Doing The Right Thing With Link Building

Doing The Right Thing With Link BuildingOnce again the specter of link building is raising its head in the SEO game.
This time the present analysis of linking has come to the fore and there are many misconceptions regarding what the right thing to do is and what isn’t. Link building has a shady reputation only because of unscrupulous webmasters who used black hat techniques to spam and dominate the search engines. This practice went on for years and search engines like Google have been combating them each step of the way.
Google has created software such as Penguin and Panda. These algorithm based software helps Google get the relevant websites that deliver important data that their surfers want, not spammy websites full of banners and redirects and other sinister processes like installing adware and malware. The old link building techniques now are coming to an end and a new age of link building is coming to the fore and if one isn’t on top of what the new deal is, one will be left in the dust.

Here’s how it goes from now on. Your site has to have quality content. It has to be specific especially if you’re employing local SEO. You’ll need to have fresh, relevant content, no misspellings, your company’s name, address, and contact information as well as well tagged photos and graphics. That’s for starters. Next is the link building process itself that is now in a whole nother ball park.

Now, with link building you have to step up tot the plate and do it the right way. It doesn’t work to put a ton o f links to other sites or getting tons of other sites to link back to you. It’s the quality of links that is important. Are the links relevant to your site and not just there to grow a keyword or keyphrase farm. In other words, if your site is about lawn mowing in Deerpark, New Jersey, then every link from your site and from other sites, had better have all those keywords somehow involved. It’s a powerful local SEO tactic as well. Your images and contact info, and mainly your links need this data.

A major change in strategy for SEO is in the value of good reviews, or any reviews that contain your website or blog’s data. These review sites are so important now that they override just about everything else other than social media shares. The reason is simple. Google is looking for authority associated with your site. Not nonsense. Review sites will often have customers who’ve actually partaking of your services or goods and have reviewed and testified to the level of satisfaction they had. If you have a restaurant, you want honest reviews. You want as many people who’ve tried as many dishes of yours and enjoyed the hospitality. If several people of the same family write reviews then those links go back to your site and that is what Google is looking for. If you are a band and are rising up the ranks, you want your fans to go to review sites and boast about the concerts and so on you’ve performed at. These reviews turn into direct links back, with the advantage of local SEO too.

There’s a right way and a wrong way regarding link building in today’s market, and knowing the difference is what’s going to see you through.

The Never Ending Challenge Of Changing Google Algorithms In SEO

The Never Ending Challenge Of Changing Google Algorithms In SEOMany a company is putting steak on their black eyes after it’s been suspected that Google has changed its algorithm once again and upended several SEO apple carts.

There’s been no definitive acknowledgment by Google that this is what has happened. It’s all speculation so far and based only on an unsuspected change in rankings from the big brand sites and the SEO pros who can only assume that the worst has happened to their efforts.

Google has been coy but somewhat upfront about their algorithm changes. Basically they’re smart and cautious stating that all they’ve been doing is tweaking the software they’ve always been using. It’s basically short of saying they haven’t updated officially but instead are maintaining the software they do. Might as well call it an update as the experts in SEO are looking a t the effects on their rankings and that of their clients that clearly show either Google has changed their algorithms or the techniques the SEO pros have been using are out of date or need to be tweaked.

It’s probably a combination of elements but that isn’t enough to quell the fears of the SEO pros. They make their living by being on their A Game night and day. One error can cost them considerable web presence and revenue. This is why they scour the web and triple check their stats daily. This information lets them know that their rankings are generally solid and that they’re own design and programming and promotion are working.

This calls upon SEO pros to start triple checking not only their stats but their strategies. Google isn’t going to give out privileged information to a bunch of marketers. Google knows that any information that gets out could be exploited and ruin their goals of getting the most relevant results into the hands of surfers. Google has laid down the algorithm law and there are a number of SEO pros throughout the world looking for any way to get the edge over the competition. Every week some clown comes out with a course or ebook claiming they know what Google is doing. No they don’t. Nobody, not even Batman could know what Google has in store regarding their algorithm changes.
So where does this leave the SEO community? It calls for them to realize once and for all, that all the tricks and nonsense that used to work aren’t going to work much further. Now the SEO professional has to focus on the fundamentals and get their sites and client’s sites full of great authoritative content and not just lop. Well written copy, relevant images, proper tags, all the basic things that make a website worthy of surfing and converting.

