Understanding Your Client’s SEO Needs

Understanding Your Client's SEO NeedsIt can be quite frustrating for the SEO professional to deal with the client who just doesn’t get what SEO is all about.

Clients seem to have a preconceived notion about what they feel some service or product is all about and don’t do the due diligence to find out until it’s time to go into action. They’ve read about this, or heard about that, or have a colleague or cousin or one of their kid’s who has an opinion about things. These situations can muddy the waters of your SEO pro efforts because clients try to act as though they know everything so as not to seem vulnerable.

There are, fortunately, ways around these situations, and it takes poise, a calm head, and your own expertise to make things go just right.

First of all is the assessment of the situation. Basically, knowing when your client is full of bull or not. If they are, you can guarantee they will foul things up along the way to the point of costing more money and and time and driving other people crazy. You need to nip this in the bud at first contact. Explain that you will assess their situation regarding their present state of SEO needs. That means they’re not allowed to interfere or change things on their end until you’re satisfied with the across the board diagnostic. This should establish, right from the start what you are as an authority and that you will not entertain the kinds of behavior that will cause the client time and money. Be courteous throughout this process as clients can be like big babies, but be firm as well.

Second is to look at just what shape their site or sites are in. Have they been SEO’d to within an inch of their life? Are there misspellings, wrong tags, horrible html or other coding languages? Is their contact information missing? Are their links out of date or spammy looking? These things one must take into account and address immediately. You need not explain every detail to your client, but keep in constant communication without interrupting their day nor they yours. Fixing what immediately needs to be done means less time down the road. Search engines can be jealous and unmerciful, and a site that doesn’t appear to be legit due to errors alone, will get buried deeper than crops in quicksand.

After assessing where your client’s sites stand, you need to get to the direction and goals of the company. Are they being realistic? Do they have the resources to back up their claims they want to make on their sites? If they offer super fast shipping and want you to SEO the site for that keyword or keyphrase, are their facilities able to do so? If not, they will end up with negative customer reviews that can damage them severely. Honesty is the best policy here and your client needs to be realistic. Look for particulars too like their local SEO advantages. This one thing can change things for the better in a major way.

Overall, it’s like being Scotty on the classic Star Trek series. You have to be able to troubleshoot

Making Your Site Mobile Friendly Is A Must Nowadays

Making Your Site Mobile Friendly Is A Must NowadaysIn today’s online market, making your website or blog mobile friendly is a must.

Let’s take a look at why this is so essential.  Basically, mobile is a fast growing option to the point of astonishing statistics.  People are shedding their laptops and desktops to use their mobile devices from smartphones to tablets, and they need to find content that is viewable on these devices.  With a growth this fast, if you’re not making your site mobile friendly, you’re losing tons of traffic, money, and opportunity.

It’s not that difficult to make your site mobile friendly, but you need to know the basics.  Some of it can get a bit technical but the basics are that you need to have the site SEO or Search Engine Optimized so that you’re just not viewable, but effective.

The same rules apply here as with a regular website regarding SEO.  However, there are new strategies that you’ll need to know about to avoid being penalized by Google and the other search engines.

Google has lots of new software that has algorithms to weed out the schlock websites that are full of spam, adware, malware, and who else knows what.  Marketers are scrambling because they don’t know what Google is going to do next as they don’t make any announcements and there’s only one way to find out if your site is ranking as good as it has.  You need to check your statistics and do your due diligence here.

First of all, look at your traffic and usage statistics.  Not lonely look at the number of hits and page views, keywords and key phrases, but take exceptional attention to what devices are being used to access your pages.  You’ll see that some of the traffic, is indeed coming from mobile devices.  If so, then find out how long they’re staying on your site and are they surfing it or just accessing the main page and going away.  If they’re staying, bookmarking, surfing, then your site is on the way to being mobile friendly.  You’ll only need to do some tweaking perhaps with image sizes, scripting, and links to optimize the mobile opportunities.

