Archive for the SEO Category

The Marriage Of Google And Twitter

With all tThe Marriage Of Google And Twitterhe talk of Google buying Twitter, we must look at the ramifications of what such a business marriage would produce.

Google noticed like a hawk, that Twitter’s first quarter earnings were not what the company expected.  This means that the Twitter execs have to think on their feet regarding their next move.  Being purchased by Google would mean a ton of cash and keeping Twitter going.  Twitter isn’t falling apart at the seams, but it is in need of some help.  Google as their parent company would benefit immensely, as well as Twitter would too, and for many reasons.

First of all, we’re talking a plethora of good things.  No negatives to be seen. Google would expand on all its levels by getting first crack at Twitter feed content, trends, and more.

Think of it this way, when a hot tweet hits Twitter, all that data will be evaluated and processed by Goggle’s algorithms and listed in Google’s results. This goes for standard and mobile.  Don’t underestimate the power of mobile nowadays either.  Google will be able to snag all that juicy Twitter content that piles in every second, scour through it all, process it, and dish it out to surfers. Surfers will get the most relevant and important data, not the spammy, marketing guru nonsense that permeates the web.  Twitter users will suddenly see more attention tot heir tweets and that means big goodies for organizations and businesses as their reach will be more thorough and expansive than ever.

Organic statistics should be more solid and expanding.  Since the marriage, Google expected to see results in May.  There’s no telling what Google has amassed from this joining.  It’s better for everyone involved though, and that might be an understatement.

Google will be able to see in real time what is trending, what is going on all over the planet.  Think of it, sports, news, finance, all the topics bubbling up on feeds that flow in from every corner of the world.  Google’s software and hardware will be tested and they’ll be able to provide more pinpoint results, tailor made for the surfer.  This could be a main way of bringing more pertinent info and valuable info to surfers instead of spam and nonsense.

Marketing should change as well because it will allow for marketing professionals to SEO their sites more efficiently, and with the growing mobile market, this will be a necessity like no other.

Authority is the next issue.  Your tweets will be more efficiently processed and reach your target audiences with ease.  This is why you will need to SEO your sites, make them mobile friendly, and keep up maintenance.  This is the game changing relationship and may give Facebook a run for its money.

Let’s take a look at what might happen with Facebook, Google’s arch nemesis. Google wished it had engagement like Facebook.  Twitter has huge engagement.  Mix Google and Twitter and you have search engine might, and social networking power and reach.  When the Twitterverse starts to see greater results, more revenue from less effort, you will see a stampede to Twitter and Google had better come up with a social networking venue that is sleeker and more attractive than Facebook.  If that happens we’ll see far more positive results from Google and Twitter to the point it just might stop the present change of social networking.

Look at it this way, you have a small business, you post a tweet, that tweet has a link to your profile which contains your products and services.  Normally you might get 50 re-tweets and a smattering of traffic. Now you post a tweet with relevant data, your sites are SEO sharp for standard and mobile, Google snags the tweet and you get 5,000 re-tweets.  You get more traffic, that traffic converts and retains. It’s a win-win.  You try posting on Facebook and get 50 shares and it ends there. It doesn’t go into the Google top spots so you’re swimming in mud.  If this turns out to be the norm, you can expect a firestorm of people using both Google and Twitter far more than Facebook.

So, as data comes trickling in, stay tuned to find out what happens in the short and long term regarding this marriage between Google and Twitter.

Link Building Is A Whole Other Game Nowadays

Link Building Is A Whole Other Game NowadaysThe link building strategies of yore no longer hold water anymore.  Well a bit of it does, but the game has changed drastically.

No longer can a website put up links to anyone and anywhere and have reciprocal links from anyone and anywhere.  Google’s software is getting better every day detecting links that are bogus and only there for pushing a site up the ranks.  This is where the fundamentals come into play.  The old way of link building is out the window but those who built links that are pertinent, engaging, and relevant are ruling the day.

