Archive for the Google Category

Link Building Is A Whole Other Game Nowadays

Link Building Is A Whole Other Game NowadaysThe link building strategies of yore no longer hold water anymore.  Well a bit of it does, but the game has changed drastically.

No longer can a website put up links to anyone and anywhere and have reciprocal links from anyone and anywhere.  Google’s software is getting better every day detecting links that are bogus and only there for pushing a site up the ranks.  This is where the fundamentals come into play.  The old way of link building is out the window but those who built links that are pertinent, engaging, and relevant are ruling the day.

The smart and ethical marketer and webmaster is on top of the pile nowadays and the results are pouring in to validate this.  There are present day strategies that support the smart and ethical way to do things.  This is putting a lot of SEO marketers out of business.  SEO is expensive.  It can cost a company several hundred dollars to many thousands of dollars a month to keep a website campaign going.  You want your invested SEO dollar to go toward success not failure.

First of all, optimize the site the right way.  Clear, well laid out design.  A site map and navigation that doesn’t confuse the surfer nor the search engine spiders.  Well written and engaging copy.  Hire someone to do the copywriting who knows SEO.  The content should also be relevant and engaging, with links to solid references, useful data that the surfer can rely on.  This shows the search engines that you’re dedicated to service and not just trying to take advantage.

Get your site mobile friendly and do so quick.  Mobile SEO is on the rise like a fireball, and Google helps along the way to get you to get your site mobile friendly.  Mobile is catching up on if not surpassing traditional computers and laptops and with the burst in traffic and sales revenue generated from the mobile market, getting your mobile SEO on with your link building isn’t a suggestion, it’s a warning for survival.

Social media is also something to think about.  Mix links with social media or you’re missing out on great opportunities.  This may take some doing but the odds of something going viral are increased.  Not only that, but getting links from and to relevant social media venues will make you look much better and more authoritative.  Just make sure your linking is relevant and useful.

Your brand name and contact info are exceptionally important here.  Google will look for your brand name and see where it’s associated and for what.  If you own an aquarium shop but your brand name is found on a tennis equipment site, it just won’t hold water and you can be penalized.

Make your site interactive to a degree but don’t overdo it.  Give the site something to make surfers want to engage, return, and share.  Videos are great for this especially if you have links in the video to discounts or special offers.  People will share with friends and if you have an affiliate program, more the better.

Finally, get that content fresh and updated.  Don’t just rest on your laurels.  SEO and link building take time to see results and only perseverance can keep or increase the gains.

Being honest, realistic, and diligent is the game plan here.

Beware Of SEO Conferences

Real SEO experts know the game has changed regarding SEOSEO has never been more important, or as busy as it is today.  Search Engine Optimization has and is one of the most important procedures and techniques in the online world.  That being said, there are a plethora of gurus, experts, and scammers out there that promise customers the world, but only deliver broken dreams.  Knowing the difference can be the difference between success and failure.

We’ve all seen those advertisements from SEO companies that promise to get one’s website or blog to the top of the search engine results practically overnight.  Here is where the old adage comes in, “If it’s too good to be true, it probably is.”.  The reason for this is that no search engine company can get your websites and blogs to the top of the search engines, especially Google overnight, nor guaranteed.  Any company making claims like this, is the first sign that you’re dealing with a hustler, someone who is trying to take you for a ride.

Real SEO experts know the game has changed regarding SEO.  They know that the old techniques have been tossed out the window because they were dishonest and/or damaged the quality of the search results.  Google has led the charge to rehab the entire search engine process by introducing new software algorithms to list only those sites that contain relevant and pertinent data, not advertising and spam.  These changes by Google has set the SEO world on fire with experts having to go back to step one in order to re-study the game and provide their clients with truthful and effective results.

It’s not to say some SEO professionals can’t get you to the top of the results.  The ethical and professional ones can.  They know it takes expertise, honesty, and strategy to do so, and they will inform the client of this from the start.  Not only that, but a real, honest to goodness SEO expert will stick with the client for months to come to ensure things are going well, tweaking and testing along the way.

