Google Going Wild With Continuous Penguin Updates

Google Going Wild With Continuous Penguin UpdatesPeople have been wanting Google to update their Penguin software regularly and now it’s official that Penguin will be updated more frequently and live at that.

In the past, Google did their fine tuning of Penguin offline and then would unleash it when they scheduled it. That meant for a big data push and marketers and SEO experts would rush to see what effect the update was doing. They would scramble to make sure their sites were at the same level or if they had risen or fallen. Mad dashes to remedy downward statistics would call for strategies and tweaking.

Now with the live updates the data is smaller but what effect this is going to have is unclear. Google is working night and day to make Penguin highly effective and to combat spammers and other shady website scoundrels. They have a vested interest to see that the best results are populated on their search queries so that the public gets the relevant sites not the spammy rip off sites that offer no pertinent data to the searcher’s queries.

Penguin is their powerful tool to change the face of their results and marketers and SEO pros are on top of Penguin night and day waiting for the next update and whatever changes they bring about. The more frequent updates means that these people are going to have their work cut out for them and stress levels might go higher as well. Google is the bread and butter for internet marketers around the world and any changes that occur affects the way they do business and could cost untold millions if not billions of dollars.

This new updating process with Penguin is long in coming but shows that Google is willing to go that extra mile and are on their A Game when it comes to providing better service for their surfers.

Marketers and SEO pros are going to have to step up to the plate from here on end if they don’t want to get caught last. It’s going to call for more attention and resources on their parts to be able to compete and the world of SEO may change in major ways.

The other issues at hand are that Google’s updates might totally change the way sites are populated in the top Se results and affect the way commerce is done. Google is looking for original, quality content and sites that don’t have spammy backlinks. In addition to all that Google is hiring the best of the best and and that doesn’t spell good for the scammers out there on the web who’ve built businesses suckering people into thinking their SEO service will get them to the top of the SE results overnight and stay there.

Those scams are going to be a thing of the past very soon bu also what if Google messes up their software and innocent sites get banned, blocked, or shuffled to the bottom of the pile. Well, should that happen then Google would have to do some damage control and quick. That’s all speculative and a worse case scenario but stranger things have happened.

As SEO experts pour over the upcoming regular updates their hands will be full trying to get the upperhand on what strategies to take and whoever comes up with the most efficient strategies will have the clientele banging on their door. It’s all about who does the best job no matter what.

So the SEO world is going o have to sit tight and see what happens with Google. If things all work out then the industry will be cleaner and more profitable for all involved.

Being Secure About WordPress Security

Being Secure About WordPress SecurityWordPress is about as essential a tool you can have that can make your website dynamic and top of the line.  That being said, you don’t want your SEO damaged by a hacking event on your WordPress software that can damage your rankings with the search engines.

Generally, the way security is done with a WordPress site is about the same with a regular site, however, because WordPress is more specialized it takes some extra care and digital wizardry on your part or your webmaster’s part to make sure things are as secure as possible.

First of all, don’t go with a  cheap webhosting company.  You get what you pay for.  A cheap host that doesn’t provide the right amount of security is only one hacking attempt away from causing you immeasurable damage to the point of costing lots of money and time to repair.  Check the rankings of the webhosting companies around and pay special attention to the security options.  Call and ask, check the message boards for customers who praise their service.  This fundamental step will give you a foundation on which to stand on.

Don’t use easy to figure out ursernames and passwords.  Some people still are too incompetent or lazy or disorganized to comeup with usernames and passwords that are sound.  First of all don’t use usernames like owner, webmaster, administrator.  Don’t use passwords like password or drowssap or your site’s name like mysite.  The hackers have tools that will search for these knowing that huge number of people have a hard time remembering their passwords and will use the simplest things thus opening themselves to hacking.

Shorten the number of log in attempts.  This is how you prevent brute force attacks whereby hackers will try to log in multiple times.  Once they hit that “no more log in attempts” warning, they’ll back off as it is too time consuming and energy wasting.  They’ll go on to fresher waters.

Update, update, update.  WordPress is constantly being updated with newer versions that have the latest protections.  Updating your site is very important as other plug ins and software work in tandem with these updates.  Some webhosting companies have auto updating and some have manual.  If it’s too much for you go with the auto updating and save yourself a lot of stress.  Update those plugins and themes too.  As a matter of fact only get free themes from reputable sites.  That’s because some free themes are created by unscrupulous people who have your worst intentions at heart.  It doesn’t cost much to buy a theme either.  For those of you hearty enough, design your own.