Will Google make announcements regarding their algorithm changes? Perhaps not. There are far too many unscrupulous SEO people out there that would clobber the smaller business, and regular webmaster.

So here we have evidence that goggle has changed their algorithms, but better yet we’re seeing that Google is striving for compromise-proof algorithms and search results.

What’s Up With The New Google-Twitter Team Up?

What's Up With The New Google-Twitter Team Up?News is abuzz about the new Google-Twitter team up , and it’s anyone’s guess as to where this marriage of the super web giants will end up.

So far the news is only that Google and Twitter will be exchanging certain services, such as Google getting more Tweets and Twitter getting more traffic from Google. Twitter’s “Firehose” is what Google will have total access to.

It’s obvious that Google has an agenda for accessing all those tweets. With their software powerhouse, Google is expected to be able to scour the Twitterverse without causing problems to Twitter’s servers. Google will collect the tweets it needs to help it enhance their own search engine results. Considering the magnitude of the Twitterverse, the data contained in its base should provide Google with a massive amount of data that it can index thus providing pin point accurate search results.

This will allow for uses to find what they want and down to the last detail. The marriage between the two will bring about less confusion and provide pertinent data to searchers. In addition it should create much more revenue for both companies.

This not only means potential revenue for the two companies Google and Twitter but alo for the rest of the world who can use the data and are the recipients of the good traffic to be had. Out of the clear blue sky, SEO efforts on your part and your online marketing strategies could get a boost for no other reason than for being in the right place at the right tie. The more savvy online marketing pros will see opportunities abounding in one way or another.

Needless to say this team up will have to be examined one step as it goes to see where the strengths and vulnerabilities are if any in the process. Twitter users who are in business that need that search engine boost might find their efforts rewarding and if that’s a fact, then you’ll see this new platform rise and become the standard in many ways.

The SEO industry is going to be watching with a careful eye as this team up continues. Google and Twitter had been teamed up before but with restrictions. This tie it looks like whatever bugs there were have been worked out and allows for more efficiency on every level from scouring for tweets and then indexing the relevant ones. Search engine users will see the most relevant tweets in their queries and it’s probably going to take some time to wee out how the black hat operators try to compromise the system.

If things get shaky anywhere down the road, it will be certain that Google and Twitter will jump right in and fix whatever is in need of fixing. By doing this, they’ll iron out any bugs they can find and then improve on their software and procedures.

Overall, there should be big benefits across the board and will usher in a new way for companies to join forces and gain benefits across the board.

Get Your SEO Game On In 2015!

Get Your SEO Game On In 2015!The year is upon us and that means marketers who use SEO will have to get their game on if they want the best results for their efforts.

SEO has had some remarkable changes in the past year alone. 2014 saw Google change the game immensely with their software algorithm changes and updates. They also took out vital data that marketers depended on and that sent the pros scrambling to make up the loss.

That now calls for new strategies and clear thinking on the part of SEO pros and teams. It means a far more exact science as well as opening the doors to innovation. Basically the way to get the most out of your SEO strategies is to combine the old with the new and be innovative but don’t get absurd. Nowadays the focus of the SE’s are for quality, authoritative and updated content not the old keyword stuffing and idiotic links the scamers used to dominate the top search results.

This and other changes now call for SEO pros to focus more on quality and authority. You’ve basically got to earn your position, no more buying this and that or using black hat tricks. It’s hard work but only the strong will survive. This calls for doing things organically without flaw. That traffic is more valuable now than ever. Optimizing your organic traffic will be your lifeblood regarding SEO from now on. In addition, looking for new ways to do analytics is going to be the big major turn in events this year if at all possible. Programers are busy night and day looking for new ways to develop software to get those stats super sharp. Marketers are on the prowl for the best software and that market is going to explode with only the best rising to the top of the heap.

