Understanding The SEO Penalties Given By Google

Have you ever wondered what a SEO penalty from Google is? Unfortunately, the term “penalty” is loosely used today. Many say that any downturn in traffic or visibility is a “penalty” regardless of why or how it happened, but this isn’t accurate. This term has a distinct, definitive meaning though. Defining an SEO Penalty The …

3 Tips for Improving Your Website’s Technical SEO

While everyone else fights over search relevancy, you can use technical search to improve your website’s crawlability, usability, indexing, and rankings. However, if you really want this to work, you must set goals and understand what your priorities are so you can reach these goals. Indexing and Crawlability Help Google index your pages so they …

Why you Must Understand Intent When Working with SEO

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SEO is exciting because it never stops changing. Google’s algorithm updates, new search innovations, and changes in user behavior means we must be adaptable to be successful. This doesn’t mean we should forego the basics while chasing after new strategies. Instead, there’s a process you must undertake here. Optimizing for Intent The foundation of a …

New Innovations in SEO

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For the past two decades, search engine optimization (SEO) has held its own as a niche in the online marketing community. However, many people would argue that this part of internet marketing remains stagnant. While there are a lot of Google updates occurring and new software platforms entering the scene the basic strategies remain similar …

4 Things you Need When Starting Your SEO Campaign

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There are a lot of complex variables involved in Search engine optimization (SEO). This is why if you’re unfamiliar with the basics, anything more will feel somewhat overwhelming. Even once you learn the fundamentals you’ll need to continue learning more so you can stay competitive. Fortunately, none of this is so technical that the average …

What Is Meme SEO?

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Well, as SEO continues to branch out in many directions, sub categories and niches, the one that is most overlooked but is a held-close-to-the-chest secret is what is referred to as Meme SEO. If you’ve not heard of it, you’re in for a surprise to one of the best tactics out there and not only …