Archive for the Google Category

The World Of Negative SEO Blackmail And Google

Negative SEO and Extortions 300x221 The World Of Negative SEO Blackmail And GoogleIf things aren’t bad enough already in the world and on the web, Google and its clients have to deal with a problematic wave of extortion, aka blackmail from the dark forces of Negative SEO gangsters who are threatening webmasters that they’ll damage their Google results if they don’t pay up money.

Cybercrime is a multi-billion dollar a year industry and law enforcement hasn’t enough manpower nor experts to battle it all. Google had reportedly told webmasters that their ratings could suffer from attacks but now things have taken a turn for the worse.

Google realizes they can’t protect their webmasters and are stumbling around working feverishly to handle the problem. Law enforcement around the world is stymied as to how to combat it as with countries like China, Russia, Nigeria, and even the U.S. Have no way to arrest and prosecute them all.

Crime is running rampant all over the planet and it stands to reason that the web is suffering brutally. Major hacking attacks have compromised billions of accounts and it looks like there’s no stopping them. Some experts claim a reboot of the web is called for but skeptics point out that criminals aren’t the only ones engaged in such activities as we’ve seen in the headlines that governments themselves have engaged in unlawful web surveillance and theft. Shut down and rebooting the web would mean these governments would be crippled regarding espionage. Add to that the cyber criminals are making so much money and paying so much in bribes, shutting them out would mean disaster for the underworld and corporates.

The consensus is that a Congressional route in the U.S., teamed up with international allies could effectively make the web far safer but then countries like China and Russia would protest. The cybercrime economy is so vast that should it shut down it might cause international disaster for honest webmasters as well.

This is the age of computer warfare that had been predicted by security experts decades ago but no one paid attention. These negative SEO blackmail attempts are just one of thousands of scams to rise and sink its fangs into the public.

Right now the only recourse for a victim is to contact their local law enforcement or FBI but that is of little help as their hands are full and resources limited.

In recent months Google has added some firepower to its algorithm lineup with Panda and more. It looked promising but it is going to take a miracle, a real smart whiz kid to come up with something that ends this nightmare once and for all. That just might happen because whomever does come up with a solution will be wealthy beyond their wildest dreams. Somehow some computer whiz sitting in their basement or fooling around on their smartphone will have an epiphany and come up with a solution. It’s not a matter of ‘if’, it’s a matter of ‘when’. When it does you’ll see mountains shake all over the planet and cyber criminals fleeing for their lives.

If you suspect your website has been a victim of negative SEO contact us for a free consultation. Affordable SEO offers negative SEO and unnatural links remediation.

 

The Brand New Google Boost to SSL

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SSL SEO 300x300 The Brand New Google Boost to SSLRanking on Google is going to be a lifestyle for many, many people all over the world, and when something comes up that has to do with SEO (especially when it’s brand new) there are going to be speculations related to it. SSL certificates are an integral part of most secure websites, and apparently Google has figured out a way to work SSL certificates into the ranking algorithm that Google uses. Web hosting businesses have never been so busy, and a time like this just ensures that they’re going to be rolling in the money for quite some time to come. Google has said themselves that the weight surrounding this ordeal isn’t very big, and that SSL certificates only play a very small role when it comes to ranking websites. It isn’t as large as it could be right now, but Google is probably going to pursue it in future endeavours. They’re trying to get people to make use of HTTPS (as opposed to HTTP), and the use of SSL certificates is only possible through HTTPs functions. Even if it is a small role, there’s still a role in the first place, and SEO service gurus and marketers all over the world are reacting through social media platforms.

People have mixed reviews when it comes to discussing the matter, most of them are just curious as to how something so seemingly insignificant can help you rank higher on Google. There are plenty of things you can do SEO wise to work on your rankings, and there’s so many different things that SSL certificates seem sort of pointless in a sense. There’s nothing wrong with trying to be innovative and creative, technology is a past time that is completely run by geniuses and those who are willing to think outside of the box, but is this implementation of SSL certificates the right thing to do? The community didn’t receive it very well, and when that happens it usually means that Google is going to make even more changes when the next algorithm date comes to fruition.

