When it comes to social media and SEO and how they affect each other, experts will give you various answers. Some believe there is a correlation between the two when it comes to ranking a website. Others will say there is not any effect that social media sites have on search engine optimization. So what …
How Negative Reviews Help Local SEO
When we think of negative reviews, our mind automatically concludes the business has failed. But in all actuality, a bad review on your website can be a beneficial experience for you and your local SEO approach. By now, you are probably thinking we are crazy for saying this. But it is true. We all know …
Why Word Count Matters For SEO
Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …
How To Use Effective Internal Linking
Internal links occur when you create links between the various pages on your website. This is important for your SEO success because it ensures people spend more time on your website. It also ensures that search engines understand what your content is about. Types of Internal Links There are several types of internal links you …
How Often Should You Be Redesigning Website?
If you are reading this, you must evaluate your website and think if it’s according to the latest standards. However, a plan to redesign a website isn’t something companies would always like to invest in. But sometimes, it becomes a necessity than a choice. If your website has aged or isn’t performing as it should …
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Why You Should Target Long-Tail Keywords For SEO
Remember when a single-word keyword was good for SEO? Nowadays, it is all about the long-tail keyword! These keywords play an important part in any search engine optimization plan. These phrases can provide you with many potential customers, and help your business grow. Now is the time to come up with a long-tail keyword plan …
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6 Useful Techniques Of Lowering CPC In Google Ads
Irrespective of spending, you would always prefer lowering CPC in Google Ads. If you can do so, your cost per acquisition will come down and drive more traffic to your business website. It may even allow you to have some extra marketing budget left over for other marketing campaigns. Lowering CPC in Google Ads isn’t …
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Benefits Of Investing In Paid Search For Small Businesses
Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …
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Reasons For Using PPC And SEO Together
There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …
SEO Trends To Watch Out For In 2022
As 2021 comes to an end, we can safely assume that the new year of 2022 will be a fresh start for all businesses. SEO and digital marketing have gradually become superheroes for many organizations. This has happened mainly because people were forced to stay within their homes. They are completing their tasks by using …