Your business website and a good SEO strategy can have a powerful impact on your business. As just 4% of businesses use TikTok SEO, it is about time you consider using this platform to stand out and get ahead of the competition. What can TikTok SEO do to my business? What effect does it have …
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As business owners, we tend to think that we know what our clients want and how to get their attention. However, there’s more to it. You also need to understand what SEO keywords people are using to find your business. Fortunately, this isn’t complicated. Understanding Different Types of SEO Keywords Before deciding on what SEO …
When devising an SEO plan, keyword research is one thing that you should never leave out. Keyword research and SEO go hand in hand. Without one other, your devised strategy is bound to fail. Keywords are words or phrases that internet searchers use to find the information they desire. These words can be short or …
When it comes to social media and SEO and how they affect each other, experts will give you various answers. Some believe there is a correlation between the two when it comes to ranking a website. Others will say there is not any effect that social media sites have on search engine optimization. So what …
Although your word count isn’t a ranking factor with search engines it’s still important for SEO. Search engines want content that’s both relevant and original, but tools recommend word count for competitive analysis and to help Google’s algorithm determine what you’re writing about. What are the Important Steps for Content Optimization? Well-written content will show …
Internal links occur when you create links between the various pages on your website. This is important for your SEO success because it ensures people spend more time on your website. It also ensures that search engines understand what your content is about. Types of Internal Links There are several types of internal links you …
Remember when a single-word keyword was good for SEO? Nowadays, it is all about the long-tail keyword! These keywords play an important part in any search engine optimization plan. These phrases can provide you with many potential customers, and help your business grow. Now is the time to come up with a long-tail keyword plan …
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Irrespective of spending, you would always prefer lowering CPC in Google Ads. If you can do so, your cost per acquisition will come down and drive more traffic to your business website. It may even allow you to have some extra marketing budget left over for other marketing campaigns. Lowering CPC in Google Ads isn’t …
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Many small businesses are using PPC or Pay Per Click. It has helped them to compete with larger players with limited marketing budgets. But with each passing year, the competition has increased as click pricing has increased. Additionally, paid search has become far more complicated over the years. It’s easy to set up ads using …
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There are several people out there that think PPC and SEO are two entirely different strategies. Both these are service offerings associated with internet marketing. Although they are indeed different, it doesn’t mean that you cannot use them together. You can achieve the objective of raising the benefits of each other. Another common misconception about …