You’re going to have to create, optimize, and analyze. Those three things are most important as more big changes are on the way for sure. If you’re not on your toes with the latest trends and strategies regarding SEO you’re going to be left in the dust and doing lots of expensive and exhausting damage control in the future.

You’ve got to think in the short and long term. SEO isn’t something done once and you forget it. It’s not auto-pilot by any means. It calls for constant vigilance and on the spot application.

Also, don’t forget to take advantage of the ever growing mobile market. It’s the biggest growing market out there and without an optimized strategy you will be missing out on tons of benefits.

Take the time needed to learn all avenues of present SEO and don’t listen to the naysayers. This is about coordinated strategies and application of the latest of these and technologies. Some of these will be inexpensive and some might be costly, so you’ll have to gauge what the ROI is on all your efforts.

Be on your toes with SEO in 2015.

Contact Affordable SEO Tampa company if you are in needs of the SEO optimization consultation or looking for the SEO service provider. Call us at 727-938-8891.

You Don’t Need To Be A Rocket Scientist To Know SEO

You Don't Need To Be A Rocket Scientist To Know SEOThe topic of Search Engine Optimization may seem intimidating to most people but it doesn’t have to be once you’ve got the fundamentals of it under your belt.

There are sure fire ways to implement SEO and awkward ways of doing so. The key here is knowing what the present and tried and true methods of SEO are.

The first thing to know is that SEO changes. It never stays the same because the search engines like Google change their algorithms, the mathematical sequences by which they list one’s website. Google and the SE’s do this to thwart the marketers and black hat scammers who try to dominate the SE’s with tricks and unethical practices. Google and the SE’s want their results to be significant and have the impact of delivering content that is meaningful, not just a page full of keywords and links to malware and adware as well as other underhanded sites and such.

To do this, the SE’s meticulously employ new software to better their chances of getting the best websites listed instead of the bloated sites. To do some real solid SEO you’ll need to start with the basics.

First basic here is put together a competent site. Yes, your site should be competently laid out. A welcome page, contact page, links page to relevant data. Add to that the content should be specific to your website and not just a bunch of links and pictures that broadly cover your site’s interest or niche.
To better optimize for competency, add well done copy and relevant images that are pertinent and well tagged. Don’t stuff your site with keywords and keyphrases to the point of over saturation or you will get penalized. Keep the content well paced and interlinking with in the site for easy site mapping and navigation.

Remember, the SE’s are ranking due to competency and authority. The old ways don’t work but the old fundamentals do. Add to that the use of social networking and you have another layer of SEO you’ll need to employ. You’ll need to find out how to incorporate social networking marketing to ad that extra boost to your results and traffic. Doing it with efficiency will eventually lead to an upward rise in your statistics overall.

Local SEO is another good advantage. Something you should not underestimate. Make sure your site has focus on your location, even landmarks, famous teams etc. so that people who are looking for your services in their area know that you’re the expert to call on.

Overall, the SEO of today is not the same as yesterday’s. The focus now is on ethical practices which is forcing the scammer SEO marketers out of the picture. They’re scrambling now to find top copywriters and content developers as well as SEO companies that use the right and true techniques.

Don’t Let Your Online Reputation Bring You Down

Don't Let Your Online Reputation Bring You DownBelieve it or not, there are some successful ways to repair a damaged reputation via the search engines.

Often people don’t realize that their comments and actions on the web get archived and sometimes when someone is searching for you they’ll run into some information that might contain negative things about you or your business. These items cannot be totally removed from the internet but in some countries they can be removed from search engines.

It’s quite a task to get results removed but on the brighter side, there are tactics you can do with your websites, blogs, and social media that can push those negative items to the bottomless pit of the search engines.

