you have is like having a free advertising team on a global basis.

Don’t forget to use tags and a site map as well as these tools will enhance your chances of survival and expansion.

Overall, the age of video and video SEO is still new and growing.  No one could possibly watch all the videos there are in the world but if your video has that extra something that your competitors don’t, you’ll be standing up and getting noticed on levels you might not have been prepared for.  Humor is plus.  Add a bit of humor to a non serious subject as people love to laugh.  They’ll grab that sharing URL and then the next thing you know your video is spread to all four corners of the Earth.  Your “view” stats might shoot up to a million or more and that’s money in the bank.

Remember, engaging content, well done keywords, descriptions, tags, site map, social networking and your video SEO should be spot on.

Some Reasons Your SEO Campaign Might Lose

Some-Reasons-Your-SEO-Campaign-Might-LoseMany people launch their websites or blogs with all the good intentions of doing well.  However down the line they suddenly realize things aren’t going according to plan.  They start to fret and sometimes miss the key indicators that should make a SEO campaign successful.  If you’re missing these indicators then you’re bound to lose.  Let’s look at some of the successful things you should be doing and the less successful you should be changing.

First of all, are you looking at things realistically.  Are you hoping for millions of hits for a product or service that just isn’t int hat range of need or want by otters.  Is there so much competition to deal with that you’ll have to fight your way through them.  You have to look at what you intend to do and how you’ll achieve it and work your SEO campaign within those parameters.  Don’t overshoot things by spending tons of money on ads and so forth that will drive unnecessary amounts of traffic to your site burning up bandwidth and not converting to sales.  Seek out organic traffic, traffic that is pertinent to the main subject of your service or product.  Fine tuning these things leads to a better winning situation with SEO.

Keywords?  Are your keywords pertinent to your goods and services or are they jumbled up with other unnecessary topics that will throw surfers off?  If your service is pointed to plumbing in New York city, then you’ll need to have those keywords that are only focused on that topic.  Arranging the keywords around is okay as long as plumbing, and New York city are highlighted in the keywords and copy on the page.  The URL, headers all should have these keywords in them in one form or another.  This is where success or failure begins and ends.  Don’t stuff keywords all over the place but put them in strategic spots so the search engines can tell your site is legit and not some scam site.

Professionalism in your website’s design is another major point.  Is your site designed for easy navigation, pointing to the right topics, designed with the right graphics necessary to attract and retain a surfer?  This is most important in that surfers don’t need to be confused.  They want the real deal  up front and will leave your site if it’s full of absurd graphics, videos, and bells and whistles.  Being conservative in design is the first step.  As traffic and sales increase you might venture into a bit more with a testimonial page, maybe video showcasing your products and skills.

The copy is another major point for a successful SEO campaign. If the copywriting on your site is lousy, grammatically incorrect, not only will customers flee but the new search engine algorithms will notice it and give you the lower ratings.  This would call for more SEO damage control that could be costly as well as miserable.  Don’t go for cheap.  Hire a professional copywriter in your niche and make sure they know SEO.  This way you won’t have to battle from the ground floor up and won’t have to do expensive damage control later.

Add to all this, you’ll need to check your traffic data and statistics. Look for when good traffic that converted hit and when it did not.  Do your due detective diligence and see if a new post on your site brought in profitable traffic or was it a new picture of a new product.  Whatever is successful in SEO you leave alone or rinse and repeat it.  Following these basic guidelines one should see improvement in the short and long term.

What To Watch Out For From SEO Companies

What To Watch Out For From SEO CompaniesEvery webmaster who owns a company or anyone who wants their websites to get noticed by the search engines should know what SEO or search engine optimization is all about. If one isn’t savvy it can be a bumpy and disappointing, as well as costly foray. To help avoid these pitfalls let us take a look at some of the things to watch out for.

First of all, getting affordable SEO is the goal. You don’t want to end up spending an arm and a leg to get SEO when you can get effective and cost saving service from a reputable company or agent. These companies and agents have one three things in common, they don’t boast, they don’t state unrealistic goals, and they get results you can measure. That’s the trick. You want an SEO firm that is a ship that is tightly run with customer support and clear communication. This means no time nor resources are wasted in the process and you can monitor your success along the way.

Primarily, avoid the boaster. These companies will swear up and down that they have the latest techniques or software or automation to get your site to the top of the search engines. Word of caution here, no one has the latest techniques, software, or automation. That’s because the search engines are wise to these games and punish these clowns fast. Your affordable SEO firm should sit down with you and explain the process one step at a time. The minute they get confusing is he minute your alarm bells should start ringing. They’re just spouting jargon mixed with unrealistic results to pressure you into buying. A solid SEO firm is going to take their time, make sure you’re totally aware of what’s going on and move from there.

