Many people launch their websites or blogs with all the good intentions of doing well. However down the line they suddenly realize things aren’t going according to plan. They start to fret and sometimes miss the key indicators that should make a SEO campaign successful. If you’re missing these indicators then you’re bound to lose. Let’s look at some of the successful things you should be doing and the less successful you should be changing.
First of all, are you looking at things realistically. Are you hoping for millions of hits for a product or service that just isn’t int hat range of need or want by otters. Is there so much competition to deal with that you’ll have to fight your way through them. You have to look at what you intend to do and how you’ll achieve it and work your SEO campaign within those parameters. Don’t overshoot things by spending tons of money on ads and so forth that will drive unnecessary amounts of traffic to your site burning up bandwidth and not converting to sales. Seek out organic traffic, traffic that is pertinent to the main subject of your service or product. Fine tuning these things leads to a better winning situation with SEO.
Keywords? Are your keywords pertinent to your goods and services or are they jumbled up with other unnecessary topics that will throw surfers off? If your service is pointed to plumbing in New York city, then you’ll need to have those keywords that are only focused on that topic. Arranging the keywords around is okay as long as plumbing, and New York city are highlighted in the keywords and copy on the page. The URL, headers all should have these keywords in them in one form or another. This is where success or failure begins and ends. Don’t stuff keywords all over the place but put them in strategic spots so the search engines can tell your site is legit and not some scam site.
Professionalism in your website’s design is another major point. Is your site designed for easy navigation, pointing to the right topics, designed with the right graphics necessary to attract and retain a surfer? This is most important in that surfers don’t need to be confused. They want the real deal up front and will leave your site if it’s full of absurd graphics, videos, and bells and whistles. Being conservative in design is the first step. As traffic and sales increase you might venture into a bit more with a testimonial page, maybe video showcasing your products and skills.
The copy is another major point for a successful SEO campaign. If the copywriting on your site is lousy, grammatically incorrect, not only will customers flee but the new search engine algorithms will notice it and give you the lower ratings. This would call for more SEO damage control that could be costly as well as miserable. Don’t go for cheap. Hire a professional copywriter in your niche and make sure they know SEO. This way you won’t have to battle from the ground floor up and won’t have to do expensive damage control later.
Add to all this, you’ll need to check your traffic data and statistics. Look for when good traffic that converted hit and when it did not. Do your due detective diligence and see if a new post on your site brought in profitable traffic or was it a new picture of a new product. Whatever is successful in SEO you leave alone or rinse and repeat it. Following these basic guidelines one should see improvement in the short and long term.