Is Content Marketing Important For Small Businesses?

Paid advertising is a popular strategy of many businesses. But surprisingly they are becoming less effective as customers today are more aware. They won’t buy something based on hyped advertisements that promise to do wonders. A modern-day customer prefers doing organic research about a product or a company and determine if it is something that …

Concentrate On Local Dental SEO To Avoid Missing Opportunities

Dentists keep on hearing about dental SEO (Search Engine Optimization) because it is quite helpful in building their dental practice. Most of the information about SEO that is available on the internet is geared towards optimizing websites catering to national retailers or blogs although for most of the information regarding dental practices there are some …

Major Updates To The Google PageSpeed Insights Tool – Including More Lighthouse Data

Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …

When Your Law Firm Should Choose PPC Instead Of SEO

Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One example of this happens when an attorney decides to pursue law firm SEO instead of going with PPC. Why Your law Firm Needs More Cases Immediately …