Local SEO – address consistency
No business can survive with any aspect of its administration in a state of confusion. That being said, if you don’t have consistency regarding your business’ information such as address-phone number-website URL across all business directories then you’re going to lose traffic, customers and revenue.
Local SEO must include local business directories, and local business listings. Without them, you’ll lose attention and much more. There are hundreds of such venues and you’ll have to either input your data manually or have a script or something that inputs your data across venues. This is all well and good, however it’s not perfect and errors can occur to the point that one site with your data doesn’t coincide with other sites, even your main one. When that occurs you’ll need to get busy and correct the situation and do so quickly. Read more…