Archive for the SEO Category

That Update You Felt Was Google!

That Update You Felt Was Google!It is now confirmed that the update that occurred at the rankings was indeed Google, but it had nothing to do with the software they use.

In fact, the company came forward and admitted that they did an upgrade using other tools. This answers the changes in rankings and so forth that marketers had been noticing.

Marketers had been dreading the next update from Google, expecting the update to come from their Panda or Penguin software, so while people were hanging over the shoulder of Google waiting for the two piece of software to kick in, Google snuck one in on them and now Marketers are scrambling to see what changes have occurred in the short and long term.

As the dust settles, this gives marketers a chance to get their ducks in a row. To be able to see how these random updates affect the rankings. They’ll be pouring over every detail, every bit of information and then restructuring their game plans to best take advantage of them.

Google is really giving these people a run for their money. With their main software and other lesser known software, no one knows all the ins and outs of how to optimize for Google. It allows Google to better fine tune their criteria to get rid of the spam and criminal websites. Google wants surfers to get the best results as it means better revenue and satisfaction.

It still tells marketers to keep their websites honest and informative. Rank via authority with great copy, proper design, honest linking, and all the things that make a website top notch.

The party isn’t over yet, if you’re a marketer, the SEO game is more vibrant than ever.

So how do you prepare for the next time Google has an update? You’ve got to plan, plan, plan. You need to assess your sites and look at them objectively. Would a surfer find something on that site that is useful and applicable to their lives? Is the content engaging and ready for social media? Are your links and reviews positive? Have you handled any negative SEO? All the contingencies have to be covered or you’ll find yourself with lower rankings and a lot of work to do.

So go get em’. Hit the books and see how you can improve your Google SEO campaigns. Don’t get caught by surprise again!

The Value Of WordPress

The Value Of WordPressSince its debut way back in 2003, WordPress has taken the web authoring world by storm and for good reason.

WordPress is the site management software of choice because of several factors. One being is that WordPress is free, it is open source, has tons of options and plugins, and is easily integrated into one’s website.

It doesn’t take a rocket scientist to figure out how to use WordPress, but for some it’s a bit too tasking but that’s not to dissuade one at all. Most website hosting packages with cPanel have WordPress installation. All you have to do is choose it to install and you’re good to go. Next is customizing it for your purposes and WordPress offers lots fo ways to do this with ease.

The folks who bring you WordPress go out of their way to make thngs easy. It can look like a monumental task but it’s not that at all. It takes eome patience just to read through the options of the fundamentals and then build up from there. You have a massive community of developers, websites devoted to, forums, message boards, Facebook pages, YouTube tutorials and more that offer help in just about every area of the WordPress world.

This customization is awesome. They think of everything. You can optimize your site to have the proper monetization so you get sales through your direct product sales to affiliate options. You can do it yourself or have one of the many plugins to do it for you. Your SEO is simple as there are several plugins that handle SEO on all levels. All you have to do is create your content and punch it in. You can add video, pictures, text, even video games. Your option to add as much interactive and engaging content knows no limits here. Just query what you want to do with WordPress in Google, and a plethora of solutions will pop up. If not, just ask a developer as you may have discovered an untapped field of resource. They’ll be happy to comply as it means bragging rights and revenue down the line.
Remember, millions of people and companies use WordPress. Matter of fact some of the biggest companies use it. They trust it for its versatility and security. WordPress also offers tons of security features too.
Next is the ability to make your site work right, look right, and operate right. The average person may not be that savvy regarding website development and WordPress developers know this. Via communication with the public, the software is constantly being modified and updated so that more options are available.
For the marketer, WordPress is the answer. The reason being, WordPress has those features marketers need to get that traffic, retain it, and convert. WordPress is the platform, but your own creativity is the key. Convenience regarding posting by email or other means, being able to add media, even high end media is relatively easy. If you use YouTube or any of the other video sites to sell your products, you’ll find plugins that can accommodate them. Adding proper links and tags with embedded ads in just a few keystrokes. Every day it seems WordPress developers come up with some needed and astonishing features.
Overall, think of WordPress as your own automatic website manager. It has features that cover just about every area you need as a marketer and average website owner. Its blog capabilities are second to none and you’ll find it so easy to manage your blogs that all you’ll have to do is write your posts and email them in.
WordPress is updated often. You can choose to upgrade manually or automatically. Most hosting companies’ cPanel options will allow for auto updating so you won’t have a headache at all.
Finally, there are themes in the millions. People make WordPress themes for every niche and genre out there. Some are paid and some free, but simple surfing will find something you can use.
That all being said, don’t fear WordPress, it’s a tried and true piece of software and service millions swear by.

