Although the United States isn’t currently in a recession doesn’t mean that we’re recession-proof. In fact, many believe that we’re likely to face a recession in 2023. Regardless of what size business you own, it’s vital that you have a marketing strategy for when and if this occurs. Fortunately, there are many recession-proof business marketing …
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A company’s website allows them to sell 24 hours a day, 7 days a week, 365 days out of the year. It provides clients with the ability to order at their leisure, not just when the physical location is open. When a website is optimized, it opens the gates to being successful. This success is …
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When your rankings suddenly take a dramatic drop in the search engine results pages (SERPs), you may find yourself wondering why. Instead of allowing this to make you anxious, take the steps to figure out what’s happened. Have Your Google Rankings Really Dropped? Your rank tracker may be messing up so make sure there are …
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Your business website and a good SEO strategy can have a powerful impact on your business. As just 4% of businesses use TikTok SEO, it is about time you consider using this platform to stand out and get ahead of the competition. What can TikTok SEO do to my business? What effect does it have …
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As business owners, we tend to think that we know what our clients want and how to get their attention. However, there’s more to it. You also need to understand what SEO keywords people are using to find your business. Fortunately, this isn’t complicated. Understanding Different Types of SEO Keywords Before deciding on what SEO …
When devising an SEO plan, keyword research is one thing that you should never leave out. Keyword research and SEO go hand in hand. Without one other, your devised strategy is bound to fail. Keywords are words or phrases that internet searchers use to find the information they desire. These words can be short or …
When it comes to social media and SEO and how they affect each other, experts will give you various answers. Some believe there is a correlation between the two when it comes to ranking a website. Others will say there is not any effect that social media sites have on search engine optimization. So what …
When we think of negative reviews, our mind automatically concludes the business has failed. But in all actuality, a bad review on your website can be a beneficial experience for you and your local SEO approach. By now, you are probably thinking we are crazy for saying this. But it is true. We all know …
Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …
One of the important parts of Google’s local search and pack algorithms is NAP consistency. This is also important for your users’ journeys since they may discover you in online directories and social bookmarking sites. When you’re sure you have this consistency you’ll find search engines make fewer mistakes when processing your data and customers …
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