Other things to watch out for are the “links” they might suggest. Building massive links to your website isn’t going to do you any good regardless of what they say. The search engines are wise to this tactic too and you risk getting hammered once they find out. The SEO company that you’re looking for is going to be upfront about most of what they do as there are a few secret tactics but they are legal and honorable but only the top SEO company professionals know and don’t want their competition to find out. So not everything is transparent but just enough to justify hiring a pro to do the job.

It’s all about communication. The SEO firm that really wants your business will communicate with you honorably and within reason. They want your business but only the reputable SEO companies will spend that care given time to sit down with you and get things straight right from the bat. Cost, procedure, time, it has to be explained simply and with good candor.

Finally, don’t believe the hype. Get references, find the SEO company’s clients and testimonials. Look for those mom and pop clients not the big shots that might be allies. Once you’ve done your due diligence you’ll find an SEO firm that fits your liking.

Getting Your Marketing To Go Viral The Social Networking Way

 Getting Your Marketing To Go Viral The Social Networking WayOne of the biggest challenges of an internet marketer or anyone using the web to make money is getting that message or content to go viral. There’s no magic bullet or super trick but there are basic strategies the pros use to get the ball rolling.

First of all, if you have a product or a personality or anything you feel needs to get out in public big time, then you’ll need to evaluate how valuable that product is to the public. Second is how will you present it to the public, what approach would be satisfactory? It’s a matter of not using the old ways but either modifying them to the new paradigm and using the new techniques that have proven tried and true.

Social networking is the steam engine here and everyone knows it. To use social networking effectively, however, takes some know-how and expertise. It’s not like you’re going to just post on Facebook and suddenly get worldwide attention. It can happen and that we call organic website traffic. What happens there is that someone makes a post that other people like and then they share it, repost it and it spreads like a virus. No one can predict what will go viral and what won’t but using smart and proven methods we can narrow down things sociala great deal and come up with a formula that works. It isn’t easy by any means so don’t let some SEO guru come along like one of those old used car salesmen and try to hustle you out of money.

Getting started means getting your product, project, and or name brand out there. Using social networking you can get a message board or Facebook fan page going. It will take time but the momentum builds and over time you’ll have more and more people visiting and engaging in the conversations. That’s the key and this is the step you cannot afford to mess up on. You must engage the audience. Answer questions, ask them too. Validate and commend others and you’ll see the retention rate rise and new visitors. This is what gets the content viral as a start. You need to build up an audience. Some people have more than one fan page or page where they communicate on. Getting that big audience means that you can calculate possible sales and so on.

It’s a smart strategy of combining various communication resources and programming that brings about a viral result. That’s where hashtags come in as well. Hashtagging is all the rage but it’s because it works. It doesn’t take a lot to study how to hashtag, it’s when to hashtag and about what to hashtag that is the key. Doing it right means results and after a bit of practice you’ll get the idea and be able to apply it easily.

This is what this area of SEO is all about. A specialized area but a highly effective one. Knowing it down pat is so important that it can make or break a campaign. Study carefully and remember you have to participate in the conversations, questions, answers, and get your staff and friends to do so too.

Answering The Big SEO Questions

Answering The Big SEO QuestionsSEO or Search Engine Optimization, is still of much debate nowadays regarding its effectiveness.

That being said, know the world of SEO and having one’s doubts put aside is very important.  There is a lot of ground to cover for businesses who don’t believe SEO can be of any value anymore.  Here are some simple questions to ask oneself regarding SEO.

Is SEO still valid?

In today’s market SEO is still alive and kicking.  Some would debate its effectiveness but it comes down to the final results.  The search engines aren’t going to ignore SEO anytime soon because there isn’t enough technology to properly counter it and may do more harm than good.  On the other hand, SEO has gotten so corrupted by profiteers that the public isn’t being served well to the point of exhaustion.  Search Engines like Google know this and are working on alternative technologies to remedy the situation.  That being said, SEO is still here and calls for a sharp eye.

Doesn’t SEO take an expert?

SEO may seem intimidating to the layperson but overall it isn’t that complicated a process to learn the basics and innovate.  The problem is getting through all the hype and false data about the subject.  You have to look at what the pros say works the best on a basic level and then do your own detective work to figure out those neat tricks the professionals use to excel.  Be cautious of those SEO guru courses that claim to be able to get your site to the top of Google in a day or some other such claim.  They’re just out for your money.  So follow the basics and you’ll get the gist of SEO.