People who want to hire you or date you or even prospective in-laws will search for your name on a search engine. If five years ago you were screaming online about some law or political or religious issue, then your nae will pop up prominently when searched for because that content is what the search engines can find if you haven’t added content about yourself elsewhere. You may not feel the same way now as you did then but that information is still there. To beat this you need to establish a website with your name prominently or a blog or social media.

The newer content will rise to the top of the search engines and slowly but surely push the old content to the bottom.

To do this is going to take some time and it may not happen overnight so patience and persistence is advised. One way to speed things up is to do so via social media as mentioned before. Your Facebook, Twitter, Reddit, Pinterest and other social media accounts should be updated regularly with pertinent information you want others to know about. Stay away from political arguments and religious arguments but that doesn’t ean you should ignore the altogether. Being a responsible participant in your culture and beliefs is important.

If you are a specialist in an area like electronics or the culinary arts, populate your online social media content with the best information about you regarding them. Things like awards, certifications, happy customers and fans and keep a bright and cheerful outlook about you. After several weeks of this with updated content, the search engines will spot them and list them higher. Continuing this practice for six months to a year should make quite an impact on improving your online reputation.

Finally, it’s not a necessity to spend a lot of time doing SEO but it helps especially if you’re doing online marketing. Just know that you’ll have to come up with a recipe of content that focuses on your marketing goals and your good name. Think wisely as to what you want others to know about you and how you can present yourself. Some people out there just might not like you no matter what you post about yourself or whatever others post about you. They may not like you because of your favorite sports team, hairstyle, or anything they can find fault with. Those kinds of people you don’t want in your life anyway so don’t count it as a loss if they don’t hook up with you.

All is not lost in rehabilitating your online reputation. Just a matter of skill and patience and you should see improvements.

Landing Pages For SEO Are Important

Landing Pages For SEO Are ImportantNever let it be said that landing pages are frivolous and inefficient. Nothing can be further from the truth in this regard.

A landing page is a page specifically designed to meet the attention and direction you want a surfer to partake of. It’s usually full of just simple but interesting data to get the surfer to comprehend what you’re selling thus making it easier for them to be SEO converted into a sale. A finely designed and positioned landing page can be the difference between success or failure.

First of all, your landing page should just focus on one product or service. It’s not supposed to be a second website but a simple but more alluring page of both data and graphics. No pretense should be allowed and getting to the point but in an engaging way is what you need to do. A bit more pop and dazzle with a wee bit of tease so that the surfer wants to click your links and get to the product.

It’s wise to have a custom url as well. If you tag one on your present url such as www.yoururl/buymyproduct.html, then that custom url should include data pertinent to what you’re selling and the keywords involved. Don’t stuff the url with keywords or keyphrases or you’ll probably get penalized by the search engines. Think of creative but effective custom urls for each of the landing pages that you create.

That brings us to creating multiple landing pages. You’ll need to do them for each product or service you’re selling. So let us say you are selling “software 1” and “software 2” and so on up to “software 10”. Then each of your landing pages should have the software name or what it does in the custom url as well as the well written and original copy. Just like you would put keywords and keyphrases on a webpage, you’ll do the same here. Don’t make cookie cutter like landing pages or they’ll get penalized. Each page should have the basic information and especially some local SEO. If you do local SEO on a landing page then add the name of the territory involved and perhaps a celebrated landmark. Use your imagination here because covering all that local data means people will find you via the search engines.

The overall value of fine tuned landing pages leads to better ROI but provides a platform for the data you’ll need to efficiently gauge your audience. This data is vital. It tells you where the audience is coming from, what they’re looking for, what they’re clicking and more. Geo data as well and a ton of other analytics that you’ll need to better perform and deliver. Think of each landing page as a view into the surfers who’ve found you via the search engines. A well made landing page with its Google Analytics well in place will provide so much information that in a few months you’ll not only have solid info on the surfers but more than enough to predict and expand. This cannot be sneezed at as it will give you marketing power that you’ll definitely need.

So overall, landing pages are important. Learn how to craft them well and do so with quality content and logistical design and you’ll see a good payoff in the short and long term.