Marketers Scramble To Understand Google’s New Updating

1. Marketers Scramble To Understand Google's New UpdatingMarketers are practically up in arms regarding the new ways that Google is applying their algorithms. The past month or so has shown dramatic changes in rankings with no real idea of the source of such changes.

Until now.

It took some time, but Google finally fessed up to the fact that they were using a different form of their processes outside of the feared Panda and Penguin software. Marketers and SEO experts had suspected the two pieces of premier Google software were responsible for the changes in their rankings but Google had sidestepped the issue until later.

Now it’s been revealed that Google had a different set of procedures based more on quality control. They didn’t upgrade their software, just tweaked some things that followed their goals of decreasing spam and pushing more relevant sites to the fore.

Authority on Google depends on several factors. These factors range from proper linking, quality copy, website design, updating, and more. SEO experts and marketers are scrambling to find out why their sites dipped or why some sites grew. Since Google hasn’t given all the data regarding their new guidelines and procedures, marketers and SEO pros have to figure things out on their own.

It’s a good bet however, that there is no magic bullet secret regarding why some sites have risen and others fallen. It’s probably just the bottom line of being honest, careful, informative, and meeting the needs of the surfers.

This means that when surfers punch in a query in the search engines, what they’re looking for should be found from sites that have professional layouts, professional images, video, SEO, blogs, and relevant data pertaining to the products, services, or data that is to the point and not laid out to try to deceive or entrap people.

People looking for dog food will hit the wide spectrum of just, dog food. People looking for organic beef dog food will see more precise results. People looking for organic beef dog food in St. Petersburg, Florida, will find even more fine tuning in the results. Thus sites that are optimized with that type of product, listing also location, prices, shipping, etc., are far more useful. If there is a blog that is updated regularly with professional advice, all the better.

This year has seen drama like no other. The earlier fear that the new mobile changes in Google would cause devastating results didn’t pan out and the recent change in results was thought it was due to the mobile changes or “Mobilegeddon” as industry pros nicknamed it.

It’s not all that difficult to see where Google is going. It’s very simple and to the point. Google doesn’t want anymore sloppy, deceptive, websites. They’re putting value on professionalism, courtesy, relevance, thus leading to authority and higher rankings.

It now behooves marketers and SEO pros to stop with the nonsense and get on the straight and narrow path. This will benefit everyone involved in the short and long term. The recent results in Google are a testament to this and those who don’t see it and apply what’s necessary will eventually regret it.

Updating, Migrating Your Site The SEO Way

Updating, Migrating Your Site The SEO WayIt can be one of the most miserable tasks a webmaster can undergo, that’s updating and/or migrating a website.

First of all, updating or migrating a website means a stop in production. If you’ve got to start from scratch all over again or do major damage control, you’ll be on a rough road for sure but all need not be lost if you do things the professional and SEO way.

The main thing is either repairing or recovering traffic you may have lost. This is due to changes in domain information and more. You’ll need to take a good look at your website, its content, it’s mission statement and more. You have to be objective and make sure that you don’t have unrealistic viewpoints regarding what your website is and what it can or needs to have done.

