Important Steps not to Overlook Prior to Keyword Research

Although many people base their SEO strategies on researching SEO keywords, it’s a mistake to do so. While this will lead to measurable results, you won’t run a very efficient website this way. Instead, you need to learn to conduct pre-research – gathering information about your topic, including keywords, so you have a solid understanding …

Defining Negative SEO

Everyone who owns a business knows that their online presence is significant. This relies heavily on SEO to get you to the top of the SERPs pages where people will start to take notice of who you are and what you offer. One thing people don’t realize though is that SEO falls into two categories …