Archive for the Google Category

Navigating The Google Update Waters

SEO: Navigating The Google Update WatersSEO pros are scrambling daily to keep up with the various regular updates coming from Google and their search engine software.

In the old days a Google update regarding their algorithms would happen a few times a year. Their search algorithm would be deciphered by the SEO pros and then strategies could be laid out to take best advantage of the changes made by Google. SEO is a major business around the world and having it done properly can mean the difference between success or failure online. From businesses to schools to just about every subject, the people who need to rank higher in the search engines need SEO and many pay top dollar for it. It’s a multi-million dollar industry and can generate billions of dollars and make or break a company.

On the other hand, the field of SEO is rife with scammers and con artists who promise the moon and make millions defrauding the public and industry to the point of overwhelming the law enforcement agencies. To battle this, Google decided to really pour on the juice. Now they’ve begun tweaking their algorithm software arsenal not just a couple of times a year but so regularly that the SEO pros are scrambling for survival.

What does this mean overall? It means that now SEO experts have to be on their toes 24/7/365. As soon as they get a toehold in regard to Google’s algorithms, Google changes the game and they have to start all over again. This is decimating the SEO industry but only to the fraudulent SEO marketers out there. They subsist on criminal processes and strategies that Google is now on top of. As soon as the criminals are sitting on their laurels, Google is now pulling the rug out from under them and it’s become one wild, mad dash for the SEO crooks to recover.

This is good news for everyone. Reason being is multi-fold. First of all it allows for Google to populate the top results with quality and relevant website links that the public desperately needs and not some page after page of links to malware and adware sites that cause massive virus infections on a global basis.

Now the SEO pros who are honorable have to really go to work as well as the website owners themselves. Now the trick, the only way to get the high spots on Google are to build sites of such quality and relevance that it causes the SEO scammers and disreputable website owners a major headache because they don’t have the integrity to do anything of quality.

Google’s software like Panda, Penguin, and the rest each perform specific tasks in regard to handling search engine listings. Some are defensive and the others are offensive. They’re hitting the problem from every direction and listening to the SEO pros who are helping in the battle. This brings about an army of professionals who in tandem with the surfers themselves and their input allows for Google to fine tune their software even further and more regularly.

Google Going Wild With Continuous Penguin Updates

Google Going Wild With Continuous Penguin UpdatesPeople have been wanting Google to update their Penguin software regularly and now it’s official that Penguin will be updated more frequently and live at that.

In the past, Google did their fine tuning of Penguin offline and then would unleash it when they scheduled it. That meant for a big data push and marketers and SEO experts would rush to see what effect the update was doing. They would scramble to make sure their sites were at the same level or if they had risen or fallen. Mad dashes to remedy downward statistics would call for strategies and tweaking.

Now with the live updates the data is smaller but what effect this is going to have is unclear. Google is working night and day to make Penguin highly effective and to combat spammers and other shady website scoundrels. They have a vested interest to see that the best results are populated on their search queries so that the public gets the relevant sites not the spammy rip off sites that offer no pertinent data to the searcher’s queries.

Penguin is their powerful tool to change the face of their results and marketers and SEO pros are on top of Penguin night and day waiting for the next update and whatever changes they bring about. The more frequent updates means that these people are going to have their work cut out for them and stress levels might go higher as well. Google is the bread and butter for internet marketers around the world and any changes that occur affects the way they do business and could cost untold millions if not billions of dollars.

This new updating process with Penguin is long in coming but shows that Google is willing to go that extra mile and are on their A Game when it comes to providing better service for their surfers.

Marketers and SEO pros are going to have to step up to the plate from here on end if they don’t want to get caught last. It’s going to call for more attention and resources on their parts to be able to compete and the world of SEO may change in major ways.

