Archive for the Small Business Category

Benefits of Social Media Marketing

social2 300x300 Benefits of Social Media MarketingIn today’s world of marketing the use of social media marketing isn’t just a quaint idea, it’s a reality that every business must embrace.

Social media marketing is the means by which companies and people use the various social networking sites to advertise their goods and services. Not only that but these social marketing tools and techniques establish and expand one’s presence all over the Earth. There are billions of people using social media. Every language, country, race, religion, and creed. They often just chat with their families and close friends but the math involved can catapult a comment, picture, opinion spreading all over the world in a matter of minutes or hours. This is what we call viral, and going viral can be a good thing or a bad thing.

Many marketers using social media marketing strive at making things they control go viral. They advertise that they can make things go viral but they usually use a network of their own sites they’ve hired numerous people to make and interlink to one another. These can be thousands and thousands of sites on Facebook or Twitter, Pinterest and more. These strategies work however and some are questionable but the bottom line is doe these techniques generate capital for the small and big business person.

When one decides to delve into the world of social media marketing then one has to be careful what to look for. There are so many various strategies that what works for one client or company may not work for you or yours. This calls for study, lots of study and a learning curve that looks like a seashore during a storm. This is where the foundations of success and failure start regarding social media marketing. Remember, we’re talking about numbers here. Statistics are where you’ll be able to gauge your success to a great degree but all the statistics in the world have to display sales or leads or they’re meaningless.

You’ll need a personally structured social media marketing strategy. Make sure it covers the basics and don’t get to innovative early on. Let the tried and true be what you establish your strategy on. Later, when you have that brilliant idea or new found secret you’ll be able to try them out and see if they’re successful and if not you can take them out and go back to the well tread path.

That’s where social media marketing comes in. Tapping into the vast communities around the world where you can show off your goods and skills, make new contacts, and grow to levels that would have been impossible 20 years ago.

Benefits of SEO to Small Businesses

small business seo 0002 300x225 Benefits of SEO to Small BusinessesContrary to popular belief, SEO is very important to businesses of all sizes. Whether you operate a large company or a business with just five employees, local SEO is an excellent marketing tool. If done properly, it can help a business achieve incredible success on the internet.

Increased Traffic to Website

When a local SEO marketing campaign is done properly, the website it was created for will see an increase in traffic. The website can be a company site or a blog. In all aspects of an SEO campaign, there needs to be content involved. The majority of the content is textual, with some videos and audio files strewn in here and there.

Increase of Paying Customers

With any good small business SEO campaign, the goal is to increase the amount of paying customers that visit your company’s website. You don’t want people just visiting the site, browsing around, and then leaving without making a purchase. You want these visitors to purchase the products or services offered on the site.

Social Buttons Can Add Traffic

When you post a blog, it should have social media buttons on it. These buttons should be a Facebook ‘like’ button, a share button for Twitter, an email button and any other media buttons you like. By having these buttons in each post, you are increasing the likelihood that you will acquire more traffic for the website.

Using Google Alerts Helps

If you are going to create an SEO campaign yourself, it is best to use Google Alerts. Set up various alerts to figure out how people search for your company or website. This will allow you to focus on specific keywords or phrases for the small business SEO campaign. Also create an account with Google Adwords to find out what the most common search phrases are for your industry. You can then use them in regular blog posts and as meta tags on your company website.

An Increase in Sales

Once you have established your local SEO campaign, you will hopefully begin to see an increase in sales. These sales could come through the website, over the phone or at your store, should you have one. Just because you have an increased amount of website traffic, it does not mean that those numbers will correlate to sales. You need to entice your visitors into purchasing the products and services offered by the company.

Small Business SEO Tips

Some of the most important tips for an excellent SEO campaign include using fresh content and doing research. The website or blog needs to be updated at least once per week. If you can find a way to update it daily, or multiple times per day, then you will be putting yourself ahead of the game.

The research involved is keyword research. You need to figure out what search terms are being used by customers who need your products and services. When you figure out the keywords being used, you will be able to implement them in the campaign.

How to Hire a Quality SEO Firm

how to seo 02 300x239 How to Hire a Quality SEO FirmSEO and SEM firms come in all shapes and sizes. As a client, you need to know which sets each one apart from one another so you can find the right type of firm for your business. This guide will help you identify the different types of SEO and SEM firms so you can find one that matches your needs and objectives.