This is where SEO conference issues come in.  You’ll find no shortage of these conferences that host the big gurus and so called professionals who will swear up and down they know all the inside scoops on how Google and the other search engines operate.  They will boast about their achievements and how they did this or that for some small business and then shot them up to stardom.  They’ll show up with all kinds of glitzy graphics, videos, diagrams and statistics meant to impress, but when the rubber hits the road they’re nothing more than modern day snake-oil salesmen.  They know that there are people out there dreaming of the big time and will do anything to get there.  They sucker these people out of their money and the poor souls are too embarrassed at the end of the day to want refunds.  They know they’ve been suckered and now they’re disenchanted and will sit there with their heads in their hands.

This is the anatomy of a con game and SEO is no stranger to it.

This scamming of the public is so pervasive that you’ll find it going on all over the world, in every language and culture.  It’s a get-rich-quick scam whereby unethical people rip off the customers, then shut down, and then set up elsewhere.  Much like the old days of traveling con artists that used to sell all kinds of cure-alls for illnesses and then would rake in the money and then ride off into the sunset.

Things haven’t changed much over the centuries, such practices have gone on and the internet allows for the unscrupulous to hit and run without fear of repercussion or prosecution.

This is why the unwary must be made aware of how these con artists operate and how to detect them as well as how to avoid them.

An SEO conference that is ethical will provide a variety of information before the event is scheduled.  It will list the speakers and their accomplishments, the reference material need to allow for you to check up on them as well as any prices for any services and materials that might be included in the conference.  None of the advertisements will have idiotic promises in them such as getting you to the top of the search engine results, or make tons of money with SEO, or such nonsense as beating Google at their own game.  That and any mention of Black Hat techniques should be a warning sign that you’re on the road to ruin.

Remember, hype is just hype.  Real SEO experts will provide factual data that you can check on your own.  One of the best are testimonials from companies that you know of.  If you just read testimonials from a review site, they might just be false and paid for reviews.  You need to read reviews from companies that you’re familiar with that you can contact and ask if they really are valid customers of said SEO company.  This is where the rubber meets the road.

Your business and brand is very important.  You want to promote them without fear of loss of respectability or revenue.  The same diligence, you use to build your company up, is the kind of diligence you need to apply in regard to SEO conference venues.

So, should you avoid an SEO conference no matter what?

No.  There are some SEO conferences that are just fine.  Run by experts who live for the success of their customers.  These are the experts who stand by their products and services and aren’t shy about answering the real, hard questions, and they’ll inform you that it will take time for you to see results.  In those rare cases where their efforts have proven super successful and indeed do get their clients’ sites on top and quick, they’ll let you know it was due to a combination of elements and won’t boast about their super secret techniques and know-how.  They’ll emphasize the importance of following sound procedure regarding keywords, keyphrases, fine copywriting, proper layout and design, site maps, and most importantly the educating of the client as to what is going on and their responsibility regarding maintaining their own websites under the guidelines of the SEO expert.

It’s a “leg up” kind of field of expertise as the SEO conference should emphasize that team work and diligence, integrity, and honesty, as well as clear communication will lead to a successful SEO campaign.

Image credit: elen1

The Impact Of Google’s Mobile Algorithm Change

The Impact Of Google's Mobile Algorithm ChangeMarketers and website developers are shaking in their shorts after it was announced that Google’s new change in algorithms that includes more mobile SEO has launched.

So far the marketers and webmasters have been hovering over their computers and statistics to see what changes, if any have occurred since the rollout on Tuesday, April 21.  The Mobile Friendly Update as it’s referred to, had caused quite a stir amongst the marketing and webmaster and SEO communities and industries for months. Shrouds of terror and anxiety enveloped many in these industries as it was rumored that it would cause upheavals in the way websites and blogs would be indexed on Google.  Should any major shifts occur, it meant the potentiality that untold millions of dollars in revenue might be lost as treasured spots on the search engine pages would shift to one’s advantage or drastically change things to one’s disadvantage.

Companies pay top dollar to get their pages indexed and in high rankings on Google, and there are millions of SEO experts out there whose bread and butter depends on their success at getting their clients’ pages and websites listed and in good position.

