Big Thinking Regarding The Future Of SEO

As SEO has constantly changed over the years, the smart, big brains in the industry know more than ever, constant research is needed to make sure they’re ahead of the game. Nowadays that means knowing what exactly works regarding SEO, and listening to their advice can mean the difference between success and failure. Not saying that everything they say is spot-on correct, but they know how to get into the nooks and crannies of the web’s technology and look at the metrics. They’re able to Read More +

Business Survival Via Social Media

In today’s online business world, the use of social media is of so much importance that to ignore it would be foolhardy at best. The world is now revolving around social media. The reason being is due to its reach globally, locally, and to just about every nook and cranny of humanity. That being said, if a business has no social media presence, their competitors will and will run roughshod all over them. Your competitors feed off the same audience you do. If you have Read More +

The Qualities Of A Good SEO Consultant

SEO is a highly specialized field that is far above the knowledge of the average person. Clients that want their websites optimized may have an idea of the industry of SEO, but as a consultant, there are qualities you’ll need to employ to better accommodate those clients and succeed. First of all, know your game. You know the past and present SEO tactics and tools and you will have to translate them to your clients in a way that they will not only understand, but Read More +

Five Traps To Avoid When Hiring An SEO Consultant

Hiring an SEO consultant or SEO company is a major investment for the business person. It means you’re turning over the reigns of the online marketing campaign you’re establishing. You want to make sure you get the best for your hard earned money, but there are many traps to avoid and here are just five of them. First of all, don’t fall for the SEO guru who makes outlandish promises. They’ll boast and boast about how they can get your website in the top Google Read More +

Online Marketing And Web Marketing The Wrong Way

If your stats are going downhill, your revenue is drying up, and you can’t make any headway with your online marketing and web marketing, then you’re doing something wrong and it needs to be set right, asap. It doesn’t take an expert long to look at the strategies you’re using to tell when and where and why you’re failing. It always boils down to missing out on the fundamentals, the tried and true methods that many overlook or try to modify thus sabotaging their own Read More +

Branding Yourself The Professional Way For Online Marketing

In today’s online presence, if you’re not branding yourself, you’re just wallowing around in the mud. You can’t always wait on someone else to do it, it’s a responsibility that you have to take on and believe it or not, there are some things you can do effectively as long as you stay the course. First of all you need to have a clear vision and sane evaluation of where you want to be and where you are now. No dreamy, hope-for-fate, fairy godmother, nonsense. Read More +

Google Business Chaos Mayhem Has Arrived

A week ago, keen eyes noticed a major change in the way that Google lists businesses regarding local SEO. The changes are drastic, monumental to say the least, and marketers and webmasters had better get busy repairing the damage. With all the misery and time it takes to SEO a site for local listings, Google up and changes the game plan causing people to scramble. It’s all about the way the usual 7 pack local listings have been changed to a 3 pack, or what Read More +

Google Is Lowering The Boom On Black Hat Techniques

Well, the wedding is over for webmasters and marketers who still use black hat techniques. There is no mercy nowadays from Google, as they are lowering the boom on black hatters like the Federation on the Klingon Empire. Websites that used these SEO techniques are dropping like flies, left and right, and Google is playing around either. They’re using their software programs that have been constantly beefed up to penalize entire sites for as little as one spammy alt tag on a photo. Things to Read More +

Google Assures No New TLD Preferences

Webmasters and marketers need not worry too much that Google’s software will favor one TLD (Top Level Domain) over another. The basic Google mode of operations will favor a gTLD if it is necessary for geo targeting only. It will be by default that Google will find preference to a gTLD that has geo-targeting potential but all other TLDs will remain the same and treated equally. The gTLDs like .com and .org will have no advantage nor disadvantage, according to Google. That should alleviate a Read More +

Apple And Google Getting App Deep With SEO

Both giants, Apple and Google are always raising the bar regarding new technologies, and when it comes to SEO, they’re leading the pack and shaking up things a lot. This time around, Apple and Google are focusing on apps as a primary parameter for indexing search results. This throws a monkey wrench big time in the SEO world as now the pros have to restructure their game plans across the board. What it means in essence is that the use of apps will give both Read More +