SEO pros are scrambling daily to keep up with the various regular updates coming from Google and their search engine software.
In the old days a Google update regarding their algorithms would happen a few times a year. Their search algorithm would be deciphered by the SEO pros and then strategies could be laid out to take best advantage of the changes made by Google. SEO is a major business around the world and having it done properly can mean the difference between success or failure online. From businesses to schools to just about every subject, the people who need to rank higher in the search engines need SEO and many pay top dollar for it. It’s a multi-million dollar industry and can generate billions of dollars and make or break a company.
On the other hand, the field of SEO is rife with scammers and con artists who promise the moon and make millions defrauding the public and industry to the point of overwhelming the law enforcement agencies. To battle this, Google decided to really pour on the juice. Now they’ve begun tweaking their algorithm software arsenal not just a couple of times a year but so regularly that the SEO pros are scrambling for survival.
What does this mean overall? It means that now SEO experts have to be on their toes 24/7/365. As soon as they get a toehold in regard to Google’s algorithms, Google changes the game and they have to start all over again. This is decimating the SEO industry but only to the fraudulent SEO marketers out there. They subsist on criminal processes and strategies that Google is now on top of. As soon as the criminals are sitting on their laurels, Google is now pulling the rug out from under them and it’s become one wild, mad dash for the SEO crooks to recover.
This is good news for everyone. Reason being is multi-fold. First of all it allows for Google to populate the top results with quality and relevant website links that the public desperately needs and not some page after page of links to malware and adware sites that cause massive virus infections on a global basis.
Now the SEO pros who are honorable have to really go to work as well as the website owners themselves. Now the trick, the only way to get the high spots on Google are to build sites of such quality and relevance that it causes the SEO scammers and disreputable website owners a major headache because they don’t have the integrity to do anything of quality.
Google’s software like Panda, Penguin, and the rest each perform specific tasks in regard to handling search engine listings. Some are defensive and the others are offensive. They’re hitting the problem from every direction and listening to the SEO pros who are helping in the battle. This brings about an army of professionals who in tandem with the surfers themselves and their input allows for Google to fine tune their software even further and more regularly.