When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
Continue reading “Why Your Bottom Line Can’t Afford for you to Ignore SEO”
Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …
Far too often webmasters or marketers wonder why their pages aren’t doing well on the SERPs. They’ll stew and ponder until their hair falls out and all it boils down to is that they’ve overlooked a mistake on their pages or they hadn’t done a good job of looking at their site like the surfers …
You can never underestimate your fellow human being from doing some underhanded nonsense like affecting your website with what is called Negative SEO. Negative SEO is when several factors call for your website to lose in your statistics. You’ll lose traffic, reputation, and income unless you do some Negative SEO Remediation and other tactics. The …
Of all the hazards on the web, the menace of negative SEO is probably the worst for web marketers. The reason being, these negative elements can sink any website business and you’ll not see them coming until they’ve already done damage. This is why it’s wise to know the signposts for negative SEO and what …
There you are cruising along enjoying your new found success with your website when suddenly your sales crash. Your traffic dries up and you can’t figure out why. You do some investigating and you find out some competitor or unhappy customer has spread one complaint or lies after another and the pages they’ve posted to …
Continue reading “Fixing Your Site’s Negative SEO Remediation”
If things aren’t bad enough already in the world and on the web, Google and its clients have to deal with a problematic wave of extortion, aka blackmail from the dark forces of Negative SEO gangsters who are threatening webmasters that they’ll damage their Google results if they don’t pay up money. Cybercrime is a …
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Something happened to Expedia’s website ranking on Google searches, making it appear as if it may have been hit by a negative SEO campaign. This is according to an analysis performed by the firm that discovered the problems. Between January 12 and 19, Expedia lost a quarter of its visibility in Google search. This occurred …
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It’s time once again to dive into some answers Google engineer, Matt Cutts, provided to questions on his YouTube channel. Hopefully his answers will give you the tools you need to make significant improvements in your own SEO strategies. The first question we’re going to cover has to do with the most common mistakes people …