The experts have been vigilant night and day since the changeover occurred.  Every minute bit of data has been scanned and any changes require a diagnostic and correction if need be.  If the drops are too drastic, a complete overhaul and new campaign will be needed costing customers a good penny to start all over again and be competitive.  This isn’t an option, it’s mandatory as changes like this can mean the difference between success and total failure.

So far the experts are stating that they’re seeing some changes, but none so drastic as to call out Scotland Yard for.  That may not be the case in the near future or long term. Pros are scouring through the data and looking for anything they can exploit.  Ways to prevent their status from changing on Google, and ways to repair the damage before their competitors do.  The entire game has changed regarding SEO, local SEO, and mobile SEO and this is only for the time being.  As Google perfects its software and tries new approaches, nothing can be left for certain and that is going to keep the pros on their toes for a long time.

With surfers, webmasters, marketers all looking feverishly at the results of their searches both via computers and mobile devices, results are showing that some see changes and some don’t.  It’s getting spotty but that’s to be expected when new approaches are introduced.  What will be interesting to see are two things, how the shifts in business and revenue are affected and how fine tuned the software algorithms become.  Not only that, but who, if possible, will be able to crack the mobile friend algorithm code to exploit it and take the lead in results and offering services.  It’s a sure bet that right now some unscrupulous marketers are telling fear fraught business people that they can get their sites to the top of the Google pages because they know the new mobile  search algorithm secrets and the public should be on the lookout for these cons.

This change in mobile is a game changer but it need not be reason to panic just yet.  Let the statistics do the work and after careful analysis over the next year, it will show a good pattern of what’s going on.

If you’re a customer of an SEO company, keep in contact with them.  Read their newsletters and peruse their message boards and social media to keep on top of the happenings in this mobile friendly change by Google.

Contact Affordable SEO Tampa Company if you need a consultation in regards to mobile SEO, local SEO or SEO marketing. Call SEO experts at (727)938-8891.

SEO Tactics That Work And Those That Don’t

SEO Tactics That Work And Those That Don'tSince SEO is an ever changing landscape, what used to work in the old days may not work well today.  As a matter of fact, the old school tactics might get you into more trouble than it’s worth.

First of all, Google and the other search engines are a lot smarter as to how to index websites.  They know all the dirty tricks in the book and then some.  Google has so many pieces of new software with algorithms that can detect spam and irresponsible tactics, SEO experts are constantly on their toes to strategize to make the best out of their efforts.

Link building the old school way is one of the worst tactics you can use.  Just piling a bunch of links on your site and having links to your site that are irrelevant and only for the purposes of trying to get a higher ranking are over. Google will beat you down so hard you’ll be lucky if you can find your site using a magnifying glass.

Instead, use relevant links and use proper anchor texts.  Anchor texts are the descriptions you use to describe what a link goes to.  So if you link to “Joe’s Garage”, just don’t leave a “Joe’s Garage” anchor text, instead be creative and relevant with something like, “Joe’s Garage is a site that helps with awesome auto repair information”.  This way Google and the search engines will feel that your site is being informative and authoritative

Guest blogging is another hazard.  The good ol’ days are gone whereby you would just write a blog post on any old blog and have a link back to your site.  Nowadays if your guest post isn’t on a site that’s relevant to the site you have a link from and to, you’ll just be looked at as a marketer/spammer.  Instead, only post to blogs that are specifically relevant to your site and only to those blogs that are authority and top notch.  You’ll look like a contributor to the public good and Google likes that.

Keywords.  Trying to get the top keywords is a major chore and less effective than you might think.  Trying to compete for single word keywords like “computers” is just ridiculous.  It could get you tons of traffic, but if that traffic isn’t relevant then you’re just burning bandwidth.  You want traffic that converts and retains.  Looking to use long tail keywords is more effective in combination with well tagged photos, well done and relevant anchor text.  For example, instead of “computers” you might better be off with “computers that families can afford”. This narrows down the hunt and appears as a more helpful and relevant keyword option. Be creative but also be efficient.

At this point in SEO time, it’s best to go back to basics and study what the latest tactics are.  Getting a Google “Webmaster Account” is a good start and chatting it up with other webmasters to keep on your toes.  It’s only inevitable that Google’s software is only going to get better as with other big search and social media sites like YouTube and Facebook.  That being said, being late to the game is not a good thing.

