Many people are mystified by Search Engine Optimization (SEO) today, thinking only people with inside knowledge can crack through this enigma. However, this is an important marketing strategy that really isn’t as complicated as you may imagine. Understanding Each Component of SEO Here it’s important to work with the various search engines to provide your …
Any website with a page load time over three seconds stands a 90% chance of losing their visitors. While this doesn’t sound like much, we live in an “instantaneous” society so you need to learn how to minimize your page load time and maximize the way your website functions. This will also benefit your dental …
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The E-Commerce Times conducted a poll from March 25, 2019 – April 1, 2019. When asked, only about 4.32% of people say that there’s enough information on the first page of the SERPs to meet their needs. About 14.05% say they found things on the front page to be rigged. Another 25.41% said that even …
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On March 5, MOZ will unleash a new upgrade that is very controversial to many. MOZ, a leader in the SEO software, says this upgrade will provide a trustworthy measurement in how worthy a domain is. Spammy and paid links will be weeded out in order to see how well a domain will rank on …
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While everyone else fights over search relevancy, you can use technical search to improve your website’s crawlability, usability, indexing, and rankings. However, if you really want this to work, you must set goals and understand what your priorities are so you can reach these goals. Indexing and Crawlability Help Google index your pages so they …
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SEO is exciting because it never stops changing. Google’s algorithm updates, new search innovations, and changes in user behavior means we must be adaptable to be successful. This doesn’t mean we should forego the basics while chasing after new strategies. Instead, there’s a process you must undertake here. Optimizing for Intent The foundation of a …
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When you want to quickly burn through your marketing budget, turn to Facebook advertising. At first you may think these ads are performing well because they’re receiving so many clicks, but ultimately your ROI isn’t worthwhile. Of course, if you know what you’re doing, this doesn’t have to happen – you can even improve your …
Continue reading “Facebook Advertising’s List of Best Practices”
Negative SEO is defined as any tactic whose intention is to positively impact rankings by manipulating a variable within a website’s links, content or user signals. Google says this isn’t real, but they’re not being entirely honest here because if you can accidentally hurt your rankings by shifting a variable, it only makes sense that …
Video marketing is a strategy you can’t afford to ignore today. Your customers are demanding its convenience. It’s understandable that you may not know where to start though. How Videos Benefit Your Marketing Videos are both convenient and efficient for your website’s visitors, but it also gives you a versatile and attractive way to share …
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There are a lot of law firms vying for potential clients’ attention today. This makes it more important than ever to create and implement a solid strategy for law firm SEO that will set you apart from your competition by placing you higher in the SERPs. There are some tips you should keep in mind …