The smart and ethical marketer and webmaster is on top of the pile nowadays and the results are pouring in to validate this.  There are present day strategies that support the smart and ethical way to do things.  This is putting a lot of SEO marketers out of business.  SEO is expensive.  It can cost a company several hundred dollars to many thousands of dollars a month to keep a website campaign going.  You want your invested SEO dollar to go toward success not failure.

First of all, optimize the site the right way.  Clear, well laid out design.  A site map and navigation that doesn’t confuse the surfer nor the search engine spiders.  Well written and engaging copy.  Hire someone to do the copywriting who knows SEO.  The content should also be relevant and engaging, with links to solid references, useful data that the surfer can rely on.  This shows the search engines that you’re dedicated to service and not just trying to take advantage.

Get your site mobile friendly and do so quick.  Mobile SEO is on the rise like a fireball, and Google helps along the way to get you to get your site mobile friendly.  Mobile is catching up on if not surpassing traditional computers and laptops and with the burst in traffic and sales revenue generated from the mobile market, getting your mobile SEO on with your link building isn’t a suggestion, it’s a warning for survival.

Social media is also something to think about.  Mix links with social media or you’re missing out on great opportunities.  This may take some doing but the odds of something going viral are increased.  Not only that, but getting links from and to relevant social media venues will make you look much better and more authoritative.  Just make sure your linking is relevant and useful.

Your brand name and contact info are exceptionally important here.  Google will look for your brand name and see where it’s associated and for what.  If you own an aquarium shop but your brand name is found on a tennis equipment site, it just won’t hold water and you can be penalized.

Make your site interactive to a degree but don’t overdo it.  Give the site something to make surfers want to engage, return, and share.  Videos are great for this especially if you have links in the video to discounts or special offers.  People will share with friends and if you have an affiliate program, more the better.

Finally, get that content fresh and updated.  Don’t just rest on your laurels.  SEO and link building take time to see results and only perseverance can keep or increase the gains.

Being honest, realistic, and diligent is the game plan here.

Beware Of SEO Conferences

Real SEO experts know the game has changed regarding SEOSEO has never been more important, or as busy as it is today.  Search Engine Optimization has and is one of the most important procedures and techniques in the online world.  That being said, there are a plethora of gurus, experts, and scammers out there that promise customers the world, but only deliver broken dreams.  Knowing the difference can be the difference between success and failure.

We’ve all seen those advertisements from SEO companies that promise to get one’s website or blog to the top of the search engine results practically overnight.  Here is where the old adage comes in, “If it’s too good to be true, it probably is.”.  The reason for this is that no search engine company can get your websites and blogs to the top of the search engines, especially Google overnight, nor guaranteed.  Any company making claims like this, is the first sign that you’re dealing with a hustler, someone who is trying to take you for a ride.

Real SEO experts know the game has changed regarding SEO.  They know that the old techniques have been tossed out the window because they were dishonest and/or damaged the quality of the search results.  Google has led the charge to rehab the entire search engine process by introducing new software algorithms to list only those sites that contain relevant and pertinent data, not advertising and spam.  These changes by Google has set the SEO world on fire with experts having to go back to step one in order to re-study the game and provide their clients with truthful and effective results.

It’s not to say some SEO professionals can’t get you to the top of the results.  The ethical and professional ones can.  They know it takes expertise, honesty, and strategy to do so, and they will inform the client of this from the start.  Not only that, but a real, honest to goodness SEO expert will stick with the client for months to come to ensure things are going well, tweaking and testing along the way.

