What Businesses Can And Can’t Do About Customers Posting Negative Comments

Many industries have been heavily influenced by online business reviews making online review management a hot topic today. One study conducted by Bright Local found that 86% of people between the ages of 18 – 34 will read a review before visiting a business because they trust such reviews. This means that reviews are now …

Major Updates To The Google PageSpeed Insights Tool – Including More Lighthouse Data

Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …

When Your Law Firm Should Choose PPC Instead Of SEO

Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One example of this happens when an attorney decides to pursue law firm SEO instead of going with PPC. Why Your law Firm Needs More Cases Immediately …

The Factors That Truly Influence Your On-Site SEO

Although links and publishing content are important, today’s search engines are much more complex. They’re no longer relying on traditional text and document analysis for ranking indexes. Instead, today’s SEO is seen as an organic ecosystem. What this means is that each small code snippet will either directly or indirectly tie into the way your …