The other issues at hand are that Google’s updates might totally change the way sites are populated in the top Se results and affect the way commerce is done. Google is looking for original, quality content and sites that don’t have spammy backlinks. In addition to all that Google is hiring the best of the best and and that doesn’t spell good for the scammers out there on the web who’ve built businesses suckering people into thinking their SEO service will get them to the top of the SE results overnight and stay there.

Those scams are going to be a thing of the past very soon bu also what if Google messes up their software and innocent sites get banned, blocked, or shuffled to the bottom of the pile. Well, should that happen then Google would have to do some damage control and quick. That’s all speculative and a worse case scenario but stranger things have happened.

As SEO experts pour over the upcoming regular updates their hands will be full trying to get the upperhand on what strategies to take and whoever comes up with the most efficient strategies will have the clientele banging on their door. It’s all about who does the best job no matter what.

So the SEO world is going o have to sit tight and see what happens with Google. If things all work out then the industry will be cleaner and more profitable for all involved.

Inside Google SEO Tips From Google

Inside Google SEO Tips From GoogleThere’s nothing like getting the inside information about a strategy or series of strategies from the company that dominates a specific field.  In this case it’s getting SEO tips from a collection of tips from Google itself.

The average person might think this look at what Google suggests might have information that is so top secret that no one could possibly understand it but that’s totally wrong.  People looking for SEO often listen to too many armchair know it alls or to unscrupulous marketers who will lie through their teeth or give out information of little or no value.  The bottom line is the best way to SEO your website is to follow some basic and fundamental steps anyone can learn in a day or two.

Remember something, when the web was new and SEs were growing in value, the way sites were ranked has changed.  As marketing gurus realized they could cheat and circumvent the procedures and get websites of no value to the top of the search engine pages.  This practice went on for years with one SEO company battling it out with another SEO company and to beat all that the consumers were getting ripped off from fly by night SEO companies making all kinds of absurd claims.

Google realized this and implemented changes over the past several years to combat this problem and be able to deliver results the surfer can value.  Website owners need to pay attention to these tips as this is the way of the future for SEO.

First of all, make a good website.  Not something with every bell and whistle out there.  You want to get your basic information out but you also want to look attractive and be memorable.  This means a smart and efficient design, well written copy, relevant pictures and links to relevant websites, blogs, and resources.

Once you’ve established yourself as something credible you’ll need to implement the latest of approaches to ensure the search engines not only find you but deem you worthy or inclusion and advancement up the ranks.

Make sure your contact info is on each page as well as your location.  Beef up that location data well so you’ll take advantage of what is referred to as local SEO. Use town, city names, landmarks, historical places.  Try establishing a blog that is updated regularly, once a week at a minimum and make sure it is linked to and from your site on each page.  Again, use all the data relevant to what you do and location and services.

Use a schema markup.  This is a language that is easy to find and use that allows for SE’s to not only find you but categorize you properly.  Nowadays, not having a schema markup is a major inefficiency.

Use XML sitemaps as well as Atom/RSS feeds.  If you have a blog, this will be par for the course.  It really helps as people will bookmark and possibly publish your feeds on their sites.  This is why you should include the proper keywords, keyphrases and hyperlinks in every article and blog post.  Those will turn into links back to your site which are relevant and won’t get penalized by Google.

Get mobile established.  Optimize your site for the mobile industry as it is growing to immeasurable proportions.  Apply all the above to your mobile site design as well and make sure you put links to and from your website and mobile site.

The Game Changing SEO Strategies For 2015 And Beyond

The Game Changing SEO Strategies For 2015 And BeyondWith 2015 coming up around the corner, SEM and SEO experts are looking ahead at what strategies to use to make the most of their efforts.

The issue at hand is that the way SEO and SEM work often changes.  Search engines like Google have been ramping up their policing of websites that use old, unethical tactics like keyword stuffing and spammy backlinks.  The old skool ways of doing SEO just don’t work anymore and with Google pushing the envelope regarding their algorithm technologies, the modern day SEM has got to change their game or die on the vine.