This is where SEO conference issues come in.  You’ll find no shortage of these conferences that host the big gurus and so called professionals who will swear up and down they know all the inside scoops on how Google and the other search engines operate.  They will boast about their achievements and how they did this or that for some small business and then shot them up to stardom.  They’ll show up with all kinds of glitzy graphics, videos, diagrams and statistics meant to impress, but when the rubber hits the road they’re nothing more than modern day snake-oil salesmen.  They know that there are people out there dreaming of the big time and will do anything to get there.  They sucker these people out of their money and the poor souls are too embarrassed at the end of the day to want refunds.  They know they’ve been suckered and now they’re disenchanted and will sit there with their heads in their hands.

This is the anatomy of a con game and SEO is no stranger to it.

This scamming of the public is so pervasive that you’ll find it going on all over the world, in every language and culture.  It’s a get-rich-quick scam whereby unethical people rip off the customers, then shut down, and then set up elsewhere.  Much like the old days of traveling con artists that used to sell all kinds of cure-alls for illnesses and then would rake in the money and then ride off into the sunset.

Things haven’t changed much over the centuries, such practices have gone on and the internet allows for the unscrupulous to hit and run without fear of repercussion or prosecution.

This is why the unwary must be made aware of how these con artists operate and how to detect them as well as how to avoid them.

An SEO conference that is ethical will provide a variety of information before the event is scheduled.  It will list the speakers and their accomplishments, the reference material need to allow for you to check up on them as well as any prices for any services and materials that might be included in the conference.  None of the advertisements will have idiotic promises in them such as getting you to the top of the search engine results, or make tons of money with SEO, or such nonsense as beating Google at their own game.  That and any mention of Black Hat techniques should be a warning sign that you’re on the road to ruin.

Remember, hype is just hype.  Real SEO experts will provide factual data that you can check on your own.  One of the best are testimonials from companies that you know of.  If you just read testimonials from a review site, they might just be false and paid for reviews.  You need to read reviews from companies that you’re familiar with that you can contact and ask if they really are valid customers of said SEO company.  This is where the rubber meets the road.

Your business and brand is very important.  You want to promote them without fear of loss of respectability or revenue.  The same diligence, you use to build your company up, is the kind of diligence you need to apply in regard to SEO conference venues.

So, should you avoid an SEO conference no matter what?

No.  There are some SEO conferences that are just fine.  Run by experts who live for the success of their customers.  These are the experts who stand by their products and services and aren’t shy about answering the real, hard questions, and they’ll inform you that it will take time for you to see results.  In those rare cases where their efforts have proven super successful and indeed do get their clients’ sites on top and quick, they’ll let you know it was due to a combination of elements and won’t boast about their super secret techniques and know-how.  They’ll emphasize the importance of following sound procedure regarding keywords, keyphrases, fine copywriting, proper layout and design, site maps, and most importantly the educating of the client as to what is going on and their responsibility regarding maintaining their own websites under the guidelines of the SEO expert.

It’s a “leg up” kind of field of expertise as the SEO conference should emphasize that team work and diligence, integrity, and honesty, as well as clear communication will lead to a successful SEO campaign.

Image credit: elen1

Do It Yourself Or Hire An SEO Agency

Do It Yourself Or Hire An SEO AgencyEveryone likes to save money, especially when you own a small business or are highly conscious of your operating budget.  That being said, SEO is a service that some feel they can do it themselves, whereby others recommend hiring a service. Whatever path you choose you need to know the pluses and minuses of these decisions.

Do it yourself SEO means that you’ve got to have a sense of not only the present technologies and techniques to do so, but also the trends and statistics and ethics of the present day industry.  Not only that but knowing your SEO history so you’ll be aware of how the practice has changed over the years.  All this data includes both theory and practical and making a mistake can cost you dearly.  If you think you know enough to do your own SEO then you probably don’t know enough.

This is because SEO is an ever changing landscape.  What worked last month might not be applicable today.  You have to be on top of the SEO game 24/7 or you will make errors, costly errors.

