In the search engine world, SEO backlinks are used by Google to determine if a website will rise above its competition or sink below. Some may refer to these links as inbound links, while others call them incoming or one-way links. Whatever you decide to call them, these links can be clicked on, so one …
How To Use SEO To Reduce Customer Acquisition Costs
Having a solid SEO strategy will attract organic traffic to your website. By implementing the correct customer acquisition strategy, you can convert your traffic without spending a lot of money paying for ads. This is where SEO can be a gold mine for you, but it’s not going to happen overnight. Rising to the top …
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Why It Makes Sense To Invest In Various Digital Marketing Strategies
A company’s website allows them to sell 24 hours a day, 7 days a week, 365 days out of the year. It provides clients with the ability to order at their leisure, not just when the physical location is open. When a website is optimized, it opens the gates to being successful. This success is …
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5 New Trends In The Work World This Year
As business owners, we tend to think that we know what our clients want and how to get their attention. However, there’s more to it. You also need to understand what SEO keywords people are using to find your business. Fortunately, this isn’t complicated. Understanding Different Types of SEO Keywords Before deciding on what SEO …
Why Keyword Research Is Important To SEO
When devising an SEO plan, keyword research is one thing that you should never leave out. Keyword research and SEO go hand in hand. Without one other, your devised strategy is bound to fail. Keywords are words or phrases that internet searchers use to find the information they desire. These words can be short or …
How Does Social Media Affect SEO?
When it comes to social media and SEO and how they affect each other, experts will give you various answers. Some believe there is a correlation between the two when it comes to ranking a website. Others will say there is not any effect that social media sites have on search engine optimization. So what …
How Negative Reviews Help Local SEO
When we think of negative reviews, our mind automatically concludes the business has failed. But in all actuality, a bad review on your website can be a beneficial experience for you and your local SEO approach. By now, you are probably thinking we are crazy for saying this. But it is true. We all know …
Why NAP & User Experience Are Essential For Local SEO
One of the important parts of Google’s local search and pack algorithms is NAP consistency. This is also important for your users’ journeys since they may discover you in online directories and social bookmarking sites. When you’re sure you have this consistency you’ll find search engines make fewer mistakes when processing your data and customers …
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How Often Should You Be Redesigning Website?
If you are reading this, you must evaluate your website and think if it’s according to the latest standards. However, a plan to redesign a website isn’t something companies would always like to invest in. But sometimes, it becomes a necessity than a choice. If your website has aged or isn’t performing as it should …
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Why You Should Target Long-Tail Keywords For SEO
Remember when a single-word keyword was good for SEO? Nowadays, it is all about the long-tail keyword! These keywords play an important part in any search engine optimization plan. These phrases can provide you with many potential customers, and help your business grow. Now is the time to come up with a long-tail keyword plan …
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