Link Building Mistakes Will Cost You

Although you’ll hear that link building is dead, that’s the farthest from the truth. In fact, link building is still an important part of one’s SEO campaign strategies, but the old ways and unscrupulous ways are no longer tolerated and on top of all that, making the right mistakes will make your link building all wrong. First of all, don’t try the old techniques and don’t even think about trying any Black Hat techniques. Google is so hip to all this that if you even Read More +

SEO Strategies To Live By

In the world of SEO, or Search Engine Optimization, there are standard rules, and unwritten rules. In accordance with other rules and regulations we find in the online business community, a person can get confused as to what to do, especially if you’re just starting out with a new company. Getting off the ground and establishing a solid foundation is where successful businesses begin and end. It doesn’t mean you’ll rise like some meteoric diva, it takes time and patience along with tried and true Read More +

SEO Requires Your Detective Skills

SEO is a highly specialized science and art. It comprises the responsible use of both software and services. It’s not a one-shot solution to everything and it takes constant monitoring and administrating to make sure things go right. In order to facilitate this, you need to have your detective skills in order applied to every area of SEO. What’s meant by ‘detective skills’ are those skills that allow for proper and objective, subjective, analysis, theory, and application. You have to dig in deep regarding your Read More +

Hedging Your SEO Bets

SEO calls for using techniques and technologies in a way to bring about better performance overall. At times, unscrupulous SEO marketers use what are are referred to as ‘Black Hat’ techniques. Every year these people find new ways to try to compromise search engines and take away valued positions that honest webmasters work hard for. It doesn’t have to be this way. There are a number of additional techniques that people just don’t use that are honest but require time and effort. Never use Black Read More +

The Power Of SEO

SEO’s importance as an industry is astonishing considering how it started. Now, what used to be a smattering of people who would optimize their own websites and those of friends, finally realized their skills were needed in a new marketplace. This then emerged as the SEO industry we know today. At first, it was keyword placement. There were all kinds of techniques, ethical and unethical but the industry along with the slow legislation, began to coalesce into something one would recognize as an industry full Read More +

Is The Future Of SEO Scary For Small Business?

Far too many SEO pros and marketers sit on the edge of their seats trembling at the possibility that at some point, SEO will change so drastically that they’ll lose all they have. This is not the case. Certainly there will be changes, and major ones at that, but that doesn’t mean the world will end and all your efforts come to naught. What you need to know about what’s going on in the future is best epitomized in the words of Jack Ma, the Read More +

Boosting Your SEO “A” Game With Spot On Tactics

Resting on one’s laurels is not a good thing when it comes to SEO. SEO is not some magic bullet that is done once and let to sit and do all the work for you. You’ve got to keep monitoring and applying things when one’s site’s traffic goes down or SEO efforts can become an overwhelming labor. Never lose site of your goals. Make sure that your SEO goals are met from the start and if so, that you know how to keep them and Read More +

Optimizing Yourself For SEO Efficiency

If you’re an SEO professional, you’ll have gained your status through hard study and smart work. Sometimes a person can get slogged down with routine tasks, or forget the basics of running an SEO company. To succeed in these instances, it’s a good idea to look where one can optimize oneself for better SEO efficiency. Applying self discipline begins with self analysis of yourself and your operations base. Are you doing what’s best for you, your company, and your clients? Be honest here. Don’t let Read More +

Should I Even Bother With SEO For My Ecommerce Store?

If you have any sort of online presence, you will need to engage in SEO efforts. This is true whether you have a website, blog or eCommerce operation. Let’s take a look at a few reasons why SEO matters when it comes to your online store. 1) Everything Gets Indexed Google and other search engines index everything that is published on the Internet. Therefore, it is in your best interest to get your product descriptions and other vital information posted on the Internet where everyone Read More +

Getting The Right Viewpoint Regarding SEO

Anyone involved in digital marketing knows the value of SEO. It’s a vital part of the field but there are still marketers out there who are on the fence regarding SEO overall. That being said, it’s a good time to get the right viewpoint regarding SEO. SEO is not some magic bullet that will solve all one’s website traffic issues. It doesn’t work like that. The only time SEO gains a meteoric rise is when the site in question is of such uniqueness that its Read More +