Hiring a SEO company, on the other hand doesn’t guarantee success, but it does increase your chances of such.  A solid SEO company is always on top of their game. They don’t make absurd promises like they’ll get your products at the top of the search engines.  No, they’ll explain carefully what they do and what realistic goals can be met.  It doesn’t happen overnight, only in those rare occasions does it do so like with breaking news or breaking hot topics, but even then, it requires solid SEO application that perhaps only a SEO company can provide.

These SEO companies can be costly.  On average the small time packages of services will cost about $500 per month.  The high end services will run you into the thousands of dollars, $10,000 is not out of the picture on average.  This s why you need to look at your budget and goals, real and potential profits to determine what the best investment is for you.

If you can’t afford the big bucks now, not all is lost.  You can follow a simple strategy by which you start off with the $500 package and after several months, upgrade to more SEO expenditures until you’re making enough of a visible and solid profit to justify ramping up the SEO budget.

That would be the progressive approach and perhaps the most sound.  This way you can check the statistics as you go along to see precisely where your dollar is going.

Being cautious is the best step.  Searching for a quality SEO company is second only to your educating yourself regarding SEO.  Don’t make the mistake of thinking that just because you’ve read some of the latest SEO info that you’re going to figure it out on your own.  It’s a good bet that the minute you’ve read about an SEO procedure, it’s already old.  SEO companies, the real deal companies, spend a lot of time and money on research an development.  They’re constantly on the hunt for the next best tactic and technologies.

So if you’re debating on whether to do it yourself SEO or hiring a SEO company, think with a level head and sharp eye on your operating capital.  Weigh carefully your realistic goals and confidence and you should end up making the right decision.

The Impact Of Google’s Mobile Algorithm Change

The Impact Of Google's Mobile Algorithm ChangeMarketers and website developers are shaking in their shorts after it was announced that Google’s new change in algorithms that includes more mobile SEO has launched.

So far the marketers and webmasters have been hovering over their computers and statistics to see what changes, if any have occurred since the rollout on Tuesday, April 21.  The Mobile Friendly Update as it’s referred to, had caused quite a stir amongst the marketing and webmaster and SEO communities and industries for months. Shrouds of terror and anxiety enveloped many in these industries as it was rumored that it would cause upheavals in the way websites and blogs would be indexed on Google.  Should any major shifts occur, it meant the potentiality that untold millions of dollars in revenue might be lost as treasured spots on the search engine pages would shift to one’s advantage or drastically change things to one’s disadvantage.

Companies pay top dollar to get their pages indexed and in high rankings on Google, and there are millions of SEO experts out there whose bread and butter depends on their success at getting their clients’ pages and websites listed and in good position.

The experts have been vigilant night and day since the changeover occurred.  Every minute bit of data has been scanned and any changes require a diagnostic and correction if need be.  If the drops are too drastic, a complete overhaul and new campaign will be needed costing customers a good penny to start all over again and be competitive.  This isn’t an option, it’s mandatory as changes like this can mean the difference between success and total failure.

So far the experts are stating that they’re seeing some changes, but none so drastic as to call out Scotland Yard for.  That may not be the case in the near future or long term. Pros are scouring through the data and looking for anything they can exploit.  Ways to prevent their status from changing on Google, and ways to repair the damage before their competitors do.  The entire game has changed regarding SEO, local SEO, and mobile SEO and this is only for the time being.  As Google perfects its software and tries new approaches, nothing can be left for certain and that is going to keep the pros on their toes for a long time.

With surfers, webmasters, marketers all looking feverishly at the results of their searches both via computers and mobile devices, results are showing that some see changes and some don’t.  It’s getting spotty but that’s to be expected when new approaches are introduced.  What will be interesting to see are two things, how the shifts in business and revenue are affected and how fine tuned the software algorithms become.  Not only that, but who, if possible, will be able to crack the mobile friend algorithm code to exploit it and take the lead in results and offering services.  It’s a sure bet that right now some unscrupulous marketers are telling fear fraught business people that they can get their sites to the top of the Google pages because they know the new mobile  search algorithm secrets and the public should be on the lookout for these cons.