Other tactics include disabling the file editing function via the dashboard.  As a default, WordPress users would normally go to Appearance>Editor to change the look of the site.  If hackers break through, you’ll find your site with any number of possible appearances and some not so happy if you’re a religious person or local or international celebrity of some note.

Use plugins that afford for more WordPress security.  There are some very reputable and dependable companies that provide security plugins for WordPress.  Fans will know all about them and you can learn about them from the official WordPress site or from the respected WordPress forums.

Finally, backup, backup, backup.  Backup your data very frequently.  This is so that in case of a hack, you can recover your files and start fresh.  Your webhost might have automatic backup but it’s still a good idea to have your own.

Overall, these simple steps can provide much needed security for your WordPress security website.

Contact Affordable SEO company at 727-938-8891 for quotes on making your WordPress website very secure.

Inside Google SEO Tips From Google

Inside Google SEO Tips From GoogleThere’s nothing like getting the inside information about a strategy or series of strategies from the company that dominates a specific field.  In this case it’s getting SEO tips from a collection of tips from Google itself.

The average person might think this look at what Google suggests might have information that is so top secret that no one could possibly understand it but that’s totally wrong.  People looking for SEO often listen to too many armchair know it alls or to unscrupulous marketers who will lie through their teeth or give out information of little or no value.  The bottom line is the best way to SEO your website is to follow some basic and fundamental steps anyone can learn in a day or two.

Remember something, when the web was new and SEs were growing in value, the way sites were ranked has changed.  As marketing gurus realized they could cheat and circumvent the procedures and get websites of no value to the top of the search engine pages.  This practice went on for years with one SEO company battling it out with another SEO company and to beat all that the consumers were getting ripped off from fly by night SEO companies making all kinds of absurd claims.

Google realized this and implemented changes over the past several years to combat this problem and be able to deliver results the surfer can value.  Website owners need to pay attention to these tips as this is the way of the future for SEO.

First of all, make a good website.  Not something with every bell and whistle out there.  You want to get your basic information out but you also want to look attractive and be memorable.  This means a smart and efficient design, well written copy, relevant pictures and links to relevant websites, blogs, and resources.

Once you’ve established yourself as something credible you’ll need to implement the latest of approaches to ensure the search engines not only find you but deem you worthy or inclusion and advancement up the ranks.

Make sure your contact info is on each page as well as your location.  Beef up that location data well so you’ll take advantage of what is referred to as local SEO. Use town, city names, landmarks, historical places.  Try establishing a blog that is updated regularly, once a week at a minimum and make sure it is linked to and from your site on each page.  Again, use all the data relevant to what you do and location and services.

Use a schema markup.  This is a language that is easy to find and use that allows for SE’s to not only find you but categorize you properly.  Nowadays, not having a schema markup is a major inefficiency.

Use XML sitemaps as well as Atom/RSS feeds.  If you have a blog, this will be par for the course.  It really helps as people will bookmark and possibly publish your feeds on their sites.  This is why you should include the proper keywords, keyphrases and hyperlinks in every article and blog post.  Those will turn into links back to your site which are relevant and won’t get penalized by Google.

Get mobile established.  Optimize your site for the mobile industry as it is growing to immeasurable proportions.  Apply all the above to your mobile site design as well and make sure you put links to and from your website and mobile site.

The Game Changing SEO Strategies For 2015 And Beyond

The Game Changing SEO Strategies For 2015 And BeyondWith 2015 coming up around the corner, SEM and SEO experts are looking ahead at what strategies to use to make the most of their efforts.

The issue at hand is that the way SEO and SEM work often changes.  Search engines like Google have been ramping up their policing of websites that use old, unethical tactics like keyword stuffing and spammy backlinks.  The old skool ways of doing SEO just don’t work anymore and with Google pushing the envelope regarding their algorithm technologies, the modern day SEM has got to change their game or die on the vine.

Basically, the new game is one where long term results are more preferable.  The days of telling clients that their site will hit the top of Google in a matter of days are long over.  Reason being is because the old ways of doing SEO are now penalized.  This brings us to the real deal regarding long term SEO results.  This is done by several simple factors but the toughest of them all.