Some mobile devices can’t read certain scripting languages like CSS.  You need to test your sites with your mobile devices and see what is coming through and what isn’t .  Act like a surfer who is looking for your site and looking for the services and goods you’re selling.  Are they able to actually see the pics and videos?  Can they read the pertinent copy?  Are they able to navigate through the site and not end up looking at a page of jumbled up content?

These are the questions you’ll have to answer while acting like the surfer.  Once you see some errors, then write them down and plan your repair.  It doesn’t mean making your site mobile friendly will make it standard surfing unfriendly.  It means you can have the best of both worlds as long as you stick to the basics and don’t go overboard.

Here are some easy and fun diagnostics you can do to make your site mobile friendly and it shouldn’t cost you a lot, nor take much effort, but it will require that you look at things from a different angle.

There are tools to tell you if your site is mobile friendly.  Google has a thing that has an alert to see if your site is mobile friendly and it will display this when you hit your website.  Another thing to do is use many of the online tools that will diagnose your site to tell you if you have a site that is mobile friendly.  Some of these tools not only tell you where you stand, but will offer a way for you to engineer your site so it is mobile friendly.

Another good strategy is to look at your competitor’s sites and sites that are from the big companies that are already mobile friendly.  See how they do things.  You’ll find that things are simple, to the point, well laid out, links and spelling are correct, contact information is easily found, the sites are easy to navigate and they’ve been optimized for their specific keywords and key phrases.

When you see how the pros do it, you’ll know what’s expected of you.  This is where studying comes into play.  The jury still is out on what makes the best in mobile friendliness and things can change tomorrow without warning.  You may find a way to take advantage that others haven’t just by experimenting on your own.  If you’re lucky, you’ll hit the sweet spot and pull in all kinds of traffic and opportunity.  Then people will rush to see what you’re doing.

The mobile market is not going away anytime soon.  It’s not even anywhere near its full potential.  Getting in on things now means you’ll be ready for the big opportunities that are just up there road and it will be easier to adapt, even when Google and other search engines throw everyone a curve with drastic changes in their algorithms.

This cannot be emphasized more.  Your mobile site has to be just as good as your standard site and none of that black hat strategy nonsense.  Google is hip to the black hat strategies and they’re adamant to stop them.  Right now billions of webpages that used spammy links and other tricks are dropping off like flies costing untold losses in revenue for the unscrupulous webmasters and marketers out there.  You do not want to be caught in this storm as the penalties are harsh to the point of irreparable.

So the bottom line is, you had better be ready for the mobile boom or you’ll end up a major loser.

Again, converting your sites to mobile means optimizing your main sites as well as making duplicate sites under the same domain but engineered for totally mobile. Optimizing your graphics and copy.  Putting the right keywords and key phrases where they’re supposed to be.  Adding the best links spaced properly as sometimes if links are too close to one another, Google will penalize you for them.

Being mobile friendly isn’t an option anymore, it’s a way of life and business in the online marketing game.

Using Social Media To Boost Your SEO

Using Social Media To Boost Your SEOLet there be no doubt about it, social media is one of the biggest game changers in SEO in history.

Social media has changed the landscape and anyone not utilizing it to boost their SEO is losing out big time.  Social media connects just about everyone on Earth with just a few mouse clicks and that alone is a big window of opportunity that cannot be denied.

It’s not difficult to use social media.  From kids to old timers, 100s of millions of people use it daily to communicate, share pictures, information, videos, and of course do business.  The big businesses use social media to the point that they hire an army of people to facilitate their social media strategies.  They dig deep and stay on top of their strategies, changes  and new technologies.  You have to or you’ll get left behind.

In order to get started you need to hat yourself with how to use the basics of social media like sites as Facebook, Reddit, Twitter, and the rest.  See what you can and can’t do and then set up a strategy by studying how the pros do it.  You’ll see quickly how valuable this is.  You’ll need to incorporate all your resources from your websites and blogs and integrate them for efficiency.  This is not a magic bullet type of endeavor, but takes time to lay down the foundations and water and feed your projects until they grow

First off, make sure your basic websites and blogs are optimized with the kind of leeway where you can add new content that is pertinent to your business.  There are lots of ways of doing this but the simplest is to have a blog that you can update with links to pertinent data that is useful to the surfers.  Google will see this as a valuable resource and you’ll build your reputation within the Google community and beyond.

