Most business owners have come across Google Adwords advertisements and may not have realized, others may realize that Adwords marketing is what you are seeing down the side and above the main Google results: with a yellow background labeled as ads.
If you have realized that this is what Adwords is you still may not understand how it works or what good value it is, Adwords is also accessible by any business no matter how big or small with no real minimum budget; in fact it is often possible to get vouchers when opening a new Google Adwords account, giving you often around $50-$75 of free AdWords marketing.
The Adwords system doesn’t just limit you to ads on Google either, you can also set it up so your ads appear on web pages with matching keywords, this is optional and you can stick with Google but it can bring in a lot more traffic, the websites of course earn money from this.
In either case, advertising on Google or on other websites, or both, you get very relevant traffic. On Google itself in the same way that websites show up in the main results to match keywords so do your ads. You bid on keywords and where your ad shows depends on how much you are willing to pay. How much each keyword is depends on how much competition there is, so for quite niche keywords you may pay mere cents yet still get highly relevant traffic. As for other websites you still compete for keywords and your ads match the keywords on the pages where your adverts appear. With both types of ad placement through Adwords you only pay anything when someone clicks your ad.
Adwords marketing is low risk and you can set your daily budget, you can track which keywords are bringing in traffic leading to sales or other most wanted responses even and ditch those keywords that aren’t performing.
Pay Per Click (PPC) advertising is considered the most powerful strategies of targeting prospective clients as well as drawing targeted traffic to your web site. Accounts can easily be opened with different search engines such as Google, Bing, Yahoo and even Facebook which will allow you to bid on advertising keywords.
PPC is simply a search engine marketing and advertising method which allows a business to publish their website the first page of the search engine results by simply advertising keywords in the same manner the search engines results are returned. Charges will be required to make just for the instances whenever a person searching for clicks on the sponsored listing and get transferred to the company’s website. You actually don’t pay display your listing, you simply pay for clicks. The PPC is the best way to drive targeted traffic to your site. It enables ultimate exposure of your website to your potential customers, while managing the amount allocated to the advertising campaign.
A few terms you might need to know while setting up and managing PPC account. SERP is a search engine results page. The price for getting adverts show up on a SERP is based mostly on a couple of factors: cost-per-click (CPC) as well as the targeted keywords. The CPC is defined by the cost of specific keywords, which exist as component of a bigger bidding system. Certain keywords might be more expensive compared to others, which often is the reason why PPC keyword analysis is definitely important for figuring out specific targeted keywords.
Pay per click is definitely the most effective method to bring ready-to-buy clients to your site. PPC marketing is efficient due to the fact it matches people who actually are searching for exactly what your website advertise with web pages of your site which are organized to promote your products and services. Everyone might observe remarkable benefits within as little as a single day for a small percentage of what it may costs to place advertising in conventional mass media such as a radio station or TV.
Google PPC or AdWords is by far the most well-known pay per click web marketing program. Google AdWords is not the only extremely efficient but is also a very cost-effective web marketing and advertising alternative. Google AdWords is extremely easy to manage. Anyone can create an account, choose prospective keywords, create the advertisement and then place your bid per click and arranged your everyday limit for your qualified keywords.
Google offers online guides which displays important training information in small, simple to comprehend portions, almost all of which you can obtain prior to you create your Google AdWords account.
AdWords is Google ‘s primary advertising product and also primary source of revenue. Google’s total 2010 advertising revenue was USD $28 billion.
Google has introduced the new “Click-to-call” enhancement to their AdWords Pay-Per-Click program by sending an email to Google AdWords advertisers today.
This Click-to-call enhancement will help your mobile users connect to your business more easily. Now mobile user will be able to call you directly from the Google search page by clicking the phone number displayed on the AdWords ad without even visiting your lending page. This eliminates an extra step need to a mobile user to get you website before finding your business phone number and at the same time makes the content of the AdWords ad to be very important in selecting an a business to call.
All none-clickable phone numbers placed in the AdWords ad will be automatically converted into a Click-to-Call number. So basically if you already had phone number in your ad the probably nothing needs to be done.
Google also will not allow to insert the clickable phone number into the ad headline. Advertisers will be charged when a user either clicks on the headline or the phone number listed in the ad.
A new “Click-type” option under the Segment drop down will allow filter reports based on the Click type and to review clicks that were associated with the Click-to-call feature.
Google also made following recommendations for featuring a phone number. “You can simply leave your phone number in your ad text and benefit from this change which will automatically make your phone numbers clickable and enable users to call you. However, to get the most value from click-to-call, we recommend that you remove your phone number from your ad creative and create a Call Extension with your phone number directly. This has several benefits. With a manually created Call Extension your number will appear as an additional line of ad text which frees up space in your ad creative for other promotion. In addition, when you create a Call Extension, your phone number appears on a separate line in the ad, and you’re able to take advantage of other powerful enhancements such as Vanity Numbers, Call-only and Call Metrics reporting.”
I thought that the following tips might be useful for a small business owner to realize that SEO optimization is a complex are of expertize and is better to hire a professional SEO firm to take care of it.
Below a few tips the small business owner needs to know:
Tip 1 – Research and Analyze keywords for your website
Tip 2 – Develop a high quality of the content for your website
Tip 3 – Submit to Local Search directoreis
Tip 4 – Inbound Link building is a must
Tip 5 – Social Marketing should not be forgotten
Tip 6 – Blogging will help your site to be crawled more often
If your small business does not have a website (OMG, is it possible these days?) then don’t wait you need to have one designed ASAP. If you do have a website, is it ranked well on the first page of Google? If the answer is Yes then you probably can relax for a little while. Why a little while? Because your competitors are breezing down your neck to catch you and become better ranked than you.
And if the answer is No then unfortunately there is a lot of work needs to be done to get your website ranked on the first page of Google. But don’t worry it can be achieved.
What do I need to do you may ask yourself? You need to find a good local SEO firm which can make it happened.
Completely missed such an anniversary. Google AdWords turned 10 on October 23. Amazing what has happened since 10 years ago.
When the program launched on 23 October 2000, it had only 350 customers who paid per one thousand impressions. That was probably the best time to sign up with Google AdWords. Nowadays, the cost of a click for some of keywords may reach up to $25 per click (that’s for same of the keywords of our clients).
Now Google is making around $23B just on AdWords program (that’s 2009 data) and this number probably will be bigger in 2010.
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