Get Ready For The Significant Google Mobile Algorithm Change!

Get Ready For The Significant Google Mobile Algorithm Change!You can practically smell the fear on the web as webmasters and marketers are sweating it out regarding the upcoming April 21,2015 algorithm change that Google will be implementing for the mobile market.

There’s chatter all over the place regarding SEO experts who fear the change will alter things to such a degree that their sites and money will tank.  It’s all do to the fact that Google realizes that the mobile market is expanding so fast that surfers who use the devices are dominating the market.

Mobile is huge now and growing at an alarming rate.  People are shedding themselves of laptops and desktops to the point you can’t give the classic computers away. Most people aren’t into computing and now that they have handy mobile devices that do just as well as any laptop or desktop, they’re not encumbered with bulky devices. They can email and Facebook and other social media with an easy to carry device that has all the bells and whistles of the big devices.  They can even watch movies and play favorite video games too.  With all the modern conveniences in mobile devices, businesses, institutions, and governments are changing their game plans to make the best of it.

That being said, Google is now ready to ramp things up to the point of causing quite a stir in the SEO game.

To help things along, Google has webmaster tools that will allow webmasters to check their sites to see if they’re mobile friendly, and not only that, but their tools will allow webmasters to change their sites for better efficiency.

The debate going on is how huge the change will be.  There’s so much confusion that no one knows what to expect so everyone is getting ready for the worst but hoping for the best.  In some cases there might just be a few tweaks here and there to make your site mobile friendly, and in other cases it might call for a full overhaul.  If that’s the case, companies and average folks are in for a big change and that means possibly forking over a good deal of money to web designers.

So far, Google is focusing on size of typeface you’re using, how close the links are, picture and image sizes.  There are other parameters as well and it is extremely wise for everyone with a website doing commerce to get on the redesign bandwagon as fast as possible.

Should the algorithm change cause massive drops in traffic, this  could mean drops in revenue of a devastating level.  It could take months to recover and as a business, you can’t afford it.  It calls for too much damage control and even then there’s no telling if the job will be done right as you’ll have to wait weeks or months to find out how you fare.

That’s the big problem right there.  SEO isn’t a magic bullet.  It can take quite a while to get to the top of the search engine pages.  It calls for following the fundamental skills of design to avoid being penalized and adding the new mobile guidelines, it’s going to be a test that no one will envy.

The challenge is on, to make your sites mobile friendly using the new guidelines for mobile SEO.  It’s going to call for quite a bit of studying and application, and worst of all, sitting on the bench to see the results down the road.

Take into consideration, you’ll still need to have your sites professional regardless of mobile.  That means proper spelling, correctly tagged graphics, no misleading links and so on.  In this game you cannot afford to leave any stone unturned nor cracks unfixed.  Google’s technologies are getting more precise every day and even the smallest infraction can spell disaster.

Making Your Site Mobile Friendly Is A Must Nowadays

Making Your Site Mobile Friendly Is A Must NowadaysIn today’s online market, making your website or blog mobile friendly is a must.

Let’s take a look at why this is so essential.  Basically, mobile is a fast growing option to the point of astonishing statistics.  People are shedding their laptops and desktops to use their mobile devices from smartphones to tablets, and they need to find content that is viewable on these devices.  With a growth this fast, if you’re not making your site mobile friendly, you’re losing tons of traffic, money, and opportunity.

It’s not that difficult to make your site mobile friendly, but you need to know the basics.  Some of it can get a bit technical but the basics are that you need to have the site SEO or Search Engine Optimized so that you’re just not viewable, but effective.

The same rules apply here as with a regular website regarding SEO.  However, there are new strategies that you’ll need to know about to avoid being penalized by Google and the other search engines.

Google has lots of new software that has algorithms to weed out the schlock websites that are full of spam, adware, malware, and who else knows what.  Marketers are scrambling because they don’t know what Google is going to do next as they don’t make any announcements and there’s only one way to find out if your site is ranking as good as it has.  You need to check your statistics and do your due diligence here.