This change in mobile is a game changer but it need not be reason to panic just yet.  Let the statistics do the work and after careful analysis over the next year, it will show a good pattern of what’s going on.

If you’re a customer of an SEO company, keep in contact with them.  Read their newsletters and peruse their message boards and social media to keep on top of the happenings in this mobile friendly change by Google.

Contact Affordable SEO Tampa Company if you need a consultation in regards to mobile SEO, local SEO or SEO marketing. Call SEO experts at (727)938-8891.

SEO Tactics That Work And Those That Don’t

SEO Tactics That Work And Those That Don'tSince SEO is an ever changing landscape, what used to work in the old days may not work well today.  As a matter of fact, the old school tactics might get you into more trouble than it’s worth.

First of all, Google and the other search engines are a lot smarter as to how to index websites.  They know all the dirty tricks in the book and then some.  Google has so many pieces of new software with algorithms that can detect spam and irresponsible tactics, SEO experts are constantly on their toes to strategize to make the best out of their efforts.

Link building the old school way is one of the worst tactics you can use.  Just piling a bunch of links on your site and having links to your site that are irrelevant and only for the purposes of trying to get a higher ranking are over. Google will beat you down so hard you’ll be lucky if you can find your site using a magnifying glass.

Instead, use relevant links and use proper anchor texts.  Anchor texts are the descriptions you use to describe what a link goes to.  So if you link to “Joe’s Garage”, just don’t leave a “Joe’s Garage” anchor text, instead be creative and relevant with something like, “Joe’s Garage is a site that helps with awesome auto repair information”.  This way Google and the search engines will feel that your site is being informative and authoritative

Guest blogging is another hazard.  The good ol’ days are gone whereby you would just write a blog post on any old blog and have a link back to your site.  Nowadays if your guest post isn’t on a site that’s relevant to the site you have a link from and to, you’ll just be looked at as a marketer/spammer.  Instead, only post to blogs that are specifically relevant to your site and only to those blogs that are authority and top notch.  You’ll look like a contributor to the public good and Google likes that.

Keywords.  Trying to get the top keywords is a major chore and less effective than you might think.  Trying to compete for single word keywords like “computers” is just ridiculous.  It could get you tons of traffic, but if that traffic isn’t relevant then you’re just burning bandwidth.  You want traffic that converts and retains.  Looking to use long tail keywords is more effective in combination with well tagged photos, well done and relevant anchor text.  For example, instead of “computers” you might better be off with “computers that families can afford”. This narrows down the hunt and appears as a more helpful and relevant keyword option. Be creative but also be efficient.

At this point in SEO time, it’s best to go back to basics and study what the latest tactics are.  Getting a Google “Webmaster Account” is a good start and chatting it up with other webmasters to keep on your toes.  It’s only inevitable that Google’s software is only going to get better as with other big search and social media sites like YouTube and Facebook.  That being said, being late to the game is not a good thing.

Making The Most Of Video SEO

Making The Most Of Video SEOMake no mistake, video is one of the most important vias to success on the web. Using video and SEO tactics that are sound and responsible will provide significant rises in traffic as well as conversion and retention.

The video realm online, is massive to say the least.  Everything is tied into video. Just look at the size of YouTube.  It’s not only the top video site, but it’s also the 2nd largest search engine.  You can find all sorts of relevant, up to date videos from weather to breaking news to your favorite bands, sports, and topics of interest.

That being said, there are many ways to get your video SEO game on.

Basically, you’ve got to follow the fundamentals.  The tried and true techniques and strategies that the winners are using.  It’s all about structure and creating the right kind of content as well as what to do with that content.

First of all, make relevant content.  That’s the first major step.  Don’t just slap up any old video that is nothing more than you blowing your own horn.  It’s about you providing quality content that is relevant and useful to the surfer.  Such content as “how to” videos and “problem solving” videos within your niche will not only get the attention of the surfers, but also the search engines like Google who are looking to list authority sites.  Since YouTube and Google are the biggest search engines, optimizing your videos along their protocols means a double punch of professionalism and profit.

