Analyze » Optimize » Adapt » Succeed

SEO-for-Small-BusinessAffordable SEO didn’t arrive at this concept overnight, anything but in fact: it comes out of what they have developed and been doing for years as the Affordable SEO Company and as their parent company IB Systems before that. The concept Analyze -> Optimize -> Adapt -> Succeed though is particularly effective within SEO where the Affordable SEO company have found from years of experience that effective SEO must be an ongoing process where planning is vital and flexibility can make the difference between success and failure.When doing SEO for a company for the first time you are always tracing new ground, what worked for another company, even a close competitor, might not work for you: each keyword acts in different ways and has different connotations that you may not have thought of but which will affect results. The SEO company are very much results driven but the results you as a business want to see not the results that are easiest to give you. Many SEO companies will offer you traffic, as a business owner though you will find quickly that vast quantities of traffic are useless if none of the traffic is relevant or interested in what you are offering.

The first stage of the Affordable SEO company’sconcept then is Analyze. Analyzing your business is vital and talking to different people including owners, marketing managers and other staff. Like any type of marketing understanding who the customers are is important and also Affordable SEO will ensure they know what the business’ most wanted response is so rather than just traffic they can send customers who will buy, make an enquiry or sign up to a newsletter: whatever the client need.

Having completed this analysis Affordable SEO optimize every aspect of the SEO process and get started with on page and off page SEO based around keywords they have identified that are most likely to be searched for by potential customers, often including location based keywords.The Affordable SEO company can trace which keywords are most effective through a client’s website’s analytics and look at what keywords are generating traffic and which are generating whichever most wanted response has been chosen.

All sorts of external factors affect how effective a keyword is, sometimes they are simply too ambiguous but the ambiguity may not be obvious at first, most often though it is the type, quality and level of competition that will affect traffic and conversions and this can change overtime. Affordable SEO will therefore adapt based on the data they collect, they may trial new keywords and phrases and focus on those that are most successful to improve search engine rankings and therefore traffic even further.

Finally the Affordable SEO company will only be content once they have succeeded in optimizing an SEO campaign that the client can then extend to take in more keywords and improve rankings further or allow the SEO work done to continue sending the targeted traffic it is by then generating.

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