Hedging Your SEO Bets

SEO calls for using techniques and technologies in a way to bring about better performance overall. At times, unscrupulous SEO marketers use what are are referred to as ‘Black Hat’ techniques. Every year these people find new ways to try to compromise search engines and take away valued positions that honest webmasters work hard for. …

Black Hat Is A Bad Habit

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In the world of SEO, since it’s very inception, here have been people who’ve tried to beat the system via deception and other underhanded tactics. The common term for this is called ‘Black Hat’, and the practices are still being done today, but with severe penalties. There are several tactics used to do Black Hat, …

Organic Linking & Behavior

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Creating backlinks to your website and business can mean the difference between obtaining prospective clients and experiencing a rugged, or even failing business model. Thanks to today’s modern world of marketing and Search Engine Optimization (SEO) tactics, the odds are in your favor. However, with the updating and new anti-spam tactics and efforts on behalf …

Linkbuilding Isn’t Dead, It’s Just Risky Business

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In the old days of SEO, linkbuilding was a crucial part of getting one’s site noticed, indexed and to the top of the search engine results. Then, because of underhanded tactics, spam, and annoyance, Google put out its Penguin software to combat the situation. Now, linkbuilding isn’t dead, but it is risky business. First of …

Google Algorithm Updates Keeping Marketers On Their Toes

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As you may have heard of late, Google had an unannounced update using some of its core algorithm software. This update caused quite a stir amongst SEO experts and online marketers and what has been gleaned from this update sets the pattern for future SEO applications. It wasn’t Google’s most famous software like Panda or …

Get Ready For The Significant Google Mobile Algorithm Change!

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You can practically smell the fear on the web as webmasters and marketers are sweating it out regarding the upcoming April 21,2015 algorithm change that Google will be implementing for the mobile market. There’s chatter all over the place regarding SEO experts who fear the change will alter things to such a degree that their …