Contrary to popular belief, SEO is very important to businesses of all sizes. Whether you operate a large company or a business with just five employees, local SEO is an excellent marketing tool. If done properly, it can help a business achieve incredible success on the internet. Increased Traffic to Website When a local SEO marketing …
Local SEO is Valuable Tool for Driving Business
Local SEO is very important to small businesses that rely on local customers to drive their bottom line. It makes them seen and makes them an authority within their industry. Today, it is difficult for a business to survive without an online presence. With a very large online audience to target and with approximately 78% …
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Older Websites and Outdated SEO Practices
Google uses many factors when it ranks a website. However, the same factors are used for every website rather than different factors applying to different websites. This is something that some SEO professionals have wondered about because Google’s algorithm is complicated. It looks at every point of a website to determine relevancy and freshness so …
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SEO Tips to Improve Your Website Ranking
While a lot of things about SEO are quite obvious, there are other things about it that are not, such as what to do if you have no choice but to duplicate a piece of a news story. To ensure your website performs as well as possible, here are some SEO tips to help you …
The Demise of Guest Blogging for SEO
For years, guest blogging has been a method individuals have used to build links to their websites. In 2014, expect things to change. Why? It’s because guest blogging, once filled with good intentions, has now become a spammy practice. If you have been doing a lot of guest blogging lately, then you may not be …
The “New SEO” is Old Fashioned Marketing
SEO is the subject of a lot of change. There is change in how Google evaluates signals and treats brands. There are also changes in how optimization in the new landscape is approached. Overall, there is a lot of uncertainty within the realm because of the amount of change that happens. Sometimes it is even …
SEO Practices That Can Help or Hurt Your Rankings
There are some SEO and SEM practices that can hurt your website and there are some that can help it. Knowing what those are can make a difference in the techniques that you use to get the exposure that you desire for your site. 1. Using Disavow to Remove Bad Links The main purpose of …
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How to Hire a Quality SEO Firm
SEO and SEM firms come in all shapes and sizes. As a client, you need to know which sets each one apart from one another so you can find the right type of firm for your business. This guide will help you identify the different types of SEO and SEM firms so you can find …
Simple SEO and SEM Strategies to Boost Rankings
When you want to have a highly effective website, there are some SEO and SEM practices that you can incorporate into your website to ensure it performs well and that it converts visitors into customers the way you want it to. The following are tips that can help you better succeed at improved rankings. Disavow …
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How to Handle the Shift From SEO to SEM: Part 2
Some of the usual SEO concerns are still relevant, such as having a well-built and credible website with code that is well-structured and free of errors. Keywords still hold importance as does geographic search engine optimization and local search marketing. However, “keyword stuffing” is no longer an accepted practice. Keyword stuffing involves loading a page …
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