Using Twitter is a major  plus since they’ve now teamed up with Google.  This means any valuable Tweets you generate should show up in the Google search results adding even more traffic to your sites.

Make sure all pics, videos, and audio files are properly tagged and if possible, make a marriage with others in your industry for mutual benefit.  This will make your sites appear to be not only professional but have authority which is what the search engines are looking for.

Gone are the days of just slapping useless content on a site and building ridiculous spammy links.  Nowadays you have to work for your SEO supper and that means tedious, well crafted, and valuable content.

Facebook offers so much you can’t turn away from it.  You can build fan pages based on your site along with your business pages.  Add proper links in the Facebook pages and make sure your contact info is there and spelled correctly.  Update the content frequently and engage the surfers to share and like.  This can be a bonanza of traffic and conversion even better than a search engine high listing.

So for now, get the ball rolling and use social media to get your SEO game on.

The Value Of Local SEO And Content Marketing

The Value Of Local SEO And Content MarketingHere’s a marriage of two worlds that makes for the successful marketing campaigns in today’s world of the web marketing.

The issue here is what is referred to as local SEO or local Search Engine Optimization, and content marketing. We often think of the two as separate entities but in fact, the melding of the two leads to the successful sites one sees on the web.

Local SEO means that your website incorporates information pertaining to a specific location. For example if you have a business in Tacoma, Washington then your SEO for that site has to have the words Tacoma, Washington used multiple times in strategic areas on your site so that the search engines can list it appropriately. This allows people in that particular locale to find your goods or services that is nearest to them. Without it, the results will end up too broad and the surfer might not find your shop or business at all. The more precise you are, the more higher in the search engine results you’ll get.

As for using content marketing in this combination one-two punch, means your content on the pages of your website has to be first of all pertinent, valuable, informative and contain precise locations, zip codes, landmarks, anything that zeros in on your location and what you have to offer. In this respect you’ll have to sell your products and services so you can generate sales and leads. The search engines and your efforts might bring in the surfers, but it’s still up to you to sell yourself and that which you’re selling.

Some ways to do this is first to put together a competent and comprehensive website detailing you, your business, goods, services. Have realistic links going in and out of your site. Only links that are pertinent and don’t go to link building experts who promise all sorts of nonsense. It won’t work and Google will penalize you. Instead have your links spelled correctly, tagged properly and each page within your site should be linked to one another with proper descriptions.

Blogs a re a must have utility nowadays. That blog should have your name, company name, location, subject matter. Keep the blog fresh with occasional updates and fill those blog posts with pics, videos, links that are properly tagged and the right keywords and keyphrases. This makes your site look informative and have what is referred to as ‘authority’. That’s the fundamental key, right there, regarding how Google will look at your site. They want results that best help their surfers, not spam sites, banner farms and sites filled with malware and viruses.

Social media is now more important than ever. You may need more than one site on Facebook, Reddit, and several Twitter accounts. These social media sites should be connected to your sites and content and engage the surfers so that they’ll join your pages, add likes, share content, and engage in conversations with one another. This strategy can be the make or break point regarding local SEO and content marketing.

Following these simple tips will get you on the straight and narrow to better marketing adventure.

When Can You Expect To See SEO Results?

When Can You Expect To See SEO Results?This is the big question any SEO professional is going to be asked right off the bat.  It’s because clients want to know when to see results and they don’t realize the process can take some time.

Not only can the process take some time, but the client has to be made aware that the process calls for their willingness to constantly monitor, update, tweak,  and maintenance their websites and blogs.  There’s no magic bullet like in the old days when people would just slap up any old keywords or keyphrases and use all sorts of wild tactics to get traffic.  Today’s search engines are far more wiser and are implementing technologies to assure the surfers get the best results they can get instead of useless data.