Bottom line is that the SE’s want people to enjoy searching and not having to get a populated list of spammy websites when they’re looking for relevant information.  All the keywords and keyphrases in the world aren’t going to work anymore.  Google knows this and now they focus on content, design, and true relevance.  This means that SEO pros are going to have to tell their clients that it’s time to get on the good foot and build sites that are meaningful, relevant, and without unethical presence.

Quality content is the key here.  Not lots of links to other people’s videos and pictures but original content, well written copy and links that are ethical will mean that in the long run, the site will rise in the SE’s and be more stable.  Impatient clients are only going to suffer if they don’t game change.  In addition, trying to get great content cheap is not going to work anymore.  Hiring copywriters from poor countries will only get you poor content and you will lose out in the short and long term.  This isn’t a game of rush in and rush out anymore.  Now you’ve got to work for your SEO results.

Will the new world of SEO change with the times and technology?  They had better and do so fast.  No more laziness and backroom dealings to get clients to pay big money for ineffective results.  Now it’s time to go to work and work hard.  Any SEO or SEM pro who doesn’t engage in a lengthy discussion about the time it will take to get good results is a fool.  It took years to come to this but it was due to happen as the public got tired of spammy SE results and when surfers leave, money is lost.  Google can’t afford to have some new up and coming SE that establishes a sound ethical policy and technology that the surfers enjoy or Google’s reign at the top will fall and fall hard.  That being said, SEO experts had best do some due diligence and prepare for the new way of doing things.

5 Digital Marketing Predictions for the Year of 2015

5 Digital Marketing Predictions for the Year of 2015Digital marketing isn’t one of those things that you can just pick up and be great at, if you want to be one of the best digital marketers in the world right now you’re going to have to work at it.

Online marketing is something that tons of people rely on in order to make a living these days, and whenever you have to ability to predict how the industry is going to pan out (or even just listen to what somebody has to say regarding the matter).

2014 was a very large year for digital marketing and anybody whom had found themselves within the SEO industry in one way or another. Search rankings mean a lot nowadays and it’s actually how people go about getting eyes on their site, it’s just something that can’t happen organically if you’re not targeting specific thing.

Without further delay we’re going to go through 5 different predictions you should be keeping in mind when it comes to the SEO practices of 2015.

  1. Content Is Going To Be That Much More Important – Content is already important enough as it is, but when the time passes it’s going to become one of the more crucial places you’ll need to work on. The content you’re posting should be targeting natural keywords as well as LSI’s, and if the content is of poor quality the algorithms are going to be able to spot it. Manage your content accordingly and you’ll realize just how important it’s going to be next year.
  2. 2. Marketing Channels and Streams Will Be More Connected – Whenever all of your marketing channels are connected it’s going to be much easier to go about promoting your business. You can just send potential clients to any other marketing means you’ve got set-up through your initial promotion, which is why having marketing channels connected is an ideal situation.
  3. Mobile is Going to be Major – As if mobile wasn’t major enough already it’s going to be one of the cornerstones regarding your SEO process in 2014. You always see people with their phone in hand, and that’s why making sure your website is mobile-efficient is an important task. It’s the way of the future, and it’s going to be huge in 2015 (for both SEO and digital marketing purposes).
  4. Marketing Campaigns Will Be DIFFERENT – You’ll need to make sure that you’re hyper targeting certain demographics, as well as making sure that your campaigns are data driven. Look at certain trends and other things like that, these can ultimately decide which demographic you should be targeting and that will maximize your profits.
  5. Business Will Have to Adapt – If there are any business that haven’t made it their duty to appeal to any online marketing means than the next year of business is going to be much tougher. Even the larger local businesses that have no social media (or any online) presence are going to have to make these changes.

Knowing If You’ve Got The Right SEO Agency

Knowing If You've Got The Right SEO AgencySEO or Search Engine Optimization is a vital part of today’s internet marketing.  In regard to all the rumors about SEO, it’s still alive and kicking and getting the right SEO company and SEO consultant means you need to know what to look for.  We’ll look at some important points that you should be aware of.