First of all, look at your traffic and usage statistics.  Not lonely look at the number of hits and page views, keywords and key phrases, but take exceptional attention to what devices are being used to access your pages.  You’ll see that some of the traffic, is indeed coming from mobile devices.  If so, then find out how long they’re staying on your site and are they surfing it or just accessing the main page and going away.  If they’re staying, bookmarking, surfing, then your site is on the way to being mobile friendly.  You’ll only need to do some tweaking perhaps with image sizes, scripting, and links to optimize the mobile opportunities.

Some mobile devices can’t read certain scripting languages like CSS.  You need to test your sites with your mobile devices and see what is coming through and what isn’t .  Act like a surfer who is looking for your site and looking for the services and goods you’re selling.  Are they able to actually see the pics and videos?  Can they read the pertinent copy?  Are they able to navigate through the site and not end up looking at a page of jumbled up content?

These are the questions you’ll have to answer while acting like the surfer.  Once you see some errors, then write them down and plan your repair.  It doesn’t mean making your site mobile friendly will make it standard surfing unfriendly.  It means you can have the best of both worlds as long as you stick to the basics and don’t go overboard.

Here are some easy and fun diagnostics you can do to make your site mobile friendly and it shouldn’t cost you a lot, nor take much effort, but it will require that you look at things from a different angle.

There are tools to tell you if your site is mobile friendly.  Google has a thing that has an alert to see if your site is mobile friendly and it will display this when you hit your website.  Another thing to do is use many of the online tools that will diagnose your site to tell you if you have a site that is mobile friendly.  Some of these tools not only tell you where you stand, but will offer a way for you to engineer your site so it is mobile friendly.

Another good strategy is to look at your competitor’s sites and sites that are from the big companies that are already mobile friendly.  See how they do things.  You’ll find that things are simple, to the point, well laid out, links and spelling are correct, contact information is easily found, the sites are easy to navigate and they’ve been optimized for their specific keywords and key phrases.

When you see how the pros do it, you’ll know what’s expected of you.  This is where studying comes into play.  The jury still is out on what makes the best in mobile friendliness and things can change tomorrow without warning.  You may find a way to take advantage that others haven’t just by experimenting on your own.  If you’re lucky, you’ll hit the sweet spot and pull in all kinds of traffic and opportunity.  Then people will rush to see what you’re doing.

The mobile market is not going away anytime soon.  It’s not even anywhere near its full potential.  Getting in on things now means you’ll be ready for the big opportunities that are just up there road and it will be easier to adapt, even when Google and other search engines throw everyone a curve with drastic changes in their algorithms.

This cannot be emphasized more.  Your mobile site has to be just as good as your standard site and none of that black hat strategy nonsense.  Google is hip to the black hat strategies and they’re adamant to stop them.  Right now billions of webpages that used spammy links and other tricks are dropping off like flies costing untold losses in revenue for the unscrupulous webmasters and marketers out there.  You do not want to be caught in this storm as the penalties are harsh to the point of irreparable.

So the bottom line is, you had better be ready for the mobile boom or you’ll end up a major loser.

Again, converting your sites to mobile means optimizing your main sites as well as making duplicate sites under the same domain but engineered for totally mobile. Optimizing your graphics and copy.  Putting the right keywords and key phrases where they’re supposed to be.  Adding the best links spaced properly as sometimes if links are too close to one another, Google will penalize you for them.

Being mobile friendly isn’t an option anymore, it’s a way of life and business in the online marketing game.

Doing The Right Thing With Link Building

Doing The Right Thing With Link BuildingOnce again the specter of link building is raising its head in the SEO game.
This time the present analysis of linking has come to the fore and there are many misconceptions regarding what the right thing to do is and what isn’t. Link building has a shady reputation only because of unscrupulous webmasters who used black hat techniques to spam and dominate the search engines. This practice went on for years and search engines like Google have been combating them each step of the way.
Google has created software such as Penguin and Panda. These algorithm based software helps Google get the relevant websites that deliver important data that their surfers want, not spammy websites full of banners and redirects and other sinister processes like installing adware and malware. The old link building techniques now are coming to an end and a new age of link building is coming to the fore and if one isn’t on top of what the new deal is, one will be left in the dust.

