Synergizing SEO and PPC

Search engine optimization (SEO) and pay per click (PPC) advertising are often considered to be competitors in the web marketer’s toolset. Both take up valuable resources, whether they be money or time, and both need constant tracking and a sound strategy in order to work effectively. Despite the competition for limited resources, it should not be a one or the other approach in the majority of cases. Both PPC and SEO have their advantages and disadvantages and an optimal strategy in today’s environment likely involves Read More +

How to Do Well on Google Local and the 3-Pack

Local search engine optimization (SEO) is an increasingly important part of capitalizing on potential organic traffic from search engines. With the changes that Google has made to local searches in recent years, the 3-pack is an especially coveted set of three listings which often appear under a map of the area and are displayed with key information including average review stays, the website URL, and directions. These three listings are especially prominent and so get a very high percentage of the clicks. There are really Read More +

SEO’s Game Has Changed

One of the toughest things for marketers and webmasters and companies fail to understand about SEO is that it has changed and so has the game. This basically means that what used to work for SEO doesn’t work today or needs modification. People are resistance to change and the same goes for SEO tactics and techniques. Some people just get into the same old rut based on past success or industry rumor. SEO marketing companies that are only out for the fast buck, will tout Read More +

How to Conduct SEO as a Solo Webmaster

Most webmasters are not part of large corporate teams or big agencies. They are small guys- running websites on their own as a career or even as a side gig to their day jobs. For this majority, search engine optimization (SEO) can seem like a daunting task, particularly in competitive niches. When you are up against competitors who have deep pockets and lots of resources, it is natural to feel overwhelmed. But you should not let you lose hope because while resources are one thing, Read More +

Predictions on the Future of SEO

Search engine optimization (SEO) can be a tough task for those who are new to web development and marketing. Content management systems (CMS) like WordPress realize this and have over time increased their offerings for easy on-site SEO for their users. This allows novice webmasters to get the benefits of SEO without having to learn all of the technical details. A number of third party plugins can also enhance that benefit with a little research and input from the users. While many of these plugins Read More +

SEO Comes Alive With Content Marketing

In this day and age of the web, if you think all you need to do is put up a few web pages and do some simple SEO will get your business popping, you’ve got another think coming. A website is like a storefront. It either sells what’s inside or it doesn’t. It makes others feel welcome enough to step on in or it doesn’t. It beats the competition for function and flair or not. You have to put some work into your website and Read More +

Page Speed Is Important To Mobile SEO

Anyone who remembers the early days of the web remembers that pages loaded slowly if they had anything on them other than just plain code and text.  As one webmaster after another tried to outdo one another, pages loaded slower, but the bandwidth thresholds kept being broken allowing for more bells and whistles to be added to a website.  Yet, here we are in the 2000s and again, page speed is still a major factor especially in mobile SEO. Today’s web pages have so much Read More +

The Evolution of SEO Ranking

Whether or not your website and business are ranking high, and if so to what extent via website search engines will play a critical role in determining the popularity – and success – of your website or business. For example, the most sought-after high ranking Google is by no means an easy search engine to receive popularity, or top Search Engine Results Page (SERP) from. In fact, Google has regularly changed its algorithms in which its website crawlers or “spiders” roam the internet for websites, Read More +

Why SEO if a Long-term Game?

Many webmasters expect immediate results when they start to focus on search engine optimization (SEO) and they end up being disappointed when the results do not immediately show. It is a mistake to get your expectation so high as you should really be viewing SEO as a long-term investment, but one that can pay great dividends. It has the power to drive tremendous targeted traffic to your site, but it is very unlikely that it will happen overnight. Unfortunately, there are a number of organizations- Read More +

Future Trends Of SEO Means Work!

SEO is an ever-changing landscape of technologies and techniques.  One day one thing will work and the next day it all goes to pieces.  Experts in SEO, therefore, have to keep their eyes opened for these changes and how to use the new software and techniques to best take the lead over the competition.  The future of SEO calls for some recognition and application of fundamental rules and routines and being able to adapt the new trends that emerge. There’s a lot to chew on Read More +