The government may be keen to help big businesses get back on their feet but the economy recovers from the bottom up and all eyes should be on what small and medium sized business think of the economic climate and the year ahead.
Recent surveys by Research Now looking at small and medium sized businesses are encouraging: 55% say they have already recovered or that they expect to recover within 6 months. This number rises to 62% for those businesses of between 20-99 employees.
Important though is how businesses spend their money and this will impact on the rest of the economy, these small businesses employ much of the country’s workforce but may struggle to take on more people due to the costs involved and the need to spend spare money on marketing to ensure that demand improves. This may lead some businesses to be stuck with the choices of either being able to find more work but not be able to fulfill it or taking on staff and not having enough work for them.
There is one main way businesses are overcoming this in Tampa, SEO or Search Engine Optimization, is a great way for small businesses to target highly relevant traffic online to get them to their websites: and hopefully from there make a sale or get them to call or visit a business.
67% of small and medium sized businesses in fact plan to improve their web presence including SEO. For business in Tampa SEO is a way to make sure that what they do spend on marketing attracts only relevant local people, meaning they spend less for as many sales and therefore have more profit to spend on other parts of their business, including taking on staff.
For many businesses in Tampa SEO is used alongside Social Media: another great way to get relevant traffic either to your website or to communicate with them directly on sites such as Twitter and Facebook. 57% of small and medium sized businesses in fact plan to use social media during 2012.
While for some businesses in Tampa SEO is used as well as traditional marketing others find they can reach the same people for less money using the technique. By finding the keywords that people are searching with in Tampa, SEO can be used to place those keywords on to a website: so that in Google and other search engines the keyword matches and means the site is shown in results. By then using SEO techniques including link building and on page optimization the ranking or position of a site in search engine results can also be improved by convincing search engines that a website is good quality and relevant.
Further analysis of traffic on a website can make the already efficient spending on SEO even more effective, by looking at which traffic who originally searched for which keywords are the most likely to buy from a website, or perform some other valuable action such as sending an enquiry, efforts can be focused on the most profitable keywords.