Fixing the old urls is a good idea. Also, handling redirects and more are important, of major importance to be exact. Don’t leave one stone unturned and check those inbound and outbound links as well. Are those links accurate and well written? Descriptions and tags matching what they’re associated to? All these things have to be handled delicately but precisely as they’re the fundamental foundation of the site itself.

Don’t underestimate the power of analytics either. They’re the dashboard of what you’re driving and unless you know what is doing what, you’ll be driving around in the dark and results will not be optimum to say the least. Analytics are just for this purpose. Allowing you to see what is performing and how on your site. Traffic, links, sources of traffic and more are vital to your over all statistics. Know your analytics and always be on top of your website’s vital information.

Once you’re ready to do the dirty work , you’ll be looking for important data such as duplicate page titles, missing and duplicate H1 tags, canonical tags, broken internal and external links, image alt text, missing page titles, page titles over 512 pixels, missing meta descriptions, meta descriptions over 923 pixels, and more. All the primary things that make a website tick. You’ll have to do some scouring but you know what’s on your site and if you don’t, you had better get busy right away.

This task is for professionals and there are some tools around to help out like Screaming Frog. Look around for tools to help you rehabilitate your site and get it back to top efficiency. Remember, loose ends will sink a website if things aren’t done right.

Finally, using standard and ethical SEO tactics will be of the utmost importance. Don’t try any black hat techniques on any site, much less one that is new or being rehabbed or Google’s new software algorithms will beat you down. So again, take your time, peruse your site, set your goals realistically and get to work. Doing things right from the start means less headache down the road and more efficiency regarding traffic and revenue.

The Plus Side to Social Media Marketing

The Plus Side to Social Media MarketingIf you’re not engaged in social media marketing, you’re missing out on tons of revenue as well as opportunities.

Social media is the golden road by which today’s marketers compete and expand.  Without a knowledge of the procedures and techniques, software and strategies, you’re in the dark before you even start.  This goes for standard SEO and local SEO.

First of all just look at the numbers that social media brings in.  Facebook alone has a billion or more members.  Those are people you could be promoting too.  It’s almost an open field and endless vista of opportunities just a few mouse clicks away.  Same goes for Twitter, Instagram, Pinterest, and the rest.  Each social media website has its own rules and procedures, but there are 80 year old grandmothers who rock these websites daily and all they’re doing is posting pics of their grandchildren and vacation photos.

We’ve all heard of things going viral on Facebook or the other social media sites.  There’s no magic bullet to make things go viral.  Usually what goes viral either makes people laugh, makes them angry, or makes them sympathize.  As a small business you want the laughing and sympathizing approach.

You want people to know you first, exist, then that you’re a professional at what you do, and that you sympathize with their position regarding what they need and want.  It’s up to you as the business exec to know what your market’s consumers need and want and to let them know that you can provide them with it.  Social media is an awesome way to do this on more than one level.

You’ve got your gurus out there that claim they can make you a social media guru overnight.  That’s a scam.   Don’t even fall for it.  What you want to do is take responsibility on your own so that you have more control and that your hard earned investment dollar goes to real results, not just some guru putting your links on his high spam traffic site and claiming you’re getting all this wonderful traffic, when in fact you’re not getting anything near the valuable organic traffic that converts and retains, which is what you need.

You can start off on the right foot by opening Some Facebook or Twitter  accounts under your company’s name.  Put in all pertinent data and start ‘friending’ others or following other people.  Make comments on their sites as those comments will be seen by their friends that can come to thousands if not more.  Others will see your comments which should be engaging and useful.  They’ll friend you or like you and your audience will grow.  As you obtain a presence, just keep chatting with people.  Post pics of your inventory and top products.  Show pics of your staff working diligently, have videos and pics of satisfied customers.  Also, for local SEO make sure the people and locations are tagged with the location, local landmarks, sports teams, etc.  This all adds up in the short and long term.

