When it’s time to invest in your business’ digital marketing you need to know where to allocate your funds to achieve the best results. The best way to do this is by gaining a clear understanding of the various avenues’ benefits and drawbacks. Taking the time to do this will pay off in a higher …
Continue reading “SEO v. PPC: Which one should your business use?”
When you try to make a case for SEO, you’ll often encounter common objections like it’s unpredictable, takes too long, or PPC is better. Many people also believe that its financial benefits aren’t as good as what you’d reap with social media or PPC. However, the truth is it’s very measurable and typically a better …
Continue reading “Why Your Bottom Line Can’t Afford for you to Ignore SEO”
Google launched their Featured Snippets over two years ago but today many search engine marketers still see them as a novelty. These programmed organic results listed above the #1 ranking position contain an extracted answer, display title, and URL. Sometimes they also have an image, bulleted list, or simplistic table. Why Featured Snippets are Important …
Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …
Continue reading “Important Steps not to Overlook Prior to Keyword Research”
Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …
Even if you’ve been working on SEO for years, you’ll still learn new things about this industry – updates, tricks, and other things you’ll want to incorporate into your own campaigns. This industry is continually evolving although its fundamentals have remained the same over the past two decades. Nevertheless, nobody really knows everything there is …
Today’s real estate industry is very competitive – both online and off. This is especially true when you’re trying to find new clients. For this reason, you need to use real estate SEO and there are some tips you should keep in mind as you do so. Start by Conducting an SEO Audit When you …
Continue reading “Using Local SEO to Improve Your Real Estate Website”
SEO optimization and website conversion rate optimization are at war today as experts strive to make the two disciplines strive to make them work together. The main difference is that the first discipline is geared towards the search engines while the other is geared towards higher conversions. Very few sites can successfully combine both into …
Continue reading “How to use SEO to Improve Your Conversion Rates”
Starting a new SEO campaign is exciting. This is when you get to invest in creating and promoting great content. You can also restructure your website so the Search Engines react to your website. Once you’ve invested the work you can watch yourself being rewarded. At this point you may wonder how you can tell …
You should never forget about the importance of your product pages and the sales they make. However, this is something that a lot of people do overlook because they’ve been told that these don’t take time and effort on your behalf. Instead, they believe they can just copy and paste product descriptions here and make …
Continue reading “How to Optimize Your Product Pages for SEO”