The reasons the search engines are pouring on the high tech wizardry is because they lose out when scrupulous webmasters and SEO scammers manipulate things to get the top rankings.  If people can’t get what they’re searching for, they’ll move on to another search engine and even Google couldn’t survive a wave of a mass exodus away from their site.  That being said, the new ways of doing SEO call for ethical and methodical techniques that provide better results for all around.

Mind you, it’s not how many hits your website gets, it’s what those hits do.  If they don’t convert to sales or some form of equitable exchange, then the efforts are for naught.  You can have a site that has 100,000 hits a month but only four sales, whereas a competitor could be getting 4,000 hits a month and 500 sales.  It’s all about the right way to go about it, your salesmanship along with your site’s design.  Two companies selling apples with one outselling the other means that one knows what they’re doing.

In all fairness, it’s a good bet to say that from the ground floor up, it should take about 5 months before you see solid and reliable results.  The trick to achieving this isn’t magic, it’s just following the methodical and right way of creating your site, writing the copy, and more.  Keywords are important as well as keyphrases, however, it’s how you place them and nowadays just tossing a word or phrase isn’t enough, the queries are more natural, based on natural speaking patterns as surfers are now using things like Siri and other audio based tools. The search engines want the people who input real search queries to find what they’re looking for so they develop software to take advantage of this in order to provide more valuable results.

This is why it takes about 5 months now to see results.  Your site and its content has to provide pertinent data, that useful data that helps the surfers along. Links are important but nowadays only real, pertinent links, not just some list of inbound links from spam farms.  Optimizing photos, tags, are all important here to capture that organic traffic that is more likely to convert.

Following the smart and ethical path is going to get you the results you want so keep your eye on the prize and practice patience, it will work out in the short and long term.

Doing The Right Thing With Link Building

Doing The Right Thing With Link BuildingOnce again the specter of link building is raising its head in the SEO game.
This time the present analysis of linking has come to the fore and there are many misconceptions regarding what the right thing to do is and what isn’t. Link building has a shady reputation only because of unscrupulous webmasters who used black hat techniques to spam and dominate the search engines. This practice went on for years and search engines like Google have been combating them each step of the way.
Google has created software such as Penguin and Panda. These algorithm based software helps Google get the relevant websites that deliver important data that their surfers want, not spammy websites full of banners and redirects and other sinister processes like installing adware and malware. The old link building techniques now are coming to an end and a new age of link building is coming to the fore and if one isn’t on top of what the new deal is, one will be left in the dust.

Here’s how it goes from now on. Your site has to have quality content. It has to be specific especially if you’re employing local SEO. You’ll need to have fresh, relevant content, no misspellings, your company’s name, address, and contact information as well as well tagged photos and graphics. That’s for starters. Next is the link building process itself that is now in a whole nother ball park.

Now, with link building you have to step up tot the plate and do it the right way. It doesn’t work to put a ton o f links to other sites or getting tons of other sites to link back to you. It’s the quality of links that is important. Are the links relevant to your site and not just there to grow a keyword or keyphrase farm. In other words, if your site is about lawn mowing in Deerpark, New Jersey, then every link from your site and from other sites, had better have all those keywords somehow involved. It’s a powerful local SEO tactic as well. Your images and contact info, and mainly your links need this data.

A major change in strategy for SEO is in the value of good reviews, or any reviews that contain your website or blog’s data. These review sites are so important now that they override just about everything else other than social media shares. The reason is simple. Google is looking for authority associated with your site. Not nonsense. Review sites will often have customers who’ve actually partaking of your services or goods and have reviewed and testified to the level of satisfaction they had. If you have a restaurant, you want honest reviews. You want as many people who’ve tried as many dishes of yours and enjoyed the hospitality. If several people of the same family write reviews then those links go back to your site and that is what Google is looking for. If you are a band and are rising up the ranks, you want your fans to go to review sites and boast about the concerts and so on you’ve performed at. These reviews turn into direct links back, with the advantage of local SEO too.