As for Twitter, find like-minded people and tweet them.  Soon you’ll build up your following.  Toss in some surprise discount offers.  When people see you’re selling something at a discount, they’ll jump on it and then share it with friends.  That’s how things go viral.  Content that people need, want, and can engage in.  You’ll soon have your audience to whom you can promote and sell to.  Gather their email addresses, have them sign up for your newsletters, and you have a build in clientele that will keep coming back for more.

Rinse and repeat the successful actions and then keep pouring it on.  Keep your websites up to date, no spelling errors, all contact info precise, and most importantly, make those websites mobile friendly.  Teaming up all these elements will bring about a boost in your statistics in the short and long term.

Social media marketing is a necessity, jump on it now

The Marriage Of Google And Twitter

With all tThe Marriage Of Google And Twitterhe talk of Google buying Twitter, we must look at the ramifications of what such a business marriage would produce.

Google noticed like a hawk, that Twitter’s first quarter earnings were not what the company expected.  This means that the Twitter execs have to think on their feet regarding their next move.  Being purchased by Google would mean a ton of cash and keeping Twitter going.  Twitter isn’t falling apart at the seams, but it is in need of some help.  Google as their parent company would benefit immensely, as well as Twitter would too, and for many reasons.

First of all, we’re talking a plethora of good things.  No negatives to be seen. Google would expand on all its levels by getting first crack at Twitter feed content, trends, and more.

Think of it this way, when a hot tweet hits Twitter, all that data will be evaluated and processed by Goggle’s algorithms and listed in Google’s results. This goes for standard and mobile.  Don’t underestimate the power of mobile nowadays either.  Google will be able to snag all that juicy Twitter content that piles in every second, scour through it all, process it, and dish it out to surfers. Surfers will get the most relevant and important data, not the spammy, marketing guru nonsense that permeates the web.  Twitter users will suddenly see more attention tot heir tweets and that means big goodies for organizations and businesses as their reach will be more thorough and expansive than ever.

Organic statistics should be more solid and expanding.  Since the marriage, Google expected to see results in May.  There’s no telling what Google has amassed from this joining.  It’s better for everyone involved though, and that might be an understatement.

Google will be able to see in real time what is trending, what is going on all over the planet.  Think of it, sports, news, finance, all the topics bubbling up on feeds that flow in from every corner of the world.  Google’s software and hardware will be tested and they’ll be able to provide more pinpoint results, tailor made for the surfer.  This could be a main way of bringing more pertinent info and valuable info to surfers instead of spam and nonsense.

Marketing should change as well because it will allow for marketing professionals to SEO their sites more efficiently, and with the growing mobile market, this will be a necessity like no other.

Authority is the next issue.  Your tweets will be more efficiently processed and reach your target audiences with ease.  This is why you will need to SEO your sites, make them mobile friendly, and keep up maintenance.  This is the game changing relationship and may give Facebook a run for its money.

Let’s take a look at what might happen with Facebook, Google’s arch nemesis. Google wished it had engagement like Facebook.  Twitter has huge engagement.  Mix Google and Twitter and you have search engine might, and social networking power and reach.  When the Twitterverse starts to see greater results, more revenue from less effort, you will see a stampede to Twitter and Google had better come up with a social networking venue that is sleeker and more attractive than Facebook.  If that happens we’ll see far more positive results from Google and Twitter to the point it just might stop the present change of social networking.

Look at it this way, you have a small business, you post a tweet, that tweet has a link to your profile which contains your products and services.  Normally you might get 50 re-tweets and a smattering of traffic. Now you post a tweet with relevant data, your sites are SEO sharp for standard and mobile, Google snags the tweet and you get 5,000 re-tweets.  You get more traffic, that traffic converts and retains. It’s a win-win.  You try posting on Facebook and get 50 shares and it ends there. It doesn’t go into the Google top spots so you’re swimming in mud.  If this turns out to be the norm, you can expect a firestorm of people using both Google and Twitter far more than Facebook.