For example, if your niche is pesticides, then you’ll be better with videos that address the needs and info that people need like “how to find the right pesticide” or “are there organic pesticides?”.  Things like that.

You’ll need to tag each video as well. Using long tail keywords will do you good. Do your keyword and keyphrase homework here.

Use your websites to your advantage and make a good marriage between the video sites and your website and blog.  In other words, put those abridged, relevant videos on the video sites that have links to the full blown videos that are hosted on your own domain.  This will drive traffic to your sites and improve retention and boost conversions.

Make sure your videos can be shared by social media by all means.  Just one video that is made well, can go viral with just one person sharing and posting.  If your video answers a question that others, like your competitors haven’t addressed, then you’ll be in the driver’s seat and rack up all the traffic.

Transcripts are of big value too.  Have transcripts written for all your videos as these will be added ammo for the search engines and provide a great service for the surfers as well. This especially goes for those “how to” videos that have detailed instructions.  Likewise for those question and answer videos and webinars.  These will be chock full of keywords and keyphrases and the search engines will see it as informative and relevant which is all to your favor.

Overall, following these basic steps will give you the advantage that video SEO has to offer.

Get Ready For The Significant Google Mobile Algorithm Change!

Get Ready For The Significant Google Mobile Algorithm Change!You can practically smell the fear on the web as webmasters and marketers are sweating it out regarding the upcoming April 21,2015 algorithm change that Google will be implementing for the mobile market.

There’s chatter all over the place regarding SEO experts who fear the change will alter things to such a degree that their sites and money will tank.  It’s all do to the fact that Google realizes that the mobile market is expanding so fast that surfers who use the devices are dominating the market.

Mobile is huge now and growing at an alarming rate.  People are shedding themselves of laptops and desktops to the point you can’t give the classic computers away. Most people aren’t into computing and now that they have handy mobile devices that do just as well as any laptop or desktop, they’re not encumbered with bulky devices. They can email and Facebook and other social media with an easy to carry device that has all the bells and whistles of the big devices.  They can even watch movies and play favorite video games too.  With all the modern conveniences in mobile devices, businesses, institutions, and governments are changing their game plans to make the best of it.

That being said, Google is now ready to ramp things up to the point of causing quite a stir in the SEO game.

To help things along, Google has webmaster tools that will allow webmasters to check their sites to see if they’re mobile friendly, and not only that, but their tools will allow webmasters to change their sites for better efficiency.

The debate going on is how huge the change will be.  There’s so much confusion that no one knows what to expect so everyone is getting ready for the worst but hoping for the best.  In some cases there might just be a few tweaks here and there to make your site mobile friendly, and in other cases it might call for a full overhaul.  If that’s the case, companies and average folks are in for a big change and that means possibly forking over a good deal of money to web designers.

So far, Google is focusing on size of typeface you’re using, how close the links are, picture and image sizes.  There are other parameters as well and it is extremely wise for everyone with a website doing commerce to get on the redesign bandwagon as fast as possible.

Should the algorithm change cause massive drops in traffic, this  could mean drops in revenue of a devastating level.  It could take months to recover and as a business, you can’t afford it.  It calls for too much damage control and even then there’s no telling if the job will be done right as you’ll have to wait weeks or months to find out how you fare.

That’s the big problem right there.  SEO isn’t a magic bullet.  It can take quite a while to get to the top of the search engine pages.  It calls for following the fundamental skills of design to avoid being penalized and adding the new mobile guidelines, it’s going to be a test that no one will envy.

The challenge is on, to make your sites mobile friendly using the new guidelines for mobile SEO.  It’s going to call for quite a bit of studying and application, and worst of all, sitting on the bench to see the results down the road.

