Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …
Today most lawyers understand the role marketing plays in ensuring their firm’s long-term success. Unfortunately, they don’t exercise due diligence with it like they would with their clients. One example of this happens when an attorney decides to pursue law firm SEO instead of going with PPC. Why Your law Firm Needs More Cases Immediately …
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Although links and publishing content are important, today’s search engines are much more complex. They’re no longer relying on traditional text and document analysis for ranking indexes. Instead, today’s SEO is seen as an organic ecosystem. What this means is that each small code snippet will either directly or indirectly tie into the way your …
Continue reading “The Factors That Truly Influence Your On-Site SEO”
On March 5, MOZ will unleash a new upgrade that is very controversial to many. MOZ, a leader in the SEO software, says this upgrade will provide a trustworthy measurement in how worthy a domain is. Spammy and paid links will be weeded out in order to see how well a domain will rank on …
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Surprisingly there are still a lot of people who are confused when it comes to social media marketing. Many of them want to simply know what it is and how to use it – something experts believe we’ll continue seeing more of as a growing number of people go online to talk to one another …
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While everyone else fights over search relevancy, you can use technical search to improve your website’s crawlability, usability, indexing, and rankings. However, if you really want this to work, you must set goals and understand what your priorities are so you can reach these goals. Indexing and Crawlability Help Google index your pages so they …
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SEO is exciting because it never stops changing. Google’s algorithm updates, new search innovations, and changes in user behavior means we must be adaptable to be successful. This doesn’t mean we should forego the basics while chasing after new strategies. Instead, there’s a process you must undertake here. Optimizing for Intent The foundation of a …
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When you want to quickly burn through your marketing budget, turn to Facebook advertising. At first you may think these ads are performing well because they’re receiving so many clicks, but ultimately your ROI isn’t worthwhile. Of course, if you know what you’re doing, this doesn’t have to happen – you can even improve your …
Continue reading “Facebook Advertising’s List of Best Practices”
Regardless of how well you optimize your website, it will require continual maintenance. This is because it has a lot of moving parts and each of them will impact every other part. One of the most important pieces here is search engine optimization (SEO). While some parts of SEO only need to be done once …
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Oftentimes it’s more of a challenge to get on top than it is to stay there, regardless of whether you’re talking about sports or SEO. When it comes to the search engines, this is what every business wants but not every business can get it. Unfortunately, some businesses will resort to unscrupulous means when this …