First, the different types of search engine optimization and marketing firms can be categorized based on their industry focus or whether or not they are generalized. They can also be categorized based on whether they are entry-level, mid-level, or high end. Their service type, such as specialty or jack-of-all-trades, is also an important consideration.

Industry Focus

Specialist firms can be ideal when you work in an industry that is well established. This is because the firm will most likely have a lot of experience in that industry. For a business that is more specialized in itself, the option of finding a specialized firm may be a very limited one. In this case, you can opt for a generalist firm that focuses on multiple industries.

Level of Service

The level of service tends to coincide with cost. Remember that you get what you pay for, but that doesn’t mean that a high-end SEO or SEM firm is going to be the solution. For instance, you may have a business that only works in one or two cities. This means that there is no need for you to hire a high-end firm for thousands of dollars per month. You can find a firm that offers great services and a one-size fits-all approach for just a few hundred dollars per month. It is ideal to steer clear of firms that charge less than $500 per month, although there may be rare exceptions, such as those that will work with you based on budget. However, that may mean shaving some services down.

Service Type

Some SEO and SEM firms do it all. They do content marketing, link building, pay-per-click management, and more. Others focus on just one thing. If you need one thing, then the company that specializes in that one form of marketing will work. If you wish to have more than one time of marketing performed, then bundling services may be right for you. Once you weigh these three factors, you can then identify your potential matches and compare in order to find the match.

Affordable SEO FL Now Offering Mobile Website Creation

FOR IMMEDIATE RELEASE

Affordable SEO FL
28870 US Hwy North, Suite #336
Clearwater, FL 33761
P: 813-321-0577
F: 206-337-7041
info@affordableseofl.com
http://www.affordableseofl.com

Affordable SEO FL Now Offering Mobile Website Creation

mobile website 300x300 Affordable SEO FL Now Offering Mobile Website CreationClearwater, FL — June 19, 2013 — As you likely already know, every business needs to have a website if it’s going to succeed nowadays. Accessibility is key. However, just having a standard website might not be enough. With the surge in the use of mobile devices, more and more companies are finding that they need to develop websites made specifically for mobile devices. Thankfully, Affordable SEO FL is now offering mobile website development services to help bring more businesses into the 21st-century.

In fact, focusing on your mobile presence may be more important than you’d ever anticipated. 25% of all searches now happen on mobile devices according to Google. That’s why Affordable SEO is focusing on mobile website development now. All of the same principles apply in terms of creating search engine optimized content. However, there must be an emphasis on building sites that load quickly and properly on smartphones and tablets.

Having a mobile design is important primarily because it opens your business up to 24/7 accessibility. Potential customers can find out information about your company, contact you, view your products, etc., at any time of day, from anywhere in the world all on their phones. People no longer have to wait until they get home to search for something on their computers. They can just pull out a phone from their pockets, do a quick search, and even make a decision about what to purchase right then and there in the moment while they’re still out and about.

Since January 1, 2013, Affordable SEO offers mobile website design and development in two primary ways:

  1. A standalone mobile site with up to six pages of content, a blog, a contact form, a custom navigation and user interface design, and WordPress integration.
  2. A website that includes both standard and mobile versions with up to 10 pages of content, a blog, a contact form, a custom navigation and user interface design, and WordPress integration.

These packages cost $590 and $990, respectively.

About Affordable SEO

Affordable SEO is a full SEO and mobile website development company based in Tampa, Florida. To find out more about them, visit their website at www.AffordableSEOFL.com or give them a call at 813-321-0577.

Also read on http://www.prlog.org/12163709-affordable-seo-fl-now-offering-mobile-website-creation.html

Where Will SEO Be in the Next Few Months for Google?

Matt Cutts Google What is next SEO Where Will SEO Be in the Next Few Months for Google? It’s time yet again to take a look at one of Matt Cutts’ videos and break it down into bite-sized chunks of usable information. Cutts is the chief engineer at Google and at the beginning of May, a user wrote in to ask about where SEO would be in the next couple of months for Google.

The key thing he suggests for people to do is build a great website. Have good content and share it with the people you know. However, in terms of what Google is doing, he cautions that plans could change, but at the moment, they’ve just finished up the next generation of Penguin. It’s called Penguin 2.0 and goes a bit more in depth with catching poor quality content. According to Cutts, the update will affect 2.3% of regular U.S. search queries on Google. He notes that it’s the second update to the algorithm they’ve launched and he encourages anyone who spots a spam site under this new algorithm to report it to Google. They are always looking to improve!

