Why Word Count Matters For SEO

Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …

Benefits Of Investing In Paid Search For Small Businesses

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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …

Reasons For Using PPC And SEO Together

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There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …

Common SEO Mistakes And Ways To Rectify Them

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The use of newer automated tools is making website automation for search engines easier than ever before. However, several common SEO mistakes are overlooked by the SEO services managing the various technologies as they seek to make sure that they are delivering the required results and boosting the SERP ranking of different businesses. It doesn’t …