There’s a right way and a wrong way regarding link building in today’s market, and knowing the difference is what’s going to see you through.

The Never Ending Challenge Of Changing Google Algorithms In SEO

The Never Ending Challenge Of Changing Google Algorithms In SEOMany a company is putting steak on their black eyes after it’s been suspected that Google has changed its algorithm once again and upended several SEO apple carts.

There’s been no definitive acknowledgment by Google that this is what has happened. It’s all speculation so far and based only on an unsuspected change in rankings from the big brand sites and the SEO pros who can only assume that the worst has happened to their efforts.

Google has been coy but somewhat upfront about their algorithm changes. Basically they’re smart and cautious stating that all they’ve been doing is tweaking the software they’ve always been using. It’s basically short of saying they haven’t updated officially but instead are maintaining the software they do. Might as well call it an update as the experts in SEO are looking a t the effects on their rankings and that of their clients that clearly show either Google has changed their algorithms or the techniques the SEO pros have been using are out of date or need to be tweaked.

It’s probably a combination of elements but that isn’t enough to quell the fears of the SEO pros. They make their living by being on their A Game night and day. One error can cost them considerable web presence and revenue. This is why they scour the web and triple check their stats daily. This information lets them know that their rankings are generally solid and that they’re own design and programming and promotion are working.

This calls upon SEO pros to start triple checking not only their stats but their strategies. Google isn’t going to give out privileged information to a bunch of marketers. Google knows that any information that gets out could be exploited and ruin their goals of getting the most relevant results into the hands of surfers. Google has laid down the algorithm law and there are a number of SEO pros throughout the world looking for any way to get the edge over the competition. Every week some clown comes out with a course or ebook claiming they know what Google is doing. No they don’t. Nobody, not even Batman could know what Google has in store regarding their algorithm changes.
So where does this leave the SEO community? It calls for them to realize once and for all, that all the tricks and nonsense that used to work aren’t going to work much further. Now the SEO professional has to focus on the fundamentals and get their sites and client’s sites full of great authoritative content and not just lop. Well written copy, relevant images, proper tags, all the basic things that make a website worthy of surfing and converting.

Will Google make announcements regarding their algorithm changes? Perhaps not. There are far too many unscrupulous SEO people out there that would clobber the smaller business, and regular webmaster.

So here we have evidence that goggle has changed their algorithms, but better yet we’re seeing that Google is striving for compromise-proof algorithms and search results.

What’s Up With The New Google-Twitter Team Up?

What's Up With The New Google-Twitter Team Up?News is abuzz about the new Google-Twitter team up , and it’s anyone’s guess as to where this marriage of the super web giants will end up.

So far the news is only that Google and Twitter will be exchanging certain services, such as Google getting more Tweets and Twitter getting more traffic from Google. Twitter’s “Firehose” is what Google will have total access to.

It’s obvious that Google has an agenda for accessing all those tweets. With their software powerhouse, Google is expected to be able to scour the Twitterverse without causing problems to Twitter’s servers. Google will collect the tweets it needs to help it enhance their own search engine results. Considering the magnitude of the Twitterverse, the data contained in its base should provide Google with a massive amount of data that it can index thus providing pin point accurate search results.

This will allow for uses to find what they want and down to the last detail. The marriage between the two will bring about less confusion and provide pertinent data to searchers. In addition it should create much more revenue for both companies.

This not only means potential revenue for the two companies Google and Twitter but alo for the rest of the world who can use the data and are the recipients of the good traffic to be had. Out of the clear blue sky, SEO efforts on your part and your online marketing strategies could get a boost for no other reason than for being in the right place at the right tie. The more savvy online marketing pros will see opportunities abounding in one way or another.

Needless to say this team up will have to be examined one step as it goes to see where the strengths and vulnerabilities are if any in the process. Twitter users who are in business that need that search engine boost might find their efforts rewarding and if that’s a fact, then you’ll see this new platform rise and become the standard in many ways.