Another thing they’re doing is looking at advertorials and other things that violate their quality guidelines. Basically, if you pay for reviews on a site, it shouldn’t flow PageRank. They’re also looking at a new way to conduct link analysis. It’s in the earliest stages of development right now, but Cutts feels it’s looking promising. Continue reading Where Will SEO Be in the Next Few Months for Google?

Why Small Businesses Needs SEO

Small Business and SEO Why Small Businesses Needs SEOWhen building a website or trying to promote your company, there’s one thing you need to keep in mind: SEO. You see, without search engine optimization, no one will be able to find your site and if people can’t find your site, they won’t become patrons of your business. Small businesses thrive on the Internet. With more and more brick and mortar stores closing up shop, online is where it’s at. But how can you take advantage of this prosperous space? And why do you need to in the first place?

For starters, small businesses need to pay attention to how their businesses are promoted online because it’s actually very inexpensive. You don’t have to invest really anything to utilize online marketing. You can implement search engine optimization yourself and increase the amount of traffic your site receives. If that traffic is targeted, you should see a rise in sales as well.

Another thing spending time on SEO can do for your small business is to increase brand awareness for company. Over time, how you market your site and business will have a direct impact on how your company is perceived by the public. It’s very hard for small businesses to complete against corporations, however. With online marketing, you can boost your site ahead in search engine rankings and allow more people to find out about you, even if they don’t know your company by name at first.

As we mentioned earlier, how you optimize your site will play directly into who visits you. Now, you want to increase the number of people that visit your site, of course, but you also want to make sure the people that visit are actually interested in what you’re selling. Targeted traffic is key for success here.

Small businesses also need to utilize SEO because it can actually produce more sales. Over time, as your site climbs up the search engine rankings, people will begin to notice it and start to buy more things from you. The key is to produce compelling content on a regular basis that attracts attention, both from readers and from search engines. This will keep people coming back for more and produce positive sales numbers for you.

Finally, using search engine optimization allows you to keep tabs on what tactics work best for you. That is, you can see what keywords and strategies attract the most attention. These things can become a part of your long term marketing efforts.

Picture credit: SBA.gov

Why Local SEO is So Important for Small Businesses

SEO for Small Business Why Local SEO is So Important for Small BusinessesSure, you know that SEO is important for your business. You know you need to promote your company online and make sure your potential customers can find you. However, that may not be enough. In fact, now more than ever you need to utilize local SEO if you really want to see results.

Up until recently, people still used local references like the phone book to find companies that are near them. However, more and more people are using search engines like Google now to find local businesses. This is due to a surge in local search improvement and the boom in mobile device use. Just about everyone has a smartphone now and that means everyone has access to the web on the go.

In short, if you run a business that receives local customers, you need to utilize local SEO to get the best results possible. You can’t just list your company in a phone book anymore and expect that to be enough. You have to take this extra step and join the twenty-first century.

Local search has become highly effective. More and more people are finding exactly what they’re looking for when searching for local businesses online. That’s excellent news because that means customers are finding the products or services they wanted much more quickly than they ever did before.

Is your business one of these? If not, you’re really missing out. That means losing money. It could also mean your business won’t succeed. That’s definitely not something you want to have happen. Alternately, you can do something about this.

That means using local SEO tactics whenever you get the chance. Specifically, you need to include keywords that pertain directly to your business’ location. So, if you run a salon in Seattle, “Seattle salon” would be an obvious choice. You should likely also include even more specifics than that to attract the right customer base.

At the end of the day, you need to make an effort to optimize your website’s local search terms. Doing this will ensure your company receives the highest amount of visibility. If you do it right, your company will come up first in the search results on Google under local results. That’s what you want because it provides your customers exactly what they’re looking for. Never make your customer work to find you–otherwise they won’t. Do all you can to boost your small business’ visibility and you’ll see the results in increased visitors and profits.

12 Steps to SEO Peace of Mind for Small Businesses

affordable seo company 02 12 Steps to SEO Peace of Mind for Small BusinessesThese 12 steps are based on Google’s advice to small business owners with websites they may not have time to invest in with SEO research but who want to make sure they don’t get penalized and make sure they do benefit from organic SEO.

301 permanent redirects

Use 301 permanent redirects to avoid pages appearing as duplicate content including with and without www. and with or without a / at the end of a URL. Duplicate content will be penalized in results, you should focus any link building at one URL ideally too.

