SEO is the subject of a lot of change. There is change in how Google evaluates signals and treats brands. There are also changes in how optimization in the new landscape is approached. Overall, there is a lot of uncertainty within the realm because of the amount of change that happens. Sometimes it is even …
Simple SEO and SEM Strategies to Boost Rankings
When you want to have a highly effective website, there are some SEO and SEM practices that you can incorporate into your website to ensure it performs well and that it converts visitors into customers the way you want it to. The following are tips that can help you better succeed at improved rankings. Disavow …
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Google allows custom URL for Google+ pages
Following Facebook, Twitter and other Social Media giants Goggle finally has made the customization of the Google+ URL available. It’s however not for everybody and is not as flexible as it sounds. To qualify for personal Google+ page it needs to have 10 or more followers, be at least 30 day old and have a profile photo. …
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Matt Cutts Answers Questions About Guest Blogging and Search Engine Results
It’s time to take a look at some questions head of Google’s webspam team, Matt Cutts answered today over on his YouTube channel. Each of these questions have to do with search engine optimization in some way or another and are designed to aid webmasters in making good decisions regarding site content and structure. One …
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What is Penguin 2.1 and How to Deal With It
Google has been busy lately! We just talked about how Hummingbird launched, marking one of the biggest algorithm changes for the search engine in ten years. Now, we’re going to talk about Penguin 2.1, a update to the webspam monitoring side of things that affects about 1% of search results and allows users to find …
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Google Updates Search with Hummingbird
Well, Google has done it again. They have updated their search engine in an effort to provide more accurate results for complex search queries. The update just rolled out and it’s called Hummingbird and may dramatically affect how we approach SEO from here on out. This latest update is actually slated to be the biggest …
Hidden Content and Content Freshness: SEO Impacts
We’re going to talk about some information given out by SEO expert and Google engineer, Matt Cutts today. As you know, he’s the go-to source for everything having to do with webspam and site optimization, so without further adieu, let’s discuss some questions and answers. First up, a user wanted to know how Google treats …
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Matt Cutts Answers Questions About Rel=Author and Misconceptions SEO Professionals Have
Time for more invaluable answers to questions about SEO from Google engineer and head of the webspam team, Matt Cutts. The first question we’re going to cover today has to do with the tag rel=author. A user asked if Google will be evaluating how this tag is used in the future and if those who …
Where Will SEO Be in the Next Few Months for Google?
It’s time yet again to take a look at one of Matt Cutts’ videos and break it down into bite-sized chunks of usable information. Cutts is the chief engineer at Google and at the beginning of May, a user wrote in to ask about where SEO would be in the next couple of months for …
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Selling PageRank Links is an SEO No-No
When building up your website, it’s important to think about how you’re going to promote yourself. Online, this usually means creating and implementing an effective search engine optimization or SEO campaign. This can involve the use of keywords, linking, and targeted ads to increase your site’s page rank or where it rests in search engine …