Google Penguin Recovery for small businesses

Google Penguin Update SEO for small businessIf you ever thought as a webmaster that Google were on your side that myth may have been blown out of the water with Google Penguin. In the past Google have slowly rolled out changes and seen the effects they have had on sites before rolling them out completely.

It seems with Google Penguin though Google have got fed up with being patient and just rolled out massive algorithm changes with little regard for what websites it effects.

Google say Penguin improves search results for its users but many believe that Google has gone too far and as well as removing a lot of spam sites from results it has punished some good quality sites as well.

The work on setting about your site’s penguin recovery has probably started now if you keep up to date with SEO news. What though about those businesses who have in the past handed over their money to so called experts, many of whom will have used Black Hat techniques to get quick results and get paid?

A lot of business owners who get all or some of their sales online may have seen their traffic and therefore revenues plunge with no idea why and chances are they won’t be signed up to Google Webmaster Tools in order to get notifications of what they have done wrong.

Other website owners may have contributed articles to places like Ezine articles with a link to their sites, these may also be articles from their own sites that means these pages have now been flagged by Google as duplicate content. Again these business owners are unlikely to have the time or the knowledge to sort this problem

If you are a business who has seen your traffic drop and you have come here trying to find out why, then you may want to go back to your SEO professional but you may be best to get someone else in and Penguin recovery starts with getting rid of any links that Google have penalised you for.

If you want to tackle this yourself though the first thing to do is to sign up with Google for Google Webmaster tools. The interface is quite easy to use and you should be able to view any notifications from Google that may include reasons why they have penalized you. You will also be able to see all the links that Google has identified coming to your site, take a look at each of these and try to get any removed that are from poor quality sites with low quality or spam content.

If you have got content that you know appears in a lot of other places online then you may want to take this down as well, you can always rewrite the content: at the same time improving the quality, especially the grammar and punctuation, of your website’s content and making sure that keywords aren’t over used on any page. This may drastically improve your rankings and could even see you reach better positions in Google than you did before.

Trackbacks/Pingbacks

Leave a Reply

Your email address will not be published.Required fields are marked *

*


6 − three =

Follow Us On Twitter

Find Us On Facebook

Add Us on Google+

RSS Recent Blogs

  • The Marriage Of Google And Twitter
    With all the talk of Google buying Twitter, we must look at the ramifications of what such a business marriage would produce. Google noticed like a hawk, that Twitter’s first quarter earnings were not what the company expected.  This means that the Twitter execs have to think on their feet regarding their next move.  Being […]
  • Link Building Is A Whole Other Game Nowadays
    The link building strategies of yore no longer hold water anymore.  Well a bit of it does, but the game has changed drastically. No longer can a website put up links to anyone and anywhere and have reciprocal links from anyone and anywhere.  Google’s software is getting better every day detecting links that are bogus […]
  • Beware Of SEO Conferences
    SEO has never been more important, or as busy as it is today.  Search Engine Optimization has and is one of the most important procedures and techniques in the online world.  That being said, there are a plethora of gurus, experts, and scammers out there that promise customers the world, but only deliver broken dreams.  […]
  • Do It Yourself Or Hire An SEO Agency
    Everyone likes to save money, especially when you own a small business or are highly conscious of your operating budget.  That being said, SEO is a service that some feel they can do it themselves, whereby others recommend hiring a service. Whatever path you choose you need to know the pluses and minuses of these […]
  • The Impact Of Google’s Mobile Algorithm Change
    Marketers and website developers are shaking in their shorts after it was announced that Google’s new change in algorithms that includes more mobile SEO has launched. So far the marketers and webmasters have been hovering over their computers and statistics to see what changes, if any have occurred since the rollout on Tuesday, April 21.  […]
  • SEO Tactics That Work And Those That Don’t
    Since SEO is an ever changing landscape, what used to work in the old days may not work well today.  As a matter of fact, the old school tactics might get you into more trouble than it’s worth. First of all, Google and the other search engines are a lot smarter as to how to […]
  • Making The Most Of Video SEO
    Make no mistake, video is one of the most important vias to success on the web. Using video and SEO tactics that are sound and responsible will provide significant rises in traffic as well as conversion and retention. The video realm online, is massive to say the least.  Everything is tied into video. Just look […]
  • Get Ready For The Significant Google Mobile Algorithm Change!
    You can practically smell the fear on the web as webmasters and marketers are sweating it out regarding the upcoming April 21,2015 algorithm change that Google will be implementing for the mobile market. There’s chatter all over the place regarding SEO experts who fear the change will alter things to such a degree that their […]
  • Diagnose Your Website’s SEO Compatibility Is A Must
    It’s great to have your own website up and running to sell your goods and services, but if that site has errors, they can be a game killer. Being professional is a must in this aspect. A good looking website isn’t enough. You have to know that there is pro level layout, design, infrastructure, all […]
  • Understanding Your Client’s SEO Needs
    It can be quite frustrating for the SEO professional to deal with the client who just doesn’t get what SEO is all about. Clients seem to have a preconceived notion about what they feel some service or product is all about and don’t do the due diligence to find out until it’s time to go […]