Use Google Webmaster tools, validate and sign up for e-mail forwarding

Yes Google would want you to do this but it really is invaluable as once you set up Google webmaster tools and prove you own your site you can get a lot of information, not least alerts when Google find problems with your site; sign up for e-mail forwarding to get any alerts sent through directly.

Domain Background Check

Check who has used your domain before you purchased it and find out how they used it by checking for alerts and keywords in webmaster tools, if they were spammers or used Black Hat techniques to obtain links you could be penalized.

Fetch as Googlebot, make sure text is indexable

See your site as Google sees it, look for errors and most importantly make sure your text is indexable and that images have alt tags.

Include Analytics

Add code for Analytics to your pages to see where people are coming from and where they are leaving your site, if you don’t have time to use this it is still useful for anyone who comes along in future to do SEO for you.

Great experience for different stakeholders

Consider the needs of each different user of your site and check that the navigation from each page will get people easily to where they want to be

Define your conversion: most wanted response

Each page should have a call to action, even if just navigation to other pages; always know you’re most wanted response and tailor each page.

Include relevant keywords naturally in your copy

If you don’t have time to do full keyword research then just be sensible and think about what people are likely to search for when looking for your products and mention these terms in your copy.

Unique title, meta descriptions, url,

Vital to good SEO, each page should have a unique title and meta description, which will be shown in Google search results, and also a unique URL which includes relevant words to describe the page.

Descriptive anchor text

The anchor text on a link, regardless of whether it is internal or external, should be descriptive so Googlebots know what the linked to page is about, though this also helps visitors.

Avoid guaranteed rankings, link schemes

Avoid anyone offering you guaranteed results and don’t sign up for link building schemes, some work short term but may get you penalized by Google once they get wise to the scheme: choose an SEO consultant who will work with you long term.

Get organic links and social media buzz

Creating great content and having great products should get you links organically and lead to likes, +1s and mentions: you may want to use Social Media to kick start this though.

 

The right way of doing SEO for your small business

As a small business finding time to do your SEO internally is one of the biggest barriers you will come across, unfortunately to do it well you need to work at it, this means setting aside time each day, either that or outsourcing it.

SEO is partly about trial and error, once you have it setup rather than just leaving it you need to maintain it and as a lantern will go out if you don’t keep turning the wick your SEO rankings will drop and die out if you don’t keep adding fresh content to your site.

Content creation has always been the best way to achieve good rankings, there have been other flashes in the pan in the past but Google want to see you creating high quality unique content on a regular basis for your website and you can then slip in a few keywords carefully to make sure you rank for the right terms.

To research those keywords terms you may want to use an SEO company, if you do  them yourself you should use professional software rather than simply Google’s keyword tool that over-simplifies choosing keywords; the level of competition plus the quality of competition (not considered by Google’s tool) is vital and you should choose your battles carefully.

If you want to rank well for competitive keywords you will need to build links and achieve the right pagerank, to ascertain what pagerank you will need for a top position you need to analyze the pageranks of the existing top ten on Google for the keyword in question.

Link building should also be content based, it may seem a waste of effort to create content on other people’s websites in order to get links but these are the kind of links Google respect and you can add in relevant terms to this content as well.

Don’t build links using spam comments and content and make each post or comment unique; also avoid submission services that will add your link to a seemingly incredible number of websites, many of which may actually get you penalized by Google.

Some of the best ways to get links in this manner are to find forums and blogs that accept comments and add useful comments that relate to the article and add value, these are the most likely to get approved and be accepted as genuine by Google, make sure of course these sites are ‘do follow’, meaning the links won’t be marked by the site to be ignored by Google.

Google Penguin Recovery for small businesses

Google Penguin Update SEO 258x300 Google Penguin Recovery for small businessesIf you ever thought as a webmaster that Google were on your side that myth may have been blown out of the water with Google Penguin. In the past Google have slowly rolled out changes and seen the effects they have had on sites before rolling them out completely.

It seems with Google Penguin though Google have got fed up with being patient and just rolled out massive algorithm changes with little regard for what websites it effects.

Google say Penguin improves search results for its users but many believe that Google has gone too far and as well as removing a lot of spam sites from results it has punished some good quality sites as well.

The work on setting about your site’s penguin recovery has probably started now if you keep up to date with SEO news. What though about those businesses who have in the past handed over their money to so called experts, many of whom will have used Black Hat techniques to get quick results and get paid?