Take into consideration, you’ll still need to have your sites professional regardless of mobile.  That means proper spelling, correctly tagged graphics, no misleading links and so on.  In this game you cannot afford to leave any stone unturned nor cracks unfixed.  Google’s technologies are getting more precise every day and even the smallest infraction can spell disaster.

Diagnose Your Website’s SEO Compatibility Is A Must

Diagnose Your Website's SEO Compatibility Is A MustIt’s great to have your own website up and running to sell your goods and services, but if that site has errors, they can be a game killer.

Being professional is a must in this aspect. A good looking website isn’t enough. You have to know that there is pro level layout, design, infrastructure, all throughout your website and SEO, or search engine optimization calls for this.

You would look ridiculous with a hot looking website with lots of bells and whistles, but then have it full of spelling errors and bad links, or worse. Clients in the know would ask themselves why they would trust your business if you can’t even make a website that makes sense. It’s not that difficult to build a website, but for today’s online marketing options, you had not only better know how to build a website, but you had better have it SEO’d for maximum efficiency.

Your first diagnostic should be an overall review of your site. Is it easy to get to via search engines? Does id load fast enough? Are there missing pictures, videos, text, and copy? Is it easy to navigate through?

If you see any of these errors right fro the start, you’re in big trouble and you had better get in there and fix things fast. The reason is, if you can see the errors, you can be rest assured the search engines and customers have and that could lead to almost impossible repair to your reputation and rankings. If you’ve a customer who has written a review about your site and services and mentions how sloppy and difficult your site is, you’re sunk.

So diagnose what you see on the surface and second diagnostic is a deeper investigation such as load time, statistics, scripting languages and other technical details. These technical diagnoses are vital. Let them not be underestimated. The mortar that holds your site together is the technical details, the bricks and decorations are the content you have.

Diagnosis three is the content itself. Is your content pertinent to your business, location, and services? If not, it will be absurd to have such content on your site as it won’t be doing you any good. If you own a bakery in Brooklyn, New York, then your website shouldn’t have sports scores about the Miami Dolphins on it unless that content is directly related to your business as in like they ordered baked goods from you. That has to be carefully and entertainingly displayed so it has real relevance and not look like some spam site which will get you creamed nowadays by Google.

So as you can see, this isn’t a subject that you should take lightly or delegate responsibility to others. You have to take the bull by the horns and make your site worthwhile so that you gain the maximum benefits of your efforts. There are a number of free diagnostic tools on the web too for just such endeavors.

The bottom line here is not to wait. The more you leave those holes open on your site, the more traffic, opportunity, and money will bleed away and your competitors will reap the rewards.

Understanding Your Client’s SEO Needs

Understanding Your Client's SEO NeedsIt can be quite frustrating for the SEO professional to deal with the client who just doesn’t get what SEO is all about.

Clients seem to have a preconceived notion about what they feel some service or product is all about and don’t do the due diligence to find out until it’s time to go into action. They’ve read about this, or heard about that, or have a colleague or cousin or one of their kid’s who has an opinion about things. These situations can muddy the waters of your SEO pro efforts because clients try to act as though they know everything so as not to seem vulnerable.

There are, fortunately, ways around these situations, and it takes poise, a calm head, and your own expertise to make things go just right.

First of all is the assessment of the situation. Basically, knowing when your client is full of bull or not. If they are, you can guarantee they will foul things up along the way to the point of costing more money and and time and driving other people crazy. You need to nip this in the bud at first contact. Explain that you will assess their situation regarding their present state of SEO needs. That means they’re not allowed to interfere or change things on their end until you’re satisfied with the across the board diagnostic. This should establish, right from the start what you are as an authority and that you will not entertain the kinds of behavior that will cause the client time and money. Be courteous throughout this process as clients can be like big babies, but be firm as well.