Basically, the new game is one where long term results are more preferable.  The days of telling clients that their site will hit the top of Google in a matter of days are long over.  Reason being is because the old ways of doing SEO are now penalized.  This brings us to the real deal regarding long term SEO results.  This is done by several simple factors but the toughest of them all.

Bottom line is that the SE’s want people to enjoy searching and not having to get a populated list of spammy websites when they’re looking for relevant information.  All the keywords and keyphrases in the world aren’t going to work anymore.  Google knows this and now they focus on content, design, and true relevance.  This means that SEO pros are going to have to tell their clients that it’s time to get on the good foot and build sites that are meaningful, relevant, and without unethical presence.

Quality content is the key here.  Not lots of links to other people’s videos and pictures but original content, well written copy and links that are ethical will mean that in the long run, the site will rise in the SE’s and be more stable.  Impatient clients are only going to suffer if they don’t game change.  In addition, trying to get great content cheap is not going to work anymore.  Hiring copywriters from poor countries will only get you poor content and you will lose out in the short and long term.  This isn’t a game of rush in and rush out anymore.  Now you’ve got to work for your SEO results.

Will the new world of SEO change with the times and technology?  They had better and do so fast.  No more laziness and backroom dealings to get clients to pay big money for ineffective results.  Now it’s time to go to work and work hard.  Any SEO or SEM pro who doesn’t engage in a lengthy discussion about the time it will take to get good results is a fool.  It took years to come to this but it was due to happen as the public got tired of spammy SE results and when surfers leave, money is lost.  Google can’t afford to have some new up and coming SE that establishes a sound ethical policy and technology that the surfers enjoy or Google’s reign at the top will fall and fall hard.  That being said, SEO experts had best do some due diligence and prepare for the new way of doing things.

The Value Of Traffic Vs Rankings With Local SEO

The Value Of Traffic Vs Rankings With Local SEOMany people think that getting the top rank on Google is a sure bet to winning revenue and domination of a market.  That’s nowhere near the truth.

What matters more than just ranking high on Google is driving traffic to your website.  Not just everyday traffic but what is referred to as organic traffic, traffic that is generated from people who have an interest in your products and services, you, or the topic involved.  People who are actually interested in you and your business and its services are more likely to convert and become customers.  Think of this as, you have a top ranking on Google but those 10,000 people who’ve clicked the link an arrived at your site converted only 5 people to customers, however, a local SEO link brings the same 10,000 in number but converts to 2,000 people who become customers.

One can easily see where local SEO comes into play regarding organic traffic here.  It’s the difference between success and failure regarding SEO campaigns.  Quality traffic that is targeted and organic is like having money in the bank.

You have to use all the tools provided lie the suite of tools and options that Google gives out for free to check your metrics.  Even looking at how many people have asked for driving directions to your store or how many times they’ve accessed Google Maps regarding your business is enough to give valuable data to your team so that they’ll give you more insight on where your traffic is coming from and why.  Having this data means you can then tweak your websites to make the most of this traffic and not miss out.

Far too many people just half-listen to good advice.  They run with the pack so to speak.  That’s not good SEO sense by any means.  You have to go with what the real experts advise and remember to stick to your own plan but don’t be so strict that you can’t accept good, sound advice.  SEO can change.  It’s never fully set in stone.  Industries change with new strategies and materials and that has to be included correctly.  When companies like Google make new changes or add new features, you had better be on top of them quickly and apply them smartly.

It’s all about monetizing and making the SEO work for you but not with the hype and wasted resources.  It’s still up to you to sell your product or services but using the tools available means your advertising or promo has to be spot on and capture the attention of those organic traffic searchers.

Remember, the quality of the traffic is what’s important here not the quantity.  Today’s business person or marketer wants the best for their money and having someone to fine tune their sites for local SEO to get those customers in your area is paramount.  Don’t underestimate this one iota.

The value is in quality traffic, not quantity.  Remember that.

