As business owners, we tend to think that we know what our clients want and how to get their attention. However, there’s more to it. You also need to understand what SEO keywords people are using to find your business. Fortunately, this isn’t complicated. Understanding Different Types of SEO Keywords Before deciding on what SEO …
When devising an SEO plan, keyword research is one thing that you should never leave out. Keyword research and SEO go hand in hand. Without one other, your devised strategy is bound to fail. Keywords are words or phrases that internet searchers use to find the information they desire. These words can be short or …
Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …
Irrespective of spending, you would always prefer lowering CPC in Google Ads. If you can do so, your cost per acquisition will come down and drive more traffic to your business website. It may even allow you to have some extra marketing budget left over for other marketing campaigns. Lowering CPC in Google Ads isn’t …
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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …
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There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …
As 2021 comes to an end, we can safely assume that the new year of 2022 will be a fresh start for all businesses. SEO and digital marketing have gradually become superheroes for many organizations. This has happened mainly because people were forced to stay within their homes. They are completing their tasks by using …
Different businesses are moving to Florida and this trend can be observed in some of the nation’s brightest and successful people. Gradually, Florida has become a Mecca for businessmen and the people that are looking to escape from the lockdown scenario are finding moving to Florida an attractive alternative. There seems to be no end …
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Until recent past, if you wrote high-quality content, regularly, it had a good chance of destroying your competition in the SERPs. You could get a good search ranking and end up getting a good share of organic traffic to your website. Although having good SEO content on your website is still a major factor for …
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Your CTR or click-through rate is an estimate of the likelihood that someone is likely to click on the ad you have placed when it appears for one of your selected keywords. Your quality score is calculated on a scale of 1 to 10 with 1 being the lowest and 10 as the highest. Your …