A lot of business owners who get all or some of their sales online may have seen their traffic and therefore revenues plunge with no idea why and chances are they won’t be signed up to Google Webmaster Tools in order to get notifications of what they have done wrong.

Other website owners may have contributed articles to places like Ezine articles with a link to their sites, these may also be articles from their own sites that means these pages have now been flagged by Google as duplicate content. Again these business owners are unlikely to have the time or the knowledge to sort this problem

If you are a business who has seen your traffic drop and you have come here trying to find out why, then you may want to go back to your SEO professional but you may be best to get someone else in and Penguin recovery starts with getting rid of any links that Google have penalised you for.

If you want to tackle this yourself though the first thing to do is to sign up with Google for Google Webmaster tools. The interface is quite easy to use and you should be able to view any notifications from Google that may include reasons why they have penalized you. You will also be able to see all the links that Google has identified coming to your site, take a look at each of these and try to get any removed that are from poor quality sites with low quality or spam content.

If you have got content that you know appears in a lot of other places online then you may want to take this down as well, you can always rewrite the content: at the same time improving the quality, especially the grammar and punctuation, of your website’s content and making sure that keywords aren’t over used on any page. This may drastically improve your rankings and could even see you reach better positions in Google than you did before.

Follow Us On Twitter

Find Us On Facebook

Add Us on Google+

RSS Recent Blogs

  • Questions to Ask Before Hiring an SEO Specialist
    The world of search engine optimization is one that is often muddied in confusion. There are so many rumors flying about regarding what works and what doesn’t that one can find one’s head swimming from all the false and misleading data. That’s why knowing what to ask a SEO specialist is of vital importance so […]
  • What The Experts See In The New SEO Periodic Table Elements
    At this year’s SMX meeting in June, bigshots of the SEO kingdom got together and discussed the latest in SEO, the big search engines, the algorithms, strategies, and the surprising results they’ve gathered over the past year. This year’s triad of knowledge included Marianne Sweeny of Portent, Matthew Brown of Moz, and Marcus Tober of […]
  • SEO Mistakes Not To Make
    Having SEO or Search Engine Optimization done correctly means one’s website will be in the game at a top and efficient position. It takes skill based on the science and technology available as well as some good common sense and insight. That being said there are a list of serious mistakes that webmasters and site […]
  • The Marriage Of Social Media Marketing And SEO
    Far too often entrepreneurs make the mistake of not realizing the importance of combining SEO and social media marketing. They’ll focus on one or the other and soon find themselves in a quagmire of low stats and lower performance. The reason is that both these platforms compliment to one another and only the savvy and alert […]
  • What’s The Story On Google’s Pay Day Loan Algorithm?
    With much anticipation in their war on spammy websites, Google’s heralded Payday Loan Algorithm hasn’t lived up to what it was cracked up to be. Website owners, spam watchers, and SEO optimization experts have all been chomping at the bit regarding seeing this software do its job in getting the spam off the search engine […]
  • A Business Needs The Best SEO Service
    If one has a business presence on the web then it is paramount that it uses the best SEO service available.  That being said, here are some things to look out for when searching for one. A great SEO service is one that stands by you every step of the way.  They won’t cut and […]
  • Google’s Panda 4.0 Changes The Game
    Here’s the game changer coming as Google has announced that their next version of their search engine will use their Panda 4.0 algorithm. Google is doing this for one primary reason.  Results that bring more quality sites to the fore and not those spammy, hack sites that SEO marketers have put out by the millions.  […]
  • Things You Need To Know About Social Marketing
    Business nowadays is relying more and more on the advances of social media.  The social media websites and venues are growing at an alarming rate and marketers are often challenged on how to utilize them best in their business.  There are emerging solid routes to better efficiency but it takes a good deal of common […]
  • Battling For That SEO Victory
      Matt Cutts from Google has added his expertise again and again regarding SEO.  Anyone trying to get good placement on Google had better listen to what he says and do your due diligence so you can beat the competition. It’s all a matter of following certain basic principles that go along with SEO.  The […]
  • HERE ARE SIX GOOD INDICATORS TO REVISE YOUR SEO
    Your website or blog cost you money and time to build.  It is your window online to your business or interests.  Getting traffic from the search engines calls for precision Search Engine Optimization and when you don’t see results you can see these six signs your SEO service needs revisions. 1-  A trickle of traffic.  […]