No matter what your position is on this matter you still have to take it in stride, Google is still a search engine giant and it’s not going to go away anytime soon, so you might as well make lemonade with the Google lemons being gifted to you. Most of the tweets and status updates were snarky and weren’t really forgiving with the incorporation of SSL certificates, most of them were actually related to Google being money hungry. Some said that they were going to end up selling SSL at some point, which actually wouldn’t be that surprising. No matter how you look at it this is a business, and the entire reason you’re in this industry is to make more money, so how hypocritical is it to take shots at a larger than life company that’s trying to monetize? SSL’s are useful for more than just ranking of Google, so there’s always that.

What’s The Story On Google’s Pay Day Loan Algorithm?

640px Payday loan shop window1 135x300 What’s The Story On Google’s Pay Day Loan Algorithm?With much anticipation in their war on spammy websites, Google’s heralded Payday Loan Algorithm hasn’t lived up to what it was cracked up to be.

Website owners, spam watchers, and SEO optimization experts have all been chomping at the bit regarding seeing this software do its job in getting the spam off the search engine and allowing legitimate sites to see their day in the higher rankings.  After the announcement that the software was up and running, aficionados watched intently to see the results.  So far they’re not satisfied even from the responses of Google’s SEO expert Matt Cutts who enlightens the public on everything Google and SEO related issues.

It was on June 12, 2014 that Cutts made the announcement that the software was up and running but so far the satisfaction level just isn’t there for the public.  Lots of speculation is emerging from experts in SEO and those on the sidelines.  The Payday Loan software was touted as a something like a dream come true.  Something the hard working website owner or webmaster could count on to give them a fighting chance against the black hat spammers who often thwart the search engines and dominate the top rankings.  They populate Google with low end quality content written by hack writers from third world countries.  The average and above average website owner and webmaster doesn’t have a chance nowadays.

That being said, it’s going to take serious vigilance to see where this SEO algorithm is going and whether the spammers can compromise it.  It’s like as soon as Google gets ahead these people are right on their tail and they’ve got to start all over again.

The Payday Loan 3.0 algorithm follows the Panda 4 software that Google initiated recently to do somewhat of the same thing.  One might think that with this one two punch that Google would be well down the road to beating back the spammers but so far no flags or fireworks of celebration have been seen.  It may be that due to the sheer volume, perhaps billions and billions of spammy websites are too much for the algorithms to handle in a speedy manner and may well take weeks or months to show results to a satisfactory degree.  If that’s the case then it could be a double edged sword for Google in that by the time the software takes hold and shows results, the spammers and black hatters will have back engineered things and Google will be back where they started.

It’s all about the math here.  With billions of people on the web and millions of spammers and those who would undermine things for greed, it may call upon Google to really pour on the heat and find a way to combat it all.  It may take something drastic that will upend the SEO world but something has to be done before someone else comes up with a search engine that can’t be compromised and Google will go the way of Yahoo.

Picture credit: Wikipedia

Google’s Panda 4.0 Changes The Game

panda4 255x300 Google’s Panda 4.0 Changes The GameHere’s the game changer coming as Google has announced that their next version of their search engine will use their Panda 4.0 algorithm.

Google is doing this for one primary reason.  Results that bring more quality sites to the fore and not those spammy, hack sites that SEO marketers have put out by the millions.  Those pages with low quality content and crammed with keywords and keyphrases gum up the search engines and result in poor quality returns on search queries by the public.

This upgrade of their Panda SEO software algorithm is sending shockwaves throughout the internet.  Google being the largest of the search engines means people who are into the web for money making use it to promote their goods and services.  From websites to blogs and more, Google is the place to be if you want that global exposure.  That being said, underhanded and unscrupulous types have been taking advantage of the old algorithms by using an y number of devious methods that Google has had to battle from the ground floor up.  With Panda 4.0, Google hopes to put the bad guys in check and get the quality content to the fore.