Image source: donskarpo / 123RF Stock Photo

The World Of Negative SEO Blackmail And Google

The World Of Negative SEO Blackmail And GoogleIf things aren’t bad enough already in the world and on the web, Google and its clients have to deal with a problematic wave of extortion, aka blackmail from the dark forces of Negative SEO gangsters who are threatening webmasters that they’ll damage their Google results if they don’t pay up money.

Cybercrime is a multi-billion dollar a year industry and law enforcement hasn’t enough manpower nor experts to battle it all. Google had reportedly told webmasters that their ratings could suffer from attacks but now things have taken a turn for the worse.

Google realizes they can’t protect their webmasters and are stumbling around working feverishly to handle the problem. Law enforcement around the world is stymied as to how to combat it as with countries like China, Russia, Nigeria, and even the U.S. Have no way to arrest and prosecute them all.

Crime is running rampant all over the planet and it stands to reason that the web is suffering brutally. Major hacking attacks have compromised billions of accounts and it looks like there’s no stopping them. Some experts claim a reboot of the web is called for but skeptics point out that criminals aren’t the only ones engaged in such activities as we’ve seen in the headlines that governments themselves have engaged in unlawful web surveillance and theft. Shut down and rebooting the web would mean these governments would be crippled regarding espionage. Add to that the cyber criminals are making so much money and paying so much in bribes, shutting them out would mean disaster for the underworld and corporates.

The consensus is that a Congressional route in the U.S., teamed up with international allies could effectively make the web far safer but then countries like China and Russia would protest. The cybercrime economy is so vast that should it shut down it might cause international disaster for honest webmasters as well.

This is the age of computer warfare that had been predicted by security experts decades ago but no one paid attention. These negative SEO blackmail attempts are just one of thousands of scams to rise and sink its fangs into the public.

Right now the only recourse for a victim is to contact their local law enforcement or FBI but that is of little help as their hands are full and resources limited.

In recent months Google has added some firepower to its algorithm lineup with Panda and more. It looked promising but it is going to take a miracle, a real smart whiz kid to come up with something that ends this nightmare once and for all. That just might happen because whomever does come up with a solution will be wealthy beyond their wildest dreams. Somehow some computer whiz sitting in their basement or fooling around on their smartphone will have an epiphany and come up with a solution. It’s not a matter of ‘if’, it’s a matter of ‘when’. When it does you’ll see mountains shake all over the planet and cyber criminals fleeing for their lives.

If you suspect your website has been a victim of negative SEO contact us for a free consultation. Affordable SEO offers negative SEO and unnatural links remediation.

 

The Brand New Google Boost to SSL

The Brand New Google Boost to SSLRanking on Google is going to be a lifestyle for many, many people all over the world, and when something comes up that has to do with SEO (especially when it’s brand new) there are going to be speculations related to it. SSL certificates are an integral part of most secure websites, and apparently Google has figured out a way to work SSL certificates into the ranking algorithm that Google uses. Web hosting businesses have never been so busy, and a time like this just ensures that they’re going to be rolling in the money for quite some time to come. Google has said themselves that the weight surrounding this ordeal isn’t very big, and that SSL certificates only play a very small role when it comes to ranking websites. It isn’t as large as it could be right now, but Google is probably going to pursue it in future endeavours. They’re trying to get people to make use of HTTPS (as opposed to HTTP), and the use of SSL certificates is only possible through HTTPs functions. Even if it is a small role, there’s still a role in the first place, and SEO service gurus and marketers all over the world are reacting through social media platforms.

People have mixed reviews when it comes to discussing the matter, most of them are just curious as to how something so seemingly insignificant can help you rank higher on Google. There are plenty of things you can do SEO wise to work on your rankings, and there’s so many different things that SSL certificates seem sort of pointless in a sense. There’s nothing wrong with trying to be innovative and creative, technology is a past time that is completely run by geniuses and those who are willing to think outside of the box, but is this implementation of SSL certificates the right thing to do? The community didn’t receive it very well, and when that happens it usually means that Google is going to make even more changes when the next algorithm date comes to fruition.

