SEO Mistakes to Avoid

SEO Mistakes to Avoid

Search engine optimization (SEO) has changed so much over the years and it is vitally important to understand not only what is important to do for today’s search engine algorithms, but perhaps more so what is important NOT to do because this can do irreparable and substantial harm to your website, potentially to the point …

How to Reduce SEO Costs

How to Reduce SEO costs

Search engine optimization is increasingly important for webmasters in order to keep their web pages at favorable positions with Google and other search engines. The downside, however, is that as SEO becomes more important and more people realize the power it holds, it quickly becomes a race to spend more resources on improving positions- this …

Effective Guidelines on Online Reputation Management

Effective Guidelines on Online Reputation Management

Though the world of trade and commerce has evolved tremendously since the advent of the Internet, there are some aspects related to your business that haven’t changed and aren’t likely to change either. For instance, brick- and-mortar businesses always had a reputation to safeguard (and they still do). If you were honest and sincere in …

7 Resolutions for Enhanced SEO in 2017

7 Resolutions for Enhanced SEO in 2017

As the curtains fall on 2016, SEO specialists and online marketing strategists roll up their sleeves to plan well in advance, the innovative techniques that’ll set the ball rolling for their clients’ firms. SEO spin-doctors are now focused on developing or rather orientating their marketing campaigns around the evolving search engine landscape in the upcoming year. …

Holiday Season Social Media Promotion Tips for Small Business Saturday

Since Small Business Saturday (the holiday earmarked for shopping on the first Saturday following Thanksgiving Day in order to promote local and/or small brick-and-mortar establishments) was observed for the first time on 27th November in 2010, the event has grown in popularity. American Express, the registered owner of the ‘Small Business Saturday’ brand, exploited online …