Some SEO Lessons To Avoid Trouble And Achieve Success

Some SEO Lessons To Avoid Trouble And Achieve SuccessThe world of SEO or Search Engine Optimization is an ever changing panorama. It doesn’t stay the same although there are certain fundamentals to stand on.

The true story is that today’s entrepreneur has to be on their toes regarding their websites and blogs so that they are SEO friendly and not a hazard that will bring problems in the short and long term.

The first of these is content. Content of high quality and not some slapped together series of royalty free pics and videos that have nothing to do with the real content of your pages. The search engines, specifically Google, look for whether the pics and videos and other content are unique and relevant to the keywords you use for surfers who search. If you’re running a site about one subject and the content waivers with pretty pictures and bells and whistles that take away from the true direction of your site, you’ll fail. Keep copy fresh and original. Tag your pics and videos so they’re easily found by the search engine spiders and crawlers. Do some local SEO as well and make sure your content gets just the right promotion on your site.

Links can become outdated or even harmful. The links you put up on your site today may not lead to the content you think it does. Sometimes other sites go down or get bought out or redirected by unscrupulous webmasters. These types of errors and deliberate ways of deception can cause you serious harm and reputation as well as search engine listings. It is extremely wise to double check your links to other sites within your sight on a regular basis. At least once a week. Don’t trust anyone on this as the owners of the other sites you’re linking to may fall victim to scammers and then you’re all in trouble. Just be picky when you have links on your site and check them regularly. Also, make sure the wording you use in describing those links is relevant to your site and content too, that aids in getting in the top spots of the search engines.

Watch out for the Google algorithm programs. Google’s software for SEO, Penguin and Panda to name a few are on the march. They’re being updated more regularly with better programming and better oversight. Google is doing this because it wants its users to get the best out of their searches and Bing is rising as the search engine of choice because of smarter algorithms. This calls for the entrepreneur to look over the keywords and keyphrases used as well as tags. All must be precise and relevant and the right use of alternative terms is a good idea too as searchers aren’t always super literate. You have to make room for the simple minded factor regarding search terms. Here you’ll have to experiment a bit but soon you’ll see results regarding those search terms.

Finally, don’t try any underhanded tactics like Black Hat techniques. Google’s got the top people on board 24/7 regarding anything unscrupulous. Just getting busted once by Google or the other search engines could mean a very, very long time to get back in their good graces.

Honesty in SEO is the best policy.

Navigating The Google Update Waters

SEO: Navigating The Google Update WatersSEO pros are scrambling daily to keep up with the various regular updates coming from Google and their search engine software.

In the old days a Google update regarding their algorithms would happen a few times a year. Their search algorithm would be deciphered by the SEO pros and then strategies could be laid out to take best advantage of the changes made by Google. SEO is a major business around the world and having it done properly can mean the difference between success or failure online. From businesses to schools to just about every subject, the people who need to rank higher in the search engines need SEO and many pay top dollar for it. It’s a multi-million dollar industry and can generate billions of dollars and make or break a company.

On the other hand, the field of SEO is rife with scammers and con artists who promise the moon and make millions defrauding the public and industry to the point of overwhelming the law enforcement agencies. To battle this, Google decided to really pour on the juice. Now they’ve begun tweaking their algorithm software arsenal not just a couple of times a year but so regularly that the SEO pros are scrambling for survival.

What does this mean overall? It means that now SEO experts have to be on their toes 24/7/365. As soon as they get a toehold in regard to Google’s algorithms, Google changes the game and they have to start all over again. This is decimating the SEO industry but only to the fraudulent SEO marketers out there. They subsist on criminal processes and strategies that Google is now on top of. As soon as the criminals are sitting on their laurels, Google is now pulling the rug out from under them and it’s become one wild, mad dash for the SEO crooks to recover.

This is good news for everyone. Reason being is multi-fold. First of all it allows for Google to populate the top results with quality and relevant website links that the public desperately needs and not some page after page of links to malware and adware sites that cause massive virus infections on a global basis.