No matter what your position is on this matter you still have to take it in stride, Google is still a search engine giant and it’s not going to go away anytime soon, so you might as well make lemonade with the Google lemons being gifted to you. Most of the tweets and status updates were snarky and weren’t really forgiving with the incorporation of SSL certificates, most of them were actually related to Google being money hungry. Some said that they were going to end up selling SSL at some point, which actually wouldn’t be that surprising. No matter how you look at it this is a business, and the entire reason you’re in this industry is to make more money, so how hypocritical is it to take shots at a larger than life company that’s trying to monetize? SSL’s are useful for more than just ranking of Google, so there’s always that.

What’s The Story On Google’s Pay Day Loan Algorithm?

Payday_loan_shop_windowWith much anticipation in their war on spammy websites, Google’s heralded Payday Loan Algorithm hasn’t lived up to what it was cracked up to be.

Website owners, spam watchers, and SEO optimization experts have all been chomping at the bit regarding seeing this software do its job in getting the spam off the search engine and allowing legitimate sites to see their day in the higher rankings.  After the announcement that the software was up and running, aficionados watched intently to see the results.  So far they’re not satisfied even from the responses of Google’s SEO expert Matt Cutts who enlightens the public on everything Google and SEO related issues.

It was on June 12, 2014 that Cutts made the announcement that the software was up and running but so far the satisfaction level just isn’t there for the public.  Lots of speculation is emerging from experts in SEO and those on the sidelines.  The Payday Loan software was touted as a something like a dream come true.  Something the hard working website owner or webmaster could count on to give them a fighting chance against the black hat spammers who often thwart the search engines and dominate the top rankings.  They populate Google with low end quality content written by hack writers from third world countries.  The average and above average website owner and webmaster doesn’t have a chance nowadays.

That being said, it’s going to take serious vigilance to see where this SEO algorithm is going and whether the spammers can compromise it.  It’s like as soon as Google gets ahead these people are right on their tail and they’ve got to start all over again.

The Payday Loan 3.0 algorithm follows the Panda 4 software that Google initiated recently to do somewhat of the same thing.  One might think that with this one two punch that Google would be well down the road to beating back the spammers but so far no flags or fireworks of celebration have been seen.  It may be that due to the sheer volume, perhaps billions and billions of spammy websites are too much for the algorithms to handle in a speedy manner and may well take weeks or months to show results to a satisfactory degree.  If that’s the case then it could be a double edged sword for Google in that by the time the software takes hold and shows results, the spammers and black hatters will have back engineered things and Google will be back where they started.

It’s all about the math here.  With billions of people on the web and millions of spammers and those who would undermine things for greed, it may call upon Google to really pour on the heat and find a way to combat it all.  It may take something drastic that will upend the SEO world but something has to be done before someone else comes up with a search engine that can’t be compromised and Google will go the way of Yahoo.

Picture credit: Wikipedia

Google’s Panda 4.0 Changes The Game

SEO and Panda 4.0Here’s the game changer coming as Google has announced that their next version of their search engine will use their Panda 4.0 algorithm.

Google is doing this for one primary reason.  Results that bring more quality sites to the fore and not those spammy, hack sites that SEO marketers have put out by the millions.  Those pages with low quality content and crammed with keywords and keyphrases gum up the search engines and result in poor quality returns on search queries by the public.

This upgrade of their Panda SEO software algorithm is sending shockwaves throughout the internet.  Google being the largest of the search engines means people who are into the web for money making use it to promote their goods and services.  From websites to blogs and more, Google is the place to be if you want that global exposure.  That being said, underhanded and unscrupulous types have been taking advantage of the old algorithms by using an y number of devious methods that Google has had to battle from the ground floor up.  With Panda 4.0, Google hopes to put the bad guys in check and get the quality content to the fore.