The amount of concern about SEO and Panda 4.0 has webmasters the world over scrambling to catch up but it doesn’t look like they’ll be able to for quite a while.  Google is getting better at staying ahead of the rotten webmasters who use every tactic they can to get to the top of the search engine pages.  There aren’t just a few hundred working on beating Google, we’re talking about millions.  Their livelihoods depend on them propping their websites in the top SE results where they mostly divert searchers to less than reputable results such as spamware, malware, and adware. These webmasters know SEO inside out and have been a plague to Google and other search engines for years.  Changing their algorithms with Panda 4.0 allows for Google to thwart these underhanded attempts and allow the average web surfer to get the search engine results they deserve.

Panda 4.0 was developed just for this contingency.  Google’s tech specialists looked at every tactic and technique they could get their computers on and strategized with their programmers to come up with a solution that they feel will be the game changer regarding SEO.  Google has to have the best relevant SE results or surfers will get frustrated and turn away.  We’ve all been victim of these websites that have been SEO’d to within an inch of their lives and rise to the top of the SE results and come to find out that nothing worth of value is on the pages.  We end up going deep into the pages for the real results burning up valuable time and effort.  Google realized this and went to work developing Panda 4.0 to put a damper on these tactics and thereby bring about the kind of search engine results that surfers deserve and honest, competent websites do too.

Battling For That SEO Victory

 

Matt Cutts Google SEO Tips 20140518 300x190 Battling For That SEO VictoryMatt Cutts from Google has added his expertise again and again regarding SEO.  Anyone trying to get good placement on Google had better listen to what he says and do your due diligence so you can beat the competition.

It’s all a matter of following certain basic principles that go along with SEO.  The small time site that might have superior content might not at first get that high placement but there are things that a website can do to rank higher in the short and long term.  Nothing happens overnight so patience and diligence are required here and that’s as basic as it gets.

Big sites have had two advantages, they’ve either been around longer with more links and interaction than yours and they’ve had SEO done to keep them on top.  Some started out small and worked their way up with large fanbases, in and outbound links, press, media, and social networking.  If your site has none of these it’s time to get busy and do it sensibly.

Your site might have far better content than the top ones.  You’ll need to get your site’s visibility out there so that the public can see this, bookmark you, share you, and more.  A well organized site is of utmost importance too.  Absurd graphics and wild bells and whistles won’t do it.  Sometimes with luck something on your site may go viral and you’ll suddenly find yourself at the top but it will be you that keeps you there.  Often a subject of controversy in your field of interest will emerge in the news.  Let’s say you covered this area of interest before the media put it in the spotlight, well it’s good to reason that when people are searching for relevant data your site will emerge suddenly as the premiere website regarding the subject.

Maybe a picture of let’s say a band you know of that isn’t popular but you’ve covered them on your site from their early beginnings.  Suddenly they have a hit song or one of the members has made headlines another way.  You suddenly see your stats rise and that’s when you strike.  Add more relevant content, interact via social media and pour it on.

Those are the startling fast ways but the old tried and true hold up as well.  The well paced webmaster will examine the site and update data and tweak the site so it doesn’t remain stale.  Adding a forum or some form of interaction boosts visibility and link exchanges.  As time goes on you’ll see your stats rise slowly but surely and will be based on a solid foundation of reliability instead of quickie techniques that only last a short time.

Slow as you go is the philosophy here because you can better gauge your success via the statistics showing hits, views, etc..  Once you see what’s successful you don’t futz around with it, you rinse and repeat that successful action or actions until you get to a point of recognition and statistical reliability.

Don’t go for the quick routes that call for shady companies that say they can get you to the top of Google after charging you an arm or a leg.  Google is always looking at ways to improve relevance and one day might just drop the importance of linking altogether as they know there are link farms and scams go ing on.

So remember, slow and steady wins the course here.  Keep on asking the official Google pros and other pros at the other search engines and keep your course straight.  Don’t fall for scams and never engage in unethical practices no matter what others say.  Google will catch on and slam you.