Here’s how it goes from now on. Your site has to have quality content. It has to be specific especially if you’re employing local SEO. You’ll need to have fresh, relevant content, no misspellings, your company’s name, address, and contact information as well as well tagged photos and graphics. That’s for starters. Next is the link building process itself that is now in a whole nother ball park.

Now, with link building you have to step up tot the plate and do it the right way. It doesn’t work to put a ton o f links to other sites or getting tons of other sites to link back to you. It’s the quality of links that is important. Are the links relevant to your site and not just there to grow a keyword or keyphrase farm. In other words, if your site is about lawn mowing in Deerpark, New Jersey, then every link from your site and from other sites, had better have all those keywords somehow involved. It’s a powerful local SEO tactic as well. Your images and contact info, and mainly your links need this data.

A major change in strategy for SEO is in the value of good reviews, or any reviews that contain your website or blog’s data. These review sites are so important now that they override just about everything else other than social media shares. The reason is simple. Google is looking for authority associated with your site. Not nonsense. Review sites will often have customers who’ve actually partaking of your services or goods and have reviewed and testified to the level of satisfaction they had. If you have a restaurant, you want honest reviews. You want as many people who’ve tried as many dishes of yours and enjoyed the hospitality. If several people of the same family write reviews then those links go back to your site and that is what Google is looking for. If you are a band and are rising up the ranks, you want your fans to go to review sites and boast about the concerts and so on you’ve performed at. These reviews turn into direct links back, with the advantage of local SEO too.

There’s a right way and a wrong way regarding link building in today’s market, and knowing the difference is what’s going to see you through.

The Never Ending Challenge Of Changing Google Algorithms In SEO

The Never Ending Challenge Of Changing Google Algorithms In SEOMany a company is putting steak on their black eyes after it’s been suspected that Google has changed its algorithm once again and upended several SEO apple carts.

There’s been no definitive acknowledgment by Google that this is what has happened. It’s all speculation so far and based only on an unsuspected change in rankings from the big brand sites and the SEO pros who can only assume that the worst has happened to their efforts.

Google has been coy but somewhat upfront about their algorithm changes. Basically they’re smart and cautious stating that all they’ve been doing is tweaking the software they’ve always been using. It’s basically short of saying they haven’t updated officially but instead are maintaining the software they do. Might as well call it an update as the experts in SEO are looking a t the effects on their rankings and that of their clients that clearly show either Google has changed their algorithms or the techniques the SEO pros have been using are out of date or need to be tweaked.

It’s probably a combination of elements but that isn’t enough to quell the fears of the SEO pros. They make their living by being on their A Game night and day. One error can cost them considerable web presence and revenue. This is why they scour the web and triple check their stats daily. This information lets them know that their rankings are generally solid and that they’re own design and programming and promotion are working.

This calls upon SEO pros to start triple checking not only their stats but their strategies. Google isn’t going to give out privileged information to a bunch of marketers. Google knows that any information that gets out could be exploited and ruin their goals of getting the most relevant results into the hands of surfers. Google has laid down the algorithm law and there are a number of SEO pros throughout the world looking for any way to get the edge over the competition. Every week some clown comes out with a course or ebook claiming they know what Google is doing. No they don’t. Nobody, not even Batman could know what Google has in store regarding their algorithm changes.
So where does this leave the SEO community? It calls for them to realize once and for all, that all the tricks and nonsense that used to work aren’t going to work much further. Now the SEO professional has to focus on the fundamentals and get their sites and client’s sites full of great authoritative content and not just lop. Well written copy, relevant images, proper tags, all the basic things that make a website worthy of surfing and converting.

Will Google make announcements regarding their algorithm changes? Perhaps not. There are far too many unscrupulous SEO people out there that would clobber the smaller business, and regular webmaster.

So here we have evidence that goggle has changed their algorithms, but better yet we’re seeing that Google is striving for compromise-proof algorithms and search results.

What’s Up With The New Google-Twitter Team Up?

What's Up With The New Google-Twitter Team Up?News is abuzz about the new Google-Twitter team up , and it’s anyone’s guess as to where this marriage of the super web giants will end up.

