Some of the usual SEO concerns are still relevant, such as having a well-built and credible website with code that is well-structured and free of errors. Keywords still hold importance as does geographic search engine optimization and local search marketing. However, “keyword stuffing” is no longer an accepted practice. Keyword stuffing involves loading a page …
Continue reading “How to Handle the Shift From SEO to SEM: Part 2”
When Google releases an update to their algorithm, the rumors start flying. In May 2013, the rumor was that SEO was dead. The moment the name “Penguin 2.0,” now updated to 2.1, was mentioned, search engine optimization experts started panicking. When Google released Hummingbird, its most significant update in 12 years, websites started seeing their …
Continue reading “How to Handle the Shift From SEO to SEM: Part 1”
Even if your website has a lot of high quality content, having low quality links can damage the search engine’s impression of your website. This forces them to take action, which can hurt your website’s ranking, thus making it harder to find it in the search engine results pages. If SEO is what you are …
Continue reading “How to Deal With Unnatural Links to Your Site”
Following Facebook, Twitter and other Social Media giants Goggle finally has made the customization of the Google+ URL available. It’s however not for everybody and is not as flexible as it sounds. To qualify for personal Google+ page it needs to have 10 or more followers, be at least 30 day old and have a profile photo. …
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It’s time to take a look at some questions head of Google’s webspam team, Matt Cutts answered today over on his YouTube channel. Each of these questions have to do with search engine optimization in some way or another and are designed to aid webmasters in making good decisions regarding site content and structure. One …
Continue reading “Matt Cutts Answers Questions About Guest Blogging and Search Engine Results”
It’s that time once again where we look at questions posed to chief of Google’s webspam team, Matt Cutts, and round up his answers. It’s a SEO Q&A and hopefully it helps budding and experienced webmasters alike find greater success in their optimization efforts. The first question Matt Cutts addressed this week has to do …
Continue reading “SEO Questions About NoFollow Links and PageRank”
When trying to optimize a website for search engines, it’s important to consider whether or not you should be thinking about local ranking factors. Here’s a generally easy rule of thumb to follow: if the business is local has a physical location, you need to be focusing on local SEO. What follows are some ranking …
Continue reading “The Most Important Factors for Ranking High for Local SEO”
Well, Google has done it again. They have updated their search engine in an effort to provide more accurate results for complex search queries. The update just rolled out and it’s called Hummingbird and may dramatically affect how we approach SEO from here on out. This latest update is actually slated to be the biggest …
We’ve come to that time once again where we’re going to discuss some common SEO questions put forth to chief of Google’s webspam team, Matt Cutts. First up is a question about no-follow links. Specifically, the user wanted to know if no-follow links could hurt their site. Cutts answers straight away with “no,” these types …
If you keep up to date with all things search optimization (like you should be!), you know that the rel=author tag is really important for establishing yourself as an authority in Google search results. Declaring authorship presents the articles you write in the search results with your photo positioned next to them. This makes your …
Continue reading “Not-So Basic Questions About the Rel=Author Tag and Google Authorship”