HERE ARE SIX GOOD INDICATORS TO REVISE YOUR SEO

how to seo 06 300x203 HERE ARE SIX GOOD INDICATORS TO REVISE YOUR SEOYour website or blog cost you money and time to build.  It is your window online to your business or interests.  Getting traffic from the search engines calls for precision Search Engine Optimization and when you don’t see results you can see these six signs your SEO service needs revisions.

1-  A trickle of traffic.  Your site has all the bells and whistles you want but you’re only getting a trickle of the traffic you want.  You hired an SEO service or did the job yourself and to no avail.  The search engines’ spiders look for keywords, keyphrases, placement of such, image tags and more in order to properly list and categorize your site.  Inefficient SEO will lead to little or no traffic at all.  This calls for revisions and it starts from the ground floor up.  You’ll need to look at every aspect of your site to see where you’re blocking or leaking traffic and then have the right expert come along and do the fixing.  Some experts can at a glance see what the overall problem is and in a few hours have things up and running like magic.

2- A drop in traffic.  Your site was doing good and traffic was pouring in then suddenly you check your stats and there’s been a major drop in traffic via the search engines.  That can mean only one thing, the present SEO you’ve got is out-dated and needs to be revised. Search engines change their algorithms constantly because as soon as they set up a new protocol some genius somewhere cracks it.  They exploit it and turn everything upside down. Now the search engines have to come up with a new algorithm to offset the exploiters and that means your site can take  big hit.  You’ll need a sharp SEO service to come along and tweak the revisions so that you can fairly get back into the game.

3- Lack of or drop off of conversions.  Some of your traffic converts.  The percentages vary which only your stats will show.  For example if you get one conversion out of every 1,000 hits and suddenly you see a drop in conversions then it means you have some SEO revisions to do.  An SEO service will go through your stats, history and find out what’s going on.  From there they’ll tweak anything that needs tweaking and you’ll be up and running.  Only a top SEO service can do this so shop carefully.

4- Inconsistent traffic.  You’re sitting there checking your stats and they bounce up and down like a rubber ball going down the stairs.  Some days are good, some days are rotten.  It’s because your SEO is not fine tuned and only a great SEO service can do this.  Somewhere in your text or tags there’s something causing this inconsistency.  It could be placement or an updated algorithm from one of the top search engines.  In either case you had better have it corrected quick.  Get your gear in order at the first sign of traffic inconsistency and let an SEO service do their job.

5- Not being at page one of Google.  Everyone wants their sites on the first page of Google.  The competition is so fierce that it’s a wonder sparks don’t fly off one’s computer when going to Google.  Google is the apex predator of search engines and a first page placement for your keywords is a major coup.  It takes fine tuning by a SEO service to achieve this and many will make the claims but you’ll need to do your due diligence to determine which SEO service to choose but once you find the best ones you’ll be back in the sunshine again.

6- Low return on investment.  To hedge your bets regarding paid for traffic like PPC or Pay Per Click ads you may notice a miserly or sudden drop in traffic that is quality and conversions.  You’ll need to get a SEO service immediately or you’ll be bleeding money.  PPC costs money.  It’s an investment where you want results from targeted traffic but when that investment doesn’t pan out it’s time to call in an SEO service and quickly.

Any of these six indicators are a cause for alarm to get an SEO service on your side and get things done right.

Doing SEO The Right Way

People try to do SEO on their own and some are pros and some aren’t.  There are those that apply SEO ethically and some that do not.  Knowing the inside and outside of SEO is a major plus in today’s need for website traffic and knowing what Google penalizes you for is the first step.

seo service in Tampa fl 1024x768 Doing SEO The Right Way

Doing SEO The Right Way Tips

First of all don’t try to reinvent the wheel.  Google’s algorithms change often but there are certain fundamentals that remain stable.  It’s because of so many people and companies that try to fool Google and don’t do SEO properly.  There’s always someone trying to outwit Google and goof up things for everyone else. They’ll pepper the web with their silly and contrived websites loaded with keywords and keyphrases in total disregard for SEO.  They’ll have irresponsible backlinking and all sorts of things that are despicable to say the least.  When Google finally busts them they end up getting penalized so badly that they have to start all over again.

