At least once a year we hear that SEO is dead. Each time it keeps coming back. This is because it’s never really died in the first place. Why Reports of SEO’s Death are Greatly Exaggerated People think it’s dead for many different reasons. In 2007 Facebook was launched in a world quite unlike the …
Penguin Goes Real Time, How does that impact your SEO Strategy?
Not everybody would have loved the Penguin updates and it was something that had brought a major change in Google’s ranking algorithms. Since 2012, the algorithm has played a major role in shaping the optimization strategies for the SEO gurus. However, with Penguin updates marking an end and becoming real time, there can be greater …
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Google And The Future Of SEO
Google has come out with guns lazing when it comes to search engine technology and that means in the near future the way searches are conducted and displayed will be far more efficient and fortunately spell doom for spammers, irresponsible webmasters and marketers, and cheap, unprofessional content. Their first line of defense is the recent …
Don’t Get A Google Black Eye From Linking
Linking is still a valuable SEO practice but if you do it wrong you’ll be in more trouble than you can dig out of. There are safe and effective ways to manage linking and the bottom line is honesty is the best policy. First of all, Google looks at links to your website using several …
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Apple And Google Getting App Deep With SEO
Both giants, Apple and Google are always raising the bar regarding new technologies, and when it comes to SEO, they’re leading the pack and shaking up things a lot. This time around, Apple and Google are focusing on apps as a primary parameter for indexing search results. This throws a monkey wrench big time in …
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Doing The Right Thing With Link Building
Once again the specter of link building is raising its head in the SEO game. This time the present analysis of linking has come to the fore and there are many misconceptions regarding what the right thing to do is and what isn’t. Link building has a shady reputation only because of unscrupulous webmasters who …
Google Going Wild With Continuous Penguin Updates
People have been wanting Google to update their Penguin software regularly and now it’s official that Penguin will be updated more frequently and live at that. In the past, Google did their fine tuning of Penguin offline and then would unleash it when they scheduled it. That meant for a big data push and marketers …
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