Google is one of the first places people go when they’re looking for a new dentist. However, when they do a simple search for “dentist” they’ll receive over 488 million results. With this in mind, you’ll want to learn how to improve your dental SEO (search engine optimization) so it’s easier for Google’s algorithm to rank …
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SEO can be a very tedious job. One has to know quite a bit about the search engines and how they run in order to rank higher. One career that is using SEO more now than ever is lawyers. Law firm SEO can easily be done if you follow the tips listed below in order …
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PPC is known to affect your organic SEO but how is still something that’s highly debated today. It’s understandable that this must be an indirect affect. In other words, you can’t blame Google Ads alone for raising or lowering you in the SERPs. Nevertheless, there are still many indirect ways these two types of marketing …
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Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from one another with different strengths and weaknesses so they can’t substitute for each other. For instance, with paid search you …
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Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when you do this you may miss out on some big opportunities since combining these two types of marketing can bring you a lot more value …
Have you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there are some people who simply don’t see the need for one, which is a whole other problem in …
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Many industries have been heavily influenced by online business reviews making online review management a hot topic today. One study conducted by Bright Local found that 86% of people between the ages of 18 – 34 will read a review before visiting a business because they trust such reviews. This means that reviews are now …
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Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One example of this happens when an attorney decides to pursue law firm SEO instead of going with PPC. Why Your law Firm Needs More Cases Immediately …
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When you want to quickly burn through your marketing budget, turn to Facebook advertising. At first you may think these ads are performing well because they’re receiving so many clicks, but ultimately your ROI isn’t worthwhile. Of course, if you know what you’re doing, this doesn’t have to happen – you can even improve your …
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Many people think of SEO as a business staple – in the same way that email, desks, and office products are business staples. However, this isn’t something every business needs, especially if you’re a small business with a modest marketing budget. This is true for you in the following cases. You Have low Keyword Volume …