The regular people doing SEO can often fall into these traps by buying SEO courses or attending webinars that aren’t all that reputable.  They’ll apply these techniques and then Google comes down on them like a pile of bricks.  This is why people need to study SEO from official Google and Bing sites.  There are plenty of tutorials and forums around where ethical approaches can be found.  The process now involves a methodical application of scanning a website and its associated sites like reviews, testimonials, and fans.

There are other criteria but Google and the other search engines keep these close to their chests.  It’s because if they were uncovered the balance of power would shift drastically.  People rely on Google for that traffic and having the right SEO approach.

Remember, trying to circumvent the ethical approach to SEO means sooner or later you’ll get slammed by the search engines and if you’re representing a client and their traffic drops and their sites get booted you can find yourself sitting in court answering a lot of questions you don’t want to answer.  It’s because no one likes a crook and although puffing up your website and doing SEO unethically isn’t a crime, it is a misrepresentation and underhanded to say the least.

Yes there’s competition and there are so many experts out there but that doesn’t mean you have to stoop to the level they do to get over.  Their path leads to major losses in capital and reputation they won’t get out of it anytime soon.  So keep your chin up and study from the honorable SEO experts and you’ll do alright.

Now that’s been said it’s time to move on to studying SEO and seeing what you come up with.  You may well find that you’ll find a way to optimize your SEO that others haven’t come up with and put you way out on top.  That’s what’s cool with SEO.  You can stand on the fundamentals and experiment and come up with something new and improved.  It’s just a matter of getting in there with the right professional attitude.

Six SEO Tips To Optimize Your Website

6 seo tips 300x200 Six SEO Tips To Optimize Your Website SEO or Search Engine Optimization is an acquired skill that no webmaster can do without.  The skills required take a good amount of study and practice.  There’s lots of theory and application and there are some basics that need to be followed to get the best out of SEO.

1-Social networking.  Social networking is the biggest thing to come along to SEO since html.  The reason being is because of the math.  One good post or picture can go viral at any given time and then the next thing you know your website has shot to the top of the search engines and people are piling in.  This is why Facebook, Instagram, Twitter, Reddit, and the rest are so important.  They’ve changed the way that traffic and notoriety is by placing it in the hands of the people.  This way you not only get mounds of traffic but also targeted traffic which will convert and return.  You can’t underestimate the power of social networking and it’s only getting larger.  As new technologies emerge the social networks will be more efficient like what’s happening with Facebook recently.  They’re cleaning house and getting rid of the spam pages and fine tuning their ad interface.  Now you can get in there and target your ads better and get a better return.

2-Allow for feedback.  Having links on your site that allows for visitors to leave comments, reviews, etc. can really be a big boost to your traffic and conversions.  There are plugins and scripts that you can easily implement and on top of that you can ask that they share the content on your page via social networking.  Have them hit those links to the search engine review site options so they’ll go to Google or Bing and drop a comment or review in your favor.  These links will lead back to your site and look good in the eyes of the search engines.

3-Go mobile efficiently.  Optimize your site so that it works well on the mobile platforms.  Don’t underestimate the power of mobile as indicators are it will eclipse the standard desktop searches.  Missing out on mobile efficiency is like cutting your own throat nowadays.  It’s not that difficult to do as there is software to convert your site to mobile and manage it easily.

4-Know your tools.  There’s a plethora of SEO software out there and a lot of it is free.  Even the search engines offer software to use to optimize your sites.  Look around for what others recommend and try them out.  Don’t fall for that “our software will get you in the top ten of Google” nonsense.  No one’s software can do that.  Only ethically applied techniques and strategies will get Google and the other search engines attention.

