If you are a business in Tampa, SEO should usually be based on relevant keywords not just to your business type but also to the local area around Tampa, SEO analysis reports by Affordable SEO will check you are currently using the correct keywords.
Affordable SEO’s Search Engine Optimization analysis reports look at three main things so you know what will be involved and what to expect from SEO and so the right keywords can be targeted.
The SEO analysis report includes three sections:
- Competition for your website
- Awareness of your website
- Search result placement
Competition for your website is that for current and potential keywords which may lead to the decision to focus on long tail keywords or local keywords. Also the awareness that search engines have of your website is checked including how many links to your site there are that the search engines know about and consider when choosing where you appear in results. Search result placement looks at where you currently are for certain keywords so you know what your starting point is, how much work may be neededand how quickly you can expect to see results.
SEO Optimization
The SEO itself will come from discussions between yourself and Affordable SEO as well as from the analysis, affordable small business SEO must be based on what the business wants to achieve. Affordable SEO will therefore make sure they send you the right kind of traffic, for example you may want only local traffic or maybe traffic from anywhere in the US or even worldwide.It may be more important to just get people on to the website or it may be that you would rather have less traffic but make sure that they were all people who based on their search terms were very likely to buy from your website.
The actual SEO work done will depend partly on your current website but will mainly be based around choosing keywords and then making sure they appear in the right places on your website and that through link building search engines find these pages and see the keywords and also see the keywords on the pages linking to your site to back up that your website is related to these terms. You may though also need some work on your website or even a new one.
Website Design
Affordable SEO offer businesses in Tampa SEO ready websites, this could be done through making changes to your current website though often it is easier to build a new website from scratch that is easy for search engine’s software to read and understand and built to best practice standards such as for accessibility which is another ranking factor on search engine results.
Adwords Marketing
Adwords, the paid for ads on Google, compliments SEO well and is ideal to use if you want to get traffic on to your website quickly. Adwords can still boost traffic though alongside good search engine rankings and you can use far more keywords through Adwords than you can put on a webpage without search engines deciding that you are keyword stuffing and penalizing you. Adwords works best when the value of an event such as a sale or even an enquiry is measurable and you can carefully monitor exactly how much each sale or new customer has cost you.