So, as data comes trickling in, stay tuned to find out what happens in the short and long term regarding this marriage between Google and Twitter.

Link Building Is A Whole Other Game Nowadays

Link Building Is A Whole Other Game NowadaysThe link building strategies of yore no longer hold water anymore.  Well a bit of it does, but the game has changed drastically.

No longer can a website put up links to anyone and anywhere and have reciprocal links from anyone and anywhere.  Google’s software is getting better every day detecting links that are bogus and only there for pushing a site up the ranks.  This is where the fundamentals come into play.  The old way of link building is out the window but those who built links that are pertinent, engaging, and relevant are ruling the day.

The smart and ethical marketer and webmaster is on top of the pile nowadays and the results are pouring in to validate this.  There are present day strategies that support the smart and ethical way to do things.  This is putting a lot of SEO marketers out of business.  SEO is expensive.  It can cost a company several hundred dollars to many thousands of dollars a month to keep a website campaign going.  You want your invested SEO dollar to go toward success not failure.

First of all, optimize the site the right way.  Clear, well laid out design.  A site map and navigation that doesn’t confuse the surfer nor the search engine spiders.  Well written and engaging copy.  Hire someone to do the copywriting who knows SEO.  The content should also be relevant and engaging, with links to solid references, useful data that the surfer can rely on.  This shows the search engines that you’re dedicated to service and not just trying to take advantage.

Get your site mobile friendly and do so quick.  Mobile SEO is on the rise like a fireball, and Google helps along the way to get you to get your site mobile friendly.  Mobile is catching up on if not surpassing traditional computers and laptops and with the burst in traffic and sales revenue generated from the mobile market, getting your mobile SEO on with your link building isn’t a suggestion, it’s a warning for survival.

Social media is also something to think about.  Mix links with social media or you’re missing out on great opportunities.  This may take some doing but the odds of something going viral are increased.  Not only that, but getting links from and to relevant social media venues will make you look much better and more authoritative.  Just make sure your linking is relevant and useful.

Your brand name and contact info are exceptionally important here.  Google will look for your brand name and see where it’s associated and for what.  If you own an aquarium shop but your brand name is found on a tennis equipment site, it just won’t hold water and you can be penalized.

Make your site interactive to a degree but don’t overdo it.  Give the site something to make surfers want to engage, return, and share.  Videos are great for this especially if you have links in the video to discounts or special offers.  People will share with friends and if you have an affiliate program, more the better.

Finally, get that content fresh and updated.  Don’t just rest on your laurels.  SEO and link building take time to see results and only perseverance can keep or increase the gains.

Being honest, realistic, and diligent is the game plan here.

Beware Of SEO Conferences

Real SEO experts know the game has changed regarding SEOSEO has never been more important, or as busy as it is today.  Search Engine Optimization has and is one of the most important procedures and techniques in the online world.  That being said, there are a plethora of gurus, experts, and scammers out there that promise customers the world, but only deliver broken dreams.  Knowing the difference can be the difference between success and failure.

We’ve all seen those advertisements from SEO companies that promise to get one’s website or blog to the top of the search engine results practically overnight.  Here is where the old adage comes in, “If it’s too good to be true, it probably is.”.  The reason for this is that no search engine company can get your websites and blogs to the top of the search engines, especially Google overnight, nor guaranteed.  Any company making claims like this, is the first sign that you’re dealing with a hustler, someone who is trying to take you for a ride.

Real SEO experts know the game has changed regarding SEO.  They know that the old techniques have been tossed out the window because they were dishonest and/or damaged the quality of the search results.  Google has led the charge to rehab the entire search engine process by introducing new software algorithms to list only those sites that contain relevant and pertinent data, not advertising and spam.  These changes by Google has set the SEO world on fire with experts having to go back to step one in order to re-study the game and provide their clients with truthful and effective results.

