Introduction If you are looking to do better on your local SEO, you probably realize you need content. However, you may not realize that you need specific types of content, such as local content. Local content can make a huge difference on how well your page ranks. In this article, we will focus on the …
MOZ: Domain Authority More Trustworthy Then Ever
On March 5, MOZ will unleash a new upgrade that is very controversial to many. MOZ, a leader in the SEO software, says this upgrade will provide a trustworthy measurement in how worthy a domain is. Spammy and paid links will be weeded out in order to see how well a domain will rank on …
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Trends you Don’t Want to Miss in 2019
SEO is continually changing. As a business, it’s important for you to stay ahead of your competition but this means you must first be aware of what they’re doing. With the start of a new year there are some SEO trends you simply don’t want to overlook. Mobile First Indexing We’re seeing more people use …
Why you Must Understand Intent When Working with SEO
SEO is exciting because it never stops changing. Google’s algorithm updates, new search innovations, and changes in user behavior means we must be adaptable to be successful. This doesn’t mean we should forego the basics while chasing after new strategies. Instead, there’s a process you must undertake here. Optimizing for Intent The foundation of a …
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Useful SEO Insights Taught by Google Analytics
There are many ways you can optimize your website’s performance. However, Google Analytics says that these are the best way to improve its SEO. Custom Segments This has been one of Google Analytics’ key features for quite some time. It lets you see traffic by channel, know which of your visitors met your goals, and …
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SEO v. PPC: Which one should your business use?
When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of the various avenues’ benefits and drawbacks. Taking the time to do this will pay off in a higher …
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Why Your Bottom Line Can’t Afford for you to Ignore SEO
When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
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Why You Want to be Ranking #0 in SEO
Google launched their Featured Snippets over two years ago but today many search engine marketers still see them as a novelty. These programmed organic results listed above the #1 ranking position contain an extracted answer, display title, and URL. Sometimes they also have an image, bulleted list, or simplistic table. Why Featured Snippets are Important …
Important Steps not to Overlook Prior to Keyword Research
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
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Why SEO is Wrong for Your Business
Many people think of SEO as a business staple – in the same way that email, desks, and office products are business staples. However, this isn’t something every business needs, especially if you’re a small business with a modest marketing budget. This is true for you in the following cases. You Have low Keyword Volume …