First of all, look to see is your SEO company is open to communication.  They need to provide extensive consultation about what they’re doing and what is going on.  If they hesitate or go into chatter that makes no sense then you’re dealing with a  company that isn’t being upfront and honest.  Your life’s blood online means you’ll need quality SEO service and any consultant that isn’t clear and up front is going to damage your chances and reputation.  Ask up front what kind of consultation they’ll do and make them stick to it.  If they hesitate one iota then it’s time to look for another company.

They’re not on the ball regarding the latest search engine algorithms

Any SEO company knows the importance of keeping on top of the latest search engine algorithms.  Not being aware of the ever changing frontier of what the search engines are doing can spell doom for your website’s rankings and affect sales.  The search engines are always trying to improve their results to get rid of spam and so on and that means tweaking their algorithms constantly.  If your SEO company can’t tell you that they aren’t on top of what’s going on, then you’re dealing with gross negligence or just plain fraud.  You need to do some studying on your own.  Perhaps read the SE sites that focus on the latest breaking news regarding algorithms and ask your SEO consultant about it.  If they’re cheerful and up front, they’re the company to stick with.  If not, get rid of them.

Sloppy Linkbuilding Strategies

Link building is a process by which an SEO company provides inbound links to your website.  The strategy here is that the SE’s look at how many relevant links are pointing to your site.  This was a major strategy for years but it’s waning because the SE’s are aware of link building farms whereby fraudulent and irrelevant links are pushed to get a website up the rankings.  Some SEO companies specialize in this sloppy kind of practice and in the long term or short term it can damage your rankings and reputation.  Ask your SEO consultant about link building and how to do it honestly with live, relevant links from reputable sources.

The Bottom Line

The bottom line here is that a reputable SEO company will be a clear, up front agency that explains things along the way, won’t leave you after you’ve paid, and will follow up with you down the road.  It’s a courtesy and professional process that you need to be aware of from the first step.  Don’t think that link building or SEO are the only saving graces to good SE rankings.  Great, original content and well designed sites with updates, pics, and relevant information also come into play.  Build a great site and get a reputable SEO consultant and you’ll do well.

The Goal Is To Dominate Local SEO

The Goal Is To Dominate Local SEO

The problem is you’re going to have to do a lot of work to do so.  There’s no easy way out and it’s going to take time and resources to do so and maintain your position.

Basically, local SEO means you’re targeting a specific place to market your goods and services.  That takes some doing but the fundamentals are the same with any kind of website to get it to the top of the search engine rankings.  There’s no fast trick or computer solution here.  It takes hands on ability and following the advice of experts.  The search engines and directories are getting wise to people using automated systems and programs to get the upperhand.  To prevent this, the search engines are tweaking their algorithm programs to detect such efforts and this is becoming quite a headache to webmasters and companies trying to get ahead.

The first step to dominating local SEO is basic.  Put together a website that is unique, well written, well designed with all the pertinent information that you need to have displayed.  Your location as well as your NAP (Name Address Phone) are paramount for display or at least linked to from the main page to a page where it can be easily found and indexed by the search engines.  Once your main site is done, it’s time for strategy and there is a lot of it.  Nevermind those old school tricks of links and so on.  Google is wise to that trick.  The days of the big linking thing are waning and the age of relevant links from local landing pages and citations has begun.

If you’re going national with your campaign, you’ll need to create local landing pages for each city, town, location you’re looking to exploit.  This means not putting together cookie cutter landing pages where just the name of the city or town or village is.  Far too many have tried this and failed miserably but some people still just don’t get it that originality is the key to successful SEO in general.  So if you’re going for the gold in more than one location then you’re going to have to create a landing page specific to that location.  Example, if you’re trying to attract business from Orlando, FL, then you’ll need a page specific to Orlando and populate that page with some facts, pics with tags pertaining to that city and how your company should be associated with it.  If you then want to dominate Tampa, FL, you’ll have to do the same.  You might try the same layout but your copy and photos should be original and unique or you risk being ignored or bounced by the search engines.

Citations

You’re going to have to master using citations.  Don’t even try to debate this valuable approach or you’re going to lose.  Citations allow for data regarding your website, services and goods to be indexed by search engines and directories.  The search engines and directories love citations because they know that the data isn’t cookie cutter and they prevent such bulk submission except for the top sites like Google, Bing Local, and Foursquare.  The citations are valuable because again, they list data regarding your site even if there’s no direct link to your website.  This is why you must put your NAP prominently so that when people refer to your site they include that data and not miss it.  This is the lynch-pin to success using citations. People write about you, and the world finds out about you.  This is a great way to get those local results.