5-Stay cool.  Don’t get upset if your efforts don’t happen overnight.  It takes time.  Sometimes you’ll luck out due to either someone at the search engines will love your site and boost it up or some social networking thing of yours goes viral.  You might have your site picked up by one of the big news services and announced on television or a popular television show might mention you.  It’s all about staying the course and not letting yourself get depressed because numbers don’t shoot up as fast as you want.  Do the right thing and let it ride.

6-Don’t play around with Google.  Google has it’s algorithms developed by their experts to handle the constant barrage of spammers and irreptuable types.  Dealing with millions of these crooks per day has Google and other search engines on their toes 24/7.  Filling your website or blog with spammy terms and black hat scripts is suicide.  Google will find out and then penalize you.  If you’re representing a client you’ll end up probably getting sued by that client for the detriment of your dirty tricks.  Instead, pick up the free Google tools that are available like Google Analytics and Google Webmaster Tools.  Do not abuse this privilege and you can gain more by contributing and chatting it up with other webmasters using these tools perhaps on Google Plus.  The technologies behind the search engines are changing rapidly and pretty soon it will be next to impossible to put up an unethical site with unethical SEO techniques.  You do not want to get blacklisted or hauled into court.

 

Benefits of SEO to Small Businesses

small business seo 0002 300x225 Benefits of SEO to Small BusinessesContrary to popular belief, SEO is very important to businesses of all sizes. Whether you operate a large company or a business with just five employees, local SEO is an excellent marketing tool. If done properly, it can help a business achieve incredible success on the internet.

Increased Traffic to Website

When a local SEO marketing campaign is done properly, the website it was created for will see an increase in traffic. The website can be a company site or a blog. In all aspects of an SEO campaign, there needs to be content involved. The majority of the content is textual, with some videos and audio files strewn in here and there.

Increase of Paying Customers

With any good small business SEO campaign, the goal is to increase the amount of paying customers that visit your company’s website. You don’t want people just visiting the site, browsing around, and then leaving without making a purchase. You want these visitors to purchase the products or services offered on the site.

Social Buttons Can Add Traffic

When you post a blog, it should have social media buttons on it. These buttons should be a Facebook ‘like’ button, a share button for Twitter, an email button and any other media buttons you like. By having these buttons in each post, you are increasing the likelihood that you will acquire more traffic for the website.

Using Google Alerts Helps

If you are going to create an SEO campaign yourself, it is best to use Google Alerts. Set up various alerts to figure out how people search for your company or website. This will allow you to focus on specific keywords or phrases for the small business SEO campaign. Also create an account with Google Adwords to find out what the most common search phrases are for your industry. You can then use them in regular blog posts and as meta tags on your company website.

An Increase in Sales

Once you have established your local SEO campaign, you will hopefully begin to see an increase in sales. These sales could come through the website, over the phone or at your store, should you have one. Just because you have an increased amount of website traffic, it does not mean that those numbers will correlate to sales. You need to entice your visitors into purchasing the products and services offered by the company.

Small Business SEO Tips

Some of the most important tips for an excellent SEO campaign include using fresh content and doing research. The website or blog needs to be updated at least once per week. If you can find a way to update it daily, or multiple times per day, then you will be putting yourself ahead of the game.

The research involved is keyword research. You need to figure out what search terms are being used by customers who need your products and services. When you figure out the keywords being used, you will be able to implement them in the campaign.

Google Buys SlickLogin, the Israeli Internet Security company

Google buys SlickLogin logo  Google Buys SlickLogin, the Israeli Internet Security companyThe announcement has been made on Sunday (2/16/14) by Israeli start-up company on its home page.

SlickLogin home page says the following:  “Today we`re announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way. Google was the first company to offer 2-step verification to everyone, for free – and they’re working on some great ideas that will make the internet safer for everyone. We couldn`t be more excited to join their efforts.”

The company was established last summer to simplify computer login security, the Israeli business daily Globes reported. The company has not yet brought a product to market, and has no clients.

SlickLogin provides a revolutionary log-in identification that uses a smartphone to deliver an “ultrasonic frequency” to a nearby computer. The frequency is emitted after the user enters his or her password, thereby completing a two-stage process.

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