Major Updates To The Google PageSpeed Insights Tool – Including More Lighthouse Data

Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …

The Factors That Truly Influence Your On-Site SEO

Although links and publishing content are important, today’s search engines are much more complex. They’re no longer relying on traditional text and document analysis for ranking indexes. Instead, today’s SEO is seen as an organic ecosystem. What this means is that each small code snippet will either directly or indirectly tie into the way your …

Why you Must Understand Intent When Working with SEO

SEO is exciting because it never stops changing. Google’s algorithm updates, new search innovations, and changes in user behavior means we must be adaptable to be successful. This doesn’t mean we should forego the basics while chasing after new strategies. Instead, there’s a process you must undertake here. Optimizing for Intent The foundation of a …