The SEO industry is going to be watching with a careful eye as this team up continues. Google and Twitter had been teamed up before but with restrictions. This tie it looks like whatever bugs there were have been worked out and allows for more efficiency on every level from scouring for tweets and then indexing the relevant ones. Search engine users will see the most relevant tweets in their queries and it’s probably going to take some time to wee out how the black hat operators try to compromise the system.

If things get shaky anywhere down the road, it will be certain that Google and Twitter will jump right in and fix whatever is in need of fixing. By doing this, they’ll iron out any bugs they can find and then improve on their software and procedures.

Overall, there should be big benefits across the board and will usher in a new way for companies to join forces and gain benefits across the board.

Get Your SEO Game On In 2015!

Get Your SEO Game On In 2015!The year is upon us and that means marketers who use SEO will have to get their game on if they want the best results for their efforts.

SEO has had some remarkable changes in the past year alone. 2014 saw Google change the game immensely with their software algorithm changes and updates. They also took out vital data that marketers depended on and that sent the pros scrambling to make up the loss.

That now calls for new strategies and clear thinking on the part of SEO pros and teams. It means a far more exact science as well as opening the doors to innovation. Basically the way to get the most out of your SEO strategies is to combine the old with the new and be innovative but don’t get absurd. Nowadays the focus of the SE’s are for quality, authoritative and updated content not the old keyword stuffing and idiotic links the scamers used to dominate the top search results.

This and other changes now call for SEO pros to focus more on quality and authority. You’ve basically got to earn your position, no more buying this and that or using black hat tricks. It’s hard work but only the strong will survive. This calls for doing things organically without flaw. That traffic is more valuable now than ever. Optimizing your organic traffic will be your lifeblood regarding SEO from now on. In addition, looking for new ways to do analytics is going to be the big major turn in events this year if at all possible. Programers are busy night and day looking for new ways to develop software to get those stats super sharp. Marketers are on the prowl for the best software and that market is going to explode with only the best rising to the top of the heap.

You’re going to have to create, optimize, and analyze. Those three things are most important as more big changes are on the way for sure. If you’re not on your toes with the latest trends and strategies regarding SEO you’re going to be left in the dust and doing lots of expensive and exhausting damage control in the future.

You’ve got to think in the short and long term. SEO isn’t something done once and you forget it. It’s not auto-pilot by any means. It calls for constant vigilance and on the spot application.

Also, don’t forget to take advantage of the ever growing mobile market. It’s the biggest growing market out there and without an optimized strategy you will be missing out on tons of benefits.

Take the time needed to learn all avenues of present SEO and don’t listen to the naysayers. This is about coordinated strategies and application of the latest of these and technologies. Some of these will be inexpensive and some might be costly, so you’ll have to gauge what the ROI is on all your efforts.

Be on your toes with SEO in 2015.

Contact Affordable SEO Tampa company if you are in needs of the SEO optimization consultation or looking for the SEO service provider. Call us at 727-938-8891.

You Don’t Need To Be A Rocket Scientist To Know SEO

You Don't Need To Be A Rocket Scientist To Know SEOThe topic of Search Engine Optimization may seem intimidating to most people but it doesn’t have to be once you’ve got the fundamentals of it under your belt.

There are sure fire ways to implement SEO and awkward ways of doing so. The key here is knowing what the present and tried and true methods of SEO are.

The first thing to know is that SEO changes. It never stays the same because the search engines like Google change their algorithms, the mathematical sequences by which they list one’s website. Google and the SE’s do this to thwart the marketers and black hat scammers who try to dominate the SE’s with tricks and unethical practices. Google and the SE’s want their results to be significant and have the impact of delivering content that is meaningful, not just a page full of keywords and links to malware and adware as well as other underhanded sites and such.

To do this, the SE’s meticulously employ new software to better their chances of getting the best websites listed instead of the bloated sites. To do some real solid SEO you’ll need to start with the basics.

