Marketing can quickly blow out budgets if you are not careful with how and when you spend your money. There are so many options in today’s digital world from your conservative formats in newspapers, television, radio, and grassroots marketing all the way to the many, many (and growing) cyber venues including online marketing, placing ads …
Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not …
Local search engine optimization (SEO) is an increasingly important part of capitalizing on potential organic traffic from search engines. With the changes that Google has made to local searches in recent years, the 3-pack is an especially coveted set of three listings which often appear under a map of the area and are displayed with …
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One of the toughest things for marketers and webmasters and companies fail to understand about SEO is that it has changed and so has the game. This basically means that what used to work for SEO doesn’t work today or needs modification. People are resistance to change and the same goes for SEO tactics and …
Search engine optimization (SEO) can be a tough task for those who are new to web development and marketing. Content management systems (CMS) like WordPress realize this and have over time increased their offerings for easy on-site SEO for their users. This allows novice webmasters to get the benefits of SEO without having to learn …
In this day and age of the web, if you think all you need to do is put up a few web pages and do some simple SEO will get your business popping, you’ve got another think coming. A website is like a storefront. It either sells what’s inside or it doesn’t. It makes others …
Not everybody would have loved the Penguin updates and it was something that had brought a major change in Google’s ranking algorithms. Since 2012, the algorithm has played a major role in shaping the optimization strategies for the SEO gurus. However, with Penguin updates marking an end and becoming real time, there can be greater …
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SEO’s importance as an industry is astonishing considering how it started. Now, what used to be a smattering of people who would optimize their own websites and those of friends, finally realized their skills were needed in a new marketplace. This then emerged as the SEO industry we know today. At first, it was keyword …
Since the way SEO is done nowadays is an ever changing landscape, SEO experts find themselves often on the edge of their seats trying to catch up to changes, and customers need to know that SEO isn’t a magic bullet but a methodically laid out series of techniques and strategies. Primarily, customers have to realize …
Many people woke up recently to notice a change on the Google search results pages. The sidebar to the right that traditionally listed several advertisements is now gone. Kaput, 86’d, eviscerated. The change has now shaken up the SEO, advertising, and internet marketing fields and no one knows what to expect next. What this means …
