The idea of developing SEO content that is understood by the audience depends on knowing what the audience cares about. There are three reasons for the existence of your content. Attracting, delighting, and engaging the targeted audience. Despite knowing this it is easy to lose track of what the audience is looking for when you …
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One of the best ways to generate new leads for your business is through content marketing. In fact, 70% of businesses admit to investing in it with 60% of these investors saying this is an extremely important part of their overall business strategy. However, there’s more to this than simply creating content. You need an …
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This is the time of fierce competition with a lot of businesses looking for everything that can help them pull one across the competition. Although several companies ignore citations for their local SEO efforts they can help your company quite a bit by bringing in more clients. Citations are one of the ranking factors used …
There has been a rise in the content generated on the internet and social media. It has become possible for people to voice their opinion about the services offered by a company at the click of a button. You will find that around 93% of people have opined that online reviews have influenced their decisions …
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Search Engine Optimization has always been viewed as a “big brand” tool, until now. Small business SEO is the best kept marketing secret to gain a competitive edge. Small businesses do not typically have large marketing budgets to purchase pay-per-click advertising. SEO allows them to compete at only a fraction of the cost. The world …
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As an entrepreneur, everyone must be aware that the best way of marketing your small business online is being found organically via search results on the Google SERPs. This is free and it offers a great deal of traffic to people who can master the convoluted field of online searching. People interested in dominating the …
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As all SEO professionals are trying to figure out the Google algorithms and become proactive in terms of marketing strategies, you need to ensure that you are not falling victim to some buzzwords. Let’s understand the meaning of co-citation, co-occurrence, and how they are different. We will also see whether to use these strategies for …
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The Coronavirus outbreak might put a damper on the year which was forecast to visualize bigger media investments and has brought to the forefront realities that are unique to the internet marketing world. The coronavirus is spreading quickly around the world and it is unsettling the stock markets with several operational disruptions to various industries …
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Very rarely in life will we see how negatives can be good for a person or business. The same is true for negative SEO. While everyone focuses on what tactics and strategies they are using for their websites to grow and flourish, many do not even take into account that there are individuals or companies …
SEO or Search Engine Optimization is a set of operations that are used for increasing the high-quality traffic coming to your website. All small businesses need high-quality SEO strategies to make sure that loyal customers along with the new ones can reach the website while searching online. Around 40% of small businesses have an established …
