Is Content Marketing Important For Small Businesses?

Paid advertising is a popular strategy of many businesses. But surprisingly they are becoming less effective as customers today are more aware. They won’t buy something based on hyped advertisements that promise to do wonders. A modern-day customer prefers doing organic research about a product or a company and determine if it is something that …

Major Updates To The Google PageSpeed Insights Tool – Including More Lighthouse Data

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Unbeknownst to many people, Google PSI (Page Speed Insight) tool recently rolled out a new update. This was the first major update they’ve done since January 2018, which is when they first started using real users’ data from their Chrome browser to measure a site’s page speed. Today’s update uses Lighthouse (a speed tool created …

The Factors That Truly Influence Your On-Site SEO

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Although links and publishing content are important, today’s search engines are much more complex. They’re no longer relying on traditional text and document analysis for ranking indexes. Instead, today’s SEO is seen as an organic ecosystem. What this means is that each small code snippet will either directly or indirectly tie into the way your …

3 Tips for Improving Your Website’s Technical SEO

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While everyone else fights over search relevancy, you can use technical search to improve your website’s crawlability, usability, indexing, and rankings. However, if you really want this to work, you must set goals and understand what your priorities are so you can reach these goals. Indexing and Crawlability Help Google index your pages so they …

SEO Trends in 2018

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You won’t get very far with the search engine results pages (SERPs) without proper search engine optimization (SEO). This is one of the most effective ways to make sure your customers find your business and buy products and services from you. While this is easy to do, you must remember that it does continually evolve. …