The amount of concern about SEO and Panda 4.0 has webmasters the world over scrambling to catch up but it doesn’t look like they’ll be able to for quite a while.  Google is getting better at staying ahead of the rotten webmasters who use every tactic they can to get to the top of the search engine pages.  There aren’t just a few hundred working on beating Google, we’re talking about millions.  Their livelihoods depend on them propping their websites in the top SE results where they mostly divert searchers to less than reputable results such as spamware, malware, and adware. These webmasters know SEO inside out and have been a plague to Google and other search engines for years.  Changing their algorithms with Panda 4.0 allows for Google to thwart these underhanded attempts and allow the average web surfer to get the search engine results they deserve.

Panda 4.0 was developed just for this contingency.  Google’s tech specialists looked at every tactic and technique they could get their computers on and strategized with their programmers to come up with a solution that they feel will be the game changer regarding SEO.  Google has to have the best relevant SE results or surfers will get frustrated and turn away.  We’ve all been victim of these websites that have been SEO’d to within an inch of their lives and rise to the top of the SE results and come to find out that nothing worth of value is on the pages.  We end up going deep into the pages for the real results burning up valuable time and effort.  Google realized this and went to work developing Panda 4.0 to put a damper on these tactics and thereby bring about the kind of search engine results that surfers deserve and honest, competent websites do too.

Battling For That SEO Victory

 

Matt Cutts Google SEO TipsMatt Cutts from Google has added his expertise again and again regarding SEO.  Anyone trying to get good placement on Google had better listen to what he says and do your due diligence so you can beat the competition.

It’s all a matter of following certain basic principles that go along with SEO.  The small time site that might have superior content might not at first get that high placement but there are things that a website can do to rank higher in the short and long term.  Nothing happens overnight so patience and diligence are required here and that’s as basic as it gets.

Big sites have had two advantages, they’ve either been around longer with more links and interaction than yours and they’ve had SEO done to keep them on top.  Some started out small and worked their way up with large fanbases, in and outbound links, press, media, and social networking.  If your site has none of these it’s time to get busy and do it sensibly.

Your site might have far better content than the top ones.  You’ll need to get your site’s visibility out there so that the public can see this, bookmark you, share you, and more.  A well organized site is of utmost importance too.  Absurd graphics and wild bells and whistles won’t do it.  Sometimes with luck something on your site may go viral and you’ll suddenly find yourself at the top but it will be you that keeps you there.  Often a subject of controversy in your field of interest will emerge in the news.  Let’s say you covered this area of interest before the media put it in the spotlight, well it’s good to reason that when people are searching for relevant data your site will emerge suddenly as the premiere website regarding the subject.

Maybe a picture of let’s say a band you know of that isn’t popular but you’ve covered them on your site from their early beginnings.  Suddenly they have a hit song or one of the members has made headlines another way.  You suddenly see your stats rise and that’s when you strike.  Add more relevant content, interact via social media and pour it on.

Those are the startling fast ways but the old tried and true hold up as well.  The well paced webmaster will examine the site and update data and tweak the site so it doesn’t remain stale.  Adding a forum or some form of interaction boosts visibility and link exchanges.  As time goes on you’ll see your stats rise slowly but surely and will be based on a solid foundation of reliability instead of quickie techniques that only last a short time.

Slow as you go is the philosophy here because you can better gauge your success via the statistics showing hits, views, etc..  Once you see what’s successful you don’t futz around with it, you rinse and repeat that successful action or actions until you get to a point of recognition and statistical reliability.

Don’t go for the quick routes that call for shady companies that say they can get you to the top of Google after charging you an arm or a leg.  Google is always looking at ways to improve relevance and one day might just drop the importance of linking altogether as they know there are link farms and scams go ing on.

So remember, slow and steady wins the course here.  Keep on asking the official Google pros and other pros at the other search engines and keep your course straight.  Don’t fall for scams and never engage in unethical practices no matter what others say.  Google will catch on and slam you.

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