It’s not to say some SEO professionals can’t get you to the top of the results.  The ethical and professional ones can.  They know it takes expertise, honesty, and strategy to do so, and they will inform the client of this from the start.  Not only that, but a real, honest to goodness SEO expert will stick with the client for months to come to ensure things are going well, tweaking and testing along the way.

This is where SEO conference issues come in.  You’ll find no shortage of these conferences that host the big gurus and so called professionals who will swear up and down they know all the inside scoops on how Google and the other search engines operate.  They will boast about their achievements and how they did this or that for some small business and then shot them up to stardom.  They’ll show up with all kinds of glitzy graphics, videos, diagrams and statistics meant to impress, but when the rubber hits the road they’re nothing more than modern day snake-oil salesmen.  They know that there are people out there dreaming of the big time and will do anything to get there.  They sucker these people out of their money and the poor souls are too embarrassed at the end of the day to want refunds.  They know they’ve been suckered and now they’re disenchanted and will sit there with their heads in their hands.

This is the anatomy of a con game and SEO is no stranger to it.

This scamming of the public is so pervasive that you’ll find it going on all over the world, in every language and culture.  It’s a get-rich-quick scam whereby unethical people rip off the customers, then shut down, and then set up elsewhere.  Much like the old days of traveling con artists that used to sell all kinds of cure-alls for illnesses and then would rake in the money and then ride off into the sunset.

Things haven’t changed much over the centuries, such practices have gone on and the internet allows for the unscrupulous to hit and run without fear of repercussion or prosecution.

This is why the unwary must be made aware of how these con artists operate and how to detect them as well as how to avoid them.

An SEO conference that is ethical will provide a variety of information before the event is scheduled.  It will list the speakers and their accomplishments, the reference material need to allow for you to check up on them as well as any prices for any services and materials that might be included in the conference.  None of the advertisements will have idiotic promises in them such as getting you to the top of the search engine results, or make tons of money with SEO, or such nonsense as beating Google at their own game.  That and any mention of Black Hat techniques should be a warning sign that you’re on the road to ruin.

Remember, hype is just hype.  Real SEO experts will provide factual data that you can check on your own.  One of the best are testimonials from companies that you know of.  If you just read testimonials from a review site, they might just be false and paid for reviews.  You need to read reviews from companies that you’re familiar with that you can contact and ask if they really are valid customers of said SEO company.  This is where the rubber meets the road.

Your business and brand is very important.  You want to promote them without fear of loss of respectability or revenue.  The same diligence, you use to build your company up, is the kind of diligence you need to apply in regard to SEO conference venues.

So, should you avoid an SEO conference no matter what?

No.  There are some SEO conferences that are just fine.  Run by experts who live for the success of their customers.  These are the experts who stand by their products and services and aren’t shy about answering the real, hard questions, and they’ll inform you that it will take time for you to see results.  In those rare cases where their efforts have proven super successful and indeed do get their clients’ sites on top and quick, they’ll let you know it was due to a combination of elements and won’t boast about their super secret techniques and know-how.  They’ll emphasize the importance of following sound procedure regarding keywords, keyphrases, fine copywriting, proper layout and design, site maps, and most importantly the educating of the client as to what is going on and their responsibility regarding maintaining their own websites under the guidelines of the SEO expert.

It’s a “leg up” kind of field of expertise as the SEO conference should emphasize that team work and diligence, integrity, and honesty, as well as clear communication will lead to a successful SEO campaign.

Image credit: elen1

Do It Yourself Or Hire An SEO Agency

Do It Yourself Or Hire An SEO AgencyEveryone likes to save money, especially when you own a small business or are highly conscious of your operating budget.  That being said, SEO is a service that some feel they can do it themselves, whereby others recommend hiring a service. Whatever path you choose you need to know the pluses and minuses of these decisions.

Do it yourself SEO means that you’ve got to have a sense of not only the present technologies and techniques to do so, but also the trends and statistics and ethics of the present day industry.  Not only that but knowing your SEO history so you’ll be aware of how the practice has changed over the years.  All this data includes both theory and practical and making a mistake can cost you dearly.  If you think you know enough to do your own SEO then you probably don’t know enough.