So far the news is only that Google and Twitter will be exchanging certain services, such as Google getting more Tweets and Twitter getting more traffic from Google. Twitter’s “Firehose” is what Google will have total access to.

It’s obvious that Google has an agenda for accessing all those tweets. With their software powerhouse, Google is expected to be able to scour the Twitterverse without causing problems to Twitter’s servers. Google will collect the tweets it needs to help it enhance their own search engine results. Considering the magnitude of the Twitterverse, the data contained in its base should provide Google with a massive amount of data that it can index thus providing pin point accurate search results.

This will allow for uses to find what they want and down to the last detail. The marriage between the two will bring about less confusion and provide pertinent data to searchers. In addition it should create much more revenue for both companies.

This not only means potential revenue for the two companies Google and Twitter but alo for the rest of the world who can use the data and are the recipients of the good traffic to be had. Out of the clear blue sky, SEO efforts on your part and your online marketing strategies could get a boost for no other reason than for being in the right place at the right tie. The more savvy online marketing pros will see opportunities abounding in one way or another.

Needless to say this team up will have to be examined one step as it goes to see where the strengths and vulnerabilities are if any in the process. Twitter users who are in business that need that search engine boost might find their efforts rewarding and if that’s a fact, then you’ll see this new platform rise and become the standard in many ways.

The SEO industry is going to be watching with a careful eye as this team up continues. Google and Twitter had been teamed up before but with restrictions. This tie it looks like whatever bugs there were have been worked out and allows for more efficiency on every level from scouring for tweets and then indexing the relevant ones. Search engine users will see the most relevant tweets in their queries and it’s probably going to take some time to wee out how the black hat operators try to compromise the system.

If things get shaky anywhere down the road, it will be certain that Google and Twitter will jump right in and fix whatever is in need of fixing. By doing this, they’ll iron out any bugs they can find and then improve on their software and procedures.

Overall, there should be big benefits across the board and will usher in a new way for companies to join forces and gain benefits across the board.

You Don’t Need To Be A Rocket Scientist To Know SEO

You Don't Need To Be A Rocket Scientist To Know SEOThe topic of Search Engine Optimization may seem intimidating to most people but it doesn’t have to be once you’ve got the fundamentals of it under your belt.

There are sure fire ways to implement SEO and awkward ways of doing so. The key here is knowing what the present and tried and true methods of SEO are.

The first thing to know is that SEO changes. It never stays the same because the search engines like Google change their algorithms, the mathematical sequences by which they list one’s website. Google and the SE’s do this to thwart the marketers and black hat scammers who try to dominate the SE’s with tricks and unethical practices. Google and the SE’s want their results to be significant and have the impact of delivering content that is meaningful, not just a page full of keywords and links to malware and adware as well as other underhanded sites and such.

To do this, the SE’s meticulously employ new software to better their chances of getting the best websites listed instead of the bloated sites. To do some real solid SEO you’ll need to start with the basics.

First basic here is put together a competent site. Yes, your site should be competently laid out. A welcome page, contact page, links page to relevant data. Add to that the content should be specific to your website and not just a bunch of links and pictures that broadly cover your site’s interest or niche.
To better optimize for competency, add well done copy and relevant images that are pertinent and well tagged. Don’t stuff your site with keywords and keyphrases to the point of over saturation or you will get penalized. Keep the content well paced and interlinking with in the site for easy site mapping and navigation.

Remember, the SE’s are ranking due to competency and authority. The old ways don’t work but the old fundamentals do. Add to that the use of social networking and you have another layer of SEO you’ll need to employ. You’ll need to find out how to incorporate social networking marketing to ad that extra boost to your results and traffic. Doing it with efficiency will eventually lead to an upward rise in your statistics overall.

Local SEO is another good advantage. Something you should not underestimate. Make sure your site has focus on your location, even landmarks, famous teams etc. so that people who are looking for your services in their area know that you’re the expert to call on.

Overall, the SEO of today is not the same as yesterday’s. The focus now is on ethical practices which is forcing the scammer SEO marketers out of the picture. They’re scrambling now to find top copywriters and content developers as well as SEO companies that use the right and true techniques.

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