Now the SEO pros who are honorable have to really go to work as well as the website owners themselves. Now the trick, the only way to get the high spots on Google are to build sites of such quality and relevance that it causes the SEO scammers and disreputable website owners a major headache because they don’t have the integrity to do anything of quality.

Google’s software like Panda, Penguin, and the rest each perform specific tasks in regard to handling search engine listings. Some are defensive and the others are offensive. They’re hitting the problem from every direction and listening to the SEO pros who are helping in the battle. This brings about an army of professionals who in tandem with the surfers themselves and their input allows for Google to fine tune their software even further and more regularly.

Developers & SEO Enthusiasts: Why They Need To Work Together

Developers-&-SEO-Enthusiasts-Why-They-Need-To-Work-TogetherWorking together when you’re either an SEO expert or some sort of application developer (whether it be mobile or simply web applications and such) is a very important feat to keep in mind. Teamwork is always going to bring the best out of any worker, and that goes for the industry you happen to find yourself loving so much as well. Developers are the people that will actually develop and make your website come to life, whereas SEO gurus are going to make sure that you website is being found by potential customers on a consistent basis. This means that teamwork between these two parties is going to result in a project that’s more than likely successful, and if you feel like teamwork is “overrated” than you’ve probably never been on a team that was decent enough to succeed before.

Conflict is always going to be a major pointer when it comes to the online marketing industry, and that goes for just about every single industry related to the making of money. You need to be able to take anything conflict related and turn it into something positive, and considering the fact that one person would be making the website itself and another would be promoting it to the fullest extent means there’s going to be a few disagreements. Here are a few tips that should help you keep your partnership together for the long run, because that’s ultimately what should decide whether you build a successfully branded website or no (an SEO specialist definitely isn’t building his own website).

  1. Make sure that you’re working with each other early on in the project – The earlier you guys start to get a feel for one another the better, this just means that your chemistry should fit just perfectly when you get into the thick of the work.
  2. Be smart about your choices and know what you’re doing – If you’re a poor web developer than make sure your SEO person is aware of this, the last thing they would want to do is work with a website that looks as if it was crafted by a toddler. Know your strengths and play by them, the SEO guru’s out there don’t want to work with amateur developers and vice versa.
  3. Respect one another – The right SEO specialist is going to make a web developers project known through many different platforms’, and the SEO guys can’t complete his job without a quality website to conduct SEO on. You need each other, and that’s why you need to constantly have each other’s respect.
  4. You’re on the same team, act like it – You shouldn’t be constantly fighting with each other about every little aspect of the project. You’re both on the same team and are striving for the same goals, so your SEO specialist shouldn’t be telling you how terribly you’re doing (and you shouldn’t be telling the SEO specialist how much of an idiot he is). You need each other for the long haul, so act like it.

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  • The Never Ending Challenge Of Changing Google Algorithms In SEO
    Many a company is putting steak on their black eyes after it’s been suspected that Google has changed its algorithm once again and upended several SEO apple carts. There’s been no definitive acknowledgment by Google that this is what has happened. It’s all speculation so far and based only on an unsuspected change in rankings […]
  • What’s Up With The New Google-Twitter Team Up?
    News is abuzz about the new Google-Twitter team up , and it’s anyone’s guess as to where this marriage of the super web giants will end up. So far the news is only that Google and Twitter will be exchanging certain services, such as Google getting more Tweets and Twitter getting more traffic from Google. […]
  • Get Your SEO Game On In 2015!
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    The topic of Search Engine Optimization may seem intimidating to most people but it doesn’t have to be once you’ve got the fundamentals of it under your belt. There are sure fire ways to implement SEO and awkward ways of doing so. The key here is knowing what the present and tried and true methods […]
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    Believe it or not, there are some successful ways to repair a damaged reputation via the search engines. Often people don’t realize that their comments and actions on the web get archived and sometimes when someone is searching for you they’ll run into some information that might contain negative things about you or your business. […]
  • Landing Pages For SEO Are Important
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  • Some SEO Lessons To Avoid Trouble And Achieve Success
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