This is because SEO is an ever changing landscape.  What worked last month might not be applicable today.  You have to be on top of the SEO game 24/7 or you will make errors, costly errors.

Hiring a SEO company, on the other hand doesn’t guarantee success, but it does increase your chances of such.  A solid SEO company is always on top of their game. They don’t make absurd promises like they’ll get your products at the top of the search engines.  No, they’ll explain carefully what they do and what realistic goals can be met.  It doesn’t happen overnight, only in those rare occasions does it do so like with breaking news or breaking hot topics, but even then, it requires solid SEO application that perhaps only a SEO company can provide.

These SEO companies can be costly.  On average the small time packages of services will cost about $500 per month.  The high end services will run you into the thousands of dollars, $10,000 is not out of the picture on average.  This s why you need to look at your budget and goals, real and potential profits to determine what the best investment is for you.

If you can’t afford the big bucks now, not all is lost.  You can follow a simple strategy by which you start off with the $500 package and after several months, upgrade to more SEO expenditures until you’re making enough of a visible and solid profit to justify ramping up the SEO budget.

That would be the progressive approach and perhaps the most sound.  This way you can check the statistics as you go along to see precisely where your dollar is going.

Being cautious is the best step.  Searching for a quality SEO company is second only to your educating yourself regarding SEO.  Don’t make the mistake of thinking that just because you’ve read some of the latest SEO info that you’re going to figure it out on your own.  It’s a good bet that the minute you’ve read about an SEO procedure, it’s already old.  SEO companies, the real deal companies, spend a lot of time and money on research an development.  They’re constantly on the hunt for the next best tactic and technologies.

So if you’re debating on whether to do it yourself SEO or hiring a SEO company, think with a level head and sharp eye on your operating capital.  Weigh carefully your realistic goals and confidence and you should end up making the right decision.

The Impact Of Google’s Mobile Algorithm Change

The Impact Of Google's Mobile Algorithm ChangeMarketers and website developers are shaking in their shorts after it was announced that Google’s new change in algorithms that includes more mobile SEO has launched.

So far the marketers and webmasters have been hovering over their computers and statistics to see what changes, if any have occurred since the rollout on Tuesday, April 21.  The Mobile Friendly Update as it’s referred to, had caused quite a stir amongst the marketing and webmaster and SEO communities and industries for months. Shrouds of terror and anxiety enveloped many in these industries as it was rumored that it would cause upheavals in the way websites and blogs would be indexed on Google.  Should any major shifts occur, it meant the potentiality that untold millions of dollars in revenue might be lost as treasured spots on the search engine pages would shift to one’s advantage or drastically change things to one’s disadvantage.

Companies pay top dollar to get their pages indexed and in high rankings on Google, and there are millions of SEO experts out there whose bread and butter depends on their success at getting their clients’ pages and websites listed and in good position.

The experts have been vigilant night and day since the changeover occurred.  Every minute bit of data has been scanned and any changes require a diagnostic and correction if need be.  If the drops are too drastic, a complete overhaul and new campaign will be needed costing customers a good penny to start all over again and be competitive.  This isn’t an option, it’s mandatory as changes like this can mean the difference between success and total failure.

So far the experts are stating that they’re seeing some changes, but none so drastic as to call out Scotland Yard for.  That may not be the case in the near future or long term. Pros are scouring through the data and looking for anything they can exploit.  Ways to prevent their status from changing on Google, and ways to repair the damage before their competitors do.  The entire game has changed regarding SEO, local SEO, and mobile SEO and this is only for the time being.  As Google perfects its software and tries new approaches, nothing can be left for certain and that is going to keep the pros on their toes for a long time.

