Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when you do this you may miss out on some big opportunities since combining these two types of marketing can bring you a lot more value …
Strategies For Convincing Your Boss About An SEO Strategy’s Importance
Have you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there are some people who simply don’t see the need for one, which is a whole other problem in …
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How to Protect Against Negative SEO
Negative SEO is not only real, it’s powerful enough to destroy a website through its use of aggressive spamming and malicious backlinks. When these black hat techniques are implemented against your website, you’re faced with a legitimate danger that could result in you losing both organic search visibility and revenue. Counteracting a Negative SEO Attack …
Top 3 Considerations For Ranking With Google
Recently Google started airing a “Myth Buster’s” show in which Martin Splitt, their Webmaster Trends Analyst answers questions like what three key SEO factors you should concentrate on. When asked about this Splitt said that Google uses 200+ signals to determine their SERPs. He even went so far as to say there are three things …
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The Importance Of Creating Your First Page
The E-Commerce Times conducted a poll from March 25, 2019 – April 1, 2019. When asked, only about 4.32% of people say that there’s enough information on the first page of the SERPs to meet their needs. About 14.05% say they found things on the front page to be rigged. Another 25.41% said that even …
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The Factors That Truly Influence Your On-Site SEO
Although links and publishing content are important, today’s search engines are much more complex. They’re no longer relying on traditional text and document analysis for ranking indexes. Instead, today’s SEO is seen as an organic ecosystem. What this means is that each small code snippet will either directly or indirectly tie into the way your …
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Types Of Content That Help Local SEO
Introduction If you are looking to do better on your local SEO, you probably realize you need content. However, you may not realize that you need specific types of content, such as local content. Local content can make a huge difference on how well your page ranks. In this article, we will focus on the …
Trends you Don’t Want to Miss in 2019
SEO is continually changing. As a business, it’s important for you to stay ahead of your competition but this means you must first be aware of what they’re doing. With the start of a new year there are some SEO trends you simply don’t want to overlook. Mobile First Indexing We’re seeing more people use …
3 Tips for Improving Your Website’s Technical SEO
While everyone else fights over search relevancy, you can use technical search to improve your website’s crawlability, usability, indexing, and rankings. However, if you really want this to work, you must set goals and understand what your priorities are so you can reach these goals. Indexing and Crawlability Help Google index your pages so they …
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Important SEO Maintenance Tasks to Never Forget About
Regardless of how well you optimize your website, it will require continual maintenance. This is because it has a lot of moving parts and each of them will impact every other part. One of the most important pieces here is search engine optimization (SEO). While some parts of SEO only need to be done once …
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