SEO is only for rich people right?

Not necessarily.  In some cases it will cost you a pretty penny to get the best in SEO for your website.  This is because the top pros demand such a price as their strategies and techniques do indeed work.  The problem is trying to figure out which one of these experts is honest or not.  Testimonials from clients are enticing but in today’s world of corruption you can’t trust anyone.  That being said, it costs more to test each and every top notch company unless you go to a forum of high respect and get that information from industry pros and customers.  Communicate, communicate, communicate, is the keyword here before you buy.  Even when you do hit paydirt some major competitor with more cash than you will find out who your SEO guru is and offer them more money to topple you and the game is afoot again.

Google doesn’t recognize SEO anymore?

Google does indeed recognize prsent day SEO.  The issue at hand is that the SEO experts exploit the system so that the public ends up with results that are far less than optimal when it comes to their time and effort.  When that happens, everyone loses across the board because revenue is lost, and applied false data is spread undermining the entire world.  It may not seem serious but think in terms of the effects.  A crooked SEO company gets a crooked construction product to the top of the search results, that product gets worldwide sales, a year later buildings and other structures start falling apart injuring or killing people and costing governments billions.  Google wants to prevent this but can’t just wipe out SEO overnight.  This is the battle before it and they’re working on it night and day.

How can I benefit from SEO today?

The best way to benefit from SEO today is to learn the basics.  Get the reading material, talk to the pros, get the right software and technology.  “Make hay while the Sun shines!”, is the best advice at present.  Watch out for crooks and pay attention to the industry and things should be good sailing.

Finally, SEO is at a crossroads with lots of speculation as to which way the industry will go.  It’s a make or break time for search engines and surfers too.


The World Of Negative SEO Blackmail And Google

The World Of Negative SEO Blackmail And GoogleIf things aren’t bad enough already in the world and on the web, Google and its clients have to deal with a problematic wave of extortion, aka blackmail from the dark forces of Negative SEO gangsters who are threatening webmasters that they’ll damage their Google results if they don’t pay up money.

Cybercrime is a multi-billion dollar a year industry and law enforcement hasn’t enough manpower nor experts to battle it all. Google had reportedly told webmasters that their ratings could suffer from attacks but now things have taken a turn for the worse.

Google realizes they can’t protect their webmasters and are stumbling around working feverishly to handle the problem. Law enforcement around the world is stymied as to how to combat it as with countries like China, Russia, Nigeria, and even the U.S. Have no way to arrest and prosecute them all.

Crime is running rampant all over the planet and it stands to reason that the web is suffering brutally. Major hacking attacks have compromised billions of accounts and it looks like there’s no stopping them. Some experts claim a reboot of the web is called for but skeptics point out that criminals aren’t the only ones engaged in such activities as we’ve seen in the headlines that governments themselves have engaged in unlawful web surveillance and theft. Shut down and rebooting the web would mean these governments would be crippled regarding espionage. Add to that the cyber criminals are making so much money and paying so much in bribes, shutting them out would mean disaster for the underworld and corporates.

The consensus is that a Congressional route in the U.S., teamed up with international allies could effectively make the web far safer but then countries like China and Russia would protest. The cybercrime economy is so vast that should it shut down it might cause international disaster for honest webmasters as well.

This is the age of computer warfare that had been predicted by security experts decades ago but no one paid attention. These negative SEO blackmail attempts are just one of thousands of scams to rise and sink its fangs into the public.

Right now the only recourse for a victim is to contact their local law enforcement or FBI but that is of little help as their hands are full and resources limited.

In recent months Google has added some firepower to its algorithm lineup with Panda and more. It looked promising but it is going to take a miracle, a real smart whiz kid to come up with something that ends this nightmare once and for all. That just might happen because whomever does come up with a solution will be wealthy beyond their wildest dreams. Somehow some computer whiz sitting in their basement or fooling around on their smartphone will have an epiphany and come up with a solution. It’s not a matter of ‘if’, it’s a matter of ‘when’. When it does you’ll see mountains shake all over the planet and cyber criminals fleeing for their lives.

If you suspect your website has been a victim of negative SEO contact us for a free consultation. Affordable SEO offers negative SEO and unnatural links remediation.