With surfers, webmasters, marketers all looking feverishly at the results of their searches both via computers and mobile devices, results are showing that some see changes and some don’t.  It’s getting spotty but that’s to be expected when new approaches are introduced.  What will be interesting to see are two things, how the shifts in business and revenue are affected and how fine tuned the software algorithms become.  Not only that, but who, if possible, will be able to crack the mobile friend algorithm code to exploit it and take the lead in results and offering services.  It’s a sure bet that right now some unscrupulous marketers are telling fear fraught business people that they can get their sites to the top of the Google pages because they know the new mobile  search algorithm secrets and the public should be on the lookout for these cons.

This change in mobile is a game changer but it need not be reason to panic just yet.  Let the statistics do the work and after careful analysis over the next year, it will show a good pattern of what’s going on.

If you’re a customer of an SEO company, keep in contact with them.  Read their newsletters and peruse their message boards and social media to keep on top of the happenings in this mobile friendly change by Google.

Contact Affordable SEO Tampa Company if you need a consultation in regards to mobile SEO, local SEO or SEO marketing. Call SEO experts at (727)938-8891.

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  • That Update You Felt Was Google!
    It is now confirmed that the update that occurred at the rankings was indeed Google, but it had nothing to do with the software they use. In fact, the company came forward and admitted that they did an upgrade using other tools. This answers the changes in rankings and so forth that marketers had been […]
  • The Value Of WordPress
    Since its debut way back in 2003, WordPress has taken the web authoring world by storm and for good reason. WordPress is the site management software of choice because of several factors. One being is that WordPress is free, it is open source, has tons of options and plugins, and is easily integrated into one’s […]
  • Marketers Scramble To Understand Google’s New Updating
    Marketers are practically up in arms regarding the new ways that Google is applying their algorithms. The past month or so has shown dramatic changes in rankings with no real idea of the source of such changes. Until now. It took some time, but Google finally fessed up to the fact that they were using […]
  • Updating, Migrating Your Site The SEO Way
    It can be one of the most miserable tasks a webmaster can undergo, that’s updating and/or migrating a website. First of all, updating or migrating a website means a stop in production. If you’ve got to start from scratch all over again or do major damage control, you’ll be on a rough road for sure […]
  • The Plus Side to Social Media Marketing
    If you’re not engaged in social media marketing, you’re missing out on tons of revenue as well as opportunities. Social media is the golden road by which today’s marketers compete and expand.  Without a knowledge of the procedures and techniques, software and strategies, you’re in the dark before you even start.  This goes for standard […]
  • The Marriage Of Google And Twitter
    With all the talk of Google buying Twitter, we must look at the ramifications of what such a business marriage would produce. Google noticed like a hawk, that Twitter’s first quarter earnings were not what the company expected.  This means that the Twitter execs have to think on their feet regarding their next move.  Being […]
  • Link Building Is A Whole Other Game Nowadays
    The link building strategies of yore no longer hold water anymore.  Well a bit of it does, but the game has changed drastically. No longer can a website put up links to anyone and anywhere and have reciprocal links from anyone and anywhere.  Google’s software is getting better every day detecting links that are bogus […]
  • Beware Of SEO Conferences
    SEO has never been more important, or as busy as it is today.  Search Engine Optimization has and is one of the most important procedures and techniques in the online world.  That being said, there are a plethora of gurus, experts, and scammers out there that promise customers the world, but only deliver broken dreams.  […]
  • Do It Yourself Or Hire An SEO Agency
    Everyone likes to save money, especially when you own a small business or are highly conscious of your operating budget.  That being said, SEO is a service that some feel they can do it themselves, whereby others recommend hiring a service. Whatever path you choose you need to know the pluses and minuses of these […]
  • The Impact Of Google’s Mobile Algorithm Change
    Marketers and website developers are shaking in their shorts after it was announced that Google’s new change in algorithms that includes more mobile SEO has launched. So far the marketers and webmasters have been hovering over their computers and statistics to see what changes, if any have occurred since the rollout on Tuesday, April 21.  […]