PPC is known to affect your organic SEO but how is still something that’s highly debated today. It’s understandable that this must be an indirect affect. In other words, you can’t blame Google Ads alone for raising or lowering you in the SERPs. Nevertheless, there are still many indirect ways these two types of marketing …
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Many people are mystified by Search Engine Optimization (SEO) today, thinking only people with inside knowledge can crack through this enigma. However, this is an important marketing strategy that really isn’t as complicated as you may imagine. Understanding Each Component of SEO Here it’s important to work with the various search engines to provide your …
Over the years people have been debating the merits of PPC vs. SEO. Honestly, you should be using both. There are several reasons for this. They Can’t Replace Each Other These are very different from one another with different strengths and weaknesses so they can’t substitute for each other. For instance, with paid search you …
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Based on their initial appearance, SEO and PPC seem like completely different strategies with their own theories and explanations. This is why many marketers tend to separate them. Unfortunately, when you do this you may miss out on some big opportunities since combining these two types of marketing can bring you a lot more value …
Have you ever wondered why your website isn’t on the first page of Google or not even showing up in Facebook? Well, if you don’t have a SEO strategy there’s the problem right there. Of course, there are some people who simply don’t see the need for one, which is a whole other problem in …
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Negative SEO is not only real, it’s powerful enough to destroy a website through its use of aggressive spamming and malicious backlinks. When these black hat techniques are implemented against your website, you’re faced with a legitimate danger that could result in you losing both organic search visibility and revenue. Counteracting a Negative SEO Attack …
Many industries have been heavily influenced by online business reviews making online review management a hot topic today. One study conducted by Bright Local found that 86% of people between the ages of 18 – 34 will read a review before visiting a business because they trust such reviews. This means that reviews are now …
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Recently Google started airing a “Myth Buster’s” show in which Martin Splitt, their Webmaster Trends Analyst answers questions like what three key SEO factors you should concentrate on. When asked about this Splitt said that Google uses 200+ signals to determine their SERPs. He even went so far as to say there are three things …
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Any website with a page load time over three seconds stands a 90% chance of losing their visitors. While this doesn’t sound like much, we live in an “instantaneous” society so you need to learn how to minimize your page load time and maximize the way your website functions. This will also benefit your dental …
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Many people have grown weary of their websites languishing on Google and so they’ve chosen to spend a large part of their advertising budget on high rated SEO consultants. Usually these consultants will recommend massively overhauling your website. There are lots of times when this simply backfires and the website slips even further in rankings. …
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