Have you ever wondered what a SEO penalty from Google is? Unfortunately, the term “penalty” is loosely used today. Many say that any downturn in traffic or visibility is a “penalty” regardless of why or how it happened, but this isn’t accurate. This term has a distinct, definitive meaning though. Defining an SEO Penalty The …
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Law firm SEO is the key to having your website stand out from the competition and connect with potential clients online today. In specific, your keyword phrases are of utmost importance here. Your keywords are single words that you want to target (e.g. “attorney”) while your keyword phrase is a group of two to four …
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PPC is known to affect your organic SEO but how is still something that’s highly debated today. It’s understandable that this must be an indirect affect. In other words, you can’t blame Google Ads alone for raising or lowering you in the SERPs. Nevertheless, there are still many indirect ways these two types of marketing …
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Many people are mystified by Search Engine Optimization (SEO) today, thinking only people with inside knowledge can crack through this enigma. However, this is an important marketing strategy that really isn’t as complicated as you may imagine. Understanding Each Component of SEO Here it’s important to work with the various search engines to provide your …
Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from one another with different strengths and weaknesses so they can’t substitute for each other. For instance, with paid search you …
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Recently Google started airing a “Myth Buster’s” show in which Martin Splitt, their Webmaster Trends Analyst answers questions like what three key SEO factors you should concentrate on. When asked about this Splitt said that Google uses 200+ signals to determine their SERPs. He even went so far as to say there are three things …
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Any website with a page load time over three seconds stands a 90% chance of losing their visitors. While this doesn’t sound like much, we live in an “instantaneous” society so you need to learn how to minimize your page load time and maximize the way your website functions. This will also benefit your dental …
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Many people have grown weary of their websites languishing on Google and so they’ve chosen to spend a large part of their advertising budget on high rated SEO consultants. Usually these consultants will recommend massively overhauling your website. There are lots of times when this simply backfires and the website slips even further in rankings. …
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The E-Commerce Times conducted a poll from March 25, 2019 – April 1, 2019. When asked, only about 4.32% of people say that there’s enough information on the first page of the SERPs to meet their needs. About 14.05% say they found things on the front page to be rigged. Another 25.41% said that even …
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Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …
