Having a solid SEO strategy will attract organic traffic to your website. By implementing the correct customer acquisition strategy, you can convert your traffic without spending a lot of money paying for ads. This is where SEO can be a gold mine for you, but it’s not going to happen overnight. Rising to the top of SERPs (search engine results pages) is challenging because thousands of other businesses are competing with you for it. The only way to beat them is to understand the search engines and your target market.
What does a successful SEO strategy look like?
A successful SEO strategy results in customer acquisition. The nice thing about it is that it reduces your costs and boosts your revenue at the same time. There are two main components to it.
Passive SEO
For passive SEO to work, you need to follow Google’s instructions. This includes creating a site map and ensuring that Google can compile data from your website by writing good meta descriptions and page titles.
Active SEO
This part of your SEO strategy involves ongoing work, so you remain relevant and continue helping your customers. The better you are at fulfilling the need behind your customers’ search queries, the better you’ll rank in the search engine results pages (SERPs). This is the SEO you need to concentrate on, as it plays an important part in customer acquisition. It changes with buyer behavior, the news, market trends, and how your competition acts.
What is active SEO?
Being passive with your SEO isn’t going to benefit your brand. You have to be active, but what does that mean? There are a few things that are important here.
Learn what’s important to your customers.
To increase the likelihood that you’ll rank higher in Google’s SERPs, you need to know what your customers care about most. There are several ways in which you can discover this (e.g., interviews, surveys, market research, reading reviews, and testimonials), but the point is that you must start thinking like your customers. Once you have this knowledge, you can start to understand how to present yourself as the best solution to your customer’s problems. This will give your customer acquisition a much-needed boost.
Having this information will also help with your keyword research – something that plays an intricate part in your SEO strategy. You’ll be better prepared to choose keywords that speak to your customers’ frustrations, problems, and pain points. From there, you can use these keywords to create content that springboards you to the top of the SERPs.
Become an authority in these things.
Writing about your niche isn’t enough. To propel yourself to the top of the SERPs and stay there, you’ll need to write content about all of the tangible issues that your customers are facing. Whenever anyone asks a question about your niche, you want to be the one to provide them with the answer they’re seeking.
For customer acquisition, you also need to add value to this by giving advice. When people respect you as an authority and press entities start linking back to your site, you’ll increase its authority. This is important for your SEO strategy because it means you’ll get more traffic who want to purchase from your website.
Create, share, and distribute the content your customers want.
Active SEO takes 4 – 6 months for Google to recognize your work and start moving you toward the top. During this time, you need to keep the momentum going by creating various types of content, appearing on podcasts, sending out press releases, networking, and showing up on social media. While it may not seem like it now, all of these things are leading to customer acquisition.
How can you do all of these things?
Your SEO strategy should include content marketing because not only do you want to get your website in front of people, but you also want to deliver on your promises. You need to work on both ends, so you’re successful. However, it can be a lot of work which is why you should contact us at the Affordable SEO Company Tampa in Tampa, FL. We can help you with all aspects of customer acquisition so get in touch with us today.