Many people are mystified by Search Engine Optimization (SEO) today, thinking only people with inside knowledge can crack through this enigma. However, this is an important marketing strategy that really isn’t as complicated as you may imagine. Understanding Each Component of SEO Here it’s important to work with the various search engines to provide your …
Remembering Important Truths About PPC vs. SEO
Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from one another with different strengths and weaknesses so they can’t substitute for each other. For instance, with paid search you …
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Do SEO And PPC Go Hand In Hand?
Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when you do this you may miss out on some big opportunities since combining these two types of marketing can bring you a lot more value …
Strategies For Convincing Your Boss About An SEO Strategy’s Importance
Have you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there are some people who simply don’t see the need for one, which is a whole other problem in …
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How to Protect Against Negative SEO
Negative SEO is not only real, it’s powerful enough to destroy a website through its use of aggressive spamming and malicious backlinks. When these black hat techniques are implemented against your website, you’re faced with a legitimate danger that could result in you losing both organic search visibility and revenue. Counteracting a Negative SEO Attack …
What Businesses Can And Can’t Do About Customers Posting Negative Comments
Many industries have been heavily influenced by online business reviews making online review management a hot topic today. One study conducted by Bright Local found that 86% of people between the ages of 18 – 34 will read a review before visiting a business because they trust such reviews. This means that reviews are now …
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Top 3 Considerations For Ranking With Google
Recently Google started airing a “Myth Buster’s” show in which Martin Splitt, their Webmaster Trends Analyst answers questions like what three key SEO factors you should concentrate on. When asked about this Splitt said that Google uses 200+ signals to determine their SERPs. He even went so far as to say there are three things …
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