The Brand New Google Boost to SSL

The Brand New Google Boost to SSLRanking on Google is going to be a lifestyle for many, many people all over the world, and when something comes up that has to do with SEO (especially when it’s brand new) there are going to be speculations related to it. SSL certificates are an integral part of most secure websites, and apparently Google has figured out a way to work SSL certificates into the ranking algorithm that Google uses. Web hosting businesses have never been so busy, and a time like this just ensures that they’re going to be rolling in the money for quite some time to come. Google has said themselves that the weight surrounding this ordeal isn’t very big, and that SSL certificates only play a very small role when it comes to ranking websites. It isn’t as large as it could be right now, but Google is probably going to pursue it in future endeavours. They’re trying to get people to make use of HTTPS (as opposed to HTTP), and the use of SSL certificates is only possible through HTTPs functions. Even if it is a small role, there’s still a role in the first place, and SEO service gurus and marketers all over the world are reacting through social media platforms.

People have mixed reviews when it comes to discussing the matter, most of them are just curious as to how something so seemingly insignificant can help you rank higher on Google. There are plenty of things you can do SEO wise to work on your rankings, and there’s so many different things that SSL certificates seem sort of pointless in a sense. There’s nothing wrong with trying to be innovative and creative, technology is a past time that is completely run by geniuses and those who are willing to think outside of the box, but is this implementation of SSL certificates the right thing to do? The community didn’t receive it very well, and when that happens it usually means that Google is going to make even more changes when the next algorithm date comes to fruition.

No matter what your position is on this matter you still have to take it in stride, Google is still a search engine giant and it’s not going to go away anytime soon, so you might as well make lemonade with the Google lemons being gifted to you. Most of the tweets and status updates were snarky and weren’t really forgiving with the incorporation of SSL certificates, most of them were actually related to Google being money hungry. Some said that they were going to end up selling SSL at some point, which actually wouldn’t be that surprising. No matter how you look at it this is a business, and the entire reason you’re in this industry is to make more money, so how hypocritical is it to take shots at a larger than life company that’s trying to monetize? SSL’s are useful for more than just ranking of Google, so there’s always that.

SEO errors you can’t afford to make

SEO errors you can't afford to makeSEO, or Search Engine Optimization is still alive and kicking as a functional and effective way to get traffic to your website, blog, or other online presence. If you run a business it is a must have series of tools and processes that requires much study and application.

Doing SEO right isn’t just a matter of adding some cute keywords on the page and hoping that the search engines will find it, not at all. There are specific steps, all of which require monitoring constantly. Actually, monitoring the website or blog, is a key action that many webmasters and site owners don’t do and wonder why their efforts fail.

Nothing remains the same on the web and getting your site noticed and referenced means you need to keep an eye on it. This calls for checking the statistics. A good statistics program is essential and not to be overlooked. If you have no idea of what is going on then you won’t be able to tweak and fine tune your site for optimal effectiveness. It’s not called optimization because it sounds cool, it’s called optimization because that’s what it is.

Today, Google and the other SE’s are aware of complaints from surfers that the results they see after a query are often of low quality. Lots of SEO going on but the content is so rotten that the surfer wonders why they even tried. This destroys a site nowadays because the SE’s are on to the scam and are vigilantly scouring sites to make sure the content is quality and not just slapped together to get popular rankings.

Another boo boo is sloppy writing. Even in translations the copy should be written by professionals and not someone who is doing it for pennies. The reason being is the computers know the difference between a human and a a word processor. No computer program can match the wonders of a person’s perceptions and translated to the written word. Routine and obvious low quality copywriting that doesn’t catch the eye and engage the reader means the surfer will wander off, never come back, nor link or refer the site.

Link building is both a science and an art and goes both ways. Whom you link to and who links to you shows SE’s that your site or blog is popular. Sure there are scammers out there that pile on the links hoping to boost their presence but the SE’s are getting hip to it and are instead looking at how social networking links instead of direct links via websites and blogs. Doing sloppy link building will get you penalized and fast.

Finally and foremost, keyword and keyphrase abuse. Cramming the site with keywords and keyphrases does no one any good and you’ll find out quickly that improper use will bring about bad rankings and you’ll be left in the dust.

So there you have some SEO boo boos you can’t afford to make and shouldn’t.

Out With the Old and In With the New: SEO vs SEM

Out With the Old and In With the New: SEO vs SEMSEO (Serch engine optimization) has been something of a popular topic when it comes to technological talks, and the reason this is so is because of the features and efficiency that come alongside the use of search engines. No matter what you’re in need of on the internet a search engine is going to make things much easier, whether you’re looking to find a great new restaurant or simply somewhere new to shop. SEO is always looked at as being a “best of the best” type game, which is where the person who makes prevalent use of technical SEO tactics and relevant content wins in the end. Although SEO is an acronym that many people have grown to know SEM seems like it’s making its way to the top, and we’re going to go through why this is happening. SEO has innovated in ways we never would have thought possible, back in the day when the term “SEO” came up you would just think of keywords in metatags and such. Google took it upon themselves to improve their algorithm, and as a result the SEO game was turned into an ever-changing cornucopia of frustration.