First basic here is put together a competent site. Yes, your site should be competently laid out. A welcome page, contact page, links page to relevant data. Add to that the content should be specific to your website and not just a bunch of links and pictures that broadly cover your site’s interest or niche.
To better optimize for competency, add well done copy and relevant images that are pertinent and well tagged. Don’t stuff your site with keywords and keyphrases to the point of over saturation or you will get penalized. Keep the content well paced and interlinking with in the site for easy site mapping and navigation.

Remember, the SE’s are ranking due to competency and authority. The old ways don’t work but the old fundamentals do. Add to that the use of social networking and you have another layer of SEO you’ll need to employ. You’ll need to find out how to incorporate social networking marketing to ad that extra boost to your results and traffic. Doing it with efficiency will eventually lead to an upward rise in your statistics overall.

Local SEO is another good advantage. Something you should not underestimate. Make sure your site has focus on your location, even landmarks, famous teams etc. so that people who are looking for your services in their area know that you’re the expert to call on.

Overall, the SEO of today is not the same as yesterday’s. The focus now is on ethical practices which is forcing the scammer SEO marketers out of the picture. They’re scrambling now to find top copywriters and content developers as well as SEO companies that use the right and true techniques.

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  • Understanding Your Client’s SEO Needs
    It can be quite frustrating for the SEO professional to deal with the client who just doesn’t get what SEO is all about. Clients seem to have a preconceived notion about what they feel some service or product is all about and don’t do the due diligence to find out until it’s time to go […]
  • Making Your Site Mobile Friendly Is A Must Nowadays
    In today’s online market, making your website or blog mobile friendly is a must. Let’s take a look at why this is so essential.  Basically, mobile is a fast growing option to the point of astonishing statistics.  People are shedding their laptops and desktops to use their mobile devices from smartphones to tablets, and they […]
  • Using Social Media To Boost Your SEO
    Let there be no doubt about it, social media is one of the biggest game changers in SEO in history. Social media has changed the landscape and anyone not utilizing it to boost their SEO is losing out big time.  Social media connects just about everyone on Earth with just a few mouse clicks and […]
  • The Value Of Local SEO And Content Marketing
    Here’s a marriage of two worlds that makes for the successful marketing campaigns in today’s world of the web marketing. The issue here is what is referred to as local SEO or local Search Engine Optimization, and content marketing. We often think of the two as separate entities but in fact, the melding of the […]
  • When Can You Expect To See SEO Results?
    This is the big question any SEO professional is going to be asked right off the bat.  It’s because clients want to know when to see results and they don’t realize the process can take some time. Not only can the process take some time, but the client has to be made aware that the […]
  • Doing The Right Thing With Link Building
    Once again the specter of link building is raising its head in the SEO game. This time the present analysis of linking has come to the fore and there are many misconceptions regarding what the right thing to do is and what isn’t. Link building has a shady reputation only because of unscrupulous webmasters who […]
  • The Never Ending Challenge Of Changing Google Algorithms In SEO
    Many a company is putting steak on their black eyes after it’s been suspected that Google has changed its algorithm once again and upended several SEO apple carts. There’s been no definitive acknowledgment by Google that this is what has happened. It’s all speculation so far and based only on an unsuspected change in rankings […]
  • What’s Up With The New Google-Twitter Team Up?
    News is abuzz about the new Google-Twitter team up , and it’s anyone’s guess as to where this marriage of the super web giants will end up. So far the news is only that Google and Twitter will be exchanging certain services, such as Google getting more Tweets and Twitter getting more traffic from Google. […]
  • Get Your SEO Game On In 2015!
    The year is upon us and that means marketers who use SEO will have to get their game on if they want the best results for their efforts. SEO has had some remarkable changes in the past year alone. 2014 saw Google change the game immensely with their software algorithm changes and updates. They also […]
  • You Don’t Need To Be A Rocket Scientist To Know SEO
    The topic of Search Engine Optimization may seem intimidating to most people but it doesn’t have to be once you’ve got the fundamentals of it under your belt. There are sure fire ways to implement SEO and awkward ways of doing so. The key here is knowing what the present and tried and true methods […]