Second is to look at just what shape their site or sites are in. Have they been SEO’d to within an inch of their life? Are there misspellings, wrong tags, horrible html or other coding languages? Is their contact information missing? Are their links out of date or spammy looking? These things one must take into account and address immediately. You need not explain every detail to your client, but keep in constant communication without interrupting their day nor they yours. Fixing what immediately needs to be done means less time down the road. Search engines can be jealous and unmerciful, and a site that doesn’t appear to be legit due to errors alone, will get buried deeper than crops in quicksand.

After assessing where your client’s sites stand, you need to get to the direction and goals of the company. Are they being realistic? Do they have the resources to back up their claims they want to make on their sites? If they offer super fast shipping and want you to SEO the site for that keyword or keyphrase, are their facilities able to do so? If not, they will end up with negative customer reviews that can damage them severely. Honesty is the best policy here and your client needs to be realistic. Look for particulars too like their local SEO advantages. This one thing can change things for the better in a major way.

Overall, it’s like being Scotty on the classic Star Trek series. You have to be able to troubleshoot

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  • The Marriage Of Google And Twitter
    With all the talk of Google buying Twitter, we must look at the ramifications of what such a business marriage would produce. Google noticed like a hawk, that Twitter’s first quarter earnings were not what the company expected.  This means that the Twitter execs have to think on their feet regarding their next move.  Being […]
  • Link Building Is A Whole Other Game Nowadays
    The link building strategies of yore no longer hold water anymore.  Well a bit of it does, but the game has changed drastically. No longer can a website put up links to anyone and anywhere and have reciprocal links from anyone and anywhere.  Google’s software is getting better every day detecting links that are bogus […]
  • Beware Of SEO Conferences
    SEO has never been more important, or as busy as it is today.  Search Engine Optimization has and is one of the most important procedures and techniques in the online world.  That being said, there are a plethora of gurus, experts, and scammers out there that promise customers the world, but only deliver broken dreams.  […]
  • Do It Yourself Or Hire An SEO Agency
    Everyone likes to save money, especially when you own a small business or are highly conscious of your operating budget.  That being said, SEO is a service that some feel they can do it themselves, whereby others recommend hiring a service. Whatever path you choose you need to know the pluses and minuses of these […]
  • The Impact Of Google’s Mobile Algorithm Change
    Marketers and website developers are shaking in their shorts after it was announced that Google’s new change in algorithms that includes more mobile SEO has launched. So far the marketers and webmasters have been hovering over their computers and statistics to see what changes, if any have occurred since the rollout on Tuesday, April 21.  […]
  • SEO Tactics That Work And Those That Don’t
    Since SEO is an ever changing landscape, what used to work in the old days may not work well today.  As a matter of fact, the old school tactics might get you into more trouble than it’s worth. First of all, Google and the other search engines are a lot smarter as to how to […]
  • Making The Most Of Video SEO
    Make no mistake, video is one of the most important vias to success on the web. Using video and SEO tactics that are sound and responsible will provide significant rises in traffic as well as conversion and retention. The video realm online, is massive to say the least.  Everything is tied into video. Just look […]
  • Get Ready For The Significant Google Mobile Algorithm Change!
    You can practically smell the fear on the web as webmasters and marketers are sweating it out regarding the upcoming April 21,2015 algorithm change that Google will be implementing for the mobile market. There’s chatter all over the place regarding SEO experts who fear the change will alter things to such a degree that their […]
  • Diagnose Your Website’s SEO Compatibility Is A Must
    It’s great to have your own website up and running to sell your goods and services, but if that site has errors, they can be a game killer. Being professional is a must in this aspect. A good looking website isn’t enough. You have to know that there is pro level layout, design, infrastructure, all […]
  • Understanding Your Client’s SEO Needs
    It can be quite frustrating for the SEO professional to deal with the client who just doesn’t get what SEO is all about. Clients seem to have a preconceived notion about what they feel some service or product is all about and don’t do the due diligence to find out until it’s time to go […]