We suppose that’s how it’s supposed to be in the end, because everything that’s worth fighting for never comes easy. Google has dedicated themselves to ranking the best sites in the best positions, this means that high-quality and engaging content reigns king these days. Growing organically isn’t impossible, but it’s definitely one of the harder things you can try to accomplish online. SEM is a different term, but it’s essentially the same thing in the end. Search Engine Marketing is a term that represents the marketing portion of SEO, and it’s pretty much the new term that’s being coined for the time being. Innovation is pretty much inevitable these days, and that goes for just about everything (including search engine optimization).

Seeing as the whole algorithm thing has been throwing people off of their game there has been rumours spreading that state SEO is “dying”, but this is far from the truth. The fact of the matter is that SEO is going to stick around for a long, long time, it’s just going to be referred to as SEM sooner rather than later. Nobody is trying to rank their sites for the pure fun of it, and in the end it’s marketing no matter which angle you choose to work with. It’s an incredibly large industry, and when you’re working within such a large industry people are going to try and develop things that will help them stand out. This is why the entire process is so intriguing, as well as why it has so many incredible developments in such a short timeframe. This is the era of technology and there’s no way to get past that without talking about SEO, thinking otherwise would just be a quick way to push yourself towards the rule “out with the old and in with the new” you’re going to be blessed with more than one positive trait (no matter what the project at hand happens to be).

Don’t leave yourself uninformed of the events transpiring today, keeping yourself in the loop is crucial if you want to stay relevant in the SEM world. Marketers are coming to fruition just about every single day of the week, and it’s up to you to determine where you’ll sit on the online marketing patriarchy. You might not think the term SEM is that important right now, but give it a bit of time and you’ll see the error of your ways.

Questions to Ask Before Hiring an SEO Specialist

Questions to Ask Before Hiring an SEO SpecialistThe world of search engine optimization is one that is often muddied in confusion. There are so many rumors flying about regarding what works and what doesn’t that one can find one’s head swimming from all the false and misleading data. That’s why knowing what to ask a SEO specialist is of vital importance so you get the best service from the most ethical professional.

1)  What is their SEO experience?

The first thing you want to know is what do they know. How long have they been at SEO and can they show you statistical results to validate their claims. This is tricky because there are so many ways a scammer can beguile you and you’ll need to be on your toes to make sure you get them to tell the truth and back it up. Check on how long they’ve been in business. Ask for testimonials and then search for testimonials on your own. Somewhere there’s going to be someone praising their skills or lambasting them. You’ll have to use the right measure of judgment here because competitors can often bad mouth a company and get away with it legally. You want facts, transparency and good communication from the SEO specialist  you’re hiring. If they struggle or hesitate one iota you’ll know you’re in for trouble.

2)  Show me the stats

Statistics are the figures that back up what a person says such as in the SEO industry. They’ll have their own statistics but the websites they state they’ve catered to will have their own as well. This is where you can separate the chaff from the wheat. Ask them about their stats regarding a website they’ve worked on. Contact the owner of that site or use any of the available website monitoring statistical programs. You’ll be able to piece together when the SEO expert actually got on board and how effective they were. It takes weeks and months to show results so go through a good amount of data and you’ll have a good measuring stick to estimate your probable success with them.

3)  Don’t trust the hype

SEO experts of ill repute will make all kinds of claims to get your business. One of them is that they’ll get you to the top of Google and the rest of the search engines in a day or a week. That’s a big lie and a sure sign that they’re out for that quick buck. SEO is an area of such need that it attracts the worst of the worst. When an SEO company makes such claims you need to run the other way. Ask your prospective SEO specialist how long it take to get positive results. They should tell you it will take weeks or months as that’s the way it works. In rare occasions you can hit the jackpot and fly to the top of the results. Once that happens you’ll know you’re with the right expert.

4)  Watch out if they claim an inside track to Google

Google is the search engine of target but you’ll have SEO companies claiming to know some inside track to Google’s algorithms, their cousin works for Google or they have some psychic link to Goggle’s top SEO staff. All this again is hype and no responsible business SEO expert is going to make those claims. They’ll tell you that they do know the fundamentals of Google’s algorithms but those algorithms change and thus makes SEO a more precise type of engineering and not some magic bullet.

Overall, a real SEO specialist will walk you through the process and not try to mislead you. They’ll provide pertinent data you can understand, statistics to back it up and long term service not some fly-by-night operation.

Image credit: kbuntu / 123RF Stock Photo

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