Getting SEO Results The Non-Link Building Way

Getting SEO Results The Non-Link Building WayNew innovations and tried and true methods of SEO are making waves in the industry.  Trying to figure out what the big search engines are looking for has content marketing gurus and experts on their toes.

The big issue here is that there are changes happening in the search engine optimization world and now, with Google’s algorithms changing for the better, the old ways may not be as reliable anymore or may one day soon become extinct.  The reason for this is simple, quality.  There are so many results leading to sites with such horrid content that it undermines the search engines and their delivery of great results to their customers and surfers.  The more spammy a website is, the more money the search engine loses and everyone else loses as well.

The search engines would love to list the top quality sites, however, their traditional use of ranking sites based on links to the site has proven to be the problem overall.  Link building experts spend night and day making websites with terrible content and using tricks and skills to add links to these sites so that they’ll rank higher in the search engines.  This is going to die out and those that practice it should be aware they could lose their top rankings overnight.

It’s a matter of Google realizing that everyone has been losing out on fine content because of the link builders and the sleazy network they’ve created.  Professionals know, however, that fine, quality content is the winner overall and their efforts to provide such content is winning overall.  This allows for Google and other SE’s to modify their algorithms to recognize the chaff from the wheat of websites and list those quality sites first.  This should upset the slimy underworld of spam laden link building sites but I in the end, the public gets the best, the search engines get the best and it’s all good.

What’s the logic behind all this? Simple application that is not only working but is destined to dominate.  Here’s how it works.  A site has quality design, quality copywriting, not that article or copy that’s written in sweat houses in Nigeria or Pakistan, but real, well written content.  Video and audio are also done well and as time goes by, smart promotion, word of mouth, will bring in real links that come from a special series of sources shows the search engines that things are real and not robotized.

As the flow of the tide goes toward rewarding quality content, that means people and businesses will get their fair shot at the top rankings.  It means hiring content marketing providers that only deliver top quality products and not hacked out trash they got from some cheap producer.  This alone means an upheaval in the way SEO is going to be done in the very near future.

This advance in SEO has many experts nervous.  The smart optimization company will take this into account and start hiring the best talent they can get their hands on.

Improving Your Social Media Ad Campaigns

Improving Your Social Media Ad CampaignsSocial media is where the action is in regard to advertising nowadays. The audience is vast, organic, and willing to take action when they see a product or service they need or want. Knowing how to make the most of social media means knowing some SEO as well as applying good common sense and new strategies.

First of all, look at what you want to achieve. Establish thsat first. Having a clear goal to what it is you’re gunning for is a solid foundation to start from. If you’re selling shoes, then you’ll want your ad campaign to focus on what it is about your shoes that makes them stand out. Why are your shoes better than someone else’s? Why should someone buy shoes from you and not the other guy? These are the questions that need to be answered and once you’ve established the right answers you should be good to go. Your shoes are spectacular, amazing, cost less than the competition, ship faster or for free. Put all the good points out front that the customer needs to see.

Next step is to embrace the blogging and social media world. Your product or service has to look real. Not just some cookie cutter presentation that gets lost in the crowd. Original graphics, great copywriting will make all the difference in the world. You’ll need to take photos of your products. If you’re selling someone else’s products don’t always use their stock images. Shoot some yourself with customers or friends wearing the items or using the items. People like to look at themselves and it builds a sense of familiarity and trust when they see real people doing common things. If you’re selling swimming pools then take pics of people having lots of fun and post them appropriately on social media venues and blogs. Same goes for if you’re advertising roofing. Show pics of the diligent roofers before and after. It shows people that there’s guidance and a purpose behind the ad.

Be innovative and don’t get stuck in a rut. Try out new ad designs and catalog all the ads you’ve done and what their statistics say. If one ad did great and had a picture of your staff in it, then try another add with a picture of your staff in it and see what happens. Branding yourself means first getting the message out and having it stick in the minds of the public. Careful design will do this. Once you’ve got your pattern down you’ll know how to follow through. If one ad works on a Facebook Fan Page for your niche, see if it will work on all such niche pages. Don’t forget the basic message though.

Finally, seek and have fun. Try getting ads on blogs relevant to your products and services. See if you can post an article and image on these blogs that enhance the person’s blog but also gets your brand out there. You’ll be doing both of you a favor and on top of that you can check the comments and have that attention fed back to your own blog or website.

It’s all about paying attention and applying common sense along with today’s pop culture. Doing it smart means more gains along the way.

The Value Of Traffic Vs Rankings With Local SEO

The Value Of Traffic Vs Rankings With Local SEOMany people think that getting the top rank on Google is a sure bet to winning revenue and domination of a market.  That’s nowhere near the truth.

What matters more than just ranking high on Google is driving traffic to your website.  Not just everyday traffic but what is referred to as organic traffic, traffic that is generated from people who have an interest in your products and services, you, or the topic involved.  People who are actually interested in you and your business and its services are more likely to convert and become customers.  Think of this as, you have a top ranking on Google but those 10,000 people who’ve clicked the link an arrived at your site converted only 5 people to customers, however, a local SEO link brings the same 10,000 in number but converts to 2,000 people who become customers.

One can easily see where local SEO comes into play regarding organic traffic here.  It’s the difference between success and failure regarding SEO campaigns.  Quality traffic that is targeted and organic is like having money in the bank.

You have to use all the tools provided lie the suite of tools and options that Google gives out for free to check your metrics.  Even looking at how many people have asked for driving directions to your store or how many times they’ve accessed Google Maps regarding your business is enough to give valuable data to your team so that they’ll give you more insight on where your traffic is coming from and why.  Having this data means you can then tweak your websites to make the most of this traffic and not miss out.

Far too many people just half-listen to good advice.  They run with the pack so to speak.  That’s not good SEO sense by any means.  You have to go with what the real experts advise and remember to stick to your own plan but don’t be so strict that you can’t accept good, sound advice.  SEO can change.  It’s never fully set in stone.  Industries change with new strategies and materials and that has to be included correctly.  When companies like Google make new changes or add new features, you had better be on top of them quickly and apply them smartly.

It’s all about monetizing and making the SEO work for you but not with the hype and wasted resources.  It’s still up to you to sell your product or services but using the tools available means your advertising or promo has to be spot on and capture the attention of those organic traffic searchers.

Remember, the quality of the traffic is what’s important here not the quantity.  Today’s business person or marketer wants the best for their money and having someone to fine tune their sites for local SEO to get those customers in your area is paramount.  Don’t underestimate this one iota.

The value is in quality traffic, not quantity.  Remember that.

Image source: donskarpo / 123RF Stock Photo

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  • Google Going Wild With Continuous Penguin Updates
    People have been wanting Google to update their Penguin software regularly and now it’s official that Penguin will be updated more frequently and live at that. In the past, Google did their fine tuning of Penguin offline and then would unleash it when they scheduled it. That meant for a big data push and marketers […]
  • Being Secure About WordPress Security
    WordPress is about as essential a tool you can have that can make your website dynamic and top of the line.  That being said, you don’t want your SEO damaged by a hacking event on your WordPress software that can damage your rankings with the search engines. Generally, the way security is done with a […]
  • Inside Google SEO Tips From Google
    There’s nothing like getting the inside information about a strategy or series of strategies from the company that dominates a specific field.  In this case it’s getting SEO tips from a collection of tips from Google itself. The average person might think this look at what Google suggests might have information that is so top […]
  • The Game Changing SEO Strategies For 2015 And Beyond
    With 2015 coming up around the corner, SEM and SEO experts are looking ahead at what strategies to use to make the most of their efforts. The issue at hand is that the way SEO and SEM work often changes.  Search engines like Google have been ramping up their policing of websites that use old, […]
  • 5 Digital Marketing Predictions for the Year of 2015
    Digital marketing isn’t one of those things that you can just pick up and be great at, if you want to be one of the best digital marketers in the world right now you’re going to have to work at it. Online marketing is something that tons of people rely on in order to make […]
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  • The Goal Is To Dominate Local SEO
    The problem is you’re going to have to do a lot of work to do so.  There’s no easy way out and it’s going to take time and resources to do so and maintain your position. Basically, local SEO means you’re targeting a specific place to market your goods and services.  That takes some doing […]
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